article thumbnail

9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. Nativo’s core differentiator is that it allows you to drop a retargeting pixel so companies can use their existing bottom-funnel mechanisms.

article thumbnail

YouTube SEO: How to boost your videos’ rankings

Sprout Social

Trying to wrap your head around YouTube SEO? Recent YouTube statistics tell us that more and more viewers are discovering content via search. By learning the basics of video SEO, you can make your videos more discoverable and expand your channels’ reach. Optimize your YouTube titles, descriptions, tags and thumbnails.

Youtube 133
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. 6X higher transactional rates. Customizing subject lines using user data can increase open rates.

article thumbnail

Email Marketing vs. Social Media: Is There a Clear Winner?

Optinmonster

Like email, you can use social media to reach your target audience. Pro-tip: Learn about 50 smart ways to segment your audience so you can target your message to achieve higher conversion rates, regardless of the channel you use. It’s hard to bucket the average engagement rate of social media as a whole.

article thumbnail

How to create a re-engagement strategy that doesn’t insult your subscribers

Martech

When this policy change was announced in 2023, it set off a round of hand-wringing among email marketers who worried their bounce rates would skyrocket and their lists would shrink. That makes them vulnerable to being hacked and used for identity theft and sending spam and malicious emails. This is where I get heated.

article thumbnail

ConvertKit’s February 2021 Deliverability Report

ConvertKit

Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: November 2020. When messages are sent, they can be delivered or they can bounce. but a good delivery rate indicates healthy deliverability for ConvertKit. Delivery rate: 99.91%.

article thumbnail

The ultimate list of email marketing statistics for creators in 2021

ConvertKit

Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #6: Deliverability and spam. But how many people around the world use email in 2021—and how can you best reach them? Chapter #2: Subject lines and open rates. Average open rate for all marketing emails: 20%.