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Remove Outdated Content: Keeping Web Information up to Date

CMSWire

Not keeping web content up to date does a huge disservice to the people who depend on you and come to your website thinking that they can trust what they read. Continue reading.

Content 101
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5 Content Discovery Trends To Inform Your Marketing Strategy

Content Marketing Institute

Content consumption patterns have stayed mostly the same in recent years. Content discovery hasn’t. Consider these five trends as you plan your content and strategy for 2024.

Trends 131
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Securing Content, Documents, Information and Data

Biznology

But what happens when the document you or your team inadvertently sends out includes sensitive information that you – and your legal team – have agreeing to keep confidential? That makes it critical to have policies, processes, training and tools in place to protect data and information that you’ve promised to safeguard.

Content 104
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10 Infographics to Inform Your 2018 B2B Content Marketing Strategy

KoMarketing Associates

It can be argued that content marketing is the most important digital marketing strategy available today. Without new and fresh content, it’s almost impossible to achieve the results you’re striving for. The History of Content Marketing. Source: The History of Content Marketing. The Ultimate Guide To CMS.

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6 Proven B2B Marketing Strategies and How to Use Them

What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? By submitting this form, you agree to have your contact information, including email, passed on to the sponsors of this asset for the purpose of following up on your interests. Happier customers.

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Content Writing for Information Gain

MarketMuse

Writing me-too content isn't the way to position yourself as a thought leader or rank well in Google. The post Content Writing for Information Gain appeared first on MarketMuse. There's a good chance you're making that mistake. Here's how to avoid it.

Content 96
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Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit

Content Standard

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

You’ll come away with answers to the following: How to create brand-enhancing content that delivers value to your attendees and presenters. Bring your favorite note-taking device to capture key information as we dive into this “webinar about webinars.” February 11, 2020 9:30 AM PST, 12:30 PM EST, 5:30 PM GMT

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data By submitting (..)

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products. B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision.