Account-Based Marketing Boosted with Company Data

FEBRUARY 1, 2024

As a company data provider, we (obviously) have quite a bit of data about companies. This data can be used for any number of things, but more often than not, it's used to identify the companies that are the most lucrative for a business and find companies similar to them at scale.

Companies 52

Companies Studies Trends Business 52

Sword and the Script | B2B

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. More specifically, they did the study twice to ensure its validity. emphasis theirs].”

Startups 87

Startups Peer-to-peer Studies Ideal Customer Profiles 87

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. And 90% trust what other customers say about a company over what the company says about itself. And 90% trust what other customers say about a company over what the company says about itself. Source: BrightLocal. Quick Takeaways.

Case Studies 287

Case Studies Case Study Studies Top of Funnel 287

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions.

Paid Search Agency 329

Paid Search Agency Content Marketing Companies Case Study 329

Search Engine Journal

AUGUST 9, 2020

The post Case Studies: How Content Marketing Benefits Companies via @theshelleywalsh appeared first on Search Engine Journal. Get inspired by these six brands that are leveling up their content marketing campaigns – and driving much better results in the process.

Case Study 134

Case Study Case Studies Studies Paid Search Agency 134

Launch Marketing

MARCH 22, 2023

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. B2B case studies are a great way to highlight the value of a product or service and show a specific challenge a business faces, and the solution, which is the implementation of your product or service.

Case Study 107

Case Study Case Studies Studies Work Management 107

Martech

DECEMBER 5, 2023

Of the $88 billion spent on open web programmatic ads, $22 billion is wasteful or unproductive, a study by the Association of National Advertisers (ANA) found. The ANA’s Programmatic Media Supply Chain Transparency Study focused on the open web ad market and did not address the opportunity of walled gardens. Where does it go?

Studies 97

Studies Paid Search Agency Ads Correlation 97

Content Marketing Institute

DECEMBER 13, 2023

This study proves that clear communication can attract a B2B audience and make them more likely to convert. Plain language brings a power too few decision-makers appreciate. Plus, get the resulting data-driven writing tips.

Studies 110

Studies Tips B2B B2B Marketing 110

SocialPilot

JANUARY 31, 2024

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. You should start by reading some impactful influencer marketing case studies. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

Contently

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

Sword and the Script | B2B

MARCH 26, 2024

This year the two companies polled 3,484 business executives globally. Further another 23% began working with the very company they hadn’t previously considered. In other words, companies that develop genuine thought leadership have more pricing power. Comment: This finding has shown up in the study in prior years as well.

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Studies B2B 84

Contently

AUGUST 18, 2021

The new fintech companies and B2B brands, on average, are more comfortable with this style than the big banks and their consuming-facing content. These traits are particularly important when talking about investing strategies because companies can ensure their content stands out. (Scores range between 0 and 1.)

Studies 197

Studies Brand Identity Branding Lead Scoring 197

Martech

MARCH 25, 2024

Dig deeper: How one tech company is doing marketing without cookies Wikipedia was another winner, appearing in the top 20 for every category – including being the top or second-best performing domain in 11 categories examined. The post Google SGE a top threat to brand and product search terms, study finds appeared first on MarTech.

Studies 81

Studies Paid Search Agency Google Product 81

Contently

JANUARY 24, 2022

In the digital era, more and more companies are relying on data analytics software for their content analytics. Here is an inside look at five influential tech success stories from our flipbook of 47 Content Marketing Case Studies That’ll Inspire You to encourage your brand to make meaningful changes in the new year. .

Case Study 132

Case Study Case Studies Studies Brand Identity 132

Hinge Marketing

JANUARY 29, 2020

Companies today face new challenges. And only the most proactive companies will keep up with swift changes in buyer behavior. For the fifth consecutive year, the Hinge Research Institute conducted a comprehensive study of over 1,000 businesses providing professional services. What sets these companies apart?

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. There are 3 reasons why most B2B companies do not pursue earned media: They fear the lack of editorial control.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Content Marketing Institute

OCTOBER 13, 2023

A new study of financial analysts makes a revelation that will surprise marketers. They get your importance, but only if you achieve this. Learn what they have to say and how it should affect your work.

Trust Marketing 99

Trust Marketing Studies Paid Search Agency Marketing 99

Hinge Marketing

FEBRUARY 22, 2024

For the second year in a row, the Hinge Research Institute’s annual High Growth Study showed that uncertainty is professional services firms’ overriding concern. Questions like these are what we designed this study to answer. About the Study This is the ninth edition of the High Growth Study. How did they do it?

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Lake One

OCTOBER 13, 2023

Introduction to Account-Based Marketing and its Benefits Account-based marketing has developed into an extensive strategy that every company wants to integrate, whether they are large giants in their space or simply hitting the ground running. Finally, and most importantly, existing account engagement surged by a whopping 220%.

Account Based Marketing 75

Account Based Marketing Case Study Case Studies Studies 75

Marketing Insider Group

SEPTEMBER 29, 2020

But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Quick Takeaways. Breakthroughs by Pfizer.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Sword and the Script | B2B

MAY 11, 2021

A study of 1,984 large global businesses, published in the MIT Sloan Management Review – Does Your C-Suite Have Enough Digital Smarts? found just seven percent of companies have 7% of companies have digitally savvy executive teams.”. Among the companies we studied, the average top management team has nine members.

Studies 64

Studies B2B Thought Leadership Thought Leadership Paid Search Agency 64

Champion Communications

AUGUST 2, 2023

Case studies are so important when it comes to driving B2B sales. In fact, in a recent survey of SaaS companies, almost 2 in 5 said that case studies were the most effective form of marketing when it came to increasing sales. All case studies should lead with this. So, where possible, use video for case studies.

Case Study 62

Case Study Case Studies PR Studies 62

SEMrush

MAY 4, 2021

SEO Case Study: How US Trucking Company Got 60% Organic Increase In Just 3 Months.

Case Study 109

Case Study Case Studies Studies Organization 109

Tony Zambito

JUNE 8, 2020

A quarterly monitoring study of buyer attitudes about buying decisions during and after the COVID-19 Crisis, the COVID-19 Buyer Outlook Insights study will bring timely and essential buyer persona-based decision-making about when and how to resume marketing and sales. June 8, 2020.

Studies 162

Studies Buyer Personas Paid Search Agency Sample 162

Top Rank Marketing

JANUARY 12, 2024

MarketingCharts 3 ideas for B2B marketers entering 2024 [LinkedIn Benchmark] Chief marketing officers have faced increasing pressure to directly drive business growth, while 84 percent of marketing professionals have indicated AI technology will augment their work, and Fast Company recently took a closer look.

B2B Marketing 98

B2B Marketing Studies B2B Marketing Analytics Tools 98

Martech

JANUARY 30, 2024

Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. Elaine Szu, the company’s Vice President of Global Marketing, says that even with more than a year of planning, there were still things that surprised them.

Paid Search Agency 122

Paid Search Agency Marketing Attribution Top of Funnel Companies 122

Metadata

DECEMBER 1, 2021

“If a new founder or marketing team wanted to build a category, which companies would you tell them to study in B2B SaaS? Here’s a list of the top responses I got (and the top companies you need to study for category creation). The top 10 companies to study for category creation: 1.

Studies 52

Studies Work Management Marketing Management Account Based Marketing 52

Martech

JANUARY 16, 2024

Even as tech companies push out ways to prevent and detect false content, there are serious concerns that they won’t be enough. study found only 13% of the population trusted ad executives. primary season, OpenAI became the latest company to take steps to protect voters. Why we care. A recent U.K.

Marketing AI 94

Marketing AI Paid Search Agency Companies Amazon 94

Marketing Insider Group

MAY 21, 2019

Studies have shown – if it isn’t already, lead generation should be a top […]. The post How to Select the Right Lead Generation Company appeared first on Marketing Insider Group. But even the best marketing teams can struggle with identifying and pursing high value leads.

Lead Generation 238

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 238

Biznology

DECEMBER 28, 2016

88% of companies report they are undergoing digital transformation (source: Altimeter Group ). 25% of companies have a clear understanding of new and underperforming digital touchpoints (source: Altimeter Group ). 88% of companies report they are undergoing digital transformation (source: Altimeter Group ). Need some examples?

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Zoominfo

APRIL 28, 2020

As shown in a study published in Fast Company , performance increased by a whopping 20% for workers who spent a mere 15 minutes socializing with coworkers.

Paid Search Agency 258

Paid Search Agency Product Companies Lead Ranking 258