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5 Lead Nurture Campaigns that Build Pipeline and Support ROI

Act-On

Our clickthrough rates increased from 1.32% to 17.93%. Of course, this is a quick summary of the process. That’s a decent performance, but there was an opportunity to improve. Our internal guru, Kelsey Yen, revamped our nurture campaigns, and our open rate jumped from 25% to 48%. Not bad, right?

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Strong and Effective Email Marketing Requires Effort and Diligence

Biznology

This not something that is measured by your open rates, clickthrough rates, or subscriber list growth, at least not directly. Of course, for many of us, the sales cycle is more complex and drawing a line between any one marketing activity and a sale can be difficult if not impossible. Revenue does that.

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3 Email Marketing Trends You Can’t Afford to Skip in 2023

Spiralytics

But that changed in 2022 when Apple’s MPP (Mail Privacy Protection) update altered the course of the email marketing industry forever. Give your best shot at creating the perfect content, then track the clickthrough rate (CTR) to see how it works. Now, good email content is the trend and the hope. If it worked, then muy bien!

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How to become a social media manager: 6 Tips from experts

Sprout Social

Bex Renshaw , the Digital Content Executive at ClickThrough Marketing , spent years building her personal brand before transitioning to her current position. “I I’m the new Digital Content Executive here at ClickThrough and the face behind all the posts you see on our social media accounts. pic.twitter.com/ouftKGhqJS.

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Why and How You Should Measure Content Marketing ROI

Marketing Insider Group

Converting browsers to buyers, of course. Also, include all the factors that impact conversions, such as your content’s traffic, clickthrough and bounce rates, social and email shares, and its ranking in search results. And, even more puzzling, why do 13% of them not know whether they measure it?

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Email marketing is dying: 3 actions to help it survive (and thrive)

Martech

Take the 2023 MarTech Replacement Survey Of course, if you’re clear on the benefits provided by saying ‘you won’t benefit much’, then people won’t sign up. Instead, lower-funnel metrics like conversions or clickthrough rates are more valuable, given these are fundamentally the objectives for this channel.

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From awareness to acquisition: Creating a content funnel that converts

Sprout Social

A content marketing funnel, of course, is only as good as its ingredients. Of course, not every brand will feel comfortable making a move this bold but social marketers can certainly tap into their own brand identity for content inspiration. Clickthroughs to your site? hey @duolingo , i'm coming for your ass.