Walker Sands

APRIL 26, 2021

To better understand of how the PR landscape has shifted over the last year, I attended the PRSA Georgia 2021 Annual Conference: The Path Forward. The conference featured three case studies that illustrated this effort in particular. The response team put together resources (i.e.

Conference 52

Conference PR Paper Paid Search Agency 52

Contently

NOVEMBER 3, 2021

I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. Do I need to parse the fine print of a scientific study every time I cite a statistic? In these cases, it’s critical to get the details right. Fact-checking resources and tools.

Content Marketing 216

Content Marketing Content Case Studies Viral Marketing 216

Marketing Insider Group

JANUARY 18, 2021

In a study, PwC found that 78% of CEOs believe the shift to remote collaboration will endure long term. By updating teammates on wins, drawbacks, case studies, and new information, marketing and sales teams can remain in alignment. Organize reports, analytics, resources, goals, and persona information in a shared location.

Top of Funnel 271

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 271

Marketing Insider Group

NOVEMBER 16, 2021

Although I took “early retirement” from SAP Marketing in the spring of 2019, I “was back at it” in the fall of 2019, and attended the 2019 ITSMA Marketing Vision event, now held at the MIT Samberg Conference Center. The Thought Leadership Journey is Here to Stay. Metrics and Measurement have never been more important.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

WriteSpark

JULY 21, 2009

If you develop customer case studies, success stories, or references, you'll want to explore the excellent resources offered by the Customer Reference Forum. The forum started as a community of professionals who manage corporate customer reference programs, including representatives from many technology companies.

Resources 120

Resources Case Study Case Studies Conference 120

Marketing Insider Group

OCTOBER 14, 2020

While you may have a smaller budget right now, you also may have dollars you would’ve spent on conferences or events that you can redistribute. After all, they have more money and resources. Yet, it’s achievable (check out this case study on how we rank and compete with companies much larger than ours).

Paid Content 309

Paid Content Customer Surveys Marketing Budget Paid Search Agency 309

Vision Edge Marketing

MARCH 23, 2021

Marketing can put an “s” on the end of website(s), blog post(s), video(s), event(s), product launch(es), press release(s), newsletter(s), customer story(ies), customer appointment(s), podcast(s), campaign(s), contributed article(s), speaking engagement(s), conference session proposal(s), product demo(s), and much more.

Product 219

Product Paid Search Agency Advertising Agencies Press 219

Thinkers360

FEBRUARY 28, 2024

All these influencers each contribute to B2B influencer marketing in their own way whether it’s through articles, blogs, books, courseware, education and training, media interviews, industry events and conferences, podcasts, social media channels, public speaking, videos, webinars, whitepapers, and much more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

ViewPoint

MAY 23, 2011

To get some answers to questions like these, Bernice Grossman and I have undertaken a series of research studies on the quality and quantity of data available to B-to-B marketers in various industries. This year, we decided to expand the studies beyond compiled databases into the relatively new area of response databases.

Resources 120

Resources B to B Work Management Marketing Management 120

Martech

DECEMBER 20, 2021

“I want to introduce you to the DAM playbook that looks at digital asset management,” said Mark Davey, founder of IQ Equity, in his presentation at our MarTech conference. Davey and his team put together this resource to help marketers organize their digital assets. Perform a gap analysis and resource audit.

Digital Asset Management 124

Digital Asset Management Work Management Marketing Management Branding 124

WriteSpark

AUGUST 12, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. » Technology PR Sessions at 2008 PRSA Conference. Learn more about the 2008 PRSA conference. Case Study Writer.

Conference 120

Conference PR Public Relations Copywriting 120

Inbox Insight

MAY 24, 2024

Request relevant case studies Case studies allow you to see specific examples of how the company has helped other clients generate and convert leads. Make sure to request case studies for companies in your industry or niche, at a similar stage of growth, and with comparable goals.

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

WriteSpark

NOVEMBER 11, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. How Marketers Can Help Salespeople Succeed with Large Companies » Conference Focuses on Making the Most of Customer References.

Conference 120

Conference Copywriting Copyright Case Study 120

NetLine

MAY 20, 2024

Andrew’s case study resonated with all in attendance, with his big takeaway being to focus on quality over quantity. Perhaps the strongest bit of information NetLine shared during the entirety of the conference came during this session. Also, a few of us worked out with Andrew the next morning and the man is a beast.)

Intent Data 52

Intent Data Marketing Analytics Tools Forrester B2B 52

Contently

APRIL 26, 2020

He studied effective speeches and listened to great speakers like an athlete watching game tape. As companies start to produce more webinars and virtual conferences , I put together a list of essential pointers that’ll help you put on the best show possible. It turns out Churchill felt similarly growing up.

Webinar Metrics 217

Webinar Metrics Tips Lock-In Class 217

Golden Spiral

APRIL 18, 2019

We’ve pulled together our list of the best resources to support your B2B tech product strategy. Health IT Resources. Below are resources we recommend for your health IT product research. Such resources include courses, webinars, assessments, meetings, and publications. Resource Library. That’s why we’re here.

Work Management 102

Work Management Marketing Management Research Organization 102

BOP Design

NOVEMBER 14, 2023

During the pandemic, traditional sales tactics like in-person meetings, trade shows, and conferences were put on hold, so a robust digital sales strategy became imperative. The website can’t rely on one-way communication, it needs to prompt prospects to fill out contact forms, download resources, and sign up for newsletters.

Design 94

Design Trends Marketing Websites B2B 94

Contently

OCTOBER 19, 2018

In his defense, I had been tucked in the corner of the conference room while he doled out advice to our newest sales development representatives (SDRs), scribbling ominously in my notepad. Too many content marketers put precious time and resources into creating the works they assume sales reps are going to use.

Top of Funnel 167

Top of Funnel Work Management Marketing Management B2B Thought Leadership 167

Brandpoint

APRIL 13, 2023

While this example, a promotional video for a video marketing conference , uses footage from previous events, it’s fine to use simple, dynamic text or a selfie video providing information in a new format. Here’s a more extensive case for live video content. Here’s an example of a successful video case study done by Coca-Cola.

Social Media 118

Social Media Traffic Top of Funnel Media 118

InsightSquared

JUNE 28, 2019

Ramp 2019 also saw the launch of InsightSquared 2019 Certification , a program that teaches and tests participants’ comprehension of InsightSquared’s use case best practices and their ability to apply them within the platform. InsightSquared Certification.

Marketing Analytics Tools 136

Marketing Analytics Tools Marketing Automation Services Forecasting Customer Surveys 136

Hinge Marketing

MARCH 11, 2021

“Most of our leads have always come from conferences, trade shows, and speaking events. research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again. A Pivot You Must Make.

Marketing Budget 96

Marketing Budget Research Lead Scoring Lead Ranking 96

SalesGrape

SEPTEMBER 17, 2023

Benefits of Account Based Marketing Precise targeting: ABM enables companies to focus their resources on high-potential accounts that are most likely to convert into customers. Case Study: A marketing agency targeting e-commerce businesses conducted extensive research on one of its key target accounts – an online fashion retailer.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68

Seismic

SEPTEMBER 21, 2020

Sellers went from being road warriors to working from home offices, using video-conference calls to engage prospects and close deals. Now more than ever, marketing helps sellers focus on revenue-generating activities and acts as a vital conduit for company messaging, product updates, and case studies. Learn More.

Enterprise Management 115

Enterprise Management B2B Thought Leadership Paid Search Agency Thought Leadership 115

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Ultimately the goal should be to encourage them to either download eBooks, whitepaper, case studies, or schedule a demo.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Martech

DECEMBER 12, 2022

The first thing that I always tell people in optimizing the intake process is that garbage in is garbage out,” Sharaf said, speaking at The MarTech Conference. Dig deeper: Study: Marketing automation teams mired in execution, neglecting strategic priorities. There are a bunch of different use cases. Consolidating web forms.

Marketing Automation Services 106

Marketing Automation Services Marketing Automation Automation Optimization 106

Sharpspring

MAY 9, 2022

We’ve all come across thought leaders in our favorite TED talks, social platforms, and industry conferences. Thought leaders can be valuable resources for driving the growth of their own organizations and helping to facilitate community-building within their fields. Benefits of Thought Leadership. Customer Retention.

Thought Leadership 75

Thought Leadership Paid Search Agency Advertising Agencies Ad Agencies 75

Hinge Marketing

OCTOBER 22, 2020

Whether you are creating the content yourself, managing a team member or outside resource, there is topic/outline development, writing, editing, selection of images, and more. Sponsor a Planned, Upcoming Study: This approach allows you to brand your company or firm better. Then pull out study insights for blog and social media posts.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

Martech

SEPTEMBER 27, 2021

For instance, just because there was already technology in the marketplace for work-from-home setups and virtual conferences didn’t mean that businesses would be using them the way they’ve had to. At his talk at this month’s MarTech conference, TrustInsights.ai Using data to understand use cases . Chris Wood, Editor.

Account Based Marketing 96

Account Based Marketing Advertising Agencies SMB Contingency Planning 96

distribion

MAY 26, 2017

We’re excited to be an exhibitor at the 2017 LIMRA Marketing Conference on May 31st. Michael Sciano of Adobe will examine email best practices via case studies to help your brand rise above the noise and clutter in everyone’s inbox and maximize return on investment. You betcha. Nashville, Tennessee here we come!

Conference 43

Conference Work Management Marketing Management Copywriting 43

Zoominfo

OCTOBER 21, 2018

At that time, nearly 60% of brand managers planned to invest more resources in online video in the next 12 months. Testimonials and Case Studies: More than 70% of Americans reference online reviews to inform their buying decisions ( source ). Testimonial and case study videos highlight the successes of your best customers.

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing & Strategy Marketing Strategy 157

nDash

DECEMBER 23, 2021

Last year, in our 2021 State of the Top 25 Content Marketing Events round-up, we brought you the year’s top conferences—and this year is no exception. Lead Generation World Conference. Attendees can expect three full days of lead generation education and networking opportunities at 2022’s Lead Generation World Conference.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Zoominfo

MARCH 9, 2021

pricing page, case studies). Knowing which websites, publications, and resources your audience uses can help you spread awareness where it counts most. Branded content should aim to: Provide actionable data and insights How-to content, templates, and helpful resources Content that solves a problem for users.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Content Standard

DECEMBER 6, 2023

This means that content based too heavily on internal culture or business goals can waste both opportunity and resources. We’ll be using a recent study from the Healthcare Financial Management Association (HFMA)—but don’t tune out because you’re not in the finance space.

Enterprise Management 68

Enterprise Management Work Management Marketing Management Tactics 68

Directive Agency

JUNE 2, 2017

Whether you’re looking to connect with customers, potential partners, or like minded thought leaders, B2B marketing conferences can be filled with gold mines of value – if you know how to make the most of your time there. B2B marketing conferences provide the perfect intersection point for brands and customers.

Paid Content 45

Paid Content Conference Tactics B2B Marketing 45

Parse.ly

DECEMBER 13, 2021

As you prepare your content strategy for 2022, we want to share with you our most valuable resources from the past 12 months. case studies and features. case studies and features. resources, by the numbers. When we create resources, like guides, ebooks, and data studies, one of our main goals at Parse.ly

Top of Funnel 52

Top of Funnel Marketing Budget Digital Marketing Funnels Case Studies 52

Convert

OCTOBER 18, 2022

Block time for studying specific newsletters. In this case, specific newsletters are those that bring the most value to your career or business goals. Now, what exactly do you do when you open a newsletter to study? We’re smart about these things because of what we study. Dig in deeply. Are there research papers included?

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Marketing Insider Group

JUNE 14, 2021

Testimonials and case studies. Make sure you have the right resources to produce quality videos for your business. Businesses should use video on Twitter to promote new resources, tell stories, engage with a dedicated audience, and drive website traffic. Share videos of events or conferences you attend. Interviews.

Video Marketing 362

Video Marketing Top of Funnel Content Marketing Planning 362