categories 
KoMarketing Associates
JULY 7, 2022
However, it is worth noting that every category of martech has grown over the last two years, in general. Chief Martec recently published “The State of Martech 2022” report, and statistics indicated that over the past two years, management martech has experienced more growth than any other type.
Martech
MAY 19, 2023
This four-part series will explore four categories of artificial intelligence (AI) and how they can meaningfully impact marketers and their customers. This category may be very familiar to you, but we’ll take a fresh look at it here before moving on to other uses of AI in the subsequent parts of this series. Get MarTech!
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Heinz Marketing
JANUARY 26, 2023
But I believe that one of the best ways to differentiate yourself from competitors and strategically position yourself in the market is by becoming a “category leader”. What is category leadership? While there’s definitely overlap, I’d argue category leadership takes it one step further. How do you enhance category leadership?
Navigate the Channel
JANUARY 16, 2024
The categories you choose for your business profile play a pivotal role in how potential customers find you online. However, there are several aspects of these categories that many business owners may not be aware of. This article delves into seven lesser-known facts about Google Business Profile categories.
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This cost can occur in three main categories: Time, bandwidth, and compliance audits. This eBook explores the concept of "total cost of content." Find out how you can incorporate some easy steps to execute better content from the beginning!
Brightedge
OCTOBER 27, 2021
What is a Category Page? Category pages organize products into purchase paths for the consumer. At the highest level, they typically live close to the homepage in the website hierarchy and depending on the depth of an e-commerce site’s offering, can branch into multiple levels of sub-category pages. Why Focus on Category Pages?
Influitive
JANUARY 5, 2022
The post Influitive Named a G2 Category Leader for Sixteen Consecutive Quarters appeared first on Influitive. Influitive helps the world’s most customer-obsessed brands turn their customers into loyal advocates. In fact, our recent 2021 class of BAMMIE winners achieved a combined year-to-date ROI of […].
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This guide will help you stay data-driven while avoiding data overload by focusing on four categories: Sales enablement. Revenue teams have become increasingly more data-driven, which makes it easy to get bogged down in tracking every little data point. Sales effectiveness. Sales readiness. Sales engagement.
Speaker: Jon Steinberg, Co-founder of Mountside Ventures, and Clayton Whitfield, Co-Founder and SVP of Revenue Programs at SaaSOptics
Whether you fall into the category of “non-VC compatible,” or just prefer a more non-dilutive option, understanding what alternatives there are and how to evaluate them based on your business and operational goals will pave the way to a successful financing outcome that’ll help scale your business.
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