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Paid newsletter pricing 101: How to make the most from your content

ConvertKit

Set the paid newsletter price too high, and you might scare off your most valuable fans. As intimidating as pricing may seem, it’s nothing to be afraid of. The more we talk about pricing openly and honestly and release the need to get it right the first time, the easier it is to move onward and upward. Image via Petition.

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Hubspot CRM Migration Checklist (for a Hassle-Free Move)

Spiralytics

Does your company use Customer Relationship Management (CRM) Software? One of the widely recognized options for such software is Hubspot because of its features that benefit businesses of all sizes. Some of the notable companies that have used Hubspot include GoFundMe, Agoda, Spenmo, and more.

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Everything You Need to Know About Value-Based Pricing

Hubspot

With prices readily available online and in-store, it’s likely transactions are moving this way. However, companies employing the value-based pricing model need to think about what the answer to that final question would be, if they want to employ the strategy successfully. What is Value-Based Pricing?

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How to Conduct a Win/Loss Analysis in B2B Sales

Zoominfo

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. In fact, companies that conduct win/loss analyses consistently outperform those that don’t in the following areas ( source ): Customer retention rate: 60% vs. 48%. Or, why didn’t you?

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Best Google Optimize Alternatives When It’s Time to Make a Change

Convert

Honestly, on the price tag level alone, nothing is as sweet as free. Google Optimize is more of a freemium tool; a limited-feature version of Optimize 360, Google’s complete beefed-up optimization tool. Google Optimize 360 has none of those pesky limits and has customer support (and it comes with a price tag). Such as: 1.

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4 Ways Marketing Automation Takes the Uncertainty Out of A/B Testing

Marketing Insider Group

But of course, change is never easy, especially when it comes with a big price tag and runs the risk of lost sales if things go wrong. So, if your company is running a large campaign or building a new sales model, it could take a long time and a lot of sunk costs before you optimize things to perfection. Sample size adjustment.

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An Essential Guide to B2B Marketing Metrics That Matter

Marketing Insider Group

ARPA is essential if you want an exact average income, especially when you change the pricing. The ARPA helps reveal trends in account contraction and expansion, assess pricing plans, and identify how ARPA is changing. The ARPA changes depending on your pricing and product. Gross Monthly Recurring Revenue (MRR) Churn Rate.