5 Lead Nurture Campaigns that Build Pipeline and Support ROI
Act-On
FEBRUARY 16, 2024
Our clickthrough rates increased from 1.32% to 17.93%. Of course, this is a quick summary of the process. That’s a decent performance, but there was an opportunity to improve. Our internal guru, Kelsey Yen, revamped our nurture campaigns, and our open rate jumped from 25% to 48%. Not bad, right?
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