Content Marketing Institute

FEBRUARY 8, 2018

When Melanie Deziel’s New York Times colleagues tweeted “ impressively produced ” and “ can’t believe I’m sharing a paid post … even mobile-friendly ” about a native ad that she and her team had created, she knew T Brand Studio had gotten some things right. What we talk about when we talk about native advertising.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Advertisements Advertising 100

Mailmunch

MAY 20, 2021

One of the platforms that are underutilized a lot is social media. . billion people use social media worldwide, making it the perfect channel for businesses to reach and generate leads. Let’s delve deeper into how you can leverage social media for effective lead generation. . Lead generation and social media .

Social Media 53

Social Media Lead Generation Generation Lead Scoring 53

Marketing Insider Group

MARCH 24, 2015

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. We know our customers are tuning out advertising. And we don’t care where the content comes from. And we don’t care where the content comes from.

ROI 100

ROI Top of Funnel Content Marketing Digital Asset Management 100

BenchmarkONE

DECEMBER 9, 2021

Is your marketing agency prioritizing client campaigns at the expense of your own? Many marketing agencies find it difficult to prioritize their own marketing, especially if it means taking time or resources away from paying work. Why Agencies Should Prioritize their Own Marketing. It Expands Your Business.

Advertising Agencies 84

Advertising Agencies Paid Search Agency Ad Agencies Marketing Automation Services 84

Convince & Convert

JANUARY 27, 2016

Toyota recently partnered with Saatchi and Saatchi LA to add a slice of philanthropy to their December Sales Event marketing strategy. They seamlessly integrated all areas of marketing to promote their #selflessie campaign—an expert move by Toyota all marketers can learn from. The Power of Paid.

Campaigns 106

Campaigns Paid Search Agency Case Studies Advertising Agencies 106

Inbox Insight

MAY 24, 2024

Specify whether you’re seeking sales inquiries, content downloads, event sign-ups, demo requests, or other specific outcomes to define the end goal effectively. Can you provide a sample target account list or persona you would use? Can data and reporting integrate with my sales and marketing platforms?

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

ClearVoice

JULY 9, 2021

As digital marketers , our job is to join the conversation and be the medium to help our clients meet their goals. A robust digital strategy includes investing in SEO, SEM, targeting, retargeting, blog presence, newsletter strategy, organic media, and so on. Influencer Marketing Hub ). Influencer Marketing Hub ).

Statistics 122

Statistics Paid Search Agency Advertising Agencies Click Rate 122

Digital Marketing World Forum

MAY 16, 2019

Interested in learning how to make awesome videos that promote, host, and recap events? Video event marketing is (and will continue to become) an important tool for every step of the event promotion process. According to 2019 event marketing statistics , 73% of marketers have all increased their use of video.

Promotion 51

Promotion Video Marketing Storytelling Event Marketing 51

Sprout Social

APRIL 13, 2017

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Are you offering too little?

Social Media 94

Social Media Media Advertising Agencies Word of Mouth 94

Optinmonster

FEBRUARY 6, 2023

In most cases, the same digital file can be sold over and over. Passive income: Once you create a digital product marketing funnel, that funnel can earn money on autopilot without any further effort from you. Digital Media Podcasts, video content, stock photography, audiobooks, and other digital media can be sold or licensed.

Examples 91

Examples Product Work Management Marketing Management 91

QuanticMind

MARCH 21, 2017

Day 1 of #SMX West brings new updates on Google Assistant, advertising in Google Maps, offline attribution discussion and much more. QuanticMind is on hand at Search Marketing Expo to attend sessions on the latest developments in paid search and suggested PPC tactics from industry experts. SMX West 2017, Day 1.

Advertising Agencies 40

Advertising Agencies Google Advertisements Advertising 40

Vidyard

MARCH 23, 2021

Your video marketing strategy is every bit as important as execution. A solid plan can be the difference between knowing how much return on investment (ROI) your content is delivering and throwing metaphorical spaghetti at the wall to see what sticks. You can make your video content intentional from day one. Contents 1.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

NuSpark Consulting

JANUARY 16, 2013

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Social media monitoring. Case studies.

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100

Convert

JANUARY 16, 2023

The “father of advertising” is right. And who can forget this classic ad for Rolls Royce from David Ogilvy? A master of soft-sell ads, David Ogilvy had once shared, “The headlines which work best are those which promise the reader a benefit.” s advertising strategy is a masterclass in DTC selling. David Ogilvy.

Copywriting 52

Copywriting Curation Brand Identity Branding 52

nDash

FEBRUARY 22, 2019

Most things are replaceable however, and this includes those who write content for your brand. After all, your content is only as good as the people creating it. It’s just that people come and go, and if you want the content show to go on, you need to start thinking about how to future-proof the operation. And so forth.

Content 45

Content Planning Work Management Deliverability 45

Convert

MAY 24, 2022

The internet is littered with pitch decks and case studies with graphics of “hockey stick revenue” and “exponential growth.” The playbook to peruse revenue over profit can be necessary in certain situations; To capitalize on a first-mover advantage or when launching into new markets. But the devil is in the detail.

eCommerce 52

eCommerce Lead Ranking Paid Search Agency Bundling 52

QuanticMind

JUNE 14, 2017

QuanticMind is at Search Marketing Expo Advanced in Seattle, WA to pick up on the latest trends and recommended tactics in paid search from industry experts. Improved mobile experience – Via methods such as expanding AMP to reduce load times for mobile landing pages and ads on Google Display Network (GDN).

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

ClearVoice

JULY 30, 2019

You’ve spent a year executing your content strategy, and it’s working. It’s happening for brands that leverage freelance talent to improve and grow their content creation efforts. Freelancers can revolutionize the way you create content. And with fledgling time and resources, brand marketers can’t produce enough on their own.

Work Management 70

Work Management Marketing Budget Creation Ideal Customer Profiles Sample 70

QuanticMind

OCTOBER 24, 2017

QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Day 1 Keynote: “Google Unveils New Online-To-Offline Ads Innovations” by Kishore Kanakamedala. Featuring: Kishore Kanakamedala of @Google.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Mailmunch

APRIL 6, 2021

For vendors like you who use Shopify’s platform to reach major global markets, now is the time to really scale up your efforts and begin planning for the future- by figuring out what 2021 and beyond will be like. One of them is the untapped potential of emerging markets like Brazil, South Africa, and India. But are you ready? .

eCommerce 53

eCommerce Top of Funnel Ideal Customer Profiles Mobile Marketing 53

Vidyard

OCTOBER 27, 2019

Your video marketing strategy is every bit as important as execution. A solid plan can be the difference between knowing how much return on investment (ROI) your content is delivering and throwing metaphorical spaghetti at the wall to see what sticks. You can make your video content intentional from day one. Contents 1.

Enterprise Management 83

Enterprise Management Video Marketing Marketing & Strategy Marketing Strategy 83

Moz

MAY 18, 2020

Agencies write SEO scopes and PPC scopes separately, often without accounting for content resource needs to make the channels successful. In the rapidly evolving and increasingly commoditized field of search, we need to be talking about this. But few do truly interdisciplinary work — offering new, evolved capabilities in search.

Paid Search Agency 71

Paid Search Agency Organization Cross-Selling Peer-to-peer 71

Hubspot

AUGUST 5, 2019

Although Facebook is one of the older social media networks, it's still a thriving platform for businesses who want to boost brand awareness. billion monthly active users , you can use the platform to spread the word about your business in a number of different ways -- from photos or videos to paid advertisements. With over 2.38

Case Studies 78

Case Studies Case Study Paid Content Studies 78

ClearVoice

JUNE 21, 2022

Marketers need a carefully crafted content plan to execute content marketing campaigns with clarity and effectiveness. However, many are still confused about what content plans are, the role they play in content marketing, and how to create one that will yield meaningful results.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Hubspot

OCTOBER 31, 2017

In fact, only 21% of consumers reported that they've received a memorable promotional email in the past two months, according to a study by Litmus. And, in case you're wondering, we dressed as a bunch of bananas last year.) What's interesting about this email is that LinkedIn wasn't using it to earn my paid business.

Personalization 101

Personalization Examples Hubspot Amazon 101

Salesforce Marketing Cloud

NOVEMBER 30, 2023

What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested. But what makes great marketing campaigns, and how do you create them? What is a marketing campaign? What are the different types of marketing campaigns?

Paid Content 115

Paid Content Top of Funnel Campaigns Paid Search Agency 115

Hubspot

APRIL 18, 2016

However, supplementary channels such as paid retargeting also serve as an effective way to gently help an engaged prospect along the buyer's journey. At HubSpot, we started experimenting with Twitter Ads as a method of lead nurturing. Retarget the experiment group with Twitter Ads in conjunction with our regular nurturing channels.

Twitter 28

Twitter Top of Funnel Paid Search Agency Ads 28

Single Grain

JULY 9, 2021

The digital advertising landscape has faced some drastic changes in the past decade. million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. What Is Native Advertising? That means native ads have 8.8X

Traffic 134

Traffic Acquisitions Advertisements Advertising 134

Convert

APRIL 12, 2021

Everyone else is sharing case studies where they saw a huge lift with just a button color change or small tweak, but your test didn’t get any improvement in conversion, or worse, it seems to have lost money instead, and now you need to present this to your boss. Well, what if your test isn’t actually a loser? Crazy, right?

Click Rate 122

Click Rate Lead Scoring Lead Ranking Paid Search Agency 122

ClearVoice

MARCH 26, 2019

” In this case, it was a baseball field in the middle of an Iowa cornfield. In either case, LinkedIn is brilliantly equipped to show who you know at these desired companies. After all, everyone with a business has a marketing need, which means they’re a potential client. And they did come, eventually. Spoiler alert.

Ideal Customer Profiles 85

Ideal Customer Profiles Examples Advertising Agencies Paid Search Agency 85

Only B2B

FEBRUARY 1, 2023

Lead Generation Driven By Digital Marketing Online marketing strategies are used in the process of “inbound lead generation” to entice clients with useful and pertinent material. Additionally, they might aid in generating a profitable return on your marketing spend. What is a Lead?

Lead Generation 117

Lead Generation Paid Content Inbound Marketing Lead Scoring 117

Brandpoint

JULY 12, 2018

Case studies are a must-have in any business’s content marketing library. The format you choose and the content you include in a case study could make or break its success. What’s covered: What is a case study? Case studies and the sales funnel. But not so fast!

Case Studies 63

Case Studies Case Study Top of Funnel Studies 63

Single Grain

JUNE 12, 2023

In recent years, misleading statistics in advertising have become increasingly prevalent. Companies and advertisers have realized that statistics can be manipulated to present their products in the best light possible and, as a result, consumers are often presented with a distorted view of the truth.

Statistics 52

Statistics Paid Content Advertising Agencies Advertisements 52

Single Grain

JUNE 15, 2020

When Single Grain started working with them, they were a pretty healthy account doing around $70K-$80K a month across all accounts on paid advertising spend. They were unable to scale paid social and search performance to get more conversion volume while maintaining a performance goal of 3 ROAS. and scale sales by 1.7X

ROAS 105

ROAS PPC eCommerce Top of Funnel 105

Single Grain

APRIL 22, 2021

Diversify your revenue streams by promoting affiliate products. Or maybe we’re slowly moving away from that period in affiliate marketing. As an affiliate manager, I have an ideal vantage point for evaluating which affiliate marketing strategies tend to work and drive the most sales and which don’t. What Is Affiliate Marketing?

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Content 98

SpotMe Blog

JUNE 29, 2023

Pharma marketing is complex. Have you considered adding digital-first events to your pharmaceutical marketing strategy? We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. What is pharma marketing?

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

Goodish Agency

MARCH 18, 2021

So, you want to know about the go-to-market strategies of 2021? To have the power to affect long-term changes in global markets as you sit at your desk watching it all unfold, from your bird’s eye view, as the pieces fall neatly into place, just as you envisioned. TABLE OF CONTENTS. Tactics Are Not the Same as a Market Strategy.

Paid Content 89

Paid Content Marketing Strategy Marketing & Strategy Paid Search Agency 89