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The B2B social networking site – which was launched with the ‘specific mission’ of helping SMEs promote themselves, communicate with other businesses and grow – marked its second anniversary this month by signing up its 350,000th member. Reed Smith selects Concep Fujitsu eyes top prospects Orange digitises customer magazine View more news From audience selection to results analysis and strategy refinement , data has the greatest potential to increase your marketing effectiveness

Gia holds a degree in Organizational Communication and has over 10 years experience in developing, educating, consulting and selling social and collaborative solutions with IBM, and now with Jive Software. Popular Discussions Re: Do reputation points help or hurt? Re: Building the Business Case for Enterprise

He was also a force behind IronPlanet, a leading online marketplace for construction equipment, and he co-founded a B2B strategic marketing agency specializing in high-tech product and company launches. I was first introduced to Ben through his blog and was fascinated to read disclosures on his company's month-by-month progress on its first social media initiative. It's still I’m privileged to introduce a week-long series of B2B social media insights with Dr. Ben Hanna, Vice President of Marketing for Business.com , where he oversees brand strategy, online marketing, public relations,

Frequency is one key to drivingfollowers, but it’s a frustrating aspect for many companies starting up a Twitter strategy.   Here’s a look at five tools aimed at solving this practical business issue, as well as two “brute strength” approaches.  Six Alternatives for Business Teams to Twitter Collaboration Other Popular Posts: Five Analytic Tools       Twitter Blurs the Line       B2B Twitter Case Study       Email The Scoopdog Team ++++++++++++++­++++++++++++++­++++++++++++++­++++++++++++ (Read time = ~2 minutes) Twitter is (has become) the newest, shiny outbound toy. 

into the (often irrational) ways that businesses make complex involved in marketing or selling to other businesses. that business buying is completely rational. We're more comfortable with companies we know. There are entire industries devoted to researching consumer buying behavior, but until now there has been relatively little

You are here: Home > November 2007 > Friday 30 > Social bookmarking as a core knowledge sharing approach for companies Social bookmarking as a core knowledge sharing approach for companies Connectbeam raises a few IP questions as usual with respect to who owns what, the company or me. Mopsos November 30, 2007

Discover the answers to these questions and others here in the first set of the best posts about business blogging so far this year. by Social Media Today Crystal King reports that a Forrester survey from the second quarter of 2008 found that only 16% of readers of company blogs trusted them. Crytal emphasizes the importance of building up trust with corporate blog readers, and concludes "Bottom line, if your company isn’t blogging, it probably How can you attract more traffic to your blog? Generate more comments?

Home News Contact Services Marketing ROI Case Studies Company B2B Resources Blog Business to business marketing to accelerate your sales Business Communications Group is the only Sacramento marketing consulting company specializing in business to business (B2B) marketing services . We help you generate more and better sales leads by integrating inbound internet marketing components such as Web , search ,

Awhile back I put forth a “success formula” to create business benefits through social media: m learning that within this formula, content is a SEVERE bottleneck for most companies.  Companies are piling on to the social web and are desperate to provide content that will cut through the clutter. Connections + Meaningful Content + Authentic Helpfulness = Benefits The more I see and hear and learn about the social web, the more I’m convinced this is spot-on.  You