Biznology

DECEMBER 17, 2018

Search engine optimization is paramount for generating traffic to your site and improving conversion rates. Therefore, many companies have a SEO strategy. Businesses tend to look at what the competition is doing and follow online trends when it comes to optimizing company websites for search engines.

SEO 151

SEO Generation Conversion Rate Click Rate 151

Biznology

MAY 29, 2018

Most traditional copywriters are appalled by how they’re taught to write for search. Luckily, Google’s recently become more interested in user experience and readability; however, Google still only returns pages that literally have the searched-for words on them. Writing Copy for Search. Also, writing content for search.

CMS Development 205

CMS Development Enterprise Management SEO Allocation 205

Biznology

MAY 27, 2015

Can you trust the content that was created by your SEO company? Here’s the dirty little secret inbound marketing companies don’t want you to know. Can you trust the content that was created by your SEO company? His firm was working with an SEO company that provided content creation as part of its monthly retainer.

Paid Search Agency 80

Paid Search Agency SEO Companies Copywriting 80

Biznology

APRIL 22, 2015

YouTube is the world’s 2 nd largest search engine. Over 3 billion searches are done each month on YouTube. The results posted in this graphic show an important part of the study in relation to how it can help your company get increased press exposure and social mentions. Will your customers find you there? Like this post?

Social Media 80

Social Media Customer Surveys Paid Search Agency Companies 80

Biznology

APRIL 30, 2020

One where they control their destiny and are able to do amazing things for themselves and your company? Imagine the incredible advantages companies would have if they could help every employee crack the code and take destiny into their own hands, and literally create their future realities. The Universal Search Engine.

Broadcasting 104

Broadcasting Business Fulfillment Intent 104

Biznology

FEBRUARY 9, 2018

A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. Not that your audience always comes to the content that sells your products through search. ” Why? Why build a keyword ontology?

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Biznology

OCTOBER 12, 2017

What B2B buyers need is authentic voices from within the company, primarily from product managers and development leads. So we built a system to surface their content to the masses, strung the content together into typical user journeys, and optimized it for search engines. It’s just hidden from them. That makes sense.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Biznology

JUNE 22, 2017

LinkedIn has become one of the most prized search engines and it plays nicely with Google ’s search algorithms. When you Google search a topic, you will notice that content from LinkedIn will appear near the top of your search results. What exactly are hashtags? Like this post? Sign up for our emails here.

Linkedin 137

Linkedin Cross-Selling Social Networks Keywords 137

Biznology

JANUARY 12, 2018

We don’t often run compilation posts here, but we ran one of popular organic search posts from Biznology last year, so below are more popular organic search posts from across the years that hold their relevance today: How do I avoid the duplicate content penalty? Are you optimizing for search engines or for customers?

Organization 173

Organization Best Practices Search Marketing SEO 173

Biznology

AUGUST 9, 2021

Does DuckDuckGo’s business model — advertising without tracking consumer movements online or even consumer search behavior — signal a change in consumer attitudes and expectations? Unless you’re at least a little geeky about privacy and digital marketing, the DuckDuckGo search engine probably would not be on your radar.

Privacy 104

Privacy Transparency Advertisements Advertising 104

Biznology

JUNE 8, 2018

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. Audience, Relevance, and Search: Targeting Web Audiences With Relevant Content , p. Most companies are not so lucky.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Biznology

NOVEMBER 29, 2018

In today’s episode, Steve and I talk about capitalizing on site search insights and the first thing they tell clients to do to improve search. If your site search is failing, the problem isn’t likely your search engine — it’s your improvement program. Site search improvement done manually can only go so far.

Marketing AI 133

Marketing AI Search Marketing Google Twitter 133

Biznology

AUGUST 15, 2017

Because so many people presumably make so much money “doing SEO,” there’s a lot of confusion as to what Search Engine Optimization is and all the little things that you can do right now, today, to improve your the results on your SERP — search engine results page. You should start blogging.

CMS Development 210

CMS Development Google Blogspot SEO 210

Biznology

DECEMBER 15, 2016

Managers of large sites must balance search AI with navigation IA. At a certain point, tagging alone can make findability worse than semantic search without tagging at all. And most companies change their product names or introduce new products faster than the taxonomy managers can keep up. Their only recourse is to use search.

Long Tail Marketing 80

Long Tail Marketing Marketing & Strategy Content Tagging 80

Biznology

MARCH 9, 2018

You’ll find out how to maximize your time and efforts on search marketing in 2018. He contributes to Marketing Land , Salesforce , Search Engine Land , Search Engine Journal , Moz , Convince and Convert , Wordstream , and more. Garrett Mehrguth highlights data-backed approaches and tactics for you to test.

Sales Qualified Leads 164

Sales Qualified Leads Cost per Acquisition B2B PPC 164

Biznology

OCTOBER 6, 2016

Search Engine Optimization (SEO) has been around a long time. SEO is not a set of parlor tricks where your company is the magician. SEO is a transaction between content owners, searchers, and the search engine. And it has changed a lot over the years. Client: Uh, yeah, but why does that matter? Me: [Sigh.].

Optimization 134

Optimization SEO Keywords Google 134

Biznology

MARCH 2, 2018

If the salary is low, expect that you will not be able to attract the best minds as they will most probably be unwilling to settle with a company that does not see their worth. Therefore, give your best offer and it’s more likely that you will have the best employees joining your company.

Tips 139

Tips Eye-Tracking Internet Marketing Training 139

Biznology

FEBRUARY 28, 2018

At the most general level, digital transformation is when a company uses technology to disrupt itself and dramatically improve the customer experience. They do this to avoid having disruption visited upon them by an outside agent – whether that’s a faster moving incumbent competitor or some little company no one’s ever heard of.

Digital Transformation 173

Digital Transformation Marketing AI Enterprise Management Work Management 173

Biznology

DECEMBER 8, 2017

All of this requires JavaScript as the interactive engine of experience. Need to know which version a particular user ID (cookie profile) landed on from a particular referring site (search, social, etc.)? If I can’t track user interactions from search referrals to purchase, I can’t do it.

Ideal Customer Profiles 182

Ideal Customer Profiles Paid Search Agency Wiki Marketing AI 182

Biznology

JULY 12, 2019

This set the precedent that if a brand name is understood by the public to refer broadly to a category of goods and services rather than that brand’s specific good or service, the company risks losing its trademark. meaning something that can’t be found on the web using a search engine – any search engine).

Branding 116

Branding Brand Identity Ad Building Wikipedia 116

Biznology

SEPTEMBER 5, 2018

While most B2C marketers seem to know that their digital marketing is an experience, many B2B companies are happy with brochure-ware and barely functional eCommerce systems. Site search matters. Usually the IT team, rather than the marketers, run the search engine, and the search engine, er, runs.

B2B Marketing 126

B2B Marketing Paid Search Agency B2B eCommerce 126

Biznology

SEPTEMBER 27, 2018

Whether your realize it or not, your company contributes to a brand identity every time you post a blog, update a social-media status, and engage with a customer. Creating content related to a myriad of subjects can be a great way to increase your website’s search-engine visibility –– so long as you properly link your pieces together.

Marketing Strategy 126

Marketing Strategy Marketing & Strategy Content Marketing Paid Search Agency 126

Biznology

OCTOBER 10, 2018

.” Back in 2003, it was a critical insight, that Google searches were actually a way of understanding what people wanted, what they were interested in, what they wanted to do. It’s your site search engine. Every day, people type things into your search box. Every day, people type things into your search box.

Consulting 146

Consulting Intent Keywords Search Marketing 146

Biznology

MAY 25, 2015

What’s true for race car drivers with NASCAR is true for businesses online with search engines. Search Engine Optimization (SEO) is the ongoing process of uncovering and discovering non-branded keywords that are driving organic search traffic and conversions, then publishing content optimized for those keywords.

Stats 80

Stats SEO Paid Search Agency Click Rate 80

Biznology

SEPTEMBER 6, 2018

That headline isn’t fair to everyone, because some marketers are really working to make site search better. Here are the reasons I have been told that you are ignoring fixing your site search: No one uses it. Bad site search annoys your best customers. But I am pointing my finger at the rest of you. But guess what?

eCommerce 130

eCommerce Search Marketing Analytics Conversion Rate 130

Biznology

JUNE 28, 2017

The hashtags are to help you get found in LinkedIn’s search engine when prospects or buyers are looking for someone who does what you do. Add hashtags to your LinkedIn Company Pages. Weave hashtags into your LinkedIn Company Pages, especially within the About Us section. Start using hashtags in your status updates.

Linkedin 140

Linkedin Effectiveness Thought Leadership Twitter 140

Biznology

SEPTEMBER 5, 2019

Which is all well and good, but how many B2B companies are really paying attention to the changes in what customers want? I had an interesting conversation with Steve Shaffer, CEO of Insite Software , a leading B2B eCommerce company. How can B2B companies learn from Amazon? Excellent site search. Smooth eCommerce.

Marketing Management 112

Marketing Management Amazon eCommerce B2B 112

Biznology

APRIL 14, 2017

And what’s good for the company that makes an investment in online B2B marketing videos is that they are proven to increase metrics such as awareness, conversion rates, quality leads that go into the sales process, thought leadership, social metrics, open rates, and click-through rates in email campaigns.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Biznology

AUGUST 24, 2018

The truth is, search-engine optimization (SEO) requires time to take effect. Google and other search engines don’t work that way. Conversely, a mismanaged PPC account can end up costing a company big time. Many companies would like to change their marketing tactics but feel stuck with a rigid plan of action.

Campaigns 126

Campaigns Planning Work Management Marketing Management 126

Biznology

SEPTEMBER 19, 2017

You won’t confuse your visitors or p**s off Google Search if you start posting historical newsletters, news items, press releases , product launches, and blog posts — as long as you’re honest. Google abhors vacuums and the biggest vacuums in Google’s index and search engine has to do with history.

Google 123

Google Press Domain Marketing Management 123

Biznology

MAY 21, 2019

The struggle is that there is very little data a company can capture that other companies can’t capture. In this episode Steve and I explore how data is like oil: it makes the engine run. Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. Who is SoloSegment?

Business 99

Business Customer Satisfaction Differentiation Custom Publishing 99

Biznology

NOVEMBER 3, 2020

A boost in sales, improved brand awareness, increased revenue, a bump in the bottom line, call it what you will, all companies big and small want to grow. By proactively identifying how new tech can improve your company, you can put yourself at the forefront of business growth in your industry. Universal Tech Applications for Growth.

Business 183

Business Opt-in Small Business Marketing Search Engine Marketing 183

Biznology

OCTOBER 2, 2013

I’m starting to see a lot more companies working on improving their website search. It’s always made sense to me, but for some reason, most companies haven’t focused on it. So, if you have a site search engine that your customers are disappointed in, why might that be happening?

Marketing Websites 80

Marketing Websites Wikipedia Newsletter Google 80

Biznology

SEPTEMBER 22, 2016

97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. 96% of consumers have searched for product information from their mobile device. 97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. Search Engine Land ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Biznology

APRIL 18, 2018

I often search for particular models of guitars, especially by my favorite manufacturer, Martin. It is kind of creepy for Google and others to share our search histories with affiliate sites that cue into our cookie profiles to display ads about our search histories. For example, I am a guitar enthusiast.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

Biznology

AUGUST 16, 2013

Many of you buy paid search ads–they work and you’re smart to use anything that works. When companies have tens or even hundreds of thousands of keywords, they are always looking to add to the scale while reducing their own work. Photo credit: rustybrick. The problem with this technique? What do you think?

Paid Search Agency 80

Paid Search Agency Ads PPC Landing Pages 80

Biznology

FEBRUARY 24, 2014

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. 54% of people come to a website from a search engine (source: Forrester ).

SEO 80

SEO Tools Tips Long Tail Marketing 80