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How BODs Can Architect Better Strategic Customer-Centric Designs | What’s Your Edge

Vision Edge Marketing

For B2B companies who desire to acquire and gain market share and category ownership , and to build customer trust and customer loyalty , customer-centricity is paramount. This shift in focus translates to tangible business value, such as increased customer loyalty, referral rates , and brand preference.

Design 223
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B2B Customer Experience: Balancing the Human Factor with Technology

Vision Edge Marketing

But this post is about a bigger category – technology. Take for example a consulting firm, where understanding client needs and building trust is paramount for loyalty and referrals. Are your email boxes overflowing with information extolling the benefits of, and promoting, AI tools? Mine sure is!

B2B 242
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Why is Pinterest a Great Social Media Channel for Your Business?

Webbiquity

The biggest selling factor for Pinterest is its referral potential, as it brings in 33% more referral traffic to user websites than Facebook. The most popular categories are food and drink followed by home decor. If your business happens to be in those popular categories, even better! 34% are aged 30-49 years old.

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Recession? How to Make the Least Risky Budget Cuts

Vision Edge Marketing

4 Key Categories to Consider When Making Budget Cuts . In this approach, your functional/department leaders would review every line item in their budget and then decide into which of these four categories an expenditure resides: . There are many ways to achieve this goal and each company will have different priorities.

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Lifestyle Audiences Live on Facebook, Technology Readers Still Want Google Search

Parse.ly

In 2016, on average, 40% of external referrers to the Parse.ly network of sites found the content via Facebook, 35% came from Google search, and the duopoly left the rest of the internet (including Google News) with a mere 25% of traffic referrals. How does the audience referral network change according to article topic?

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How 2020 Impacted the Content Landscape and What that Means for Content Creators

Parse.ly

Top Categories 2019-2020. Referral Sources 2019-2020. The other major shift in audience attentionArendt saw last year happened in the politics category and started around the same time. Top Categories 2019-2020. In fact, all but one of our top 20 content categories saw at least some growth. Table of Contents.

Content 105
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How Are You Quantifying Content Marketing Initiatives?

Marketing Insider Group

Engagement means different things on each platform but typically includes shares, comments, and referral traffic. Additionally, you can look at referral traffic to the forms and track visitors with cookies. The next category is how you attribute specific sales, which mirrors some of the lead generation areas. Rank Metrics.