Marketing Insider Group

MARCH 24, 2015

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. We know our customers are tuning out advertising. But building the business case is often a tricky proposition. We can’t point to the advertising guy and make it all about him.

ROI 100

ROI Top of Funnel Content Marketing Digital Asset Management 100

Hinge Marketing

JANUARY 5, 2023

When McConaughey and team return to their spacecraft, he is greeted by the one team member who stayed behind to study the planet from above. This is in contrast to outbound marketing activities, which involve more traditional forms of advertising such as television commercials, print ads, direct mail, and even paid social media ads.

Paid Content 136

Paid Content Top of Funnel Content Marketing Planning 136

Hubspot

AUGUST 5, 2019

billion monthly active users , you can use the platform to spread the word about your business in a number of different ways -- from photos or videos to paid advertisements. If you're not sure where to start, you can read case studies to learn about strategies that marketing pros and similar businesses have tried in the past.

Case Studies 78

Case Studies Case Study Paid Content Studies 78

Marketing Insider Group

MAY 25, 2021

Understanding buyer intent can help your marketing team create more personalized and meaningful experiences, build greater trust with your audience, and better promote and syndicate content for maximum results. It can also help you build trust with your audience and promote content more effectively for higher ROI. Case studies.

Buyer Intent 352

Buyer Intent Top of Funnel Intent Marketing AI 352

Vidyard

MARCH 23, 2021

Try starting with a baseline and determining a desired increase (or decrease, as the case may be) from there. It’s important to consider where video will fit into your organization’s customer journey and marketing funnel (or flywheel). Will You Create Videos Internally or Outsource them to an External Production Company?

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. white papers, case studies, website copy, videos, podcasts, blogs). Our approach to lead generation beings with a message strategy.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. white papers, case studies, website copy, videos, podcasts, blogs). Our approach to lead generation beings with a message strategy.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

QuanticMind

OCTOBER 24, 2017

Reporting & Analytics: “Must-Have Reports for Search Advertisers” by Bradley Giddens. Google ran an independent study with 140+ advertisers across multiple verticals. Using these tools, advertisers across verticals like such as retail and telecom measured 7 billion store visits in AdWords.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Hubspot

MARCH 23, 2016

While magazines, on the whole, may be waning in sales and migrating to a digital environment, other types of products continue to remain popular among readers such as textbooks, case studies, companion books, and niche magazines. Use Inbound Marketing to Build a Scalable, Repeatable Conversion Funnel.

Top of Funnel 28

Top of Funnel Digital Marketing Funnels Custom Publishing Funnel Advertising 28

Vidyard

OCTOBER 27, 2019

Try starting with a baseline and determining a desired increase (or decrease, as the case may be) from there. It’s important to consider where video will fit into your organization’s customer journey and marketing funnel (or flywheel). Will You Create Videos Internally or Outsource them to an External Production Company? Lighting kit.

Enterprise Management 83

Enterprise Management Video Marketing Marketing & Strategy Marketing Strategy 83

Marketing Insider Group

MARCH 28, 2024

The goal is to change their minds by offering a discount on your products, or at least capture their email address so you can attempt to nurture them through your sales funnel. For example, you can set up your homepage to promote a product that a buyer was viewing, but didn’t purchase during their last visit.

eCommerce 202

eCommerce Tactics Budget Programs Work Management 202

Optinmonster

NOVEMBER 9, 2021

As we just discussed, personalization is key to making advertisements like exit popups feel more friendly. All you have to do to get a free sample box delivered to you is to cover the $9.95 If you think that might be the case, offer them an upgraded version of your product (known as an upsell ). Personalize by Referral Source.

Examples 132

Examples Top of Funnel Eye-Tracking Intent 132

Salesforce Marketing Cloud

NOVEMBER 30, 2023

Marketing campaigns are a series of strategic actions designed to promote specific business products and goals executed within a set timeframe. A full-funnel marketing campaign is the journey potential consumers make from their very first engagement with a brand to buying a product or service.

Paid Content 115

Paid Content Top of Funnel Campaigns Paid Search Agency 115

Single Grain

APRIL 22, 2021

Diversify your revenue streams by promoting affiliate products. As defined by Smart Passive Income : “ Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.”

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Content 98

Single Grain

JULY 9, 2021

The digital advertising landscape has faced some drastic changes in the past decade. million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. What Is Native Advertising? Book My Free Native Advertising Consultation .

Traffic 134

Traffic Acquisitions Advertisements Advertising 134

Moz

JANUARY 16, 2019

Posted by bsmarketer Content promotion isn’t tweeting or upvoting. Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition. Instead of using Buffer to promote new posts, though, Zach likes MeetEdgar.

Paid Content 57

Paid Content Promotion Top of Funnel Examples 57

Only B2B

FEBRUARY 1, 2023

Promote your blog Offer a free gift, such as an ebook, white paper, or discount, in return for an email address. Utilize channels for paid advertising When creating an inbound lead generation plan, using paid advertising platforms like Facebook ads, Google Adwords, and LinkedIn is always a wonderful approach to target new clients.

Lead Generation 117

Lead Generation Paid Content Inbound Marketing Lead Scoring 117

Single Grain

JUNE 15, 2020

When Single Grain started working with them, they were a pretty healthy account doing around $70K-$80K a month across all accounts on paid advertising spend. This is our case study of how we doubled this e-commerce client’s conversion volume from Facebook and Google Ads while increasing ROAS. and scale sales by 1.7X

ROAS 105

ROAS PPC eCommerce Top of Funnel 105

Unbounce

JUNE 29, 2021

Whether you’re announcing your new business, creating an event page, or promoting a new product, you’re going to need more than a shiny landing page to get people to sign on the dotted line. A landing page is a standalone web page created specifically for a marketing or advertising campaign. A jaw-dropping 2018 study showed that 29.5%

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

Valasys

JANUARY 20, 2023

B2B Marketing vs Traditional Marketing So, a disclaimer to begin with: This is not yet another blog talking about sales funnel or inverted funnel, or AIDA model! Probably, you’ve already learned about a thousand funnel structures. And yes, although, we will talk about the B2B marketing funnel, we’ve something more for you here.

Digital Marketing Funnels 40

Digital Marketing Funnels Top of Funnel Marketing Funnels Paid Content 40

ConvertKit

MAY 6, 2021

With 4,000 subscribers and counting, it’s Baustert’s foundation for promoting Throw the Fight to fans old and new. There’s plenty for musicians to promote via email. It really just depends on what we're promoting and working on,” says Baustert. Email 2 promotes social links and Spotify channels. His email list.

Rules 122

Rules Merchandising Landing Pages Youtube 122

Single Grain

AUGUST 18, 2023

But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. The best type of content answers questions and keeps users engaged, all without sounding too promotional. Paid advertising promotes your brand, increasing brand awareness and visibility.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

Single Grain

NOVEMBER 17, 2020

But the basic premise is the same for all three: You create a post and then promote it to a targeted group of LinkedIn users. In both cases, you’ll be working in LinkedIn Ads’ Campaign Manager, which is the site’s self-serve platform for creating and running ad campaigns. That said, even job titles are standardized by LinkedIn.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Outgrow

OCTOBER 12, 2022

Balancing promotional intent with customer intent. You get three passes, in case you don’t want to answer the question you can just say pass. And then everything is individual case studies. We had some amazing insightful conversations with Mark and here’s what we discussed about – 1. The Rapid Fire Round!

Paid Content 52

Paid Content Top of Funnel Conversion Work Management 52

accelerate agency

OCTOBER 27, 2021

In this case, you’re trying to build your presence in a certain location – think city, rather than country. Much as we like to think that the best content will naturally rise to the top, it’s simply not the case. If that’s the case, hiring SEO experts to resolve this should be your first step. What is localized SEO?

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

In this case, you’re trying to build your presence in a certain location – think city, rather than country. Much as we like to think that the best content will naturally rise to the top, it’s simply not the case. If that’s the case, hiring SEO experts to resolve this should be your first step. What is localized SEO?

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

Hubspot

SEPTEMBER 17, 2018

Brand videos are typically created as a part of a larger advertising campaign , showcasing the company’s high-level vision, mission, or products and services. For example, we created the following video to promote a key (intangible) theme from the 2017 State of Inbound report. Case Study and Customer Testimonial Videos.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

ConvertKit

DECEMBER 31, 2019

A well-crafted landing page test gives you a window into what makes your audience tick , helping to boost your conversion rate and get a higher return on your advertising budget. Get more value from your advertising budget. This means you can spend less on advertising while still generating maximum results. Image via USPS.

Landing Pages 70

Landing Pages A/B testing Conversion Conversion Rate 70

Hinge Marketing

JUNE 5, 2017

Without one, an organization has no systematic approach for promoting itself to potential clients. Creating a marketing plan takes more than just writing down some ideas about how to promote your firm. Print Advertising. Online Advertising. Any firm that wants to succeed needs a marketing plan. It provides accountability.

Work Management 99

Work Management Marketing Budget Planning Marketing Management 99

Single Grain

MAY 18, 2021

Reports, case studies and white papers. Knowing the platforms that your target audience patronizes is critical to helping you promote your lead magnet effectively. 2) Study Your Competitors. By studying your competitors, you can gain better insight into: Lead Magnet Formats That Work. Demos or free trials.

Paid Content 145

Paid Content Lead Ranking Top of Funnel Lead Scoring 145

Hinge Marketing

JULY 21, 2022

Promoting only newly released content. A growing number of events require speakers to center their presentations on case studies. Why are case studies becoming a requirement? Case studies will show proof of your solution’s effectiveness and instill trust in your expertise. Paid Media.

Paid Content 96

Paid Content CMS Development Lead Ranking Work Management 96

Optinmonster

NOVEMBER 15, 2022

Lead magnets can take many forms, but they usually have the following characteristics: Promotes your business (generates leads). Bottom of Funnel Lead Magnet Ideas. For instance, Bidsketch (a proposal software) uses a Sample Client Proposal as a lead magnet. Free to deliver (no cost). Precisely—the second one!

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

Hinge Marketing

JULY 18, 2019

To reach this segment, the firm attends restaurant trade shows, partners with trade associations, and invests in online advertising. Municipal audiences, on the other hand, were targeted with LinkedIn content distribution promotions that allowed Woodward and Curran to stay in front of their audience even during RFP blackout periods.

Differentiation 92

Differentiation Marketing Budget Work Management Marketing Automation Services 92

Single Grain

AUGUST 7, 2019

It’s no surprise that consumers are more likely to trust recommendations from people they know or even customer reviews, as opposed to advertising: So what is it that makes personal recommendations so powerful? Case Study). Bright Talent who study and work in the city. Click To Tweet. Do Buyer Personas Really Work?

Buyer Personas 111

Buyer Personas Template Top of Funnel Work Management 111

Single Grain

NOVEMBER 16, 2023

By offering valuable content such as ebooks, webinars, or downloadable resources, SaaS companies can capture leads and nurture them through the sales funnel. This can include thought leadership articles, case studies, and success stories that demonstrate the company’s understanding of market trends and its ability to deliver results.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Albacross

JULY 31, 2018

Well, because Google is the more “mainstream” platform, they have a ton more advertisers as compared to Bing. And because these platforms operate using a bidding system, having more advertisers naturally drives the CPC up. According to this case study , Bing is also cheaper when you’re looking at Cost Per Acquisition (CPA).

Paid Content 40

Paid Content Paid Search Agency B2B Marketing Marketing Strategy 40

distribion

MARCH 15, 2017

And in some cases, using interactive content has resulted in a completion rate of around 80%. The same group at Content Marketing Institute also released recent study findings that marketers are using different interactive content forms at various stages of the funnel to influence customers. The art of interactive experiences.

Outgrow 57

Outgrow Interactive Marketing Top of Funnel Advertising Funnels 57