WebMarketCentral

JUNE 25, 2007

Content has value (though possibly less on the web than in print). The sale includes print titles eWeek, CIO and Baseline magazine , as well as web properties eweek.com , webbuyersguide.com , cioinsight.com , baselinemag.com , Microsoft-watch.com , channelinsider.com and deviceforge.com. Magazine brands have value.

CMO 20

CMO Planning Contact Marketing Cost 20

WebMarketCentral

MAY 23, 2007

AD: An interest in providing what is useful content, media and continuing education. WMC: Who is your ideal or typical client? AD: Someone who wants to be better, happier and appreciates “cool.” WMC: What sets you apart from your competition? WMC: How do you market and promote your business?

Telemarketing 20

Telemarketing Paid Search Agency PR Newsletter 20

WebMarketCentral

JULY 31, 2006

Former fashion columnist Greer Wylder targets her content to, and delivers for her advertisers, a very narrow but lucrative and otherwise difficult to reach audience: upscale shoppers, primarily female, in the Orange County, California area. Greer's OC is a great example of an effective consumer marketing micromedia site.

RSS 20

RSS High Quality Lead Demographics Paid Search Agency 20

WebMarketCentral

NOVEMBER 16, 2006

Two words -- valuable content. As Mike Kaselnak, CEO of Hoard Client Systems wrote in response to my recent RainToday article How To Build Website Traffic With Content , "The days of trying to trick the search engines are over. Content is King!" What kind of content?

Traffic 20

Traffic Marketing Websites Paper Internet Marketing 20

WebMarketCentral

SEPTEMBER 9, 2005

Not content to cuddle customers, he concentrates on crushing competition (don't tell ME I can't alliterate). I like his suggestions so much that I borrowed a couple for the Best Practices in Blog Marketing page on web marketing portal WebMarketCentral. He blasts bad marketing. He uses war metaphors and predator imagery.

Blogger 20

Blogger Blast Campaigns PR Consulting 20

WebMarketCentral

MARCH 14, 2007

They may be running some Google and Yahoo search ads, but even for these programs, keywords, bids, ad content and landing pages are frequently not optimized. Many companies struggle to implement a comprehensive web marketing strategy. Part of the reason is a shortage of practical models.

Planning 20

Planning Marketing Plans Paid Search Agency PR 20

WebMarketCentral

SEPTEMBER 18, 2006

More content I think you'll find interesting will be added to the site soon, and posted about here as soon as it is up. ** Terms: RainToday webinar, How to Lead Masterful Sales Conversations, Blogwild!, There is also a new Web marketing store on the site where you can shop for useful Web marketing software and cool hardware.

Buy 20

Buy Webinar Metrics Software Contact Marketing 20

WebMarketCentral

AUGUST 29, 2006

While there are other tools on the market that do this, ingage has the only one that, when used to publish on a CD, lets you track response and interest, and update content on the fly. The ingage tool is great for direct marketing (providing measurable ROI) and publications, and really shines for interactive catalog production.

Newsletter 20

Newsletter Advertising Agencies Paid Search Agency Interactive Marketing 20

WebMarketCentral

NOVEMBER 19, 2007

The acquisition gives TechTarget--which gives them, in addition to their own huge opt-in base and network of portal sites, access to KnowledgeStorm's 800,000 subscribers, web properties and partners sites. Even TechTarget (reluctantly) concedes that there will likely be current KnowledgeStorm content partners seeking new syndication sources.

Lead Generation 20

Lead Generation B2B Thought Leadership Thought Leadership Generation 20

WebMarketCentral

AUGUST 30, 2006

Here's our handy guide, including: Surprising data on listener demographics; 3 Mistakes to avoid; 5 Rules for podcast content; 4 Tips to create commercials that get results." I daresn't say any more or I'll get a nasty note from Anne Holland.

Advertising Agencies 20

Advertising Agencies Demographics Rules Marketing 20

WebMarketCentral

FEBRUARY 23, 2007

First, the contention that overall site traffic doesn't matter; while it's true that absolute traffic levels don't matter, relative traffic levels do -- site traffic should increase over time. Dainow advises web marketers to ignore total site traffic and focus on conversions.

Analytics 20

Analytics Landing Pages Blast Campaigns PPC 20

WebMarketCentral

JULY 16, 2007

hours) than they do with editorial content (2.9 hours) or vendor-produced content (websites, webcasts, white papers, etc. - When conducting research specifically to assist with a buying decision, vendor content is the most referenced source, followed by social media and trade editorial.

Social Media 20

Social Media Peer-to-peer Wiki Media 20

WebMarketCentral

APRIL 3, 2007

1) Run a spam check on your content before sending. 2) Be careful with subject lines and content. Here are four tips to improve the deliverability of your legitimate, opt-in email marketing newsletters and campaign blasts. There are a number of helpful, free online spam-checking tools available including tools from Lyris and Sitesell.

Deliverability 20

Deliverability Blast Campaigns CAN-SPAM Opt-out 20

WebMarketCentral

JANUARY 22, 2007

The company offers web browser customization services that enable clients to customize the look, feel and functionality of the Firefox web browser by adding their logo, content, custom functions (such as a news ticker and custom link buttons) to the user experience. One new offering is browser branding from Brand Thunder.

Webcast 20

Webcast Paid Search Agency Banners Differentiation 20

WebMarketCentral

OCTOBER 9, 2006

That said, the podcasting format does give your content wings by freeing the listener from their computer. If the content of your webinar isn't visually demanding, consider re-purposing the audio portion of the recorded webinar as a podcast to increase your reach. They don't have to be downloaded to an iPod or other MP3 player.

Advertising Agencies 20

Advertising Agencies PR Webinar Metrics Paper 20

WebMarketCentral

JULY 23, 2007

Here is the vendor perspective. According to recent white paper from Robert Lesser, publisher of LeadGenTools.com , and Paul Dunay of the Buzz Marketing for Technology blog , "B2B marketers are not just embracing Web 2.0 tools, they're pushing the envelope on adoption. . _ tags: Web 2.0,

Vendors 20

Vendors Web 2.0 Social Media RSS 20

WebMarketCentral

NOVEMBER 10, 2006

The seminar will cover topics such as how podcasting works, how to develop podcast content, how to measure podcasting results, using podcasting in your marketing mix, and the PR opportunities of podcasting. Details of the seminar: Thursday, November 30, 2006 10 a.m. 790 Cleveland Ave.

Advertising Agencies 20

Advertising Agencies Video Marketing Paid Search Agency Media 20

WebMarketCentral

OCTOBER 26, 2006

You can't run that online content through the creative department, or the brand team or the legal folks. But you don't necessarily need to be afraid of unfavorable content," because "finding negative opinions is just as important -- if not more so -- as finding the positive ones. What's scary is that you have no control over it.

Social Networks 20

Social Networks iProspect Network Marketing Search Engine Marketing 20

WebMarketCentral

JANUARY 3, 2007

To survive, publishers will have to stop thinking in terms of format (print magazines) and focus instead on providing compelling content that attracts a quality audience, and is delivered in a variety of formats (print, website, blog, podcast , video, and whatever comes next).

Branding 20

Branding Brand Identity RSS CMO 20

WebMarketCentral

JUNE 17, 2006

This is a free service that allows you to contact the Webmasters at other sites with content similar to yours and exchange links. It avoids the problems of automated linking solutions that don't generated links from relevant sites and (mostly) avoids spam by providing your site information only to those with related content.

Relevance 20

Relevance Generation Paid Search Agency RSS 20

WebMarketCentral

MARCH 16, 2009

The model behind traditional, interruption-based advertising was that consumers were provided with entertaining or informative content for free, in exchange for viewing ads. In social media, where viewers are often creating the content, that bargain doesn't hold up. Facebook is now used by one out of every three people online globally.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

WebMarketCentral

OCTOBER 3, 2007

It lets you create a personalized microsite portal for each prospect; the prospect simply enters their name, and then views virtually anything you'd like to show them: web pages, personalized content, etc. developed using the web tool of your choice. I Present to You!

Webcast 20

Webcast Microsite Tools Tagging 20

WebMarketCentral

OCTOBER 22, 2005

This is a free customized news service that enables you to choose topics you'd like to track -- news, trends and analysis on your competitors, customers and target markets -- and then scans and delivers this content to you via email and the Web.

Research 20

Research RSS Paid Search Agency Budget Programs 20

WebMarketCentral

DECEMBER 17, 2005

Your blog becomes the content container for the information you would have previously included in your e-newsletter, but with all the advantages of blogs -- timliness, informality and search engine-friendliness. You can also feel free to copy my " build your own newsletter " concept.

Newsletter 20

Newsletter RSS Internet Marketing Planning 20

WebMarketCentral

SEPTEMBER 21, 2006

The key to retaining readers, however, and getting them to encourage others to subscribe, was to revamp the content -- to change it from dull to dynamic, from insipid to interesting, from stuffy to stimulating.

Newsletter 20

Newsletter Effectiveness Opt-out Paper 20

WebMarketCentral

JUNE 4, 2006

"software," but do provide platforms, solutions, "applications," "services," "environments," "suites," "technologies," "architectures," "engines," "modules," "servers," "tools," or "systems:" Telcordia (information-networking and operations software) Hyperion (business intelligence/analytics software) FileNet (enterprise content management software) (..)

Enterprise Management 20

Enterprise Management Salesforce.com Marketing Management Software 20

WebMarketCentral

AUGUST 22, 2005

But now you can get all of the pertinent content, from literally thousands of online sources, in one place: the new Web Marketing News and E-Commerce News pages on WebMarketCentral.com. The feeds are powered by Web content provider Moreover Technologies. Moreover is generally considered the leader in current awareness solutions.

Keywords 20

Keywords Contact Marketing Online Marketing Order 20

WebMarketCentral

FEBRUARY 27, 2008

TopNetPix Billed as " an aggregator of the best sites, the best content and the best search results on the Web," TopNetPix brings together an extraordinary amount of news, blog and shopping content and enables you to create your own customized portal containing the web parts you find most interesting and useful. The Marketing 2.0

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

JANUARY 18, 2008

Getting onto the front page of a smaller, more appropriate niche portal, by contrast, is much easier, quicker, and ultimately you get a better return on your time/traffic ratio in the short run," this post makes the case for targeting smaller sites.

Linkbait 20

Linkbait Social Media Ning PageRank 20

WebMarketCentral

DECEMBER 12, 2007

I'm currently Chairman of Neurognostics, a life sciences spin-out from the Medical College of Wisconsin, and also President of ETR Group, LLC, which recently sold the world's largest Christmas-specific portal on the Internet, Christmas.com. WMC: What made you decide the world needed a website like TopNetPix?

Web 2.0 20

Web 2.0 Viral Marketing Internet Marketing Tagging 20

WebMarketCentral

JULY 11, 2007

B2B technology companies generate leads and revenue through smart online marketing by promoting thought-leadership content.

Campaigns 20

Campaigns Advertising Agencies Work Management Paid Search Agency 20

WebMarketCentral

OCTOBER 12, 2007

While The Truth Laid Bear provides a portal and blog search engine for individual bloggers and blog-readers, Kithbridge provides customized technology, services, and strategies for businesses, political campaigns, nonprofits, and other organizations which seek to fully engage with the growing and dynamic world of the blogosphere and new media.

Blogger 20

Blogger PR Outreach Tagging 20

WebMarketCentral

JULY 30, 2007

the kind of content you could charge people for – but decide not to) in order to really go viral. As content grows over time, authors of related blogs will increasingly link to it, the blog's search engine rank will rise, and the blog's author(s) will become recognized as thought-leadership contributors within the industry.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

WebMarketCentral

AUGUST 14, 2006

What's more, new interactive technology such as iTrax from Zomax lets retailers not only convert their paper-based catalog to interactive media, but also track response, track Web clicks, and update content on the fly. Did the price of item #123 change right after the CD was sent out?

Media 20

Media RSS Paper Opt-out 20

WebMarketCentral

OCTOBER 16, 2008

In the real world, however, SEOs are often called in to optimize an existing site, after all of the URLs are created, the navigation is already in place and all of the content is written. First, generate a list of keywords based on the content of each page. Compile an initial keyword list This involves two independent activities.

SEO 20

SEO Terms and Conditions Tagging Keywords 20

WebMarketCentral

JUNE 4, 2007

We only need to find out under what context what things are useful, and then present that product or content given the context. They continuously analyze traffic patterns on a Web site's pages in order to dynamically optimize search engine results, navigation and content. We are pack animals. Then the prediction is very accurate."

Doubleclick 20

Doubleclick Privacy Paid Search Agency Advertising Agencies 20

WebMarketCentral

APRIL 1, 2006

We started RainToday.com because there was no outlet for easily accessible, top quality content and intellectual capital in the areas of marketing and selling professional services. They realize that topics like business development, lead generation, branding, etc.

PR 20

PR RSS Consulting Newsletter 20