Biznology

JANUARY 4, 2019

Content strategy is an important factor in any company’s marketing initiatives today. Content isn’t an optional part of marketing strategy; it is integral and should be a central focus. Your company’s content should blend into several different areas of your marketing, which is one of the reasons it is so important.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Work Management Marketing Management 130

Biznology

FEBRUARY 9, 2018

It can include other relationships as well, such as taxonomies, information architectures, social listening queries, competitors, etc. Not that your audience always comes to the content that sells your products through search. Keyword research is not just about choosing the right search words for your paid search campaigns.

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Biznology

DECEMBER 11, 2015

That doesn’t mean, though, that the only success metric for content marketing is its contribution to successful and profitable sales. Despite the overwhelming focus on sales support, content marketing can contribute to the bottom line without being focused on the top line. Market Research / Product Pipeline.

Top of Funnel 80

Top of Funnel Paid Search Agency Marketing & Strategy Marketing Strategy 80

Biznology

JANUARY 27, 2017

A great deal of what we now call “content marketing” can be traced back to basic business blogging where a brand built audiences by attracting informed search to valuable, relevant content. Another side of the argument is the emergence and sophistication of what we now call “branded content.”

Advertorials 80

Advertorials Branding Brand Identity Paid Search Agency 80

Biznology

JUNE 29, 2018

So, what are the implications for sales communication content, and for video content in sales communication particularly? Well, there’s often a great deal of creativity packed in blog articles, white papers, research reports and the like — traditional mid- and late-funnel content. What can inspire with creativity?

Top of Funnel 184

Top of Funnel Video Marketing Differentiation Case Studies 184

Biznology

SEPTEMBER 30, 2015

Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. Research Director Peter O’Neill is blunt about describing the current content marketing landscape. Nearly two-thirds of IT decision makers said they routinely scan the information and then throw it in the trash.

Forrester 80

Forrester Content Trade Show Opinions 80

Biznology

FEBRUARY 22, 2018

Instead, make it a point to find and share information that your customers want and need to see. It’s okay to share some promoted content from time to time. Keep on treating content as the king: When launching a start-up, content marketing is one of the most overlooked investments. You may wonder why it’s so important.

Planning 209

Planning Tips Budget Programs Outreach 209

Biznology

MAY 29, 2017

I’m sure any of you who have spent time on this site appreciate the vital role content plays in building digital relationships. But what about content with the product brand directly? Does the content our brand shares actually foster familiarity with an individual beyond purchase based on common interest? Like this post?

Top of Funnel 99

Top of Funnel Marketing Automation Services Marketing Management Content Marketing 99

Biznology

OCTOBER 27, 2017

I hereby offer a roundup of ideas that you may have overlooked: IP address identification, a customer-driven content marketing strategy, better lead qualification, a renewed focus on customer and prospect data, account-based marketing, and linking consumer data with your business records. Arrange your content by buyer role and buying journey.

Account Based Marketing 207

Account Based Marketing Tactics B2B Marketing Lead Qualification 207

Biznology

MARCH 8, 2018

I recently commented on a LinkedIn post about the power of LinkedIn as a content marketing platform. The gist of the post was that it is rapidly becoming the go-to platform for branded content marketing. My problem with LinkedIn is I can’t find content in the platform. I disagreed with the very premise of the post.

Wikipedia 208

Wikipedia Keywords Linkedin Search Marketing 208

Biznology

DECEMBER 7, 2017

A good thing to keep in mind is that search engine algorithms rate the relevance of keywords on pages and in the meta data, but also evaluate other information like the time visitors spend on your site, the presence of broken links, the inbound and outbound links, bounce rate, the pages viewed and more. Provide high quality, useful content.

SEO 140

SEO Dwell Lead Scoring Lead Ranking 140

Biznology

FEBRUARY 23, 2018

And whether that strategy includes inbound, ABM, or content marketing or a mixture of the three, the emphasis has always been on acquiring “new logos.” Vendors like Gainsight , Totango , Strikedeck , and Influitive publish a lot of useful information about tactics and measurement in this area. Where do you think this all going?

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Biznology

APRIL 23, 2015

Content Overload. We’re almost 10 years into one of the latest and hottest marketing trends – Content Marketing – and most B2B firms are churning out lots of it. As a result we’re into the next inevitable phase of content marketing – content overload. For more insightful information from Bob, go to www.bly.com/reports.

Work Management 80

Work Management Buy Marketing Management Process 80

Biznology

DECEMBER 21, 2020

That’s right, ensuring a high position in the SERPs (Search Engine Results Pages) is one of the best ways to drive customers to your physical store as well, simply because modern customers make sure to research companies online before paying you a visit. Content marketing with a twist for top-notch SEO.

Lead Scoring 197

Lead Scoring Lead Ranking SERP Mobile Marketing 197

Biznology

AUGUST 10, 2015

With the majority of research being done online, the use of business online video production is increasing every day because video helps decision makers get the information they need very quickly. In June 2014, Aberdeen Research published a study called “Analyzing the ROI of Video Marketing.” Two of the stats revealed.

Top of Funnel 80

Top of Funnel Buyer's Journey Video Marketing FAQ 80

Biznology

FEBRUARY 13, 2017

Viewership will rise when you produce more videos, but you can’t publish content that is rubbish and hope it performs well. Publish quality content on a regular basis for success; 300 hours of video are uploaded to YouTube every minute so you need to ensure your video is worth watching. Support customer research. Qualify leads.

Youtube 153

Youtube Advertising Channels Tips Keywords 153

Biznology

MAY 3, 2017

Viewership will rise when you produce more videos, but you can’t publish content that is rubbish and hope it performs well. Publish quality content on a regular basis for success; 300 hours of video are uploaded to YouTube every minute so you need to ensure your video is worth watching. Support customer research. Qualify leads.

Youtube 146

Youtube Advertising Channels Tips Custom Publishing 146

Biznology

JANUARY 19, 2018

Michael Brenner was SAP ’s pioneer in developing the powerful Internet marketing strategy of building a website community to serve the information needs of top-of-the-funnel business buyers, to generate leads and “own the category.” This seems so obvious, but how many content marketers are actually thinking this way?

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Biznology

NOVEMBER 29, 2017

Students are more informed and aware than before when watching news and reading newspaper sitting at home was the only source of information. Increased productivity : With information being shared and received instantly through social media platforms, students have been able to improve their efficiency and productivity.

Social Media 128

Social Media Media Class Opinions 128

Biznology

NOVEMBER 30, 2017

But new research from CEB , now Gartner , suggests that things are even worse these days: it’s buying gridlock. Your research found a lot of dysfunction in the B2B purchase process. When customers are considering a purchase, they receive an overwhelming amount of content from vendors. Please explain. Track customer progress.

Buy 131

Buy Process Gartner B2B 131

Biznology

FEBRUARY 17, 2016

We’ll always preach quality over quantity, but even with a strong focus on quality, sometimes coming up with the right content can be a challenge. Here are a few tips for making that part of your content marketing process easier. Chances are, you’ve got great content at your fingertips. Your Outbox is a Goldmine. Paydirt again!

Content Marketing 80

Content Marketing Generation Content Buying Cycle 80

Biznology

SEPTEMBER 6, 2017

They need tactical videos that support their sales and marketing content strategy. The table below is adapted from an excellent article, What’s a Successful ABM Strategy Without Killer Content? , by content marketing consultant Rebecca Smith of Heinz Marketing. Different kinds of tactical video. A video call, of course.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Biznology

JUNE 22, 2015

We didn’t have access to keyphrase research until Wordtracker came along. Today, content creators can access a host of fantastic tools that make their writing life easier. Over the years, I’ve tested out some free and low-cost content creation tools. If you’re looking for content inspiration, KeywordTool.io

Cost 80

Cost Tools Long Tail Marketing Broadcasting 80

Biznology

JANUARY 14, 2016

Here’s my take on what content marketers should be paying attention to in 2016. If your content marketing isn’t working, remember the old definition of insanity: doing the same thing over and over and expecting a different result. Research and preparation matter; so do promotion and evaluation. Understand Your Customer.

Content Marketing 80

Content Marketing Content Rules Press 80

Biznology

OCTOBER 27, 2014

Long-form content is not only a search darling. With long-form content, brands have a fantastic opportunity to use their digital platforms as a tool for establishing thought leadership and influence. An article designed to influence others will require thorough research to gather supporting evidence and multiple viewpoints.

Public Relations 80

Public Relations PR Cross-Selling Content 80

Biznology

MARCH 12, 2020

This also means that you need to optimize your content and your online presence as a whole in order to boost SEO and position your brand higher in all the relevant search results. Optimizing your content for informational intent. But why should you care, exactly? Boost local SEO with local intent optimization.

Intent 104

Intent Startups SEO Paid Search Agency 104

Biznology

DECEMBER 4, 2019

The first one from Digiday and documents what the BBC went through to establish its fifth content vertical it calls Future. An article on whether eating eggs is healthy brought in a million page views and had an average dwell time of five minutes, which is content gold. of some product?

Social Media 156

Social Media Dwell Media B2B 156

Biznology

JUNE 13, 2013

Content marketing can only be effective if the content you’re producing is relevant and informative enough to attract your target audience and hold their attention. Relevance will most certainly depend on the specifics of your audience, which is why smart content marketers think in terms of audience segments.

Buying Cycle 80

Buying Cycle Buy Content Marketing Content 80

Biznology

AUGUST 27, 2014

Quality content includes many ingredients. It’s crucial to make sure that they are all included in every content piece you generate, and in your content strategy. Copywriting is, after all, the art of persuasion, and you need to demonstrate this in every content piece you create. Excited about sharing new information?

Copywriting 80

Copywriting Rules Marketing & Strategy Content 80

Biznology

NOVEMBER 9, 2017

The major hole in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing is the lack of information on marketing artificial intelligence (AI). My team built a first-of-its-kind Watson-powered keyword research tool. Our collective 50 years of experience in marketing technology includes AI expertise.

Marketing AI 138

Marketing AI Enterprise Management Tagging Work Management 138

Biznology

JANUARY 5, 2017

But they use data to inform and improve what their instincts suggest. Have you viewed any of your brand’s ads or content? Have you tried researching your product or service with “ the beginner’s mind “—or better yet, watched actual customers do the same? Content: the painting, not the frame. Your content.

Allocation 172

Allocation Paid Search Agency Peer-to-peer Mobile Marketing 172

Biznology

APRIL 11, 2022

In addition, ensure your content quality, brand voice and structure are cohesive as well. Readability of your content. You’ll also want to consider working with a market research analyst. A market research analyst can help you define your customer’s needs, wants and desires through quantitative and qualitative studies.

Design 195

Design Budget Programs Work Management Fulfillment 195

Biznology

FEBRUARY 9, 2021

While we’ve all been staying home and being virtual, Paul has done some original research and David has written this white paper for Network Solutions on helpful tips and tricks for IT pros that are involved in supporting virtual events. The result of Paul’s informal census is that folks can’t wait to get back to F2F.

B2B 118

B2B FAQ Work Management Paper 118

Biznology

AUGUST 14, 2013

Think back for a moment to the basic truth of what content marketing is: attracting an audience and gaining their trust by publishing information that informs and/or entertains them.) You can’t very well inform your audience if you don’t know who they are and what interests them. How Will I Reach Them.

Paid Search Agency 80

Paid Search Agency Marketing & Strategy Marketing Strategy Content Marketing 80

Biznology

OCTOBER 25, 2021

The post promoted new research that showed executives expect an increase in their companies’ use of social media data, and – much more notably – in the number of departments throughout the company leveraging social media data. Traditional market research is just too slow, and the world is moving faster than ever.

Social Media 104

Social Media Paid Social Agency Paid Search Agency Companies 104

Biznology

AUGUST 30, 2017

Sometimes, you need good content, and fast. You can still create quality, customer-focused blog content in two hours or less. But remember, unless you have permission from the person who initially asked the question, don’t include their name or any identifying information. quality content in less than two hours.

SME 174

SME Webinar Metrics Curation Copywriting 174

Biznology

JULY 11, 2013

Today, brands must be seen as experts, and we claim that title through content marketing, which means producing content that informs your buyers and keeps them apprised of news and trends. Which makes content marketers journalists too, and with that, comes responsibility. Why does this matter to content marketing?

Branding 80

Branding Brand Identity Ethics Word of Mouth 80