Webbiquity

OCTOBER 7, 2014

Through a few tactical tweaks to your tweets, you can achieve a higher click through rate and more traffic to your digital properties. The latter, since it contains an actual word, is appealing and is more likely to earn those coveted clicks from your audience. Command Them To Click. Image credit: Flexspan. PrettyLink.”

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Click Rate Twitter CTR Eye-Tracking 100

Webbiquity

FEBRUARY 5, 2018

This post explores a trove of corporate data that has remained relatively untapped until recently—the data that is generated by live events and conferences. Until recently however, data generated from live events on attendance, engagement, sales and other metrics has received far less visibility than other silos across the enterprise.

Enterprise Management 192

Enterprise Management Marketing Automation Services Marketing Analytics Tools Work Management 192

The Forward Observer

MAY 24, 2024

About the Author Joe Pulizzi is the founder of multiple startups including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. Just click here to provide your postal address (I’ll send it anywhere in the world)!

Planning 156

Planning Content Marketing & Strategy Click Rate 156

SpotMe Blog

OCTOBER 20, 2022

HCP events: what HCPs want in 2023. Pharma companies are talking about going back to in-person HCP events in 2023. To go back to traditional event formats? That means their experiences with tech is changing their expectations for medical education events too. HCP event platform: 8 features to look for. Not exactly.

Enterprise Management 52

Enterprise Management Work Management Marketing Management RFP 52

Martech

JULY 28, 2021

Virtual event, courtesy of Panasonic. And during the COVID-19, that includes virtual events. Panasonic teamed up with virtual production company DisruptAR to create a virtual event with augmented reality using the Panasonic AW-HE42 video camera and green screen technology. The event took place on Microsoft Teams.

Marketing & Strategy 112

Marketing & Strategy B2B B2B Thought Leadership Trade Show 112

Lead Liaison

DECEMBER 22, 2022

Demystifying APIs & Dev Kits for Event Lead Capture. When Event Organizers & Exhibitors work together, everyone wins! Now the important question: have you figured out how your team will actually be capturing contact data at your event? . How do you navigate these events and get your scanner up and running?

Lead Capture 76

Lead Capture API Lead Liaison Sales Qualified Leads 76

Heinz Marketing

JULY 31, 2020

What is the virtual event experience? With the growing adoption of virtual events in our digital-first world, it’s become more critical than ever to separate yourself from the pack. The focus on and importance of virtual events is at its strongest in years. To check out the full report, click here!

Work Management 96

Work Management Click Rate Marketing Management Tactics 96

The Point

OCTOBER 29, 2021

And indeed, increasing Web engagement and Web conversion rates is still a primary use case for chatbots in a B2B context. 8 Surprising B2B Use Cases for Chatbots Click To Tweet. Event Registrations. Events like Webinars are one example. Events like Webinars are one example. Check out our recent Webinar on …”).

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Top Rank Marketing

AUGUST 18, 2023

B2B Exhibitions Move Forward in “Dramatic Improvement” B2B events have continued on their steady return to pre-pandemic frequency, with a scant 0.3 percent figure from the same period in 2022, while 2024 has been forecast as the year when B2B events will experience a full recover, according to newly-published report data.

B2B Marketing 91

B2B Marketing Linkedin B2B Social Marketing 91

Marketing Insider Group

JULY 24, 2023

While UA could only track pageviews, GA4 can be customized to give you more information about “events”—what they now call user interactions with your website. Differences Between GA4 and UA Former UA users certainly wondered what GA4 could offer that UA lacked. How can you harness the power of GA4 for your B2B marketing efforts?

Marketing Analytics Tools 203

Marketing Analytics Tools Analytics Google Marketing Automation Services 203

SpotMe Blog

NOVEMBER 15, 2023

One of the most impactful channels to use when launching a pharmaceutical product is strategic events. When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. If you want to ensure your pharma product launch events drive real results, follow these proven best practices.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Delivra

SEPTEMBER 27, 2018

It’s clear that any improvements in email open rates can get you on the path to an overall improvement in your campaign goals. A boost in email click-through rates? Improving Email Click-Through Rates. Take a look at the following 12 ideas for improving your email click-through rates. Even better.

Click Rate 40

Click Rate Marketing Automation Services Open Rate Trigger Marketing 40

The Forward Observer

APRIL 12, 2024

Paul is also a four-time tech entrepreneur; his current company, Immersion Neuroscience , is a software platform that allows anyone to measure what the brain loves in real time to improve outcomes in entertainment, education and training, advertising, and live events. Douglas Burdett, host of The Marketing Book Podcast.

Work Management 177

Work Management Marketing Management Wikipedia Click Rate 177

Adobe Experience Cloud Blog

APRIL 19, 2019

So why do so many event marketers ignore it? Eventbrite research shows that 94% of event creators who use video say it’s effective. While both reports highlight the power of video marketing, they also note that less than half of event marketers actually use this effective tool. Create event videos that drive buzz.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Vision Edge Marketing

OCTOBER 25, 2022

Leveraging events to create conversations with new customers. . The weight of an arrow helps determine its speed, drop rate, and target penetration. Here are a few details to provide context to their challenge of leveraging events to create conversations with new customers: . This is also true of growth strategies. .

Marketing & Strategy 221

Marketing & Strategy Advertising Agencies Best Practices Click Rate 221

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. With online events being on the rise and remote work becoming the norm, it may seem easier than ever to reach a lot of people online.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

The Forward Observer

MARCH 15, 2024

is the founder and CEO of MarketingProfs, the largest B2B marketing training, consulting, and event company dedicated to helping large organizations, teams, and individuals execute marketing campaigns that drive actual results. Just click here to provide your postal address (I’ll send it anywhere in the world)!

Brand Identity 183

Brand Identity Branding Work Management Marketing Management 183

Vidyard

MARCH 28, 2017

In 2015, Influitive created a new industry event focused on advocacy, customer engagement, and experience. The first year was a huge success and we wanted the 2016 event to be even bigger; our goal was to more than triple attendance. Marketers attend so many events every year, and often they feel like just one big advertisement.

Click Rate 50

Click Rate Video Marketing Conversion Open Rate 50

Hubspot

FEBRUARY 10, 2020

Running a successful event can be stressful, especially when you have so much to coordinate, including the agenda, the venue, and the speakers. Email event invitations, however, shouldn't be stressful. Answering the questions your audience will have about your event is a great place to start when writing an email invitation.

Template 96

Template Budget Programs Click Rate Marketing Management 96

GreenRope

APRIL 29, 2021

Post-Event Follow Up: Tips for Nurturing Your Virtual Event Leads. With the rise of virtual events, it’s even more important to set up an effective post-event lead nurturing strategy to make the most of your attendance. Why post-event nurturing is important. Why Event Nurturing Is Important.

Marketing Automation Services 52

Marketing Automation Services Lead Scoring Lead Ranking Work Management 52

Webbiquity

AUGUST 4, 2020

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. They were then ranked on both the number of total reviews (popularity) and average user ratings (quality). Average user rating: 9.54 (out of 10). Average user rating: 9.35. GoToWebinar.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Vision6

JANUARY 7, 2021

However, as COVID-19 quickly progressed from a known virus into a global pandemic, the future of live events was left uncertain. This was the first time we would host EMSA as a virtual event. With over 1000+ registrants and more than 50% attendance rate, EMSA 2020 has earned the title as the most successful in our event history.

Event Marketing 52

Event Marketing Planning Paid Search Agency SMS 52

Marketing Insider Group

AUGUST 1, 2023

Average Engagement Rate (AER) The Average Engagement Rate (AER) helps businesses understand how well their content is resonating with their audience. Conversion Rate Think of your Conversion Rate as the finish line in a race. For B2B companies, the Conversion Rate is key.

Social Media 212

Social Media Cost Per Click Cost Per Thousand CPM 212

SpotMe Blog

NOVEMBER 29, 2022

Event compliance is a number one priority in the pharma industry. By understanding the event compliance landscape and working with experienced partners, life science companies can use event technology to drive engagement and enhance the experience for both HCPs and KOLs. What is pharma event compliance? Not so much.

Privacy Policies 52

Privacy Policies Work Management Terms and Conditions Rules 52

Salesforce Marketing Cloud

MAY 23, 2024

The result: the live poll email drove a 53% higher click through rate than the static email. On average, brands saw: A 76% increase in click through rate. A 45% increase in conversion rate. The effort resulted in a 35% higher open rate, a 201% increase in click-through rate and a 45% increase in conversion rate.

Click Rate 123

Click Rate Content CAN-SPAM Banners 123

Webbiquity

APRIL 23, 2024

To do this, it’s necessary to monitor and evaluate marketing KPIs closely, including the rate of conversion and the cost of acquiring new leads. Personalization in subject lines increased open rates by 23.6%. To minimize bounce rate, spend time validating and verifying addresses when creating or maintaining prospect lists.

ROI 177

ROI Email Marketing B2B Marketing Marketing Automation Services 177

The Forward Observer

OCTOBER 27, 2023

In today’s attention economy, event organizers face the challenge of keeping attendees engaged amidst an abundance of distractions. Many events leave attendees feeling bored, uninspired, or even critical of their experience. Learn how to minimize five common negative forces that can detract from any event.

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

Adobe Experience Cloud Blog

APRIL 12, 2017

Field events are not dead. On a daily basis, we’re bombarded with messages from a multitude of online sources from pay-per-click ads on our Facebook feed to daily deal emails to geo-location coupons popping up in our mobile apps. A field event! Here are four reasons why field events could be your new bread-and-butter: 1.

Service 128

Service Thought Leadership Burn Rate Marketo 128

Marketing Insider Group

NOVEMBER 29, 2022

The website’s clear breadcrumb navigation makes it easy to check crucial details like flight information in just a few clicks. Visitors should have ample opportunity to engage further with your website by clicking on buttons, hovering over elements to reveal more information, and viewing compelling images and videos. Registrations.

Marketing Websites 278

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 278

Act-On

OCTOBER 4, 2023

Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs. Are there trends in the timing of form submissions that coincide with specific marketing campaigns or events? What’s causing that spike in bounce rates?

Marketing Automation Services 146

Marketing Automation Services Analytics Software Deliverability 146

Litmus

JANUARY 29, 2024

Increased click-through rates (CTR) Depending on the content of your email, adding personalized, dynamic elements to your emails can see higher click-throughs. Improved conversion rates Personalization can significantly boost conversion rates, delivering six times higher transaction rates than emails without personalization.

Personalization 104

Personalization Marketing AI Urgency Marketing Forecasting 104

Marketing Insider Group

NOVEMBER 10, 2021

Second, SMS marketing converts at much higher rates than legacy marketing tactics. The vast majority of prospects see messages within five minutes and as many as one-third click through on relevant offers. Deploy Event and Appointment Reminders. Talk about impressive performance. SMS marketing does.

SMS 339

SMS Marketing Automation Services CAN-SPAM Marketing & Strategy 339

ClickDimensions

MARCH 11, 2024

For marketers, email is a fantastic way of communicating directly with customers by sharing information straight to their inbox about events, offers, status updates and more – the potential email has is almost unlimited. The two key players who decide if your email has a high deliverability rate are Yahoo and Gmail.

Deliverability 122

Deliverability CAN-SPAM Domain Click Rate 122

Martech

JUNE 16, 2023

Advertisers are particularly excited as they’ll have insights into landing page, user conversion, page location and session conversion rates by event data, which will help them to make more informed decisions about ad placements and campaigns moving forward. Click on ‘Apply’. You’re all set!

Marketing Analytics Tools 103

Marketing Analytics Tools Landing Pages Click Rate Conversion Rate 103

Litmus

MARCH 27, 2024

Gone are the days of using only open and click-through rates to evaluate your email’s performance. Dynamic live polls Providing subscribers with creative ways to engage with your email not only boosts your click-through rate, it gives you great insight into your audience’s engagement, preferences and more!

Ideal Customer Profiles 94

Ideal Customer Profiles Click Rate Copywriting Newsletter 94

Litmus

MAY 24, 2024

With just a few clicks, you can bring a sense of excitement and exclusivity into subscribers’ inboxes. To participate in the “scratching,” subscribers will first click a cover image from your email. Landing page : The page your subscribers will be directed to once they click your cover image in an email. The best part?

Landing Pages 74

Landing Pages Webinar Metrics Click Rate CTR 74

Sword and the Script | B2B

JUNE 8, 2021

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. Despite growing optimism, it would still take a giant leap of faith for any B2B marketer to sign a contract for a live event, tradeshow or conference right now.

Top of Funnel 61

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 61