Content4Demand

NOVEMBER 16, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. B2B Content That's Relevant at the Right Time.

Intent Data 99

Intent Data Top of Funnel Intent Relevance 99

Zoominfo

JANUARY 22, 2021

There’s a saying in marketing that goes, “if you’re targeting everyone, you’re targeting no one,” and for the most part, I agree with it. As much as we like to think that all of our content is amazing, relevant, and engaging, if it’s not reaching potential customers, it’s falling on deaf ears.

Ideal Customer Profiles 221

Ideal Customer Profiles Zoominfo Buyer Personas Paid Search Agency 221

Webbiquity

FEBRUARY 16, 2021

But small businesses also use this platform to interact with their target audience and spread the word about their products and services. If you’re considering using Instagram marketing for business promotion, check out these eight inspiring examples of B2B companies killing it on the platform in various creative ways.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. This post explores how AI can assist with content creation. What Exactly Is AI for Content? It’s a way to create content or update old content that is quick and easy for you to do.

Marketing AI 313

Marketing AI Curation Content SERP 313

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. But, don’t forget: it’s important to not do video just for the sake of creating video content. Here are 13 solid video content ideas to bolster your social media presence: 1.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Oktopost

SEPTEMBER 21, 2023

This is also an entirely organic approach, as your employees post and share company content manually (no paid ads involved). Top Social Selling Examples: and Mistakes to Steer Clear of Here are the top social selling mistakes you need to avoid to maximize the impact of your social selling strategy: 1.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Heinz Marketing

MAY 5, 2022

Targeting professional online communities for your ad campaign through LinkedIn, Reddit, or specialized sites like Stack Overflow can have great success. Still, there are some key things to consider when choosing communities to target as well as how you target them. Here are 3 key things to consider: Is it relevant? .

Communities 126

Communities Outreach Consulting Campaigns 126

Sprout Social

JANUARY 9, 2024

It assists in processing big data efficiently to identify relevant data points for predictive analysis. For example, Sprout’s Listening capability will inform you of what topics are trending in social conversations about your brand, what related terms customers are using and the sentiment around those topics.

Analytics 114

Analytics Enterprise Management Work Management Business 114

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. Let’s get started! Let’s get started!

Examples 78

Examples ROI Planning Work Management 78

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook.

Social Media 123

Social Media Examples Work Management Media 123

Heinz Marketing

APRIL 14, 2022

Potential customers search and access content when they wish in their own timeframe. So, what should today’s CMO do to increase marketing’s business relevance to the enterprise and ensure their companies and brands remain vibrant? Relevant Content. Action #3: Content Management. Customer Obsession.

CMO 109

CMO Relevance Enterprise Management Peer-to-peer 109

Content Standard

APRIL 16, 2024

Marketers are working to adapt and modernize their search strategies with an emphasis on intent, contextual signals, and content diversification. The role of AI in SEO content creation Amidst the resurgence of SEO, organizations must take a fresh look at their approaches to planning, creating, and managing SEO content.

Marketing AI 99

Marketing AI SEO Lead Scoring Lead Ranking 99

Brandpoint

FEBRUARY 17, 2024

Quality branded content has the power to make each reader feel like it is speaking directly to him or her. For a piece to really resonate with readers, it needs to be relevant and timely. This will help your target audience trust the article and feel understood. Are you targeting B2B? Try our targeting services!

Distribution 62

Distribution Word of Mouth Broadcasting Work Management 62

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. Not to mention, studying successful examples can also bring fresh ideas to your mind. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

SocialPilot

JANUARY 21, 2024

You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more. Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. But, creating a killer call-to-action that converts is an uphill task.

Social Media 119

Social Media Examples Media Urgency Marketing 119

RDIGS

JUNE 13, 2023

Updated May 2023: The results of your content mostly depend on the quality of your B2B content marketing strategy. Recent artificial intelligence (AI) developments have flooded the internet with a tsunami of new content — its calibre is questionable. What is Content Marketing? B2B Content Marketing vs.

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52

SocialPilot

JANUARY 29, 2024

This gives them more power to reach their target audience with their product and services. Influencers that you are targeting are also targeted by many other brands. Search your niche hashtags and approach the ones that have the most relevant base to you. Examples : [FirstName] + [YourCompany] = Collaboration?

Examples 92

Examples Marketing Proposals Outreach CAN-SPAM 92

Rev

APRIL 12, 2023

We’ve put together some of the best ABM examples that drove incredible results. Account based marketing is a strategic approach to marketing that focuses on creating tailored campaigns for individual target accounts. It emphasizes the coordination between marketing and sales teams to reach the right prospects with personalized content.

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

Spiralytics

DECEMBER 5, 2022

For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” Examples of Nostalgia Marketing.

Statistics 127

Statistics Examples Planning Advertising Agencies 127

SocialPilot

MARCH 12, 2024

In this blog, not only are we going to tell you what a perfect integrated marketing campaign should look like, but also provide relevant examples to illustrate the point further. Given below are some of the best examples of integrated marketing campaigns that you can learn from. What more could a marketing enthusiast ask for?

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Sprout Social

MARCH 7, 2024

A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends. You can find SEO competitors by using keyword research tools to check who’s ranking for your target keywords. Instead, focus on only those relevant to the objectives of your analysis.

Analysis 94

Analysis Marketing AI Examples SWOT 94

Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. With more screens and more premium locations, brands have better opportunities to reach their target audiences and integrate DOOH into multi-channel campaigns. Why we care. Synthetic population generation.

Paid Search Agency 122

Paid Search Agency Optimization Ads Mobile Advertising 122

Sprout Social

MARCH 28, 2024

But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? LinkedIn hashtags are searchable, which increases your content’s reach and gets your posts in front of more of the right people. Table of Contents What are LinkedIn hashtag analytics? Hashtags may be the answer.

Linkedin 103

Linkedin Analytics Work Management Marketing Management 103

Top Rank Marketing

FEBRUARY 5, 2024

Just about everyone knows what SEO is these days, and nearly every professional brand has at least a basic content strategy in place to rank for relevant keywords and attract organic attention. Unfortunately, it’s an impossibly competitive term because it’s relevant to every tech solution.” Both technically true!

SEO 98

SEO Marketing & Strategy Content Lead Scoring 98

Optinmonster

OCTOBER 31, 2023

Are you looking for headline examples? In the age of content marketing , where content is king, headlines reign supreme. In this blog, we’ll deep dive into the world of headlines, exploring their importance the key components of a compelling headline, and providing many headline examples across various niches.

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Contently

MARCH 23, 2023

Content marketing is no exception. However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing. Engagement content metrics are a powerful way to gain deeper insights into our content’s performance and determine whether or not it’s having the desired effect.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

RebelMouse

JANUARY 10, 2024

This approach involves placing specific content and elements in a designated position on the screen, allowing them to remain visible as a user scrolls. Examples of sticky elements include navigation menus, contact details, or call-to-action (CTA) buttons readily available at a user's fingertips.

Positioning 94

Positioning Design Examples Practices 94

Top Rank Marketing

MARCH 25, 2024

Crafting a B2B SEO content strategy that fully accounts for the unique intricacies of this buyer journey holds the key to long-term digital growth. Drawing the line between B2B and B2C SEO content The defining difference between B2B and B2C is that one targets businesses and professionals, while the other targets individual consumers.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Rev

AUGUST 2, 2023

We’ll start by exploring the basics of prospecting, from understanding your target audience to defining a productive process. Why you shouldn’t neglect prospecting Sales prospecting vs. lead generation General tips for more effective prospecting Examples and resources for outbound and inbound prospecting methods Let’s get started!

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Sprout Social

APRIL 25, 2023

With these powerful insights, you can validate assumptions about your audience, start creating more targeted a/b testing, refine your current audience profiles and aggregate audience data across profiles. Defining your target audience and learning how they use Facebook will enable you to: Spend your ad budget more effectively.

Facebook 115

Facebook Effectiveness Ideal Customer Profiles Aggregators 115

Liveintent

FEBRUARY 16, 2022

But with third-party cookies retiring from Chrome next year, advertisers may find it hard to reconcile their departure with consumers’ increasing demand for relevance and personalization. This, coupled with strategic targeting and curated creative, can help advertisers deliver relevance today and in a cookieless world.

Relevance 71

Relevance Personalization Advertising Agencies Paid Search Agency 71

Vision6

APRIL 19, 2023

Effective anniversary emails should be personal, engaging, and relevant to the recipient. Increases engagement Personalised anniversary emails can make your subscribers feel valued, enhancing their brand experience and increasing engagement with your content. Examples of anniversary emails 1.

Examples 98

Examples Loyalty Template Eye-Tracking 98

Trade Press Services

MARCH 4, 2024

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

illumin

OCTOBER 20, 2023

Contextual targeting is an essential concept in digital advertising that focuses on delivering ads to the right audience at the right time. This advertising technique aims to target potential customers based on the context of the website or app they are currently visiting. What is contextual targeting?

Advertisements 52

Advertisements Advertising Marketing AI Privacy 52

Oktopost

NOVEMBER 9, 2023

Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? billion spent in the previous year.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. Example: Incorrectly using the term “pressure” when “flow rate” is more accurate.

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52