ClearVoice

FEBRUARY 2, 2024

Everyone has their favorite creative marketing moment. Creativity has always been the starlet of content creation. This article explores the role of creativity vs. analytics, how to strike the ideal balance, and some tools to help you get it just right. Fostering a culture that values creativity more than data-based results.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Martech

MARCH 21, 2023

Firefly is a new group of generative AI models focused on creating images, video and text effects. ” He could not resist adding that Adobe has incorporated AI in its creative products for well over a decade. The post Adobe announces Firefly for AI-driven creative appeared first on MarTech. Get MarTech! In your inbox.

Marketing Attribution 100

Marketing Attribution Creativity User-Generated Content Analytics 100

Content4Demand

OCTOBER 13, 2020

PowerPoint has been around since 1987, and it’s still the go-to or just about any business presentation. PowerPoint critics say the simplified linear nature of the application kills conversation and creativity and is not so good at helping people remember information. How to Use Ceros for Presentations. Think about it.

Peer-to-peer 77

Peer-to-peer Webcast Multi-Channel Case Study 77

Zoominfo

JUNE 30, 2019

Creativity is a difficult concept to put into words. So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Salesforce Marketing Cloud

AUGUST 30, 2023

Would it make me faster or more creative, and how? According to a recent Salesforce study, 40 percent of desk workers don’t know how to effectively use generative AI at work. Sometimes we have hand-drawn sketches, stock photography, or creatively edited images. The only problem is, it doesn’t make you faster.

Marketing AI 105

Marketing AI Creativity Ethics Training 105

Stevens & Tate

OCTOBER 3, 2022

It wasn’t that long ago that businesses had limited data to use for their creative. Marketing campaigns were often built using subjective creative instinct and little else. The following are just a few ways that advertising agencies use data driven creative tactics to influence your marketing campaign for the better.

Advertising Agencies 114

Advertising Agencies Creativity Advertisements Advertising 114

Scoop.it

JUNE 15, 2021

But have you ever pondered about using PowerPoint presentations as a tool to market your content? A presentation provides you an opportunity to showcase your information in a visually impressive way. Wondering how presentations can help you achieve your content marketing goals? Presentations can help you achieve this objective.

Top of Funnel 104

Top of Funnel Tools Planning Content Marketing 104

Webbiquity

MAY 16, 2019

B2B readers look for value—they want useful and actionable information, presented in a concise, easy to digest format. Effective formats include: Beginner’s guides: there are many topics in any industry that beginners struggle to grasp. Content is king, but the king should be properly presented. 3. Use proper formatting.

Practices 208

Practices Effectiveness Case Studies Case Study 208

Sprout Social

JUNE 2, 2022

For creative marketers, there’s nothing that brings more joy than bringing an idea to fruition through a campaign, creative asset or captivating content. However, taking a creative concept from your mind and executing it in real life isn’t always easy. Creative block is not one-size-fits-all.

Creativity 112

Creativity Barriers Social Media Deliverability 112

Velocity Partners

AUGUST 9, 2023

It got me thinking about another crucial part of the process: how creative ideation changes in a recession. But creative ideas are abstract by definition. Trouble is, the recession anxiety stakeholders are dealing with right now is kryptonite for creative confidence. Fear and uncertainty screw with our brain chemistry.

Creativity 78

Creativity Terms and Conditions Startups Advertising Agencies 78

Martech

OCTOBER 16, 2023

A B2C email journey might be more simplistic and based on clicks, segments or dynamic content modules that draw on past behavior to present content. I loved reviewing those reports and seeing my improvements and what the creative looked like. That level of sophistication makes it a journey. In your inbox.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Email Marketing Automation 134

Marketing Insider Group

DECEMBER 4, 2023

measures up against the creativity of human writers. Our collaboration brought together unique insights that could redefine content strategies in the digital age, blending artificial intelligence with human creativity. While AI excels in speed and cost-efficiency, human content wins in creativity, quality, and trust.

Marketing AI 258

Marketing AI Lead Ranking Research Guidelines 258

SocialPilot

FEBRUARY 5, 2024

This figure demonstrates the effectiveness of Twitter influencer marketing. An effective campaign brief is necessary for an influencer to know the brand’s objective. Also, working with micro-influencers is easy for brands as they are cost-effective, often approachable, and flexible. appeared first on SocialPilot.

Twitter 94

Twitter Marketing AI Advertising Agencies Effectiveness 94

Hubspot

DECEMBER 7, 2020

I can distinctly remember being extremely excited to attend a presentation from a speaker whose book I had read and loved in class. This is true regardless of the marketing medium, from advertisements to presentations. Therefore, creating interactive presentations means using strategies that will capture and hold audience attention.

Hubspot 97

Hubspot Interactive Marketing Comparison Impressions 97

Contently

OCTOBER 11, 2019

It’s a smart goal for marketers because providing an audience with creative, reliable content will help these firms stand out in a sector constrained by regulations and misleading information. Healthcare companies may face more challenges than brands in retail or travel, but their hurdles are also present an opportunity.

Creativity 167

Creativity Examples Content Marketing Planning 167

Webbiquity

MARCH 7, 2019

Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Here are a few simple steps to get you started: • Create a Facebook event : This is an obvious but important first step in your social promotion, and can be one of the most effective ways to gain exposure for your event.

Social Media 204

Social Media Promotion Creativity Media 204

Hubspot

APRIL 20, 2021

In this post, we'll take a deep dive into how these brands thought about virtual offsites in a creative way. Another company thinking about virtual offsites creatively is First Round Review. Then, everyone presented their meals together and people voted on creativity and presentation. Sounds oxymoronic.

Creativity 98

Creativity Brand Identity Branding Wikipedia 98

Hubspot

NOVEMBER 3, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating. Glad you asked.

Peer-to-peer 101

Peer-to-peer Case Studies Hubspot Interactive Marketing 101

Atomic Reach

FEBRUARY 23, 2023

Subjective criteria drive selection of influencers and creative strategies. Attempts to cut costs through automated solutions typically fail to maintain the tone of human authenticity necessary for effective influencer marketing. To apply automation effectively for digital marketing, you need reliable data and accurate analysis.

Creativity 59

Creativity Marketing AI ROI Marketing Budget 59

Pam Didner

SEPTEMBER 23, 2021

One of the biggest challenges B2B marketers face is how to generate qualified leads with the most effective marketing channels. But there are a few great tips and tricks to facilitate an effective lead generation process, and I’m here to share them with you. #1 How can you maximize the channels that are most effective?

Lead Generation 111

Lead Generation Process Sales Qualified Leads Effectiveness 111

Marketing Insider Group

JULY 29, 2021

One of the main tasks of virtual and hybrid event planning is creating conference sessions that will effectively captivate and engage attendees. If you want to do something different from what attendees are already used to, be more creative and open to new ideas. Here are the ideas we’ll cover: Interactive Presentations.

Conference 344

Conference Webinar Metrics Advertising Agencies Work Management 344

The Effective Marketer

JULY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Sounds simple but often times I see charts presented just because they ‘look nice’ or because they show data.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

illumin

APRIL 9, 2024

When we examine what makes effective linear TV commercials, we look at the characters, the story, and the humor. Over-the-top ads let marketers effectively target audiences through data collection. This presents a massive opportunity for marketers, one that many are squandering with repetitive, dull, and poorly targeted ads.

Advertising Agencies 105

Advertising Agencies Cable Advertisements Advertising 105

SmartBug Media

SEPTEMBER 8, 2021

A creative video strategy will keep your brand and products top of mind as video becomes a more popular platform. Structured data is the tags in the code that tell search engines when a video is present on a page and what topics the video includes. Utilize structured data. Remove gates from your video.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

Huptech Web

DECEMBER 7, 2023

You need to check out our free playbook to know why presentation matters and why Too Many or too few CTAs Can Be A Problem. You’ll havе thе timе to; → Identify key trends → Conduct markеt rеsеarch → Align your offerings with customer prеfеrеncеs This results in a more targeted and effective marketing strategy.

Paid Content 97

Paid Content Marketing & Strategy Marketing Strategy Creativity 97

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. By setting specific targets, you can focus your efforts and measure the success of your video content more effectively. Compelling videos share a few common traits.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Launch Marketing

OCTOBER 27, 2021

6 Tips to Create Effective Graphic Design for your B2B Company . Designing graphics that draw them in, rather than deter them, are essential for cultivating an effective online presence. Color psychology is a crucial practice in graphic design and has major effects on how the design impacts your audience. Simplify your design

Design 118

Design Paid Search Agency Effectiveness Tips 118

The Effective Marketer

JANUARY 7, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? It just goes to show that there is still a lot of controversy when it comes to creative briefs in marketing. United States License. United States License.

Creativity 100

Creativity Planning Work Management Marketing Management 100

SmartBug Media

JANUARY 14, 2020

Managing creative projects well comes down to understanding the ever-present project management triangle: scope, schedule, and cost. Creative projects are not so simple. Here are a few things you need to do in order to effectively manage creative projects: 1. Only the marketing genies could tell you.

Creativity 80

Creativity Work Management Deliverability Budget Programs 80

Liveintent

DECEMBER 15, 2020

Email, however, presents a unique opportunity that helps advertisers establish connections with audiences at every stage of the funnel with greater ease and impact. However powerful a media channel, email still requires effective display design to drive success. Want to learn more about how to design effective display ads?

Display 131

Display Design Ads Effectiveness 131

The Effective Marketer

MAY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Webinar Presentations That Suck You are not even 3 minutes into the webinar and you know it: The presentation will suck. Then practice some more : this is true with any type of presentation.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

ClearVoice

NOVEMBER 8, 2020

Though left-brained folks may be envious of their creative right-brained peers, the truth is, it takes work to come up with magic. “It requires changing up a routine, getting out of our comfort zone and paying attention to the present moment,” he continues. ” So how can you keep your creativity ever-improving ?

Creativity 77

Creativity Peer-to-peer Act-On Internet Marketing 77

The Point

OCTOBER 11, 2022

What are the most effective strategies for email marketing campaigns, such as subscriber segmentation and personalization? Having a customer or user or prospect follow you or your company on LinkedIn, for example, and the ongoing communication and brand awareness that permits, can be just as effective as opt-in email.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Sprout Social

DECEMBER 15, 2021

It’s not enough to just be present on TikTok — or on any social platform for that matter. It’s how you take advantage of the app’s creative tools and features that can get your business noticed by millions of users worldwide. Add music and effects to your videos. You can always edit the sounds, effects and text later.

Effectiveness 128

Effectiveness Business Advertising Agencies Viral Marketing 128

Convince & Convert

NOVEMBER 10, 2014

Although arousing curiosity has proven to be (somewhat) effective, remember that “curiosity killed the cat” and if you’re not careful it just might kill your content too. It’s the way your creativity in your content compels them. The Creative Gene. We all have the creative gene that resides inside of us. Group Help.

Creativity 168

Creativity Content Blogger Copywriting 168

Pam Didner

OCTOBER 15, 2022

In addition, there are digital elements such as hotel blocks, event layout planning, event promotions, the registration process, event apps, and even your event theme, as well as creative design. How is it possible to plan and manage everything effectively with so many moving parts? If everything goes well, it’s expected.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

The Point

JANUARY 24, 2017

Plus, as a physical medium, direct mail provides creative options to drive booth traffic and track response – for example: “be one of the first 50 people to bring this postcard with you to our booth and get a free [insert free gift here].” (Tip: Signatures can be an extremely effective (and free!)

Trade Show 100

Trade Show Traffic Demand Creativity 100