InsightSquared

MAY 25, 2021

Industry-first Benchmark Study from InsightSquared and RevOps Squared Reveals Top Avenues for Boosting Forecast Accuracy include Improved Data Quality, Increased Sales Rep Accountability and Automation . Only 25 percent of companies report their sales reps, those closest to the deals, are involved in the forecasting process.

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

Marketing Insider Group

OCTOBER 26, 2020

A recent study found that only 8% of companies believe their performance management drives business value. In “ Mean People Suck, ” I make recommendations on how companies can change the way they review employee performance with Champion Leadership. Which could lead to the breakup of the company.”.

Correlation 357

Correlation Work Management Customer Satisfaction Marketing Management 357

Biznology

AUGUST 3, 2017

Many of you no longer face this problem within your company, which is great. Some B2C companies spend the lion’s share of their marketing budget on traditional marketing, even though the digital is highly effective, and so should get a bigger slice of the pie. If the company is plugging along, why change? Lack of analytics.

Paid Search Agency 136

Paid Search Agency Marketing Analytics Tools Companies Correlation 136

Marketing Insider Group

OCTOBER 20, 2020

Quick Take: Empathy in the workplace has a direct, positive correlation with engagement and business outcomes. The ongoing study by Gallup found that the number of “engaged” workers, i.e. those enthusiastic about their work, is up by a whopping one point. Admit it: we’re tired, stressed and just looking for some relief.

Business 353

Business Work Management Correlation Cable 353

Convince & Convert

MARCH 7, 2024

AI that is built-in to technology you already use has higher adoption and a bigger impact on performance against goals… But, right now, most companies (73%) don’t have built-in solutions in their existing stack. Most companies are increasing hiring due to AI, emphasizing AI skills. Robots aren’t replacing people yet.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

Sana Commerce

JULY 16, 2023

Composable commerce is one of those solutions that has caught the attention of B2B companies. Composable commerce shares a strong correlation with the principles of MACH architecture. By setting themselves up for success with a future-proof application, companies can navigate digital transformation with ease.

Case Study 52

Case Study Case Studies Work Management Enterprise Management 52

Webbiquity

SEPTEMBER 19, 2017

The CoSchedule study found no correlation between the amount of time spent creating content and marketing success, and only a weak correlation of success with content quality. It not only has to be good, it also has to solve a problem for readers—and serve the needs of your company. So what’s the best approach?

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Webbiquity

JULY 21, 2020

With this tool, you don’t need to guess; get recommendations for your content based on correlations with what best connects with individual contacts. If you already have a Facebook or Google Business page, Jimdo will pull your company information and images to create a beautiful, professional website for you in less than five minutes.

Marketing AI 346

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 346

Marketing Insider Group

JANUARY 9, 2023

It takes 42% of companies more than 3 months to see a significant increase in their score after implementing link-building practices. A recent study found that domain ratings and keyword rankings are closely correlated, proving that domain authority is helpful when estimating a website’s likelihood of seeing organic traffic on search engines.

Domain 334

Domain Lead Scoring Lead Ranking SERP 334

Zoominfo

OCTOBER 13, 2020

To understand the connection between social following and revenue, ZoomInfo queried our database of over 14 million businesses to identify companies with above-average revenue, relative to their industry, and looked at their Twitter & Facebook followers. As companies scale, the role of social media changes. The problem?

Social Media 162

Social Media Generation Media Peer-to-peer 162

Tony Zambito

DECEMBER 20, 2015

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers. I believe this shift will continue.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

NetLine

MARCH 21, 2022

In Embedding ABM: Next Steps for Market Leadership —ITSMA and the ABM Leadership Alliance’s fifth annual ABM benchmark study—you’ll learn about the current state of ABM and the five ways that ABM leaders stand apart to generate more substantial results. Clearly, there is a correlation between program age and program success.

Account Based Marketing 52

Account Based Marketing ABM Advertising Benchmark Studies 52

Tony Zambito

OCTOBER 22, 2020

The COVID-19 pandemic has set off a tectonic shift in how B2B companies buy from and sell to each other. In a recent McKinsey study, nearly two-thirds of B2B buyers indicated that remote interaction was equal to or better than before the pandemic. B2B buyers are also embracing the remote model of interaction. And, quickly.

Design 226

Design Buyer Personas B2B Sales Interactive Marketing 226

Marketing Craftmanship

JANUARY 8, 2021

In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although financial results were the most important factor in their performance-based compensation, “52% of CMOs say they cannot make a direct and obvious correlation between marketing efforts and company performance.”

Work Management 264

Work Management Marketing Management Lead Scoring Lead Ranking 264

Zoominfo

OCTOBER 13, 2020

To understand the connection between social following and revenue, ZoomInfo queried our database of over 14 million businesses to identify companies with above-average revenue, relative to their industry, and looked at their Twitter & Facebook followers. As companies scale, the role of social media changes. The problem?

Social Media 130

Social Media Generation Media Peer-to-peer 130

Binary Demand

FEBRUARY 23, 2024

Identifying buyers aligned with your solution’s specific version narrows your focus to essential companies. Case study: Imagine a B2B marketing automation platform enhancing business strategies. Let’s see with the help of a case study: Case study: Envision a potential client investigating cloud solutions for their enterprise.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Sword and the Script | B2B

APRIL 18, 2023

A study including behavioral data and a poll of 38,000 B2B professionals finds the more B2B content your “audience consumes, the more likely they are to be closing in on a purchase decision.” B2B content and buyer intent are two of the hottest topics in B2B marketing – and a new study offers some details as to how these are linked.

Intent 95

Intent Buy Webinar Metrics Top of Funnel 95

Marketing Insider Group

JULY 28, 2020

Logically, we think the higher the salary, the greater the influence on a company. Marketing and technology actually have synergies, so companies should really invest in both. The report on c-suite salaries comes from a Harvard Business Review study. Content marketing is the focus of most growth mindset companies.

CMO 315

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 315

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. I would not be writing this case study today without him! 2017 - Sept.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Martech

MARCH 11, 2024

No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown. Google’s full deprecation of third-party cookies is right around the corner. Get MarTech! In your inbox.

Cost per Acquisition 119

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 119

Heinz Marketing

JULY 21, 2023

According to a study published in the Harvard Business Review , the burnout crisis is not confined to the nonprofit and public sectors; it is prevalent across various industries, including B2B marketing. The Journal of Experimental Psychology conducted a study in 2017 that showed a direct correlation between mindfulness and creative thinking.

Work Management 98

Work Management Paid Search Agency Marketing Management Creativity 98

Vision Edge Marketing

NOVEMBER 2, 2021

Thriving companies are always innovating by creating and introducing new methods, ideas, or products and services, all designed to improve customer experience. In major league business, when an investment is made in innovation, it is with the expectation that the company will win the Growth Series.

Peer-to-peer 183

Peer-to-peer Work Management Marketing Management Planning 183

Salesforce Marketing Cloud

JUNE 12, 2023

Instead, it will augment their skills to drive performance, and companies know it. AI is the future of work A new Salesforce study on digital skills in the workplace concluded, “The path forward is upskilling. Correlation and Regression : Learn the concepts of correlation and regression to better analyze data.

Marketing AI 98

Marketing AI Peer-to-peer Correlation Lock-In 98

Marketing Insider Group

AUGUST 13, 2020

As a content marketing consulting company, we here at MIG wouldn’t be authentic if we didn’t take our own medicine. We are keenly aware that one of the biggest struggles any company deals with is generating more organic traffic. To show you how we do it, we’re presenting you with our case study.

Traffic 286

Traffic Cost Per Click Organization Lead Scoring 286

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. These are the typical estimations coming from CTR benchmark studies. This is what SEO sprints are all about: Based on the company's business strategy, SEO sprints are an integrated part of your marketing mix. Twenty-five?

Case Studies 73

Case Studies Case Study Studies SEO 73

ANNUITAS

JANUARY 7, 2019

This is one of the factors that prompted us to create this study. Brand-Focused CMOs tend to rely more on activity-based metrics that have a more tenuous correlation to actual business outcomes, relying on response or engagement metrics because they’re easier to measure than closed-loop revenue-based KPIs.

CMO 164

CMO Demand Generation Business Correlation 164

Heinz Marketing

OCTOBER 1, 2019

Thus, we started a multi-year study of productivity and accountability. Then we began the process to validate (or invalidate) what we were finding in the field with a global research study on productivity. In fact, each of the 9 Habits of Extreme Productivity positively correlate with happiness. But look at how much!

Product 96

Product Correlation Case Studies Training 96

Outgrow

APRIL 29, 2024

Case Studies and Success Stories : Detailed accounts of real-life success stories and case studies provide evidence of value and effectiveness, helping to overcome skepticism and objections. According to a study by Brightlocal, 76% of consumers check out reviews of local businesses online regularly before making a purchase.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

ANNUITAS

AUGUST 30, 2018

There is an older (and often-cited) study from the Fournaise Marketing Group which we discovered still held up very strongly based on our persona research. Uneasy questions always loom large for them and the company, such as: What is marketing actually worth? Large companies need leads too … any salesperson can tell you that.

CMO 197

CMO Demand Generation Agencies Demand Generation Top of Funnel 197

Mass Analytics

NOVEMBER 8, 2022

But harnessing its power at full potential is still a struggle for many companies. The correlation matrix is another key element of this phase as it describes the strength of the linear realtionship between two variables. correlation between the variables that they are analyzing.? insert chart from MassTer) .

Marketing Mix 52

Marketing Mix Lead Ranking Correlation Analysis 52

DAGMAR Marketing

APRIL 24, 2024

According to this study , content that appeals to emotion can increase recognition memory. It’s one thing to predict your audience’s emotions, but it’s another to truly know and study them so you can build meaningful relationships that nurture conversions and loyalty in exchange.

Marketing AI 52

Marketing AI SME Work Management Marketing Management 52

Zoominfo

FEBRUARY 22, 2021

Leaning on a predictive solution that delivers constantly updated sales intel right at your fingertips can help you get understand you need to know about a company before those critical introductions. Doing your homework is key to making the first move, no matter how extroverted you are.

Ideal Customer Profiles 214

Ideal Customer Profiles Eye-Tracking Cold Calling High Quality Lead 214

Champion Communications

FEBRUARY 8, 2023

It is a somewhat depressing fact, then, that B2B CEOs and CMOs are struggling to see eye-to-eye when it comes to their PR programs. A recent study commissioned by Champion found that more than four-in-five (84%) B2B CEOs find talking to the CMO at their organisation about PR ‘awkward’. Trying to sell new services to existing clients?

PR 62

PR Research B2B CMO 62

Vision Edge Marketing

FEBRUARY 22, 2022

You’ve overcome one of the primary hurdles every company faces. Your company, products, and services have been discovered. A study by McKinsey Global Institute found a strong correlation between initial consideration and organic growth. Other companies believe consideration matches the evaluation stage.

Work Management 185

Work Management Marketing Management Lead Ranking Buy 185

TrustRadius Marketing

NOVEMBER 9, 2022

One study shows that 95% of businesses struggle with managing unstructured data, and 97.2% of companies are investing in big data and AI currently. . Use Case: LogicMonitor is more commonly used by mid-sized companies, but also is used by small businesses. New Relic can identify changes across all applications and services.

Small Business Marketing 98

Small Business Marketing Enterprise Management Work Management Allocation 98

Biznology

JULY 22, 2019

The correlation between social media and the steady increase in mental health issues is very concerning. Studies show that women suffer more. Penn State University did a study on how other people’s selfies and the image they project on social media affects us. So much so, that even Facebook researched this subject.

Social Media 128

Social Media Media Correlation Social Networks 128

Vision Edge Marketing

MARCH 17, 2020

Your ability to compete depends on your company being able to utilize data. The Corporate Data Literacy study found that “even companies that have data literate employees across every business unit are not likely to be turning data into useable information as effectively as they could.”

Enterprise Management 220

Enterprise Management Statistics Gartner Correlation 220