SmartBrief - Marketing

OCTOBER 9, 2023

While Threads launched with buzz, generating over 100 million downloads (outpacing even ChatGPT usage), it quickly faltered. Indeed, there will be both causation and correlation in Threads’ survival, based on its relationship with X. The two most common questions marketers are asking are, “Is Threads going to survive?”

Twitter 52

Twitter Phishing Domain Privacy 52

Parse.ly

DECEMBER 11, 2018

Earlier this year, we proved that high page views to online articles about movies correlates to box office success. Analyzing reader interest in articles about movies online showed that more readers correlates to more money at the box office. From sequels to biopics, there was a lot going on at the box office in November.

Press 69

Press Wiki Correlation Traffic 69

BenchmarkONE

JULY 29, 2020

Creating media targets and writing tailored pitches helps get the information out to reporters, sharing with the world, and creating buzz. The effort and more reporters reached out to is a direct correlation to how many “wins” or article mentions you will get. New products, services, updates, messaging, branding, etc.

Public Relations 101

Public Relations Paid Search Agency Work Management Marketing Management 101

Rev

JUNE 14, 2019

Credit where due, the PR team has done a masterful job of getting all those high-value B2B marketing buzz words in. We’re agile, we know what data is genuinely valuable – and we’ve got a talented, Red Bull-fueled team of data scientists that live for discovering the correlations that actually make a difference for B2B companies today.

Acquisitions 122

Acquisitions Marketing AI B2B Marketing Work Management 122

KoMarketing Associates

AUGUST 19, 2013

Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Add Michael: https://plus.google.com/110241925170552838764. .

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

OCTOBER 21, 2014

In fact, some of my fondest Halloween memories have a direct correlation with content marketing best practices. Strong, original pieces of content (much like original Halloween costumes) will likely generate buzz and could even drive links (and referrals) from reputable sources. Learn from the Competition.

Content Marketing 120

Content Marketing Content RSS Paid Search Agency 120

Outbrain

AUGUST 29, 2019

As summer draws to a close, we decided to reflect on the blockbuster movies of this year and see how buzz on Outbrain’s native discovery feeds matched up to ticket sales. Will interest on the open web correlate to big money? We’ll be on the edge of our seats to find out what generates the biggest buzz come Fall.

Trends 22

Trends Buzz Correlation Advertising Agencies 22

ActiveDEMAND

NOVEMBER 11, 2016

It’s important for marketers to understand the differences and correlations between the two. Attraction to the pre-release social media buzz, clicks on the Get a Sneak Peek! However, profit is lost by ignoring huge segments including women and those outside the age bracket.

Segmentation 49

Segmentation Marketing Automation Services Banner Ads Demographics 49

Biznology

JANUARY 7, 2013

In our service economy, it is very easy to create new offerings and use digital media to establish a brand, put out messages, create buzz, etc. The best of all worlds might be to pair the two types of data so that one can understand how online behaviors correlate with attitudes, satisfaction and loyalty.

Social Media 80

Social Media Research Social Marketing Media 80

KoMarketing Associates

AUGUST 14, 2014

Aligning content towards keyword strategies will keep the content focused, build a reputation around those terms (for readers and search engines alike), and will hopefully drive organic visibility to the pages that correlate to the identified terms. 12 Questions to Ask When Performing SEO Keyword Research.

B2B Marketing 120

B2B Marketing Content Marketing Work Management B2B 120

Convince & Convert

JULY 19, 2011

Like “buzz,&# “leverage,&# “ROI,&# and “word of mouth” before it, engagement has become the word du jour for marketers. Now we can chart each site visitor activity and total engagement scores against our success metrics to identify whether there are clear correlations and which ones have little to no impact over time.

Marketing Websites 122

Marketing Websites Lead Ranking Lead Scoring Correlation 122

Contently

APRIL 18, 2016

Even though spending more to promote a movie should make the movie more successful in theory, more budget spent on a sequel doesn’t correlate to more net profit. However, as I mentioned before, dollars do not necessarily correlate to quality. 2 The second sequel of a franchise tends to make less money than the first sequel.

Correlation 111

Correlation Case Studies Television marketing Buzz 111

Convince & Convert

JULY 19, 2011

Like “buzz,&# “leverage,&# “ROI,&# and “word of mouth” before it, engagement has become the word du jour for marketers. Now we can chart each site visitor activity and total engagement scores against our success metrics to identify whether there are clear correlations and which ones have little to no impact over time.

Marketing Websites 116

Marketing Websites Lead Ranking Lead Scoring Correlation 116

Bannerflow

AUGUST 3, 2021

According to Instapage , 79% of retail consumers are more likely to interact with an offer if it correlates with previous engagements they’ve has with the brand. The IOC launched a campaign to drive sign ups to the Olympic Channel to create a buzz around the events. It’s no secret that personalisation has now become the expectation.

Display 98

Display Advertisements Advertising Digital Asset Management 98

Tony Zambito

SEPTEMBER 27, 2011

  This correlation is becoming stronger as more self-directed experiences by buyers evolve.   A new dynamic that associates peer recommendations with something we can refer to as network buzz.  Network : a new evolving factor is the growing influence of social networks that extends well beyond peer influence. 

Peer-to-peer 100

Peer-to-peer Loyalty Correlation Pricing 100

Martech

FEBRUARY 4, 2022

Like the previous version, each element in this Periodic Table also includes the following information: An Element symbol A short description of the element a label showing what category it belongs to A correlation symbol that shows whether it is a positive or negative contributor to optimization or deliverability.

Deliverability 110

Deliverability Work Management Marketing Management Marketing AI 110

B2B Marketing Analytics

AUGUST 4, 2019

Growth Marketing is generating a lot of buzz across marketing organizations. Building the growth marketing function in the organization has climbed up on the list of top priorities for data-driven CMOs. Growth marketing brings to life the intersection of art and science of marketing. This is the marketing of the future in action.

Growth Marketing 40

Growth Marketing Marketing Attribution Multi-Touch Attribution Planning 40

Webbiquity

JUNE 20, 2011

Google settled a lawsuit last fall relating to its Google Buzz service. Still, as Jennifer Kane noted at the recent OMS Minneapolis event , correlations between social media activities and sales can be measured—and correlations are good data. It means giving up one’s privacy. Not an unreasonable concern. The solution?

Social Media 100

Social Media Peer-to-peer Media PR 100

markempa

JANUARY 25, 2006

I use podcasts and they are no doubt more “buzz” worthy than webinars. To that end, Ive developed a model that hypothetically shows the correlation between steps in a prospects buying process and the sales effort together with tactics that might be of interest at each stage.

Lead Generation 120

Lead Generation Webinar Metrics Lead Ranking Generation 120

markempa

MARCH 21, 2006

correlated directly to growth rates. correlated directly to growth rates. I wrote a post called, " Asking for referrals does more than Generate Leads ," based on the Harvard Business Review article, “The One Number You Need to Grow” by Frederick F.

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120

Hubspot

AUGUST 12, 2015

Oh, the buzz we achieved! But it’s critical to establish exactly how these metrics will correlate to the real business goals you’re trying to achieve. You could swap in any video, any brand, any objective, and we’d be able to spin a dazzling PowerPoint fable with elegant charts, eye-popping numbers, and poetic proclamations.

Video Marketing 28

Video Marketing Advertising Agencies Dwell Paid Search Agency 28

Moz

AUGUST 12, 2019

This correlates well with the findings of an earlier GatherUp study demonstrating that 57 percent of consumer complaints revolve around customer service and employee behavior. I was actually in meetings all morning, watching my phone buzz with what turned out to be their calls, as they attempted to find out what they could do to make amends.

Ideal Customer Profiles 62

Ideal Customer Profiles Case Studies Outreach Work Management 62

Hubspot

APRIL 20, 2011

Yesterday, the folks at SEOMoz released a study that shows a correlation between the amount of action your website gets on Facebook (shares), Twitter (tweets), and Google Buzz (shares) and how websites in the top 30 search results rank on Google’s SERP (search engine results page). From HubSpot's 101 Marketing Charts Report ).

Lead Scoring 28

Lead Scoring Lead Ranking Facebook Correlation 28

Hubspot

APRIL 16, 2014

When it comes to real-time marketing there’s a negative correlation between time and impact. How buzz-worthy would Oreo’s tweet have been if they posted it after the game -- or even after power was restored? The window to the zeitgeist closes quickly, and real-time tactics reward the swift.

Multi-Channel 28

Multi-Channel Opinions Correlation Social Media 28

Valasys

SEPTEMBER 10, 2019

Let’s now delve deeper into the following tactics that can be used by the marketers to create a positive buzz about their products or services online: 1. Strong brand equity is not only the causation of strengthening the Word of Mouth Marketing (WOMM) but also bears a positive correlation with the same.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Sprout Social

JANUARY 2, 2019

For example, a flurry of likes or comments on a specific post means that you’re capable of creating buzz with that type of content. There’s no denying the correlation between record ecommerce spending and the fact that people are spending more time researching products via social than ever.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. RT @jaybaer: A Social Media Scoreboard That Works (check it out) [link] [link] Verizon Friends Thanks, Jay!

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Buzz Marketing for Technology

MAY 18, 2009

Not everyone had a shopping cart on their website year ago either, so ways of correlating offline business with online activity had to be devised. This isn’t a new problem – how to measure lead generation from online activity is as old as the web itself.

Social Media 100

Social Media Lead Gen Media Leads 100

Buzz Marketing for Technology

MARCH 16, 2010

If you think hard enough you can come up with a list of situations where someone might say: Replace Competitor, Upgrade Competitor, Remove Competitor, or New X System which would correlate to a potential conversation where a sale that is relevant to your brand is happening.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Finally, an effective learning tool that allows you to better engage, track the engagement, correlate progress to training, and measure ROI. Matt called it “a way to combine the brain trust hidden in all levels of your own organization with the magic of your own corporate social network!

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Hubspot

AUGUST 4, 2011

These goals might be to simply rebrand a company or generate buzz and website traffic. Discover how social media, blogging, and website content correlate with traffic and leads. Businesses hire marketing agencies to perform many activities, but the primary point of hiring one should be to help achieve business goals.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Ad Agencies Business 28

ConvertKit

NOVEMBER 23, 2019

My website relaunch day brought a lot of buzz and traffic which made the quick email list growth possible, but since then, my quiz has generated nearly 5,000 subscribers from its mention on my homepage and I haven’t had to touch the quiz once in two years. I got to work on my quiz a day later and launched it soon after.

Lead Scoring 74

Lead Scoring Lead Ranking Sales Qualified Leads Leads 74

Buzz Marketing for Technology

NOVEMBER 10, 2008

Do a Social Audit Must be done continuously – have people monitoring daily on various type of social networks as well as the blogosphere What are the conversation being held about the brand and where As well as Denimday – what is being said.

Web 2.0 100

Web 2.0 Wikipedia Correlation Case Studies 100

ANNUITAS

SEPTEMBER 15, 2020

As we define in the article “ Revenue vs. Vanity: The Metrics that Matter for Driving Growth ” these vanity metrics, while great for measuring activity, have a very tenuous correlation to actual business outcomes. Correlation is not causation. Instead, when tracking social media success, focus on metrics including: Cost per click.

Social Media 147

Social Media Social Marketing B2B Marketing Top of Funnel 147

Top Rank Marketing

NOVEMBER 22, 2023

But the extremely effective folks are far more likely to be doing them — the correlation of these features with success is high. #1: Seven Features of Highly Effective B2B Marketing Programs You’ll see as we go through the data that some less-effective programs are also using some of these techniques.

Budget Programs 129

Budget Programs Ideal Customer Profiles B2B Marketing Features 129

Buzz Marketing for Technology

NOVEMBER 17, 2011

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces.

ROMI 100

ROMI CMO Enterprise Management Work Management 100

Hubspot

JUNE 19, 2015

Marketers need advocates buzzing about their products as people increasingly receive information about brands from their social connections. Here's an example of how Whole Foods touches upon topics on Twitter that aren't directly tied to their offerings but correlate with their audience's interests and concerns.

Brand Identity 28

Brand Identity Branding Buyer Personas Tips 28