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5 Lead Nurture Campaigns that Build Pipeline and Support ROI

Act-On

Begin by checking your open rates. For example, we did a complete audit of our nurture sequences last year and found the open rate was around 25%. Our internal guru, Kelsey Yen, revamped our nurture campaigns, and our open rate jumped from 25% to 48%. Our clickthrough rates increased from 1.32% to 17.93%.

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How to Improve Your Email Open Rates

PureB2B

If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign. There are three major factors that affect your email open rates: Subject line (does it compel users to open the email?).

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Strong and Effective Email Marketing Requires Effort and Diligence

Biznology

This not something that is measured by your open rates, clickthrough rates, or subscriber list growth, at least not directly. Of course, for many of us, the sales cycle is more complex and drawing a line between any one marketing activity and a sale can be difficult if not impossible. Revenue does that.

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Email marketing is dying: 3 actions to help it survive (and thrive)

Martech

Dig deeper: 6 tactics to create recession-proof email marketing One key signal is that average email open rates are declining, as inboxes filter out promotions and consumers stop bothering to check those folders. Open rate data is more inaccurate than ever, to the point it isn’t fit for reporting without heavy adaptation.

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3 Email Marketing Trends You Can’t Afford to Skip in 2023

Spiralytics

Earlier marketers used to track open rates by collecting users’ information using invisible pixels. But that changed in 2022 when Apple’s MPP (Mail Privacy Protection) update altered the course of the email marketing industry forever. Now, good email content is the trend and the hope.

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5 tips for email audience building in 2022

Liveintent

” Axios, for example, doesn’t just rely on quantitative metrics like email open rate and clickthrough rate. And, of course, the more email newsletters you run, the more data you can continuously collect about your readers’ experiences. . “Data practices are really at the foundation of that.”

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Content Marketing KPIs

Anyword

Content marketing KPIs are measurable values that can help you make a decision on whether or not your content strategy is on course for your goals and objectives. Email clickthrough rates are a good KPI to measure the success of your content marketing with emails. Let’s dive in. What are Content Marketing KPIs?