Marketing Insider Group

DECEMBER 18, 2023

And who better to guide you through this than the pros who live and breathe effective content distribution every day? Its integration with Outbrain’s network makes it a powerful tool for effective paid content distribution , catering to the needs of modern digital marketing. Why Zemanta? Why TikTok Ads?

Paid Content 222

Paid Content Distribution Cost Per Thousand Budget Programs 222

Marketing Insider Group

FEBRUARY 14, 2023

Oldies are still goodies… Strategies like retargeting and being straightforward still prove effective! Now let’s talk about the icing on the cake: creativity. 8 Methods to Writing Creative Email Subject Lines 1. The best way to get people to act (or click) is to invoke emotions like curiosity, urgency or even anxiety.

Creativity 312

Creativity Examples Marketing Budget Urgency Marketing 312

Marketing Insider Group

APRIL 10, 2023

Effective PPC Strategies for Ecommerce Campaigns Use these five PPC strategies to improve your ecommerce assets’ visibility, drive prospects to those assets, and boost conversions over time. A wordy or overly creative call to action is beside the point; “Buy Now” and variations thereof will suffice in most scenarios.

PPC 272

PPC Paid Content eCommerce Allocation 272

Marketing Insider Group

NOVEMBER 11, 2019

Data and creativity have always been siloed, even in our own minds. You’re probably well-acquainted with the idea that our “left brains” are more logic- and data-focused, while our “right brains” house our creativity. To be effective for its audience, creative marketing needs to be data-led—but the data deluge can be overwhelming.

Creativity 247

Creativity Paid Search Agency Advertising Agencies Planning 247

Martech

MARCH 13, 2024

What excites me most about this landscape is AI’s ability to increase efficiency and drive creativity. AI: A driver of creativity and efficiency AI isn’t just a tool; it’s a transformative force for creativity, augmenting human ingenuity rather than replacing it. This then justifies their lack of adoption.

Marketing AI 111

Marketing AI Efficiency Creativity Copywriting 111

BenchmarkONE

NOVEMBER 23, 2021

This is why having a creative brief is essential. Creative briefs are a tool that agencies use to guide projects from the initial kickoff. Let’s dive into everything regarding writing effective creative briefs. What is a Creative Brief? Creative briefs are standard tools in advertising and marketing campaigns.

Creativity 67

Creativity Paid Search Agency Effectiveness Advertising Agencies 67

KoMarketing Associates

JANUARY 20, 2022

Hootsuite recently published the results of its “Social Trends 2022” survey, and statistics suggested that the majority of marketers (51%) are still struggling to consistently produce creative content for social media platforms. This was followed by website (67%), search/PPC (39%), and email (37%).

Social Media 243

Social Media Creativity Social Marketing Media 243

Adobe Experience Cloud Blog

OCTOBER 18, 2018

Here’s the truth: All marketers think their creative is “good” until it is tested. Ultimately, consumers will tell you how effective your creative is, and that realization can be harsh. Experimenting with different creative strategies is essential. 6 Ways to Master Persuasion in Your Creative.

Creativity 134

Creativity Effectiveness Thought Leadership Banners 134

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. When you talk about creativity in B2B, it can feel abstract. And if so, how did we get here?

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Martech

JANUARY 31, 2024

Effective marketing leaders also need to be masters of communication. Both the platoon leader and the marketing leader in this example are effective leaders. Creativity and risk-taking are an essential part of marketing. Without creativity and risk, your marketing is simply part of the background noise.

Effectiveness 111

Effectiveness Work Management Marketing Management Planning 111

Marketing Insider Group

APRIL 4, 2019

However, one of the most effective ways to keep your marketing strategy dynamic is to inject fresh ideas, talking points, tactical approaches, and creative messaging. The post 7 Creative Ways to Personalize Your ABM Strategy appeared first on Marketing Insider Group.

Account Based Marketing 258

Account Based Marketing ABM Creativity Personalization 258

Heinz Marketing

MAY 26, 2022

Being creative isn’t exclusively reserved for your creative team. As our world becomes more automated and the tools and tech we adopt continue to transform business efficiencies, creative value becomes indispensable. . Creativity is not limited to artistry. A Culture of Creativity Must Be Intentional.

Creativity 114

Creativity Course Consulting Intent 114

Convince & Convert

JUNE 20, 2017

Are you experiencing a creative drought? Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process.

Social Media 164

Social Media Creativity Campaigns Effectiveness 164

ClearVoice

FEBRUARY 2, 2024

Everyone has their favorite creative marketing moment. Creativity has always been the starlet of content creation. This article explores the role of creativity vs. analytics, how to strike the ideal balance, and some tools to help you get it just right. Fostering a culture that values creativity more than data-based results.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Martech

AUGUST 29, 2023

The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data. This surprises most media planners because the creative component is not typically seen as the key variable. Meanwhile, the media planner cuts out the creative versions with the lowest response rate.

Marketing Attribution 93

Marketing Attribution Creativity Analytics Paid Search Agency 93

Marketing Insider Group

MARCH 24, 2021

So, how do you effectively implement and scale brand storytelling into your content strategy ? Let’s look at the steps to effective brand storytelling. There’s always room for adjustment and creativity, and the stories you’re writing aren’t science fiction novels. We’re going to show the steps to take to do just that.

Storytelling 363

Storytelling Effectiveness Brand Identity Branding 363

Marketing Insider Group

MARCH 27, 2023

Image Source: Zippia Ensuring your company has the most effective, dedicated resources that deliver detailed and engaging solutions will quickly improve your B2B client retention rates. Thinking outside the box when it comes to creatively sharing your customer stories is a sure way to retain more long-term business clients.

Tactics 234

Tactics Effectiveness B2B Marketing Management 234

Choozle

NOVEMBER 7, 2023

In Chapter 4 of our Omnichannel E-Book, we delve into the critical role of creative assets in your advertising strategy. We emphasize that creative should not be an afterthought but a fundamental pillar of effective advertising. Great creatives can boost media performance and maximize outcomes.

Creativity 79

Creativity Funnel Advertising Digital Marketing Funnels Mobile Advertising 79

Zoominfo

JUNE 30, 2019

Creativity is a difficult concept to put into words. So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Stevens & Tate

NOVEMBER 14, 2023

Whether you’re a photographer, graphic designer, artist, or any other type of creative professional, it’s essential to understand how to optimize your visual content for search engines; also knows as Creative SEO. Optimizing visual content for search engines is a crucial aspect of a successful online presence for creatives.

Creativity 85

Creativity Optimization SEO Content 85

Martech

MAY 7, 2024

This is especially important for marketing roles with a service or support component, like MOps, creative and web development. The post How to effectively delegate tasks and manage projects appeared first on MarTech. I hope you will try this strategy on your own, reap the benefits, and then “pay it forward” to others.

Work Management 105

Work Management Marketing Management Effectiveness CMO 105

Heinz Marketing

MARCH 24, 2023

By Mina Guirguis , Marketing Consultant at Heinz Marketing Why does it seem that more and more B2B companies are moving from using an external agency for creative work and instead creating a creative agency in-house? Increased Control Another benefit of in-house creative services is increased control over the marketing process.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Creativity Companies 100

PureB2B

DECEMBER 12, 2023

Email marketing remains one of the most powerful tools in a marketer’s arsenal that can help capture audience’s attention and drive engagement.

Email Marketing 62

Email Marketing Creativity Effectiveness Campaigns 62

Biznology

MARCH 4, 2022

It has been a fantastic learning experience; the program is rich in creativity and imagination, deep in perspective expansion and just plain fun! ’ “The celebrated actor of stage and screen dives into the controlled free fall that is his creative process.” And I am glad that I did! View original post.

Creativity 104

Creativity Thought Leadership Class Eye-Tracking 104

Martech

APRIL 11, 2024

B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years. Effectiveness should be mastered and constantly invested in ahead of efficiency. But does that mean they don’t care about us meeting the company’s marketing objectives (effectiveness)? Effectiveness or efficiency?

Marketing AI 124

Marketing AI Work Management Effectiveness B2B Marketing 124

Stevens & Tate

OCTOBER 3, 2022

It wasn’t that long ago that businesses had limited data to use for their creative. Marketing campaigns were often built using subjective creative instinct and little else. The following are just a few ways that advertising agencies use data driven creative tactics to influence your marketing campaign for the better.

Advertising Agencies 114

Advertising Agencies Creativity Advertisements Advertising 114

Martech

MARCH 21, 2023

Firefly is a new group of generative AI models focused on creating images, video and text effects. ” He could not resist adding that Adobe has incorporated AI in its creative products for well over a decade. The post Adobe announces Firefly for AI-driven creative appeared first on MarTech. Get MarTech! In your inbox.

Marketing Attribution 98

Marketing Attribution Creativity User-Generated Content Analytics 98

Adobe Experience Cloud Blog

JUNE 2, 2020

Creative energy well spent behaves like an accelerant that fuels future initiatives. More often than not, it’s your creative team that is having a harder time getting on board with the benefits of automation. More often than not, it’s your creative team that is having a harder time getting on board with the benefits of automation.

Marketing Automation Services 152

Marketing Automation Services Creativity Marketing Automation Automation 152

Marketing Insider Group

MAY 15, 2017

This process allows marketers to provide timely responses and distribute relevant content more effectively than ever before. With all the modern tools available to marketers, one can’t help but ask – is marketing automation killing creativity? The post Are You Killing Creativity with Marketing Automation?

Marketing Automation Services 214

Marketing Automation Services Marketing Automation Creativity Automation 214

Salesforce Marketing Cloud

AUGUST 30, 2023

Would it make me faster or more creative, and how? According to a recent Salesforce study, 40 percent of desk workers don’t know how to effectively use generative AI at work. Sometimes we have hand-drawn sketches, stock photography, or creatively edited images. The only problem is, it doesn’t make you faster.

Marketing AI 105

Marketing AI Creativity Ethics Training 105

Ontraport

FEBRUARY 4, 2019

The post 7 Creative and Effective Holiday Marketing Tactics appeared first on The ONTRAPORT Blog. Although it might seem intimidating to implement your own promotions amid so much competition during holidays, it promises to be rewarding for businesses that employ smart tactics.

Tactics 76

Tactics Creativity Effectiveness Promotion 76

Unbounce

FEBRUARY 17, 2022

However, just when you think it’s time to give up, a new trend pops out of the shadows and reminds us that creative advertising still thrives. But what exactly makes an advertising campaign creative? And why does creativity matter? What Is Creative Advertising and Why Is it Important? Be memorable. ” Heropost.

Creativity 140

Creativity Advertisements Advertising Campaigns 140

Atomic Reach

MARCH 5, 2024

PART 3 OF 3: PUTTING ROI-BASED INFLUENCER MARKETING INTO EFFECT In Part 1 of this series, we looked at what's wrong with the way influencer marketing is done today, observing how poor use of data promotes guesswork instead of measurable results.

ROI 52

ROI Effectiveness Creativity Marketing 52

Stevens & Tate

DECEMBER 30, 2022

A lot of their marketing effort came from the instincts of their advertising agency’s creative team. It’s the agencies that merge data and creative to form the foundation of their marketing campaigns that tend to be the most successful. How Data Driven Marketing Can Support Creativity.

Advertising Agencies 92

Advertising Agencies Creativity Paid Search Agency Campaigns 92

Heinz Marketing

APRIL 30, 2022

Cross team connections are imperative to run an organized and effective company. We Have a Creativity Problem. Research has found that many subconsciously view creativity as disruptive which may potentially be discouraging us from taking on an innovative project or hiring creative people.

Conversion 98

Conversion Effectiveness Brand Identity Branding 98