Zoominfo

JULY 15, 2019

Imagine your company just launched yesterday. You need to give your audience a reason to be excited about your company. Samples and free trial campaigns. A sample campaign is one of the most tried-and-true forms of brand activation. Keep in mind, there’s a right way and a wrong way to pull off a sample campaign.

Activities 246

Activities Brand Identity Branding Sample 246

Zoominfo

OCTOBER 5, 2021

Imagine your company just launched yesterday. You need to give your audience a reason to be excited about your company. Samples and free trial campaigns A sample campaign is one of the most tried-and-true forms of brand activation. Keep in mind, there’s a right way and a wrong way to pull off a sample campaign.

Activities 130

Activities Brand Identity Branding Sample 130

Tomorrow People

NOVEMBER 25, 2021

This ultimately enables you to differentiate your company and drive sales. Companies with a strong customer orientation lean in and take proactive steps to continually gather data from a diverse range of sources – both solicited and unsolicited. However, B2B companies shouldn’t neglect what customers say about their brand either.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

Martech

MARCH 27, 2023

The once-limited Marketing Campaigns feature now behaves like other standard CRM objects (i.e., The once-limited Marketing Campaigns feature now behaves like other standard CRM objects (i.e., Previously, many companies used complex naming conventions as workarounds to store campaign information in the name.

Enterprise Management 92

Enterprise Management Hubspot Terms and Conditions Sample 92

B2B Marketing Directions

JUNE 18, 2023

Many B2B companies use surveys and survey reports to fuel their thought leadership marketing programs. Research surveys and survey reports * have become important marketing tools for many B2B companies. However, this approach only works if the survey respondents constitute a representative sample of the larger population.

Customer Surveys 52

Customer Surveys B2B Thought Leadership Sample Thought Leadership 52

Marketing Insider Group

AUGUST 3, 2020

So, if your company is running a large campaign or building a new sales model, it could take a long time and a lot of sunk costs before you optimize things to perfection. Many marketers dread A/B testing because it takes so long to collect a statistically significant sample. Sample size adjustment. Scheduling.

Marketing Automation Services 332

Marketing Automation Services Multivariate analysis Marketing Automation Automation 332

EveryoneSocial

SEPTEMBER 10, 2019

Of course, internal storytelling has been around for years, but social media now gives everyone insightful glimpses into other companies’ work culture. According to LinkedIn , “candidates trust the company’s employees 3x more than the company to provide credible information on what it’s like to work there.”.

Paid Search Agency 79

Paid Search Agency Companies Storytelling Sample 79

Zoominfo

OCTOBER 20, 2020

Any way you toss the numbers, it’s shocking: Companies have launched more new products so far in 2020 than in each of the prior two years. Through just September 2020, companies have rolled out 7% more products than in 2019 and 19% more than in 2018. Small companies show spunk in total launch numbers. Source: ZoomInfo.

Zoominfo 225

Zoominfo Product Advertising Mediums Business 225

Zoominfo

MAY 20, 2018

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. In fact, companies that conduct win/loss analyses consistently outperform those that don’t in the following areas ( source ): Customer retention rate: 60% vs. 48%. Or, why didn’t you?

Analysis 223

Analysis B2B Sales Work Management Marketing Management 223

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 113

Analytics Enterprise Management Work Management Business 113

Zoominfo

JULY 9, 2021

Three quarters (76%) of companies believe 2021 hiring demand will approach, return to, or even exceed pre-pandemic levels,” CareerArc noted. Figure 1 : This sampling of candidate filters available in ZoomInfo TalentOS includes tech skills and industries. Research by CareerArc predicted that 61% of full-time workers in the U.S.

Zoominfo 130

Zoominfo Acquisitions Outreach Linkedin 130

Zoominfo

JULY 9, 2021

Three quarters (76%) of companies believe 2021 hiring demand will approach, return to, or even exceed pre-pandemic levels,” CareerArc noted. One of LinkedIn Recruiter’s best-known features is the ability to connect with potential job seekers through InMail, even when direct contact info isn’t available for a candidate.

Zoominfo 130

Zoominfo Acquisitions Outreach Linkedin 130

Unbounce

MARCH 2, 2020

Full disclaimer: I know this is a relatively small sample size. It can also be complicated to explain in simple terms what your software does, who it’s for, and what all the different features do that make it special. Words like “You” and “Your” only appeared in about 27% of the H1 headlines on the SaaS pages I sampled.).

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

Zoominfo

JUNE 19, 2020

companies to fully prepare themselves for privacy regulations. Research by ZoomInfo suggests that when a new privacy regulation or similar influence debuts, the ripples extend out for a lengthy period as companies acclimate to the provisions. GDPR was adopted in 2016 and went into effect in May 2018. The results were notable.

Privacy 162

Privacy Zoominfo Press Sample 162

Contently

FEBRUARY 8, 2022

I imagine {INSERT WELL KNOWN COMPANY NAME HERE} a marketing team meeting where everyone is coming up with their best ideas to sell their product. Oh, we should talk about all of these totally awesome product features!” You know, the person who buys the products and keeps the company in business? I can hear it now. “Oh,

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Martech

JULY 27, 2023

Before we get to this week’s round-up of AI-powered martech platforms, solutions and features, here’s an interesting survey about marketers and AI. Users can either copy and paste a copy sample into the tool to create a brand voice or follow proprietary Enji prompts to develop a voice and tone that fits their business.

Marketing AI 90

Marketing AI Advertising Agencies Enterprise Management Paid Search Agency 90

Zoominfo

JUNE 19, 2020

companies to fully prepare themselves for privacy regulations. Research by ZoomInfo suggests that when a new privacy regulation or similar influence debuts, the ripples extend out for a lengthy period as companies acclimate to the provisions. Figure 3 : New privacy executive job titles rose 57% from 2016 to 2018, according to sampling.

Privacy 147

Privacy Zoominfo Press Sample 147

Convert

NOVEMBER 13, 2023

Thomke ( Source ) Of course, many factors contribute to the value of a company. For most businesses today, SaaS companies especially, product experimentation is a must-have. Experimentation is indispensable when products focus on a growth outcome instead of simply rolling out features.

Product 52

Product Lead Ranking A/B testing Sample 52

ClickZ

APRIL 16, 2020

30-second summary: Marketers can incorporate AR into their proposed business plan of action to enhance the way the company operates and give it more publicity. Besides, AR takes away the need to have a large physical inventory just to provide enough samples to be tried on. makeup even before they buy it.

Planning 127

Planning Work Management Marketing Management Paid Search Agency 127

Martech

JULY 22, 2021

Some of the software we looked at in our just-launched MarTech Intelligence Report on the space are all-purpose project management tools, but, increasingly, vendors are adding features specific to common marketing workflows (like proofing and getting approvals on that above-mentioned whitepaper, for example).

Work Management 141

Work Management Enterprise Management Marketing Management Marketing Automation Services 141

Convert

MARCH 10, 2022

Google Optimize is more of a freemium tool; a limited-feature version of Optimize 360, Google’s complete beefed-up optimization tool. And these are features that make these possible…. Best Google Optimize Features. Simple Beginner-Friendly UI: Lots of features come with lots of options. Feature limitations.

Marketing Analytics Tools 92

Marketing Analytics Tools Optimization Marketing Budget Google 92

Oktopost

NOVEMBER 16, 2021

It will empower your team to understand how their work impacts the company’s bottom line and what they need to do to make this impact even bigger. Here are just a few samples of what you can build: A B2B social media manager can get lots of invaluable information from this dashboard. Let us know!

Top of Funnel 124

Top of Funnel Social Media Work Management Media 124

Marketing Insider Group

SEPTEMBER 15, 2020

The high-end audio company, Sonos, partnered with Google and set up isolated sound chambers in select cities where patrons could experience exciting 3D soundscapes. Create a Consumer Product Sample. Implement Augmented Reality Features. A preloaded iPad let visitors personalize their experience.

Examples 359

Examples Planning Work Management B2B Thought Leadership 359

Zoominfo

JUNE 6, 2018

But, there’s one place that nearly all applicants will end up: The career page on your company website. In fact, recent studies show that 77% of job seekers visit company websites to look for jobs, and career sites are the top source of hires at 27.35% ( source ). Make it personal by featuring employees. Keep reading!

Organization 250

Organization Ad Building Tips Keywords 250

Spiralytics

MARCH 27, 2024

Build an appealing portfolio to show writing samples. Featuring different genres and topics can highlight your proficiency. Hiring a Content Writer in the Philippines: 9 Key Considerations Now that you know where to find the right talent to fulfill your company’s content needs, it’s time to dive into who you should hire.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

ClearVoice

AUGUST 1, 2023

Bylined content samples This is where the work speaks for you. Bylined samples are articles or pieces you’ve written that carry your name as the author. For writing samples, if you have to, you can attach PDFs or publish your writing on Medium and then link it back to the portfolio. The essentials lay the foundation.

Work Management 52

Work Management Sample Ad Building Tips 52

Engagio

JANUARY 30, 2024

Now, choose the features (or variables) most relevant to the outcome you are trying to predict. This may also be where your team realizes you need to add more features to the model to improve its accuracy. Start this process with a small sample of the data. Find missing values. Remove duplicates. Pick your model!

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Martech

NOVEMBER 3, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. It was a survey of 500 consumers, a small sample; and Amity’s in the business of building digital communities. Good morning, Marketers, and are communities the future across all verticals?

Communities 102

Communities Verticals Sample CMO 102

Convince & Convert

NOVEMBER 30, 2023

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. What types of special offers and product features are being discussed on social media? Unlike Google Analytics which is continuously running on your pages, heat-mapping tools rely on a sample of data.

Social Media 105

Social Media Advertisements Advertising Tools 105

Parse.ly

SEPTEMBER 26, 2022

Kissmetrics excels in customer data for ecommerce and SaaS companies. Both product and marketing teams can benefit from data on power users and other cohorts, insights into which features are most popular, and where your best customers come from. The company has helped over 10,000 companies with $10 billion in transaction volume.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

B2B Marketing Directions

JULY 25, 2021

Research surveys and survey reports have become important marketing tools for many kinds of B2B companies, including those that offer marketing technologies and various kinds of marketing-related services. Many B2B companies are conducting or sponsoring surveys, and they feature survey reports in their marketing programs.

Customer Surveys 52

Customer Surveys Sample Gartner Validation 52

Heinz Marketing

FEBRUARY 11, 2023

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Love is in the air: How to Show Your Customers That You Care By Juliane Waack Many companies agree that customer centricity is key to be successful.

B2B Sales 52

B2B Sales Sample B2B Comparison 52

ClearVoice

AUGUST 24, 2021

Companies and recruiters use LinkedIn to search for keywords that match the skills they’re looking for. Add work samples where relevant. You can also search companies you’ve worked for in the past and look for potential connections. LinkedIn also has an “Open to Work” feature for profiles. Use LinkedIn Premium Features.

Work Management 108

Work Management Linkedin Ideal Customer Profiles Marketing Management 108

Hubspot

JANUARY 22, 2024

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Avoid generic, unhelpful messaging, like: “Hello [prospect], this is [name] from [company] and we provide [services]. Hello [prospect], this is [name] from [company]. Don’t use sales-y messaging.

Leads 79

Leads Lead Marketing Qualified Leads B2B Sales 79

Martech

MARCH 13, 2023

Here’s a sample prompt to get started: “Act as a copywriter. Adopt the tone of voice of [a particular person or your company] and create 5 engaging headlines to stand out in the SERPs.” This feature saves heaps of time in summarizing text. Event takeaways The Event takeaways feature is impressive.

Marketing AI 77

Marketing AI AIDA Marketing Analytics Tools Template 77

ClickZ

FEBRUARY 4, 2020

Nike’s campaign featuring a real-time voice assistant sale of a new sneaker model, introduced at an NBA basketball game in collaboration with R/GA, RAIN earned them three Cannes Lions awards. Gamification and ‘send-me-a-sample’ campaigns. Sure they do. And the pioneers will get all the loot. Embracing voice commerce.

Amazon 135

Amazon Paid Search Agency Sample Mobile Advertising 135

Martech

AUGUST 23, 2021

Carmen Simon is a neuroscientist and the Chief Science Officer at Corporate Visions, a company that provides science-backed marketing and sales training programs to enterprise clients. Vidyard’s GUI features tools to help users edit and host video. We start with a minimum of 15 participants per condition.

Video Marketing 133

Video Marketing Eye-Tracking Case Studies Sample 133