Contently

FEBRUARY 8, 2022

Your company should promote your story and humble beginnings on your “About Us” page. Followers believe the influencer has actually used the product they are promoting and found it to be from a reputable brand. Adding reviews and case studies to your website can have a positive impact on your SEO.

Storytelling 217

Storytelling Brand Identity Branding Word of Mouth 217

KoMarketing Associates

JULY 7, 2015

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences. App Notifications.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Convince & Convert

MAY 2, 2012

Using social media as a central component to promote the program, Walmart customers were invited to visit Walmart’s Facebook Contest page to vote for one of 200 communities hardest hit by unemployment. Supporters also took to Twitter to help promote their favorite town. YouTube video highlighting the Fight Hunger Campaign.

Case Study 122

Case Study Case Studies Social Media Studies 122

Hubspot

FEBRUARY 1, 2017

One of the best ways to prove your worth is through compelling case studies. To help you arm your prospects with information they can trust, we've put together a step-by-step guide on how to create effective case studies for your business -- as well as free case study templates for creating your own.

Case Studies 36

Case Studies Case Study Studies Template 36

Salesforce Marketing Cloud

DECEMBER 12, 2023

The team collected more than 1,000 generative AI use cases at Dreamforce and hosted deep-dive conversations with 30 Salesforce buyers, admins, and end users. But, all customers and users in the study reported that they aren’t ready to fully trust generative AI without a human at the helm.

Ad Building 119

Ad Building User-Generated Content Case Studies Fulfillment 119

Martech

AUGUST 23, 2021

B2B DecisionLabs, the research arm for Corporate Visions, conducts studies focused on observing people’s behavior as they make choices and decisions. “We We conduct neuroscience studies, which is what I am mainly involved in,” said Dr. Simon. “We In this case, we had two conditions. We’re very satisfied with that.”.

Video Marketing 133

Video Marketing Eye-Tracking Case Studies Sample 133

SendX

JUNE 25, 2021

The mistake could either be minor, like forgetting to include the coupon code or a link to a promotional email. We’ll also give you samples of how the apology email should look like for each instance. This glitch is an isolated case since we launched the software. In this case, keep it straight to the point but optimistic.

Examples 195

Examples Sample Transparency CAN-SPAM 195

Hinge Marketing

JUNE 14, 2021

Within the executive summary, the full research study can be offered for sale as a premium content product. With modern digital technology, it is easy to offer either a sample chapter to encourage a sale or a full length digital version of the book to accelerate thought leadership goals. Figure 3: Hinge’s Visible Expert Book.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Ambal's Amusings

NOVEMBER 12, 2009

Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? Another great take away from this case study is how businesses should approach the ROI of social media.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Optinmonster

APRIL 29, 2022

Request a Testimonial or Case Study. Another easy way to compliment your customers is ask them for a testimonial or case study. Learn how to write an epic case study or check out our case study library to see how it’s done. Offer Samples. Everyone wants to feel seen and heard.

Lead Generation 101

Lead Generation Lead Ranking Generation Lead Scoring 101

Biznology

JUNE 4, 2018

In the course of arguing the need for mid- and late-funnel content, Berkowitz recommends emphasizing case studies, white papers, implementation and how-to guides because “you can only create so many eBooks and videos.” Building a business case with video. They need to build a business case they can sell internally.

Top of Funnel 173

Top of Funnel Video Marketing Case Studies Gartner 173

SendX

FEBRUARY 18, 2021

Instagram has many features to collect emails: Today, over 25 million businesses use Instagram for business promotion, so it's no wonder that the platform rolls out business-friendly features to help businesses achieve their goals. It's also important to invest time and effort into giveaway promotion so that you can attract more participants.

Ad Exchange 221

Ad Exchange Landing Pages Urgency Marketing Social Media 221

The Point

JULY 18, 2011

If you offer prospects a white paper on how to solve the very business problem your product solves, however, you’ll be generating leads for your product by attracting prospects looking to solve that problem, without actually promoting your product explicitly. Benefits/Applications/ROI (including case studies, if possible).

Paper 100

Paper Lead Generation Sample Lead Ranking 100

ScanmarQED

FEBRUARY 8, 2024

All these factors should be considered, which is why a pricing study involves more than just a price elasticity curve and determining the best point on that curve. A mid-range brand increasing their prices might suddenly compete with different brands other than their current competition and even different consumer preferences and brand image.

Pricing 59

Pricing Price Elasticity Allocation 59

DiscoverOrg

APRIL 25, 2017

Examples of triggers are funding events such as venture capital funding or planned mergers; product launches; and employee movement like promotions or when people leave or join the company. Technographic intelligence promotes new sales, upselling, and cross-selling opportunities. Do you have any case studies?

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

ClickZ

FEBRUARY 4, 2020

What are some other cases for using voice technology in marketing? Gamification and ‘send-me-a-sample’ campaigns. Last summer, DKNY held a similar campaign, offering perfume samples to users of Google Assistant or Amazon Alexa who asked a voice assistant for a sample.

Amazon 135

Amazon Paid Search Agency Sample Mobile Advertising 135

Digital Marketing World Forum

MAY 16, 2019

Interested in learning how to make awesome videos that promote, host, and recap events? Video event marketing is (and will continue to become) an important tool for every step of the event promotion process. And after learning from these real-world case studies, you probably will too! Share Teasers. Inspire Action.

Promotion 51

Promotion Video Marketing Storytelling Event Marketing 51

Content Standard

MAY 22, 2019

Rebecca Lieb, co-founder of Kaleido Insights, advocates for original research in a study by Buzzsumo and Mantis Research: “Organizations that take on original research can accomplish a great deal, for content marketing and beyond. Are you hoping to get more details on your brand’s promoters, passives, or detractors?

Research 98

Research Sample Planning Brand Identity 98

Convince & Convert

JANUARY 27, 2015

Such is the case with Bhakti Chai , this month’s case study of marketing done well. These people promote their chai through their in-person lives as well as their social channels. Once you have these people in place, it’s quick and easy to promote new ideas and products. Image via Bhakti Chai. Embrace Yourself.

Opt-in 162

Opt-in Planning Word of Mouth Case Studies 162

ClickZ

APRIL 16, 2020

Besides, AR takes away the need to have a large physical inventory just to provide enough samples to be tried on. In this case, potential customers can use their smartphones to scan printed materials, thereby giving them access to the best features of your product. Augment branded and promotional materials.

Planning 127

Planning Work Management Marketing Management Paid Search Agency 127

Hubspot

AUGUST 21, 2023

In that case, it might help to take a more informational and educational approach because their behavior indicates they're not ready to make a decision yet. I work with companies like Facebook and Google to help promote their college recruitment events." This can be in the form of a testimonial, case study, or exciting statistic.

Template 69

Template Work Management Case Studies Case Study 69

Hubspot

JANUARY 15, 2015

Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Content Standard

NOVEMBER 13, 2017

In Facebook’s research on video viewability and sales lift , the company argues that short-view videos drove 52 percent of sales lift in a pilot study and that these compressed ads were worth 60 percent of the value of long-view videos. Calling Facebook’s Stats Into Question. ” Encouraging, right?

Research 94

Research Video Marketing Case Studies Top of Funnel 94

Convince & Convert

JANUARY 27, 2016

They seamlessly integrated all areas of marketing to promote their #selflessie campaign—an expert move by Toyota all marketers can learn from. In the case of Toyota, the answer is clear: yes! Toyota provided influencers with this sample copy to use on Instagram for their campaign: “Doing a little good while looking good.

Campaigns 106

Campaigns Paid Search Agency Case Studies Advertising Agencies 106

ClearVoice

JULY 9, 2021

Whether they’re macro (meaning they have millions of followers) or they’re micro (meaning they have fewer in terms of numbers, but their followers tend to be more loyal), they can all promote products, services, and events. of income comes from promotional codes or affiliate marketing. ( Statista ). Influencer Marketing Hub ).

Statistics 122

Statistics Paid Search Agency Advertising Agencies Click Rate 122

GreenRope

DECEMBER 15, 2021

Here is a condensed sample of what your marketing plan could look like. Monthly promotions. Develop a more consistent case study template & calendar for publication. Quarterly promotions. Launch New Year promotion. Defining your channels and your marketing goals are at the very heart of your plan.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 52

InsightSquared

JANUARY 8, 2020

Identifying internal power users/champions and promoting their success through internal case studies. A sample story might look something like this: In January, Acme Corporation started surging on a key topic.

Training 156

Training Act-On Sample Storytelling 156

Biznology

AUGUST 3, 2016

But there’s one problem: Content marketing doesn’t actually secure links without promotion. And manual promotion with the goal of links is, well, link building. Instead, you can focus on creating compelling, high-quality content and links will come “naturally” without active promotion. New Study) by Stone Temple Consulting.

Link Building 80

Link Building Ad Building Content Marketing Correlation 80

NuSpark Consulting

JUNE 1, 2018

Facebook and Twitter are excellent vehicles for promoting the high-value blog content mentioned above, and targeted materials such as programmable TV or 6-second video advertising are a great way to reach specific audiences with case studies and demo videos.

Top of Funnel 100

Top of Funnel Buyer's Journey Marketing Funnels Demand Generation Agencies 100

nDash

NOVEMBER 3, 2021

Case Studies. Case studies are another extremely popular type of content on nDash. Designed to showcase a real-world success story of your company’s product or service, a well-written case study can be a valuable piece of content for prospects in the middle of the sales funnel. Sales Collateral.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

Hinge Marketing

AUGUST 23, 2017

B2B marketing research is the process of uncovering insights into your marketplace by surveying a representative sample of its participants. If qualitative research allows you to dive deep into a relatively small sample, quantitative research derives its power from volume. But in most cases, I recommend against it. Quantitative.

Research 94

Research B2B Marketing Sample Planning 94

PathFactory

AUGUST 15, 2022

This is known as the dark social : According to a study by Ogilvy Cannes , “74% of consumers consider word-of-mouth as a key influencer when making purchasing decisions”. Customer Marketing increases your knowledge and understanding of the needs, challenges and use cases of your customer base.

Marketing Budget 52

Marketing Budget Work Management Marketing Management Peer-to-peer 52

BenchmarkONE

DECEMBER 9, 2021

This includes showing off your creative and strategic abilities on your website with case studies, customer testimonials, and samples of work. Self-promotion will get your business in front of more people, in turn, building credibility and helping establish your agency’s reputation. It Expands Your Business.

Advertising Agencies 84

Advertising Agencies Paid Search Agency Ad Agencies Marketing Automation Services 84

Outgrow

OCTOBER 7, 2021

Just figure out the scope of work and send them samples! Study how connected they are to their audience. Through their blog, they subtly promote their products and at the same time strike a conversation with the reader. #7 Sample the press kit section of Annmarie Skin Care website. 13 In Case You Have Some Bucks To Spare.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Hinge Marketing

JANUARY 20, 2021

The Hinge Research Institute’s newly released analysis of the Accounting and Financial Services segment of the 2021 High Growth Study reflects these trends. Purchase the 2021 High Growth Study: Accounting & Financial Services Edition. About the Study. The sample was representative of firms of all sizes.

Marketing Budget 99

Marketing Budget Work Management Marketing Automation Services Marketing Management 99

NuSpark Consulting

MARCH 30, 2016

Have a compelling media package ready for hand-outs; press kits, white papers, case studies, and contact info- with a trial offer if applicable. Twitter Hashtag Promoted Tweets. For tech and marketing audiences (and others of course), every show has its own hashtags that they promote.

Trade Show 100

Trade Show Ads Mobile Advertising Conference 100

Sprout Social

MARCH 30, 2020

Notice that many case studies likewise use specific figures (“How We Increased Our Social Shares by 112%”) to signal that a study was actually conducted and the numbers aren’t just fluff. Here are some sample headline exercises to help you put together a title for your next post: A question-based headline.

Work Management 137

Work Management Content Marketing Management Case Studies 137