Tony Zambito

JANUARY 3, 2016

Important Correlations Uncovered. These indicators also correlate to this jump: the percentage indicating they used in-depth qualitative buyer research increased to nearly 30% (27%) from 15% of the previous year. In part due to an interesting correlation. Again, a correlation to effectiveness as well.

Buyer Personas 100

Buyer Personas Correlation Effectiveness Ideal Customer Profiles 100

Customer Experience Matrix

SEPTEMBER 18, 2023

Unfortunately, our surveys have consistently found that selection on cost correlates with low satisfaction with martech investments, while selection on features correlates with high satisfaction. The bad news is that IT responsibility also correlates with lower martech satisfaction. See this page for a compendium.)

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

Moz

NOVEMBER 27, 2018

Correlation studies have been a staple of the search engine optimization community for many years. Each time a new study is released, a chorus of naysayers seem to come magically out of the woodwork to remind us of the one thing they remember from high school statistics — that "correlation doesn't mean causation."

Lead Ranking 51

Lead Ranking Correlation Lead Scoring SERP 51

Sword and the Script | B2B

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

Paid Content 96

Paid Content Studies B2B Marketing Blogger 96

Marketing Insider Group

OCTOBER 26, 2020

A recent study found that only 8% of companies believe their performance management drives business value. Research indicates that job satisfaction is directly correlated to the role an employee has with their immediate manager. The annual performance review has become something employees and, as it turns out, managers dread.

Correlation 359

Correlation Work Management Customer Satisfaction Marketing Management 359

Moz

JANUARY 14, 2020

Posted by Alan_Coleman Hello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020. The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. Let’s count down to the strongest correlation in the study: 4.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Marketing Insider Group

OCTOBER 20, 2020

Quick Take: Empathy in the workplace has a direct, positive correlation with engagement and business outcomes. The ongoing study by Gallup found that the number of “engaged” workers, i.e. those enthusiastic about their work, is up by a whopping one point. Admit it: we’re tired, stressed and just looking for some relief.

Business 355

Business Work Management Correlation Cable 355

Optinmonster

MARCH 22, 2024

What they found about the correlation between blog posts and views/links was fascinating. As you can see, they found that there is no correlation between the number of comments on a post and the number of links that post got. There is also no correlation between the number of comments and the number of views that post got.

Correlation 74

Correlation Lead Scoring Lead Ranking Traffic 74

Sana Commerce

JULY 16, 2023

Composable commerce shares a strong correlation with the principles of MACH architecture. These individual software products are often referred to as Packaged Business Capabilities or PBCs. What is MACH architecture and how does it relate to composable commerce?

Case Study 52

Case Study Case Studies Work Management Enterprise Management 52

Webbiquity

SEPTEMBER 19, 2017

The CoSchedule study found no correlation between the amount of time spent creating content and marketing success, and only a weak correlation of success with content quality. There’s (almost) no correlation between publishing frequency and marketing success. But the results also contained a few surprises.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Metadata

DECEMBER 1, 2021

“If a new founder or marketing team wanted to build a category, which companies would you tell them to study in B2B SaaS? Here’s a list of the top responses I got (and the top companies you need to study for category creation). The top 10 companies to study for category creation: 1. Asana – “Task Management”.

Studies 52

Studies Work Management Marketing Management Account Based Marketing 52

Tony Zambito

FEBRUARY 4, 2022

Or some may say study-oriented. With an emphasis on analytical correlation to arrive at insights. The study or report orientation has traditionally been a lengthy process. One area is that of buyer insights. For decades analysis and insights have been report-oriented. Towards analytics. Towards data.

Buyer Personas 219

Buyer Personas Correlation Fulfillment Analysis 219

Tony Zambito

DECEMBER 20, 2015

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers. Analysis by Yamini Ahluwalia.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

Webbiquity

JULY 21, 2020

With this tool, you don’t need to guess; get recommendations for your content based on correlations with what best connects with individual contacts. Respona’s AI assistant studies the content created by the influencers and helps you quickly personalize each pitch for higher response rates. The best subject line to use?

Marketing AI 346

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 346

NetLine

MARCH 21, 2022

In Embedding ABM: Next Steps for Market Leadership —ITSMA and the ABM Leadership Alliance’s fifth annual ABM benchmark study—you’ll learn about the current state of ABM and the five ways that ABM leaders stand apart to generate more substantial results. Clearly, there is a correlation between program age and program success.

Account Based Marketing 52

Account Based Marketing ABM Advertising Benchmark Studies 52

Convince & Convert

MARCH 7, 2024

The 23-page research study, How Go-To-Market Strategies are Evolving with AI , surveyed 275 go-to-market leaders across various departments to explore AI usage in GTM teams, its impact on strategy, successful AI technology stacks, and future AI benefits. Very few companies are decreasing their hiring due to efficiency gains.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

Marketing Insider Group

JANUARY 9, 2023

A recent study found that domain ratings and keyword rankings are closely correlated, proving that domain authority is helpful when estimating a website’s likelihood of seeing organic traffic on search engines. Why Is It Important? Image Source: Ahrefs.

Domain 340

Domain Lead Scoring Lead Ranking SERP 340

Zoominfo

OCTOBER 13, 2020

Despite modern social media companies being around since 2006, a 2018 study by Sprout Social found that the top three challenges for social media marketers were: Measuring ROI Understanding Cross-Channel Social Success Developing a Strategy to Support Business goals. The problem? So, what’s going on here?

Social Media 162

Social Media Generation Media Peer-to-peer 162

Sword and the Script | B2B

APRIL 18, 2023

A study including behavioral data and a poll of 38,000 B2B professionals finds the more B2B content your “audience consumes, the more likely they are to be closing in on a purchase decision.” B2B content and buyer intent are two of the hottest topics in B2B marketing – and a new study offers some details as to how these are linked.

Intent 95

Intent Buy Webinar Metrics Top of Funnel 95

Marketing Insider Group

JANUARY 17, 2023

A recent study by Zyppy found that webpages with 40-44 internal links receive an average of 8 Google Search clicks, whereas pages with 0-4 internal links only receive 2 clicks. Remember, exact match anchors are strongly correlated with more clicks. However, clicks become unstable as the number of internal links rises above 44.

Link Building 213

Link Building SEO Ad Building Lead Scoring 213

Biznology

NOVEMBER 22, 2021

Plus, a Limeade Institute study revealed that employees practicing both gratitude and mindfulness strongly correlated to having higher levels of well-being, engagement, and productivity and low levels of stress at work. Gratitude is contagious. When people show us gratitude, we are more inclined to share it with others.

Correlation 197

Correlation Opinions Organic Leads Organization 197

Martech

MARCH 11, 2024

As we adapt to increased signal loss and less transparent measurement systems, it’s logical to anchor measurement studies to lifetime value, not just the revenue by channel. This shift also has implications for your attribution model. Get MarTech! In your inbox. Business email address Subscribe Processing.

Cost per Acquisition 125

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 125

Binary Demand

FEBRUARY 23, 2024

AI-enhanced insights for data-driven decisions “ Artificial Intelligence + Data Analytics = AI-Powered Insights ” The technology possesses the ability to discern patterns, trends, and correlations within data that might elude human observation, revealing invaluable insights that steer astute business deliberations.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Zoominfo

OCTOBER 13, 2020

At a high-level, our research shows a strong correlation between social following and revenue. For companies with 11–50 employees, the 40% correlation between social following and revenue is a good indication of social’s early importance in driving revenue. The problem? So, what’s going on here?

Social Media 130

Social Media Generation Media Peer-to-peer 130

Tony Zambito

OCTOBER 22, 2020

In a recent McKinsey study, nearly two-thirds of B2B buyers indicated that remote interaction was equal to or better than before the pandemic. The future of work will be a strong correlation as B2B companies return less of their workforce to offices due to the pandemic. B2B buyers are also embracing the remote model of interaction.

Design 226

Design Buyer Personas B2B Sales Interactive Marketing 226

B2B Marketing Directions

JANUARY 21, 2024

However, the researchers noted that novelty did not appear to be significantly correlated with purchase intent. I described this study in a post I wrote last fall. In the BCG study, participants were tasked to generate ideas for a new shoe for an underserved market. Implications for Marketers The Girotra et al.

Marketing AI 70

Marketing AI Research Purchase Intent Paper 70

Marketing Craftmanship

JANUARY 8, 2021

In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although financial results were the most important factor in their performance-based compensation, “52% of CMOs say they cannot make a direct and obvious correlation between marketing efforts and company performance.”

Work Management 264

Work Management Marketing Management Lead Scoring Lead Ranking 264

Golden Spiral

APRIL 11, 2019

These five psychological studies can help you engage your buyers in their preferred styles, putting you in charge of the deal. The oldest of the major psychological studies with buyer implications, DiSC theory is rooted in mid-20th century psychology and breaks personality down into four main types: Dominant. Two Bonus Studies.

Buyer Personas 59

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 59

Martech

DECEMBER 4, 2023

Many media platforms provide brand lift studies. You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift. Slow load times are the most significant frustration factor, impacting 18% of B2B visitor sessions, a Contentsquare study reveals.

B2B Marketing 106

B2B Marketing Trends B2B Planning 106

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. These are the typical estimations coming from CTR benchmark studies. I’ll dig into each of these steps in the case study below. The DriveSafe case study. In this blog post I will show you my framework to do SEO sprints.

Case Studies 73

Case Studies Case Study Studies SEO 73

Salesforce Marketing Cloud

JUNE 12, 2023

AI is the future of work A new Salesforce study on digital skills in the workplace concluded, “The path forward is upskilling. Correlation and Regression : Learn the concepts of correlation and regression to better analyze data. They will also be more likely to realize the massive opportunities AI will bring.

Marketing AI 98

Marketing AI Peer-to-peer Correlation Lock-In 98

Heinz Marketing

JULY 21, 2023

According to a study published in the Harvard Business Review , the burnout crisis is not confined to the nonprofit and public sectors; it is prevalent across various industries, including B2B marketing. The Journal of Experimental Psychology conducted a study in 2017 that showed a direct correlation between mindfulness and creative thinking.

Work Management 88

Work Management Paid Search Agency Marketing Management Creativity 88

InsightSquared

MAY 25, 2021

Industry-first Benchmark Study from InsightSquared and RevOps Squared Reveals Top Avenues for Boosting Forecast Accuracy include Improved Data Quality, Increased Sales Rep Accountability and Automation . Frequent movement of opportunities impacts predictability and requires forecasting systems that can correlate changes to outcomes.

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

Golden Spiral

APRIL 11, 2019

These five psychological studies can help you engage your buyers in their preferred styles, putting you in charge of the deal. The oldest of the major psychological studies with buyer implications, DiSC theory is rooted in mid-20th century psychology and breaks personality down into four main types: Dominant. Two Bonus Studies.

Buyer Personas 48

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 48

KoMarketing Associates

MAY 2, 2018

About half of CMOs (52 percent) claimed that they could not make a direct correlation between their marketing team’s results to company performance. According to the “2nd Annual Personalization Development Study” from Monetate, 47 percent of marketers consider data quality to be a top three challenge in terms of personalization development.

Customer Surveys 170

Customer Surveys Paid Search Agency Companies Correlation 170

ANNUITAS

JANUARY 7, 2019

This is one of the factors that prompted us to create this study. Brand-Focused CMOs tend to rely more on activity-based metrics that have a more tenuous correlation to actual business outcomes, relying on response or engagement metrics because they’re easier to measure than closed-loop revenue-based KPIs.

CMO 164

CMO Demand Generation Business Correlation 164

Marketing Insider Group

JULY 28, 2020

The report on c-suite salaries comes from a Harvard Business Review study. To support the first study, HBR looked further into a new data set. The same study reported that 67% of those buyers are more likely to purchase from a company that educates them. Last, the authors correlate the results of the acquisition trend.

CMO 323

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 323