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Contact Centers: The Frontline of Customer Retention

CMSWire

The pivotal role of contact centers in shaping customer loyalty and retention, highlighting their transformative potential in the business landscape. Continue reading.

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Constant Contact Review

The Daily Egg

As the name suggests, Constant Contact helps businesses stay in touch with customers and contacts all the time. The post Constant Contact Review appeared first on The Daily Egg. Whether you need to.

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6 Contact Center Trends to Watch in 2024

CMSWire

Contact center trends to watch in 2024 and how these technologies will be used to create a seamless, customer-centric service model in the coming year. Continue reading.

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CMSWire's Top Customer Service, Contact Center Articles of 2023

CMSWire

Check out our pinnacle of customer service and contact center insights from 2023 CMSWire content as we unveil the transformative strategies and trends. Continue reading.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

After reading, you’ll gain insight into the following components: How to develop a framework for analyzing a vendor’s contact and account data. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. Critical integrations that fit directly into your sales processes and workflows.

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Constant Contact Vs. Mailchimp

The Daily Egg

Constant Contact and Mailchimp are two of the best-known email marketing solutions on the market today. Overall, Constant Contact has the edge. The post Constant Contact Vs. Mailchimp appeared first on The Daily Egg.

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How consumers are contacting brands on social media this holidays

Martech

Seventy percent say they’re going to directly message a brand, and 63% said they’re more likely to contact a brand on social during the holidays than at other times throughout the year. The key for brands is meeting customers where they are and avoiding sending too many messages where they aren’t, or where they prefer not to be contacted.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information.

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Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

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Best Practices for Marketing Database Cleanse

ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. This buyer’s guide will cover: Buying Considerations.

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Mastering Intent Data: Understanding its Importance & Best Practices

Speaker: Joe Apfelbaum, CEO of Ajax Union

You'll learn how to effectively use it to drive business results, with practical tips on how to leverage both company and contact intent data to maximize your marketing efforts. In this webinar, Joe Apfelbaum, CEO of Ajax Union and business strategist, will take you through the ABCs of intent data.

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Salesforce’s 8th State of Marketing Report

Salesforce surveyed 6,000 marketing leaders worldwide to discover how marketers are: Embracing AI to operate more efficiently Removing silos and leveraging AI to enhance the customer experience Innovating to meet evolving customer needs Preparing for the retirement of third-party cookies By submitting this form, you agree to have your contact information, (..)

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How ZoomInfo Enhances Your Database Management Strategy

It involves finding a data management provider that can append contacts with correct information — in real-time. It's quite a process for marketing teams to develop a long-term data management strategy. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your contact information, including email, passed (..)

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data By submitting (..)