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Customer acquisition with email newsletters

Liveintent

Email is a powerful channel for driving one-to-one connections and retention amongst customers. Email is prime for driving customer acquisition efforts, especially as brands look to diversify their acquisition channels beyond social and search and sink their teeth into other platforms that provide reach amongst real, engaged audiences.

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Geomarketing in Email Newsletters: How to Catch a Customer at the Right Time in the Right Place?

SendX

Sometimes you only think about the product, and here it is - shoved between your friends` Instagram stories. In times like this, customers do not mind their location being tracked (but honestly, they probably do not even know that you used geomarketing). They will not notice your product otherwise.

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Customize Your Entry Editor for Newsletters

RebelMouse

One recent entry into our list of customizable editorial experiences is for newsletters. In this post, we will describe how we've set up Entry Editor to allow you to search for past articles, drag and drop articles into the main post, and even visualize your newsletter template in Entry Editor while writing your post! How Does It Work?

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5 Financial Content Marketing Insights From The Best Email Newsletters

Contently

The best email newsletters are like holy grails for content marketers. Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. Most importantly, though, you have to make sure what’s in the newsletter is worth it for a reader to hand over an email address.

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Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3)

SmartBrief - Marketing

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. The larger the list size, the greater the number of segments.

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Localization of Email Newsletters: A Detailed Guide

SendX

What is the Localization of Email Newsletters? To better market to their customers, email campaigns must target the local features of customers (besides their local language.) The stylistic differences can become a major source of mistrust and misunderstanding between you and your customers.

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Email newsletter guide: Template design and marketing best practices (Part 2 of 3)

SmartBrief - Marketing

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.