Navigate the Channel

JANUARY 11, 2024

Social media is a fantastic place to foster a sense of community and engage with your customers directly. Facebook allows users to leave reviews and ratings for businesses on their respective pages. Ensure your Facebook business page is up to date and actively encourage customers to share their experiences.

Work Management 65

Work Management Marketing Management Business Customer Satisfaction 65

Anyword

DECEMBER 19, 2019

At Keywee, we’ve seen firsthand how tricky it can be for marketers to navigate Facebook content policy. With extensive guidelines that are updated and revised regularly, it can be difficult for busy content creators to stay up-to-date and compliant without running into a few obstacles once in a while. Adult Content.

Distribution 66

Distribution Facebook Content Landing Pages 66

Anyword

DECEMBER 19, 2019

At Keywee, we’ve seen firsthand how tricky it can be for marketers to navigate Facebook content policy. With extensive guidelines that are updated and revised regularly, it can be difficult for busy content creators to stay up-to-date and compliant without running into a few obstacles once in a while. Adult Content.

Distribution 63

Distribution Facebook Content Landing Pages 63

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. You can add hashtags to social posts, bios and comments on most major platforms, including Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube and Pinterest. Industry or community-specific (example: #BookTok).

Effectiveness 118

Effectiveness Social Media Paid Search Agency Viral Marketing 118

Contently

JUNE 16, 2022

Purdue Pharma went to great lengths to disburse false information, including a multi-facted marketing campaign designed to alter the medical community’s opinions about the risks. Still, there are a few steps that marketers and brands can take to ensure that health-related content is accurate and meets ethical guidelines.

Paid Search Agency 183

Paid Search Agency Ethics Case Studies Guidelines 183

Hubspot

MAY 15, 2018

Today, Facebook released its first ever Community Standards Enforcement Report to the public. This report includes a preliminary inventory of rule-violating content and the removal action Facebook took on it. Facebook Publishes Its First-Ever Community Standards Enforcement Report. Source: Facebook.

Facebook 72

Facebook CAN-SPAM Transparency Content 72

Vidyard

JUNE 15, 2017

Take Facebook and YouTube for example: YouTube is mature and diverse. YouTube is a video-first destination with a focus on maximizing video consumption, whereas Facebook is social first and focuses on ease of sharing. YouTube has a big focus on search, whereas Facebook does not. Getting Traffic Back to Your Website.

Youtube 88

Youtube Facebook Video Marketing Verticals 88

Martech

FEBRUARY 22, 2023

Trailing behind were the Metaverse and LinkedIn (15%), other platforms (9%), Instagram (6%) and Facebook (2%). Legacy platforms like Facebook, LinkedIn and Twitter struggle with attracting younger audiences for this same reason. Brands have creative freedom In the olden days, social media was just a community.

B2B Marketing 122

B2B Marketing B2B Enterprise Management Paid Search Agency 122

Bannerflow

JUNE 1, 2023

The company plans to onboard high-profile public figures and leverage its vast user base through apps like Instagram, Facebook, WhatsApp, and Messenger. The codenamed app, referred to as P92 or Barcelona, will offer features similar to Instagram, including community guidelines, login credentials, and safety measures.

Social Media 98

Social Media Media Youtube Paid Search Agency 98

Sprout Social

DECEMBER 6, 2023

As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. Incorporation of any guidelines provided in this article does not guarantee that your legal risk is reduced.

Social Media 101

Social Media Enterprise Management Work Management Marketing Management 101

Sprout Social

OCTOBER 11, 2022

Social media moderation is the process of controlling the wanted (positive interactions or information) versus unwanted (offensive or discriminatory content) on platforms like Facebook, Twitter or LinkedIn. Social and world events impact your presence and community. It provides your audience with a platform they can trust.

Social Media 110

Social Media Media SWOT Guidelines 110

ClearVoice

AUGUST 16, 2021

That’s why you have many options for scheduling your content, including Facebook Creator Studio. It’s to assist you in thinking of the bigger picture, proper content planning, and proactive community outreach. They are your paths to organic content, and they can assist in cultivating a community of engagement.

Practices 131

Practices Examples Best Practices Paid Search Agency 131

Hubspot

FEBRUARY 27, 2020

Typically, defining your social media target audience is similar to drafting your company's buyer personas and will help you develop brand guidelines. You have to identify if your community is even on each separate social media platform. For example, older generations have increased their Facebook use in the past four years.

Social Media 99

Social Media Buyer Personas Media Guidelines 99

SmartBug Media

OCTOBER 16, 2020

While some seniors are able (and more importantly, willing) to research and find a senior living community for their future, often that responsibility falls on their adult children. Make sure that you’re sending the right message and flexing your inbound muscles to the max by following a few of the guidelines we have listed here.

Paid Search Agency 105

Paid Search Agency Companies Buyer Personas Inbound Marketing 105

Martech Advisor

JANUARY 3, 2020

Books provide knowledge and guidelines from leaders who share valuable insights from their own experience in your industry. Detailed guidelines on every social media platform. Use of SEO guidelines to optimize YouTube channel growth. 10 Best Social Media Marketing Books to Read in 2020.

Social Media 135

Social Media Social Marketing Media Planning 135

Marketing Insider Group

SEPTEMBER 10, 2019

Like this one, they come from the passionate community of people I know, and respect, thought leaders who are as passionate as I am about what we do. The program proved to be a smashing success, with an average reach of 595 connections on LinkedIn, Facebook, and Twitter. Many of our best posts don’t come from me.

Case Study 144

Case Study Case Studies Activities Studies 144

Zoominfo

DECEMBER 5, 2018

Reddit, a popular social networking site and forum, has over 300 million users, 140,000 active communities, and boasts over 14 million monthly pageviews ( source ). You can always venture into other communities, but having a core group of subreddits is crucial to creating a focused marketing strategy. Identify your target subreddits.

B2B 157

B2B Zoominfo Communities User-Generated Content 157

Biznology

DECEMBER 9, 2016

More than ever before, companies are accessible and interacting with their customers on a daily basis, whether it’s commenting on a photo of your product on their Instagram page, interacting with them on Facebook , or tracking your ROI on your last direct mail postcard coupon. Do they “like” you on Facebook?

Outreach 80

Outreach Trade Show Tips Guidelines 80

Brandpoint

MAY 5, 2020

Federal and local governments are taking action to keep people safe, while striving to mitigate the economic impact on the business community. A: Consumer interests and activities have shifted dramatically due to shelter-in-home and social distancing guidelines. Q: How confident can I be that I’ll secure online media placements?

Brand Identity 147

Brand Identity Branding Media Content 147

Sprout Social

JULY 12, 2022

This means you want to start the verification process on platforms like Facebook , Instagram , and Twitter before moving on to TikTok. Follow TikTok’s community guidelines. If you’re continuously having videos removed for violating community guidelines, you’re much less likely to reach verification status.

Tips 99

Tips Viral Marketing Social Media Guidelines 99

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Share an image related to your company on your Facebook page, and ask people to like or comment to enter your contest. Plus you can really focus in on your core audience.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Contently

OCTOBER 4, 2018

The trouble with defining a company’s voice is that rigid guidelines can stifle you. For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. Your brand voice on Facebook.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

Hubspot

MARCH 31, 2020

There are so many rules and guidelines and so much planning and preparation involved. Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. How to Run a Contest on Facebook. Before you start your Facebook contest, make sure you can actually run it legally.

Social Media 101

Social Media Media Rules Guidelines 101

Litmus

MARCH 5, 2021

When looking for inspiration, keep your brand guidelines and brand voice top of mind. The email community (you!). This blog post would be incomplete if I didn’t also mention the email community and industry thought leaders who openly share what they’ve learned. Does this work for your brand? Did it actually work? What’s next?

Examples 107

Examples VALS Newsletter Communities 107

seo.co

FEBRUARY 15, 2022

Sure, Facebook-ing and micro-blogging with Twitter are hot, but a lot of people still prefer the meatier stuff that only blogging can deliver. There are best practices and guidelines every blogger should follow for success. Find Communities for Your Target Demographics. Useful for optimizing content for search.

Paid Content 117

Paid Content Traffic RSS Blogger 117

SocialPilot

FEBRUARY 26, 2024

After being the highest organic reach-generating social media platform, LinkedIn now wants to strengthen the algorithm for paid ads and sponsored content , just like the Facebook algorithm. Based on its community guidelines or quality your content is divided into three major categories based on its community guidelines or quality.

Linkedin 81

Linkedin Tips Lead Scoring Lead Ranking 81

LeadSquared

OCTOBER 6, 2016

Love it or hate it, you cannot ignore the social media beast: Facebook. But with careful planning, you can “go for the ask” by squeezing in some promotional content between your informational content calendars in innovative ways to generate more Facebook leads than before. Upload photos with links to landing pages and blogs.

Facebook 52

Facebook Paid Search Agency Generation Ads 52

Buffer

JULY 13, 2022

” Based on Stephanie’s guidelines, here are some steps to creating standards for your social media communications. I'm sorry to say that we are unable to connect and directly publish to Instagram and Facebook Personal Profiles. Hey Ashish! You can read more on this here [link].

Social Media 109

Social Media Media Work Management Marketing Management 109

Hubspot

JUNE 7, 2021

Now, tech giants like Twitter, Instagram, Facebook, and LinkedIn are unsurprisingly building similar features to get in on the chat-streaming action. For Twitter and brands aiming to build a community of followers on the platform, Spaces could also be a natural transition. Facebook and LinkedIn’s Clubhouse Rivals.

Social Media 98

Social Media Social Marketing Media Planning 98

ClickZ

JULY 21, 2023

The digital shopping experience will be available at Walmart.com/Live and on Walmart’s Facebook page for live streams of celebrity shopping carts. This initiative not only fosters a sense of community but also caters to diverse interests and needs, ensuring a more inclusive and engaging shopping experience for their audience.

Merchandising 98

Merchandising Amazon Fulfillment Lead Ranking 98

Sprout Social

APRIL 9, 2020

The brand has weathered some product-related issues over the past few weeks, but its social presence has leaned on a slightly offbeat, quirky “business casual” persona to develop an engaged community as its brand visibility continues to rise. Our community is at the heart of everything we do at Peloton. View this post on Instagram.

B2B Thought Leadership 134

B2B Thought Leadership Webinar Metrics Communities Psychographics 134

Martech

JULY 12, 2023

On the app store, Threads is described as: “[A place] where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow.” Threads will collect a vast amount of information about its users, in the same way Meta’s other platforms Facebook and Instagram do. Is Threads safe?

Paid Content 98

Paid Content Paid Search Agency Planning Privacy Policies 98

Sprout Social

DECEMBER 6, 2023

Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter).

Work Management 114

Work Management B2B Marketing Marketing Management Paid Search Agency 114

Sprout Social

MAY 11, 2023

Meta platforms: Meta offers several brand safety controls that work across Facebook, Instagram and Messenger. These features allow you to keep Twitter a safe place for your brand and community. These message ideas help you maintain a consistent brand voice and enable your employees to comply with your brand guidelines.

Paid Content 127

Paid Content Tools Brand Identity Branding 127

CoSchedule

JANUARY 27, 2023

The brand created a dedicated Facebook page for the campaign and published engaging content that built anticipation around the day Felix jumped. Here’s how the milkshake bar wins at its social media marketing: Has an active presence on all the social channels its target audience uses, including Instagram and Facebook. Wondering how?

Social Media 126

Social Media Social Marketing Examples Planning 126

BenchmarkONE

FEBRUARY 3, 2022

The first is to launch your own and build a community of devoted readers around it. Each subreddit comprises a targeted community interested in a specific topic from marketing, health, entertainment, and more. Use Online Communities. Find online communities where your target audience spends time and get involved with them.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

Convince & Convert

AUGUST 31, 2013

Facebook just made another major change to its terms of service. This week, Facebook made a sudden U-turn, and now you can run a promotion without using a third party app , including user actions as voting and entry mechanisms (likes, comments, shares). Timeline Contests Won’t Broaden Your Fan Base (much). Limited contest options.

Work Management 157

Work Management Marketing Management Rules Facebook 157