Marketing Insider Group

JULY 3, 2023

You can determine where to add your own two cents to a conversation as you stay on top of industry news. You can also create a list of newsletters, news feeds, and Twitter feeds with pro features. The Trending Now section uncovers the most viral posts from the previous 24 hours.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Top Rank Marketing

MARCH 20, 2024

If they’ve actively promoting their services, live tweeting news and events, and responding to other posts to start conversations, then chances are they’re still achieving their goals on the platform. Do you live-tweet events and breaking news? Are the brands you’re competing with still maintaining an active presence on X?

Twitter 99

Twitter B2B Marketing B2B Bandwidth 99

Martech

AUGUST 17, 2023

Top categories. The top categories aren’t what Americans might associate with a trip to the ballgame. Construction and Industrial is the top category, followed by Technology and Business Services, to round out the top three. There is a distinct B2B flavor for the top sponsorship categories. Image: SponsorUnited.

Brand Identity 98

Brand Identity Branding Buzz Marketing Report 98

xiQ

JANUARY 30, 2023

xiQ provides Sales Triggers – company news classified into over twenty categories that range from news about the C-suite, Mergers and Acquisitions, Legal, New Deals Won, Technology, Strategy, and many more. Sellers can apply filters to focus on the news that matters to them the most.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

Zoominfo

OCTOBER 18, 2022

The good news? The first thing you have to look at is what category you’re in,” Hanson says. “Do Do you have a product everybody already knows, or are you in a new category that’s somewhat nascent? Is this a brand-new thing you’re creating with this product?”

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Webbiquity

OCTOBER 5, 2021

” But that is potentially good news for vendors that are able to deliver and keep price increases in check. Although the two biggest categories for spending are still hardware (30%) and software (28%), those numbers are steadily shrinking. Here are six more interesting results from the SWZD research.

Enterprise Management 307

Enterprise Management Work Management Marketing Management Paid Search Agency 307

Martech

JANUARY 18, 2024

Users can filter search results by category sales ratio, classification, business model, and partnership lgolia’s Generative Shopping Experiences creates unique online shopping experiences. The post AI-powered martech releases and news: Jan. Get MarTech! In your inbox. Business email address Subscribe Processing.

Marketing AI 110

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 110

Marketing Craftmanship

OCTOBER 25, 2023

Despite the erosion of public trust in “fake news” (mostly related to political and world news reporting), business and industry trade media sources continue to have a high degree of credibility and influence.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Smashmouth Marketing

JUNE 1, 2022

While at BAO, Mike was building the category of pay-for-performance appointment setting. I started another company, Category Design Advisors. I love the category design work I do and will keep doing it. But here we are fifteen years later with a company that has employed over 1200 people over four continents.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Martech

NOVEMBER 10, 2023

” That was Jared Belsky, CEO of digital agency Acadia, reacting on LinkedIn to some big news in the digital commerce space. “I am not sure that part is news,” he wrote. “I think the news is that it’s taken this long for so many to realize how important retail media and marketplaces truly are.

Acquisitions 113

Acquisitions Paid Search Agency Advertising Agencies Multi-Channel 113

Contently

FEBRUARY 8, 2023

The latter is useful if you’re playing with rapid-fire breaking news—though this is rarely the case with B2B content marketing. If your strategy is not limited to written content alone, understanding what kinds of searches to optimize for (news, videos, etc.) to find what kinds of content are doing well.

Marketing AI 173

Marketing AI Trends Google SEO 173

SmartBrief - Marketing

MARCH 10, 2024

The first requirement for effective segmentation strategies is having sufficient data on each subscriber: demographics, past purchases or indicated interest in purchase by category and buyer timeline. For starters, consider sending new subscribers a customized welcome series introducing your brand to set the stage.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Webbiquity

MARCH 15, 2018

One of my favourite features is that you can set up queue categories, which is a huge time-saver if you post a lot, but also want to still have control over what goes out when. Overall, a very good tool—but, because I tweet a lot more, I definitely prefer one that offers queue categories.

Social Media 322

Social Media Tools Media Work Management 322

Martech

AUGUST 10, 2022

Most (14 of 18) categories tracked by the Index saw monthly price drops. Electronics, the largest ecommerce category with 18.6% share of spend in 2021, had the second biggest category price drop, down 9.3% Computers lead all categories with a 10.2% This is the first notable YoY decrease for the category.

Pricing 107

Pricing Price eCommerce Newsletter 107

Parse.ly

MARCH 18, 2021

Top Categories 2019-2020. The other major shift in audience attentionArendt saw last year happened in the politics category and started around the same time. Top Categories 2019-2020. Health” and “Politics” weren’t the only categories to experience increases in consumption and production last year. Table of Contents.

Content 105

Content Aggregators Webinar Metrics Verticals 105

Contently

JULY 12, 2021

While financial services has been one of the earlier and most enthusiastic adopters of content marketing, they’ve historically tended to prioritize publishing evergreen content, like personal finance and investing tips that aren’t tied to any particular news cycle. Only 22 out of 780 stories were classified as news content.

Process 172

Process Planning Work Management Marketing Management 172

Content Standard

MARCH 12, 2024

The good news is, there are tailwinds at work here: Why are brands uniquely positioned to win audience trust and attention? Share of mind: Nowadays, consumers most trust search engines when seeking out news and information. Own Your Niche: You’re the expert in your category, so show it.

Media 95

Media Brand Identity Branding Storytelling 95

Parse.ly

OCTOBER 18, 2023

network of sites found the content via Facebook, 35% came from Google search, and the duopoly left the rest of the internet (including Google News) with a mere 25% of traffic referrals. Topics More Popular from Google Search In 2016, the leading category of Google Search referral went to Job Postings , with 84.4%

Facebook 52

Facebook Google Long Tail Marketing Aggregators 52

The Point

MARCH 8, 2018

I was reminded of this by an email in my inbox this morning, from a tech company who shall remain nameless, informing me that they’d just been named a “leader” in Gartner’s latest report for their category. Just Released: (Company Name) named leader in Gartner’s Magic Quadrant for (Category)!” Guess what: I don’t care. See what I mean?

Marketing Report 216

Marketing Report Planning Gartner Demand Generation Agencies 216

Oktopost

JUNE 6, 2023

As a writing enthusiast herself, Clare shares her social content strategy that focuses on three main categories: internally generated thought leadership content, curated content from industry news, and more personal content that provides a glimpse into their company culture. Claire then dives into her winning advocacy strategy.

Thought Leadership 118

Thought Leadership Youtube Curation Startups 118

Contently

JULY 16, 2020

These sites live off of consistent search traffic, but they typically don’t connect to the news cycle. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news.

Brand Identity 185

Brand Identity Branding Case Studies Domain 185

illumin

APRIL 25, 2024

The second category is AVOD (advertising-based video on demand). The third category is TVOD (transactional, pay-per-view fee for content). The fourth category is MVPD (multichannel video programming distribution). In return for this fixed subscription fee, SVOD providers give timely access to a set video package.

Cable 52

Cable Television marketing Mobile Advertising Broadcasting 52

Kevin Indig

SEPTEMBER 11, 2023

Join 6,000+ world-class SEOs, CEOs, Founders, & Marketers right now & you'll get: + strategy breakdown: monday.com's 77% traffic boost + industry news and expert tidbits every Wednesday + in-depth SEO strategy tips every Sunday Get on the list Faulty SEO baselines lead to unrealistic forecasts.

Forecasting 114

Forecasting SEO Microsite Domain 114

Martech

JANUARY 11, 2024

Mintel’s Mintel Leap is a generative AI platform that provides research and recommendations on people, products and categories based on Mintel’s expertise. The post AI-powered martech releases and news: Jan. AppsFlyer’s Creative Optimization uses AI to optimize creative assets and campaigns based on performance data and guidance.

Marketing AI 104

Marketing AI Advertising Agencies User-Generated Content High Quality Lead 104

Martech

OCTOBER 3, 2023

Long before customers hear from a sales agent to set up a meeting about products, they are reading content from the bank about financial news and trends that mean the most to them. The bank also has a digital asset management tool (DAM) to organize and update many different content categories. “We

Digital Asset Management 119

Digital Asset Management Enterprise Management Paid Search Agency Content 119

Convince & Convert

MARCH 5, 2024

Tipping Point in Consumer Loyalty The good news is that our latest research shows that this era of switching may be reaching a tipping point, where the mental cost of considering something new is becoming increasingly exhausting. Redditors are inherently curious. How can this be true?

Research 145

Research Loyalty Case Studies Communities 145

Martech

MAY 9, 2022

They may be entering uncharted territory by defining a new market category or jumping into an already crowded space with well-established competitors. If you are entering an already established market category, your first objective should be related to positioning and differentiating the company and creating brand awareness.

Startups 95

Startups Paid Search Agency Work Management Marketing Management 95

Martech

OCTOBER 3, 2023

Long before customers hear from a sales agent to set up a meeting about products, they are reading content from the bank about financial news and trends that mean the most to them. The bank also has a digital asset management tool (DAM) to organize and update many different content categories. “We

Digital Asset Management 115

Digital Asset Management Enterprise Management Paid Search Agency Content 115

Martech

MARCH 8, 2024

I highly recommend the Marketing AI Institute as a great resource for the latest in AI marketing news. Please feel free to share your go-to resources with me on LinkedIn as I’m always on the prowl for new publications. Please feel free to share your go-to resources with me on LinkedIn as I’m always on the prowl for new publications.

Marketing AI 112

Marketing AI Training Generation Budget Programs 112

Walker Sands

SEPTEMBER 16, 2022

Our media relations strategy for LevelTen received a Summit Award in the “Institutional Programs” category. When LevelTen secured a new round of funding in Q3 of 2021, the cleantech company looked to Walker Sands to garner national and local coverage of this success. D ata-Driven Campaign Elevates Visier in Crowded HR Tech Market.

Public Relations 98

Public Relations Thought Leadership PR Outreach 98

Brightedge

JANUARY 14, 2022

To better support the growing interest in local news, at the end of 2021 Google launched new tools and features to support local news. Better, More Integrated Local News Search Results. Better, More Integrated Local News Search Results. The carousel has now been expanded to return local news results when relevant.

Resources 105

Resources Google Features Comparison 105

accelerate agency

DECEMBER 6, 2022

accelerate agency has been shortlisted in three categories in the 2023 UK Digital Excellence Awards. Categories cover website design, marketing campaigns, new software tools, and digital team performance. News of the UK Digital Excellence Awards nominations comes hot on the heels of a string of awards news for accelerate agency.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Outreach 52

accelerate agency

DECEMBER 6, 2022

accelerate agency has been shortlisted in three categories in the 2023 UK Digital Excellence Awards. Categories cover website design, marketing campaigns, new software tools, and digital team performance. News of the UK Digital Excellence Awards nominations comes hot on the heels of a string of awards news for accelerate agency.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Outreach 52

accelerate agency

DECEMBER 6, 2022

accelerate agency has been shortlisted in three categories in the 2023 UK Digital Excellence Awards. Categories cover website design, marketing campaigns, new software tools, and digital team performance. News of the UK Digital Excellence Awards nominations comes hot on the heels of a string of awards news for accelerate agency.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Outreach 52

Martech

OCTOBER 4, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Now I’m not saying the category is close to depletion yet, but there’s a pattern here. This led CabinetM to rethink the CRM category, taking into account all players that have entered the scene. “We’re

Acquisitions 108

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 108

Martech

AUGUST 9, 2023

Before that, he founded Demandbase and practically invented the ABM technology category. Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. LinkedIn: Pam Didner (12K followers) X (Twitter): @PamDidner (14.2K

Account Based Marketing 96

Account Based Marketing ABM DemandBase Marketing Analytics Tools 96

Martech

OCTOBER 15, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. As a business journalist who’s reported on brand news for many years, I can say that digital targeting has finally turned a corner. Read more here. How identity resolution helps you know your audience.

Paid Search Agency 102

Paid Search Agency Advertising Agencies Privacy Touchpoints 102