Golden Spiral

APRIL 18, 2019

We’ve pulled together our list of the best resources to support your B2B tech product strategy. Health IT Resources. Below are resources we recommend for your health IT product research. Such resources include courses, webinars, assessments, meetings, and publications. Resource Library. That’s why we’re here.

Work Management 102

Work Management Marketing Management Research Organization 102

WriteSpark

NOVEMBER 11, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. White Papers. This conference is scheduled for February 17-19, 2009 near San Francisco. Case Study Writer.

Conference 120

Conference Copywriting Copyright Case Study 120

Convert

OCTOBER 18, 2022

Block time for studying specific newsletters. In this case, specific newsletters are those that bring the most value to your career or business goals. Now, what exactly do you do when you open a newsletter to study? Are there research papers included? We’re smart about these things because of what we study.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Hinge Marketing

OCTOBER 22, 2020

Whether you are creating the content yourself, managing a team member or outside resource, there is topic/outline development, writing, editing, selection of images, and more. Sponsor a Planned, Upcoming Study: This approach allows you to brand your company or firm better. Then pull out study insights for blog and social media posts.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

Envy

JANUARY 14, 2019

This IBM-hosted conference is at the top of our list of cybersecurity trade shows for the third year running – and it’s not just because it’s the first major industry conference of the year. Attendees can customize their agenda in advance on the IBM Think website to maximize their time and tap the most relevant cybersecurity resources.

Trade Show 113

Trade Show Gartner Conference Work Management 113

ViewPoint

JUNE 6, 2013

Christopher Ryan shares his observations during a recent technology conference. CMO Council study: Content has significant impact on buying process. According to a study from the Chief Marketing Officer Council, 9 out of 10 B2B buyers ranked online content as having at least a moderate effect on their choice of vendors.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

Biznology

AUGUST 30, 2018

White papers, implementation guides, case studies, blogs, and video can all address needs like these. Providing the appropriate information and resources to buyers when they need them in the channels they prefer means you’ll need different messages for different individuals delivered in different formats. Like this post?

Video Marketing 120

Video Marketing Gartner Case Study Case Studies 120

BOP Design

MARCH 17, 2020

This means starting with a big piece of content – maybe a white paper or guide. Each of these sections can then be written as a blog or as a case study or as a use case. Conference or trade show themes. What are the best use cases for our products or services? Stage of the buying or decision-making process.

SME 65

SME Content Trade Show Case Studies 65

Content4Demand

FEBRUARY 21, 2019

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Set up email triggers so that account reps when anyone reads case studies or watches product videos. Study: 80% of Marketers Say ABM Improves Customer Lifetime Value.

Marketing AI 63

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 63

SalesIntel

DECEMBER 6, 2023

Lack of visibility into the sales pipeline and forecasting accuracy, making it difficult to plan and allocate resources effectively. Recent industry studies highlight a 105% increase in the utilization of sales management tools, underlining their critical role in driving sales effectiveness and team productivity.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Rev

JULY 8, 2019

It exists like a B2B Case Study , to prove credibility, engage your audience and teach a valuable lesson. There’s multiple training resources you can find on YouTube – to make yours stand out, offer it on LinkedIn. Or just wear a really unique hat (which is also a great conversation starter at your next B2B conference.) .

Webinar Metrics 113

Webinar Metrics B2B Marketing Practices B2B 113

Brightedge

APRIL 12, 2021

Engage with those who comment on your platform; answer questions, provide resources, and show you care about your followers. Produce white papers and case studies that demonstrate your expertise. Encourage people to interact with you by offering contests for coupons or other specials.

Brand Identity 105

Brand Identity Branding B2B Thought Leadership Thought Leadership 105

KoMarketing Associates

OCTOBER 9, 2018

In addition to the book, the author also has a website with more resources and tips. No matter the case, be sure to use the same metrics every year or regular reporting period so you can properly evaluate what is working and what isn’t. A coworking space that rents conference rooms. A conference or retreat center.

Planning 123

Planning Budget Programs Marketing Plans B2B Marketing 123

SmartBug Media

JANUARY 30, 2020

A case for adequate channel marketing funds is twofold. First, you must make a case for how your marketing campaigns will increase revenue for your company. When it comes to white papers and case studies, gate your content to generate new leads. in order to provide the most useful resources.

Paid Content 95

Paid Content Advertising Channels Advertising Agencies Brand Identity 95

WriteSpark

DECEMBER 16, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. White Papers. « Conference Focuses on Making the Most of Customer References | Main. | Case Study Writer.

Paid Search Agency 120

Paid Search Agency Companies Copywriting Copyright 120

Directive Agency

FEBRUARY 28, 2022

According to a thought leadership paper by Impact , “On average, partners contribute 23% of overall company revenue. How you dedicate time, resources, and budget to each of these will dictate your success and credibility. . Joint case studies are a great first step towards showcasing your joint value proposition. .

Ideal Customer Profiles 52

Ideal Customer Profiles Advertising Agencies Paid Search Agency FAQ 52

Hubspot

JANUARY 27, 2020

You can see it in the constant flurry of 315% conversion uplift case studies shared on Twitter, and at the top of GrowthHackers (and also, of course, in the glorious rise and tremendous fall of WeWork ). Be Careful With Case Studies. Sure, you can absolutely get some inspiration from case studies.

Multi-Touch Attribution 100

Multi-Touch Attribution Lead Ranking Case Studies Case Study 100

NuSpark Consulting

SEPTEMBER 7, 2016

To do that, you need to help him where he’s weak — building the business case for technological change. v] How-to content, which describes solutions to problems, can come in the form of blog posts, articles, white papers, guides, webinars, newsletters and emails. Resources : [i] Andrew Meola. Education Breaks Down Barriers.

Sales Qualified Leads 100

Sales Qualified Leads Gartner B2B Thought Leadership Barriers 100

Valasys

DECEMBER 18, 2019

Let’s face it – we all draw our inspirations from several people and resources – whether online or offline. The well-researched articles in the blog can be B2B marketers’ ultimate guide to optimizing their content strategy including the blog posts, blog posts, and original pieces of research, case studies & much more.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

WriteSpark

JANUARY 4, 2011

Project Factors A professional freelance writer can be a cost-effective resource for project and workload challenges such as: Writing powerful content for high-value documents e.g., a technology white paper that is intended to generate leads and advance the sales cycle.

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

JANUARY 4, 2011

Project Factors A professional freelance writer can be a cost-effective resource for project and workload challenges such as: Writing powerful content for high-value documents e.g., a technology white paper that is intended to generate leads and advance the sales cycle.

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

AUGUST 19, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. White Papers. « Technology PR Sessions at 2008 PRSA Conference | Main. Case Study Writer. Sales Materials.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

NuSpark Consulting

FEBRUARY 25, 2012

Not having the time or resources to produce enough content. You need to put a plan in place, get that corporate buy-in, explain the benefits of a quality content strategy with regard to profit and ROI, and evaluate the resources to implement the plan. We watch webinars, view videos, and go to content conferences.

Lead Generation 100

Lead Generation Template Top of Funnel Planning 100

Marketing Insider Group

JANUARY 24, 2013

I hope you find this to be a valuable resource for your B2B Marketing efforts. Presenters of Inbound Conference. BtoBmagazine – BtoB Online – The resource for # marketing strategists. Savvy_B2B – Savvy B2B Marketing – Savvy marketers sharing insights, tips, resources, and war stories.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

BOP Design

JANUARY 29, 2018

We’ve heard speakers at conferences say that B2C and B2B marketing is all the same. This is often not the case for B2B. In addition to having a variety of end users, B2B products and services often have a variety of use cases. The decision relies heavily on proof (case studies/results). The Sales Cycle Is Longer.

Work Management 50

Work Management Marketing Management Marketing Agencies 2 B2B Marketing 50

ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. On your home page—and elsewhere throughout your site—add a compelling offer, such as a downloadable case study or white paper, linked to a registration form.

B to B 120

B to B netFactor Media SEM 120

Attendify

APRIL 25, 2018

“We used to be a print-only conference and have completely transitioned over the years to an all-digital conference thanks to the Attendify application. “We are solving major resource problems. If something changes, it’s an easy fix in comparison to something printed on paper. ” – Roger C.

Trade Show 28

Trade Show Conference Comparison Amazon 28

Hinge Marketing

MARCH 26, 2020

While in some cases this means they searched online for their problem and Google returned a list of possible vendors, more often than not the path from problem to problem solved is longer and less direct. . While the paper survey isn’t quite dead, most surveys today are conducted online. White Papers. Flow Content. Blog Posts.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

The Effective Marketer

MARCH 22, 2012

If you missed the DemandCon Conference hosted earlier this month in San Francisco, the online recording of the sessions is worth checking out. There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. Your sales resources will often be in reactive mode.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

Directive Agency

OCTOBER 20, 2017

Blog and Resource Content. The easiest way to do this is through a blog or a resource section of your site. If you click the link, you’re taken to a separate page filled with fresh content: This acts as a sort of resource center for their whole site. Lead generation content can include things like: White Papers.

Top of Funnel 53

Top of Funnel B2B Marketing Work Management Marketing Management 53

Hinge Marketing

MARCH 28, 2016

In fact, the majority of firms (61.9%) in a Hinge Research Institute study last year , considered generating more referrals as a key focus of their marketing efforts. of firms said they would dedicate external marketing resources to the effort. Have in-house experts speak at conferences and trade shows. Additional Resources.

Webinar Metrics 48

Webinar Metrics Service Ideal Customer Profiles Marketing & Strategy 48

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Launch Marketing

NOVEMBER 6, 2019

Before we dive head-first into these examples, here are some resources to ensure you and your marketing team feel well-equipped to tackle these innovative B2B campaign strategies: Five Points for Defining or Refining Your B2B Brand Strategy. What is Content Strategy and Why Do You Need It? Adobe Acquisition of Omniture. Who They Are.

Campaigns 61

Campaigns B2B Marketing Examples Paid Search Agency 61

Vidyard

JANUARY 26, 2017

I know I fell into that myself a couple of years ago, and now I’m desperately trying to claw my way out of mounds and masses of blog posts, videos, white papers, and case studies. We called it #AssessChat, we had an academic lead it, and we gave away tickets to our user conference. I love the MarketingProfs newsletter!

Peer-to-peer 50

Peer-to-peer Content Webinar Metrics Conference 50

Hinge Marketing

NOVEMBER 7, 2016

In rare cases, this piece can become even better known than the expert, herself. Another option is to produce white papers. Most white papers range in length from a few pages to 20 pages or so. If possible, the topic of the study should align with one of your issues. And it’s their signature calling card.

Personalization 93

Personalization Brand Identity Branding Tips 93

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. This study has been led at Microsoft Research Redmond lab by Eric Horvitz and Jure Leskovec, who was an intern at the time. ’&# And obviously, this study covered only users of Microsoft messenging system. And don’t think that Horvitz is just resting and waiting for this conference. in Downloads.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Ambal's Amusings

JULY 22, 2010

How do they build a business case? With this plan in hand, no matter where you plan to use your messaging, you can be sure that your story is consistent—adding credibility to your brand—across blogs, tradeshows, webinars, white papers, your website and other distribution points. B2B Lead Generation Benchmark Study 2009.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100