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Let's talk ABM: 6 ways to build buyer experiences with ABM

Strategic-IC

Informed by your Ideal Customer Profile, guided by your first- and third-party data, they’re the hub from which to roll out creative strategies and messaging tactics. Using it still requires a lot of work – from accessing to analyzing, to then using intent to fuel your creative campaigns. So, focus on how you use intent.

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Engagement is Everything: Our Takeaways from Marketing Nation 2015

Vidyard

Here’s what we learned at Marketing Nation 2015: Nothing Kills Creativity Like Stress Arianna Huffington opened Marketing Nation 2015 with a sobering observation: more people, especially the connected, high-energy marketers in the room, cared about keeping their phone batteries above 10% than about recharging their own bodies.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

Most of the presenters were extremely informative, yet quite basic on the social media front. The presenter, Mari Smith , is an incredible entrepreneur, marketer, and social media influencer. Her presentation on Facebook marketing was focused and informative—even for the seasoned social media practitioner.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

Most of the presenters were extremely informative, yet quite basic on the social media front. The presenter, Mari Smith , is an incredible entrepreneur, marketer, and social media influencer. Her presentation on Facebook marketing was focused and informative—even for the seasoned social media practitioner.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

Most of the presenters were extremely informative, yet quite basic on the social media front. The presenter, Mari Smith , is an incredible entrepreneur, marketer, and social media influencer. Her presentation on Facebook marketing was focused and informative—even for the seasoned social media practitioner.

article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

Most of the presenters were extremely informative, yet quite basic on the social media front. The presenter, Mari Smith , is an incredible entrepreneur, marketer, and social media influencer. Her presentation on Facebook marketing was focused and informative—even for the seasoned social media practitioner.

article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

Most of the presenters were extremely informative, yet quite basic on the social media front. The presenter, Mari Smith , is an incredible entrepreneur, marketer, and social media influencer. Her presentation on Facebook marketing was focused and informative—even for the seasoned social media practitioner.