WebMarketCentral

FEBRUARY 20, 2008

Marketers Can Buy Buzz by MediaPost Online Spin Max Kalehoff of Clickable presents some interesting findings on the (highly positive) correlation between media spending and word-of-mouth "buzz." Neither is right or wrong, but they are both part of a complex communications and customer landscape."

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

Convince & Convert

SEPTEMBER 21, 2010

They can’t Quibble: We (MotiveQuest) have social media metrics (brand advocacy via the Online Promoter Score) that have a strong, positive correlation to sales – see case study of work we did with MINI USA here: [link] TO’B [link] Tom O’Brien Great post Jason – here is my addition – and a quibble.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

JULY 14, 2010

I think it makes a lot of sense to set up metrics that somehow can correlate with an organization's mission, values, and vision — so thanks for that full nugget of wisdom in this post! Because humans don't scale, how are we to put a cap or number to their behaviors online?

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

seo.co

FEBRUARY 8, 2023

You can think of it as something akin to word of mouth in advertising, people visit your site because someone else told them to. There is a direct correlation between both the quality and quantity of recent backlinks and search engine rankings. You can then turn these interviews into videos, articles, and podcasts.

Lead Ranking 98

Lead Ranking Lead Scoring Paid Content Ad Building 98

Convince & Convert

SEPTEMBER 20, 2010

I wonder if this has to do with the correlation between the black community and musicians. I wonder if this has to do with the correlation between the black community and musicians. I sat in on today's webinar and took some mental notes about what was most surprising (I may have even tweeted out a few). Our lists were similar.

Social Media 160

Social Media Media Stats Statistics 160

Buzz Marketing for Technology

MARCH 23, 2010

2) Good customer experiences drive Word of Mouth (WOM) – we all know in social media that both good and bad customer experience stories spread like wildfires. Why not be on the winning side of that equation.

Social Media 100

Social Media Paid Search Agency WOM Media 100

markempa

MAY 19, 2005

It was confirmed after two-years of research that the answer to this single question is the number one indicator and correlated directly to growth rates. I submit that if you are not asking and getting the answer to this question, you could be generating word of mouth, but not the good kind.

Lead Generation 120

Lead Generation Lead Ranking Lead Scoring Generation 120

Convince & Convert

SEPTEMBER 1, 2010

I wrote about a similar topic recently is the correlation between how businesses view social media and driving a manual transmission (for the first time). If you train them to participate honorably and transparently and to expect “Engagement&# as a result of social participation – then they can expect to win.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

JUNE 30, 2010

play with the data in the super cool interactive tool below) This correlates well with a similar, but far less statistically rigorous poll I conducted one year ago asking Twitter users what they checked first in the morning, and email was preferred by 77%. It was lots of fun and they got a lot of buzz.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129