Buzz Marketing for Technology

JULY 17, 2015

Here are three key takeaways from the webinar: Customer is driving not the marketer – Rachel laid out a 4 step content marketing plan (LINK) that really gets to the heart of the modern marketing department they include: creating buyer personas, developing a persona matrix, mapping the buyer journey and mapping your content to the buyer journey.

Planning 100

Planning Marketing Management Buyer Personas Webinar Metrics 100

Buzz Marketing for Technology

MAY 7, 2013

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Content is king so being able to use it to your advantage is key.

Top of Funnel 100

Top of Funnel Social Media Media Thought Leadership 100

Buzz Marketing for Technology

DECEMBER 5, 2014

Real time sales and service – Charlie made the point that delivering real-time content to sales and service enables our front lines interfacing with customers to create value by providing content that makes their jobs easier, answers the questions customers are asking, and sets Symantec up as the trusted expert in a real-world relationship.

Webinar Metrics 100

Webinar Metrics Comparison Social Networks Act-On 100

Buzz Marketing for Technology

MAY 28, 2014

The prospect marketing effort, which is predominantly driven by third-party media investments in content syndication, search and advertising, is still very fragmented and, worse, seldom measured or optimized. We are not connecting that media investment, the prospects generated, nor their data, with our marketing systems and processes.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

Buzz Marketing for Technology

MAY 29, 2013

Interactive Marketing Online Testing Strategy. Examples of the typical aggregate data you can capitalize on in a big data strategy: Acquisition source. Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 The phenomenon of big data certainly comes with big promise. Form inputs.

Enterprise Management 100

Enterprise Management Planning Work Management Tips 100

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Here are some things to consider when doing so: Improve page load speeds by leaving out huge graphics and Flash content.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Buzz Marketing for Technology

JUNE 10, 2015

This webinar was sponsored by Synthesio and featured Brian Melinat (@ brianmelinat ) Director of Marketing Analytics within Dell, Kristine Vick (@ kristinevick ) Principal in the Digital and Content team at SAS, and Ben Lapidus (@ benlapidus ) Senior Sales Engineer at Synthesio.

ROI 100

ROI Lead Gen Lead Scoring Lead Ranking 100

Buzz Marketing for Technology

JANUARY 21, 2010

The concept here is to create good content and allow that content to spread as frictionless as possible to as many people as possible. You need to tell those stories in as sticky a way as possible then package them to be shareable and then spray them in as many social media channels as appropriate for your content. (ex

Social Media 100

Social Media Social Marketing Media Digg 100

Buzz Marketing for Technology

MAY 15, 2013

The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. All this pertinent info helps define what the “best content” is for each specific viewer.

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

Buzz Marketing for Technology

MAY 16, 2012

Well “hope” isn’t a strategy. Today, the opportunity to make the switch from hope to strategy abounds. Passivity is anathema to today’s marketer, brand manager, media buyer/planner, advertiser, and content creator. Not so with Social Media. With Social, there is no passive tense.

Social Marketing 100

Social Marketing Marketing & Strategy Social Media Opinions 100

Buzz Marketing for Technology

APRIL 25, 2013

Posted in Innovation Interactive Marketing Strategy. To fully reap the benefits marketing must officially take ownership of its technology platforms and strategies. Innovation Interactive Marketing Strategy CDO Chief Digital Officer Chief Information Officer chief marketing officer CIO CMO' So what does a CDO do?

Social Marketing 100

Social Marketing Enterprise Management Paid Search Agency CMO 100

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. And even fewer put a strategy in place to convert this highly active audience into highly engaged website visitors. Test: Copy length and content; image quality and subject matter. Stagnant Page Content. Too Many Clicks.

Facebook 100

Facebook Ideal Customer Profiles Brand Identity Branding 100

Buzz Marketing for Technology

SEPTEMBER 8, 2010

Last year I wrote about how the balance of content has shifted. Bottom line is there is more content being produced by Users than by Publishers these days. Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Our messages are being drowned out by user generated content.

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Demand Generation Agencies 100

Buzz Marketing for Technology

OCTOBER 25, 2013

As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. online content, messaging, images, offers) in the right way on the right channels at the right times and places?

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Buzz Marketing for Technology

JANUARY 19, 2010

The 4 C’s of B2B Marketing are: Content – the creation of a steady stream of engaging content. Tags: Branding Content Marketing Inbound Marketing Lead Generation Lead Nurturing Marketing Sales Social Media Strategy Thought Leadership. Connection – connecting with the audience you wish to attract.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Digg 100

Buzz Marketing for Technology

OCTOBER 18, 2013

By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. Make data your best friend. Be relevant, unique and indispensable.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Buzz Marketing for Technology

APRIL 4, 2013

Posted in Advertising Applications Content Marketing Crowdsourcing Visual Recognition. Its still early days of visual recognition but I’d love to hear your thoughts on how you think it will play a role in consumers’ lives and marketers’ strategies. Who’s to say which will work best? At first it.

Mobile Advertising 100

Mobile Advertising Psychographics Mobile Marketing Broadcasting 100

Buzz Marketing for Technology

APRIL 28, 2009

I suggested a few different places like investing in more Content Marketing, Lead Nurturing and Social Media. It’s time to crank on the quality of your content machine not just the quantity! My response - Content. Tags: Branding Strategy Lead Generation Lead Nurturing Content Marketing.

Lead Nurturing 100

Lead Nurturing Bandwidth Demand Generation Agencies Buying Cycle 100

Buzz Marketing for Technology

SEPTEMBER 3, 2014

By learning to truly understand your customers and use that knowledge for planning your business strategy, you’ll be able to outpace your competitors, improve your brand image and develop client loyalty in a dramatic way that improves your bottom line. Where they consume content most often on the web.

Planning 100

Planning Loyalty Research Social Media 100

Buzz Marketing for Technology

NOVEMBER 7, 2012

When it comes to our online strategies, it’s easier than ever to use data-driven, scientific tools to inform ourselves about what is really making our customers click. Through an iterative process of testing and personalization, your online visitors will begin to unknowingly select the best-performing content for your site.

Conversion 100

Conversion Cross-Selling Conversion Rate Click Rate 100

Buzz Marketing for Technology

NOVEMBER 21, 2012

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. B2B companies often fall prey to the internal design and jargon trap, but it’s easy to get your value proposition across without content overload that creates a confusing experience. 2) Start testing, seriously.

B2B Marketing 100

B2B Marketing B2B Buying Cycle Paid Search Agency 100

Buzz Marketing for Technology

APRIL 8, 2010

Related posts: Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. Tags: Blogging Communications Content Marketing Customer Experience Customer Support Inbound Marketing Innovation Reputation Management Social Media Social Networking Strategy Support. Share this on Reddit.

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Buzz Marketing for Technology

DECEMBER 21, 2012

It’s a goldmine of information for the direction of marketers’ mobile strategies and determining where mobile fits in as both a sales channel and marketing medium. 1. Using data for real-time content targeting. So how can mobile consumer data improve sales and marketing efforts? That’s right, real time.

Mobile Marketing 100

Mobile Marketing Amazon Advertising Mediums Advertising Channels 100

Buzz Marketing for Technology

OCTOBER 30, 2008

Highlights of a Panel at the Media Convergence Forum featuring: Jeff Hayzlett – Chief Business Development Officer, Eastman Kodak Russ Klein – President Global Marketing Strategy, Burger King Nicholas Utton – CMO, E-Trade Financial Role of the CMO faces evolution and reinvention unlike any of the peers of the CMO.

CMO 100

CMO Narrowcasting Peer-to-peer CPA 100

Buzz Marketing for Technology

JULY 28, 2010

Tags: Content Marketing Customer Customer Experience Customer Support Lead Generation Lead Nurturing Strategy Support.

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Buzz Marketing for Technology

MARCH 25, 2009

I think the strategy going forward is for TV - product placement, Print - Contextual (ie I wont advertise unless this issue addresses something I am really hard core about) otherwise I am going to spend online where I can place my content where I want as an attraction vehicle or where someone else has content I would like to located near.

Advertisements 100

Advertisements Advertising Interactive Marketing Tagging 100

Buzz Marketing for Technology

APRIL 10, 2013

But at the same time, even the most brilliant SEO or affiliate strategies will be for naught if the site itself fails to entice customers to actually buy. But only through continuous A/B and multivariate testing, can you actually begin to understand your visitors and place content decisions in their hands. No contest.

Traffic 100

Traffic Conversion Marketing Budget Conversion Rate 100

Buzz Marketing for Technology

JULY 7, 2008

o Develop and apply vocabulary building strategies to effectively conduct a digital information search. Learners select appropriate search strategies to effectively and efficiently locate reliable digital information related to their academic learning goal(s). o Navigate hyperlink, i.e. browsing strategies.

Ethics 100

Ethics Validation Efficiency Privacy 100

Buzz Marketing for Technology

JUNE 23, 2009

But that doesn’t mean you shouldn’t have a strategy in place for what you are trying to achieve. Once you have your presence you will need a strategy for posting updates as frequently as you can with interesting content. Also keep in mind Facebook Pages are indexable so be sure to write your content with good SEO in mind.

Facebook 100

Facebook Cost Per Thousand Cost Per Click Paid Search Agency 100

Buzz Marketing for Technology

FEBRUARY 27, 2013

In order to be successful with your hashtag strategy, leaders in the space recommend several best practices to follow: Limit the number of hashtags you use and keep it simple. Too many hashtags make it difficult to track and are confusing to consumers. I’m excited to see what the next six years will bring.

Twitter 100

Twitter Facebook Distribution Conversion Rate 100

Buzz Marketing for Technology

SEPTEMBER 29, 2010

Moreover they could use the report to build content and engage in topics that were trending where Chevron was a thought leader or was looking to become more of a thought leader. Tags: Blogging Facebook Innovation Listening Monitoring PR Social Media Social Networking Strategy Twitter.

Social Media 100

Social Media Media PR Digg 100

Buzz Marketing for Technology

OCTOBER 26, 2011

A different study by IBM announced that, “than 1,700 CMOs, 82% still rely on traditional market research to shape marketing strategy, while only 40% of chief marketing officers track any online communications.” Yet, there is an answer.

Social Media 100

Social Media Media Urgency Marketing ROI 100

Buzz Marketing for Technology

JANUARY 3, 2018

For the past decade or so, the fashion has been “Performance Marketing” or, in a wild conflation of strategy and channel, “Digital Marketing.” . The genesis story here is a good one. Marketing for a long time appeared to be a cocktail of guesses mixed with a dose of manipulation.

Marketing Mix 87

Marketing Mix ROMI Paid Search Agency Enterprise Management 87

Buzz Marketing for Technology

MARCH 9, 2011

I spent the last 2 years developing a strategy to deal with each one of those mentions. If you think about it there is at least 2 solid years of user generated content out in the social sphere.

Social Media 100

Social Media Media Marketing Management BtoB 100

Buzz Marketing for Technology

JUNE 28, 2008

Content Migration. Content Management (CMS). Next: Realizing your content management wishes. The Enterprise Strategy Group (ESG) reports that as much as 75 percent of most companiesâ?? According to Seth Gottlieb , the Content Management and Collaboration Lead at Optaros , â??a Intranet Blog. About Us / Contact Us.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Buzz Marketing for Technology

JANUARY 5, 2015

We discussed the best practices in scaling a social media team and content on a global basis. This webinar was sponsored by Act-On Software and featured Mike Stenberg ( @stenmic ), Global Vice President of Digital Marketing for Siemens, and Andrew Ashton ( @AndrewLAshton ) Social Media Analyst at Yum!

Practices 100

Practices Best Practices Webinar Metrics Social Media 100

Buzz Marketing for Technology

JULY 7, 2008

Drive a strategy development process that results in a project vision, objectives, roadmap and success metrics. A platform should have an extensibility model, a content management model, a user profiling/membership model, a rating/reputation system (for content and authors), and registration system, etc, etc, etc…you get the idea.

Social Media 100

Social Media Communities Wiki Work Management 100