Buzz Marketing for Technology

NOVEMBER 21, 2012

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase.

B2B Marketing 100

B2B Marketing B2B Buying Cycle Paid Search Agency 100

Buzz Marketing for Technology

JUNE 27, 2008

Ill Do It My Way - The Mass Customization of Knowledge Work. from the markets and the customers inwards. Customers needs, wants and tastes change. They usually know what it will take to deliver a good experience to a customer. The Mass Customization of Work is coming. Why Create A Reader Account? -->. Continuing.

Peer-to-peer 100

Peer-to-peer Ideal Customer Profiles Lead Ranking Network Marketing 100

Buzz Marketing for Technology

APRIL 10, 2013

Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. But at the same time, even the most brilliant SEO or affiliate strategies will be for naught if the site itself fails to entice customers to actually buy.

Traffic 100

Traffic Conversion Marketing Budget Conversion Rate 100

Buzz Marketing for Technology

SEPTEMBER 12, 2012

Posted in behavioral targeting Customer Experience Online Shopping. Like many things in marketing, the solution lies in listening: listening to your customers, that is. or “buy a certain amount, get free shipping,” showing customers you know shipping fees are a pain point for them is an easy win. Make it safe and secure.

Forrester 100

Forrester Pricing Price Comparison 100

Buzz Marketing for Technology

MAY 16, 2012

In the traditional model, media buyers would buy spots, ensure that the commercials ran, and then get feedback on their reception 3 months after the fact. Social media allows the marketer to jump into the fray and to CREATE outcomes instead of being a victim. Take for instance the example of TV.

Social Marketing 100

Social Marketing Marketing & Strategy Social Media Opinions 100

Buzz Marketing for Technology

NOVEMBER 7, 2012

With new ways of selling, new channels for promoting a brand and new ways of engaging customers, we’re constantly evolving to stay ahead of the game. When it comes to our online strategies, it’s easier than ever to use data-driven, scientific tools to inform ourselves about what is really making our customers click. Examine outliers.

Conversion 100

Conversion Cross-Selling Conversion Rate Click Rate 100

Buzz Marketing for Technology

SEPTEMBER 3, 2014

Furthermore, your business can become particularly competitive in capturing those magical areas of competitive advantage if you can learn how to really understand your consumer market and the desires of your customers. The Value of Serious Customer Research. General buying and browsing habits.

Planning 100

Planning Loyalty Research Social Media 100

Buzz Marketing for Technology

JULY 17, 2015

We discussed the changes marketing departments need to make or address in order to keep up with today’s buying habits.

Planning 100

Planning Marketing Management Buyer Personas Webinar Metrics 100

Buzz Marketing for Technology

JULY 28, 2010

We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. Those already predisposed to buying our products and create a level of service and differentiation for them that is commensurate with their buying habits? Let me explain ….

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Buzz Marketing for Technology

APRIL 10, 2013

After all, who would object to gathering hard data on exactly how customers move through your site, what happens on specific visits, and what unseen speed bumps and sticking points are hurting sales? You’re going through all this to test the color of the ‘Buy Now” button? But what if that actually turns customers off?

Peer-to-peer 100

Peer-to-peer eCommerce Cross-Selling Conversion Rate 100

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Having a good product and a solid awareness campaign is no longer enough; now there’s a more informed and discerning customer base to cater to.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Buzz Marketing for Technology

JANUARY 4, 2011

Want to know what customers really want from your product or service? – Why not play Buy a Feature ! Buy a Feature helps you get clarity on those “bells and whistles” that engineers typically THINK are cool but no one ever uses. What if you could get customers to help you rank the ones that they would actually pay for?

Planning 100

Planning Lead Scoring Lead Ranking Paid Search Agency 100

Buzz Marketing for Technology

NOVEMBER 28, 2012

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. They integrate in-store purchase data to customize online experiences. Just as your site is continuously collecting customer data, so are your physical stores.

Focus Group 100

Focus Group Marketing Websites Trigger Marketing Loyalty 100

Buzz Marketing for Technology

DECEMBER 19, 2012

Most e-commerce sites still struggle to leverage the growing wealth of customer data to which they have access. This failure to integrate customer relationship management (CRM) activities with online visitor behavior is wasting a significant opportunity to transform CRM into Customer Relationship Marketing.

Personalization 100

Personalization eCommerce Lead Ranking CRM 100

Buzz Marketing for Technology

DECEMBER 21, 2012

Posted in Customer Experience Mobile. Because mobile devices are an extension of each consumer’s life—set up and customized to their individual needs and preferences—they potentially offer marketers more personal data about their audiences than ever before. That’s right, real time.

Mobile Marketing 100

Mobile Marketing Amazon Advertising Mediums Advertising Channels 100

Buzz Marketing for Technology

DECEMBER 8, 2010

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys!

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Buzz Marketing for Technology

JULY 20, 2011

Bottom line is I think we are exiting a phase of experimentation (what I like to call Social Science Experiments) and moving into a phase of monetization.

Cost Per Thousand 100

Cost Per Thousand Facebook CPM Network Marketing 100

Buzz Marketing for Technology

FEBRUARY 15, 2012

Information gathered as part of market analysis might signal that customers are showing strong preference for the features of another company’s competing product. Social data can also be invaluable in the media planning and buying process. Pulling the plug on your development efforts could potentially save millions of dollars.

Process 100

Process Validation Social Media Buzz 100

Buzz Marketing for Technology

OCTOBER 5, 2013

A traditional way that strategic sales managers determine the priorities of a buyer or get a group of stakeholders that influences the buying decision aligned is usually a sequence of painful meetings in which salespeople interrogate their prospects. That’s similar with Knowsy in the sales context. PD: Let’s go to marketing team.

Work Management 100

Work Management Marketing Management Business Peer-to-peer 100

Buzz Marketing for Technology

JUNE 1, 2011

It’s easy to see how social media data can be used to optimize major media spending like TV ad for B2C by aligning the shows you buy with the best fit for the audience you are trying to reach. Easily done now with the mounds of social data out there. Again easily done now with the reams of social data out there.

Budget Programs 100

Budget Programs Marketing Budget Social Media Spending 100

Buzz Marketing for Technology

MAY 22, 2013

They also don’t overlap 100% in target customer bases, and there are a bunch of other things that are fundamentally different about their models… But for the sake of oversimplification, let’s say that all Wal-Mart has to do to rise to ecommerce supremacy is up the online ante. Well, and install the lockers.

Amazon 100

Amazon eCommerce Fulfillment Marketing & Strategy 100

Buzz Marketing for Technology

APRIL 30, 2013

As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience. That’s a whole lot of guesswork, when what’s needed is actual customer experience testing to see what really improves matters. Posted in Business Intelligence Testing.

Allocation 100

Allocation Forrester eCommerce Merchandising 100

Buzz Marketing for Technology

SEPTEMBER 7, 2011

My session will explain how to combine social monitoring with analytical firepower to go from reactive social media—such as customer support and crisis management—to proactive social strategies that lead to product innovation, lead generation and interactive buying. But I need your help to vote for my session!

Facebook 100

Facebook CMO Social Media PR 100

Buzz Marketing for Technology

JULY 20, 2009

A very different web that brings your search results based on what your friends clicked on and a buying experience based on what others in your social network (like Facebook) have bought. It will be the way to find things, buy things and experience things on the web.

Spending 100

Spending Social Networks Facebook Ideal Customer Profiles 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing in the world of sales either – its a fact that people enjoy buying from people that they trust and in B2B Marketing part of our job is to shorten the time spent building trust so sales can have an easier time and focus on selling. Its just up to you to get them the right offer in order to get them to buy!

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Buzz Marketing for Technology

SEPTEMBER 15, 2008

Enter Yodle Yodle helps small service based business get a web presence and then help them promote their business by buying lots of niche keywords and syndicating the results to local businesses. (ex

Long Tail Marketing 100

Long Tail Marketing Marketing Management Doubleclick Marketing Automation Services 100

Buzz Marketing for Technology

SEPTEMBER 22, 2008

This is a massive distribution channel for any brand but still Because Social Network ad impressions are worthless – the old model of buying impressions is like shouting at consumers – you buy ads to “get in front of them” and “give them a message” – but that's not going to work in a “social “ world by definition!

Social Networks 100

Social Networks Web 2.0 Branding Brand Identity 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

And then for Purchase I like to use case studies, customer references, press releases on new wins etc. These are typically better than the broad brush webinars because we can have a real consideration discussion that includes such things as use cases, ROI modeling and even self funding ideas. I would love to know.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

And then for Purchase I like to use case studies, customer references, press releases on new wins etc. These are typically better than the broad brush webinars because we can have a real consideration discussion that includes such things as use cases, ROI modeling and even self funding ideas. I would love to know.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

JUNE 17, 2015

We all know content marketing is at the heart of digital marketing, yet often content marketing strategies don’t invest sufficient in the right range of content across the buying cycle and by content I am referring to our Content Marketing Matrix which helps businesses review the best types.

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

Buzz Marketing for Technology

SEPTEMBER 25, 2008

Look, if you don't understand what it is - don't buy it! You have to be in front of them, anyone can run the railroad when it is going straight – if you got capital - put it to work – bury your competition or buy them. And if the earnings are too good to be true – it's NOT!

Best Practices 100

Best Practices Buy Cost Product 100

Buzz Marketing for Technology

APRIL 28, 2009

And here is how the conversation went: Content Marketing - is the bait you need to have out there that attracts the type of customer you want to talk to - in fact the entire first experience(s) of your brand online are all around the quality of content you put out there AND what people have to say about it.

Lead Nurturing 100

Lead Nurturing Bandwidth Demand Generation Agencies Buying Cycle 100

Buzz Marketing for Technology

OCTOBER 30, 2008

Nick – My role was to guide us thought a crisis time where we launched a 10M ad campaign to stem redemptions and customer defections – now our customer numbers are up, revenue are up, retention is up – CMO role is about acting when the chips are down! Don't care about the price of media as long as it meets the target CPA.

CMO 100

CMO Narrowcasting Peer-to-peer Cost per Acquisition 100

Buzz Marketing for Technology

NOVEMBER 1, 2013

No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. Here are three secrets to help brands have a two-way conversation with their customers online.

Ideal Customer Profiles 100

Ideal Customer Profiles Conversion Mobile Marketing eCommerce 100

Buzz Marketing for Technology

MARCH 13, 2013

But when it comes to a decline in return customers, blaming a lack of customer loyalty on the competition is the easy way out. And from there, put a plan in place for increasing customer loyalty. There are many reasons customers will only buy from a site once. And vice versa. Landing page tunnel vision .

Landing Pages 100

Landing Pages Loyalty Mobile Marketing eCommerce 100

Buzz Marketing for Technology

FEBRUARY 6, 2013

Posted in Behavioral Targeting Conversion Optimization Customer Experience eCommerce. But Marketers can use online behavior and web analytics to reveal patterns and warning signs indicative of the type of customer retention issues that lead to “online cheating.” is crucial to keeping customers loyal. One-Time Buyers.

Buyer Personas 100

Buyer Personas eCommerce Click Rate Comparison 100

Buzz Marketing for Technology

OCTOBER 6, 2009

It must get them access to their customers, the people buying what they are selling. Knowing this the advice I give is; 1) You better know your customers business and industry as good if not better than they do. ask it of yourself, and your customer. Sales needs good bait. It must help you deliver on what you say.

Marketing Qualified Leads 100

Marketing Qualified Leads Leads Lead Enterprise Management 100