Paul Gillin

JANUARY 13, 2012

I only follow people who interest me or who have reached out to me via a personal tweet. I attempt to respond to every tweet directed at me personally. I never tweet about politics and rarely about personal minutiae like what I had for lunch. When I retweet, I try to insert a personal comment or thank-you, space permitting.

Twitter 50

Twitter Ad Building Tips Tagging 50

Paul Gillin

MAY 13, 2010

After all, they want to get started with the cool new tools and usher new business in the door. But if the most important source of new business – the website – isn’t doing the job for them, the new tools are a waste of time. Websites are developed by people who work at the company and who are very knowledgeable about the business.

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

JULY 8, 2010

Chris Boudreaux has assembled an amazing database of 167 social media policies from businesses, government agencies and nonprofit organizations that you may also find useful. Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Follow the Code.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

AUGUST 4, 2016

Last week I had the opportunity, for the second year in a row, to teach social media marketing to a group of former NFL players under a league program call The Trust, which helps former players set up and run their own businesses. He’s in the video production business now. The group of 12 was like a brotherhood.

Class 50

Class Work Management Marketing Management Press 50

Paul Gillin

JUNE 26, 2014

If you ask the average person to define “social media,” you’ll get a wide variety of answers. Ask any hotel manager about the importance of reviews to business success and you’ll get an earful. TripAdvisor currently lists more than 150 million travel reviews on its site and Yelp has 57 million reviews of local businesses.

Social Media 50

Social Media Media Peer-to-peer Social Networks 50

Paul Gillin

OCTOBER 11, 2012

Make it Personal. With that in mind, make sure your posts have a personal tone. For example, instead of saying, “This webinar on the benefits of platform as a service has particular relevance to business partners,” try “This webinar on the benefits of platform as a service looks interesting. Only people can post content.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. It has to; they’re critical to its business. Lead Generator,&# indicating that generosity is part of his business strategy.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

AUGUST 20, 2010

These meetings, which were usually conducted in person, gave me a chance to sit down with people who were successful in their field and to learn from their experience. I hate chit-chat, and I suspect the same is true for a lot of busy people. This will surprise and flatter the person you're meeting. Have an agenda.

Tips 50

Tips Fulfillment Lead Ranking Lead Scoring 50

Paul Gillin

FEBRUARY 7, 2011

CareOne Debt Relief Services contends with a business climate that few of us (thankfully) have to face: Its industry has a terrible reputation. A busy online community has been a remarkably effective engine of growth. A recently launched video series called Financially Fit TV interviews personal finance experts. Happy Accident.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

JUNE 17, 2010

Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

AUGUST 30, 2013

An Oracle survey of 1,342 senior-level executives from 18 countries earlier this year found that 97 % agree that delivering a great customer experience is critical to business advantage and results , and that the average potential revenue loss from failing in this area is 20% of annual revenue.

Churn Rate 50

Churn Rate Social Networks Gartner Network Marketing 50

Paul Gillin

FEBRUARY 14, 2012

He asked my business unit to build a computer lab that employees could use at any time to play and experiment. For example, a sales rep trying to close a deal with a German company can discover an accounting employee who speaks fluent German and leverage that person’s skill to help get the business. Factory Thought.

Enterprise Management 50

Enterprise Management Social Networks Webcast Paid Search Agency 50

Paul Gillin

MARCH 1, 2012

I personally don’t spend much time on LinkedIn.com, but I get far more business value from it than I do any other social network. It is a gracious competitor in a business not known for much grace. Many LinkedIn members choose to receive messages as e-mails and only visit the site when necessary. That’s classy.

Social Networks 50

Social Networks Twitter API Facebook 50

Paul Gillin

APRIL 13, 2012

What do you do if you’re a pathetic also-ran like Davidoff Hot Water, which places dead last in the North American personal care category ? The insight they yield is actionable only if it moves toward a business goal, and having a higher Unmetric score than your competition isn’t sufficient, in my opinion. Great, so now what?

Advertising Benchmark 50

Advertising Benchmark Opinions Social Media Twitter 50

Paul Gillin

APRIL 18, 2012

Both are based upon a foundation of personal profiles and “friends,” which LinkedIn calls “connections.” This means that a compelling message can be spread far and wide by the members themselves without investment or active involvement by the person or organization creating the message. Good content sells itself.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

OCTOBER 7, 2010

CRM is a well-established discipline that presumes that the more information we can capture about a customer’s interactions with our company, the better we can deliver products and services that the person wants to buy. Conversation monitoring is good business practice. But it’s not 2.0

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

OCTOBER 14, 2010

This question came up last night during a panel sponsored by the New England Venture Network on which I participated along with several business journalists. The PR person would have angered competitors and had little to show for it. I can’t believe they are a good thing for your business in the long term.

PR 50

PR Public Relations Startups Tagging 50

Paul Gillin

AUGUST 4, 2011

A post on Monday offered fans the chance to win a Casio camera by telling how the Cisco Unified Computing System can benefit their business. Salesforce also post lots of photos of people, which reinforces the image that this is a company with a personal touch. Be personable and distinctive. Desperately Seeking People.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

OCTOBER 12, 2011

Having spent the past 15 years getting their transaction systems in place, businesses will now turn their attention to making sense of the massive amounts of data they are collecting. Business analysts will become the new rock stars of the organization. Analytics is the business reengineering of the mid-90s.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

DECEMBER 1, 2010

Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! Rather, the plunging price of flat-panel displays will make PCs more of a dashboard for a user’s business and entertainment needs. I had a chance to attend the recent Web 2.0 and Twitter. and Twitter.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

NOVEMBER 28, 2011

The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago. A technology that was revolutionizing the way business people communicate was being completely unused by the executives who manage technology in America’s largest corporations.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

JANUARY 16, 2012

Speak in terms that make business sense. Personal networks are formed by users for other users and generally relate to non-professional topics. BASF Chemical wanted to see two-thirds of those silos move to a shared service within a year. Don’t talk platforms to the users, Liew cautioned.

Peer-to-peer 50

Peer-to-peer Wiki Enterprise Management Communities 50

Paul Gillin

JANUARY 17, 2012

These questions were all answered in minutes, said Michael Lynch (right), Manager of IT Advanced Personal & Workgroup Solutions. This is one in a series of posts sponsored by IBM Midsize Business that explore people and technologies that enable midsize companies to innovate.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

JULY 26, 2015

Reading was once a vital hub of the railroad industry, but it never diversified its industrial base or built academic institutions that would fuel new business. While we did find some charming local restaurants and a couple of interesting attractions, I would characterize the overall mood in this once-thriving town as hopeless.

Longwood 50

Longwood Pricing Price Cost 50

Paul Gillin

JULY 14, 2010

He explained that for the past several months he had been the sole person assigned to monitor Twitter at a company with well over 100,000 employees worldwide. Unfortunately, a lot of these businesses don’t know what they’re doing. It was an impossible task. The bank was shooting itself in the foot.

Media 50

Media Twitter Social Media Fulfillment 50

Paul Gillin

OCTOBER 21, 2010

When I look back at my own output over the last four years – four books, 190 articles, nearly 1,000 blog entries, 300 podcasts, more than 50 webcasts and a busy speaking/training schedule – I marvel at the role that cheap and free technology has played in making me more productive.

Product 50

Product Co-Registration Webcast Work Management 50

Paul Gillin

OCTOBER 31, 2011

Live-blogging from the IBM Watson University Symposium at Harvard Business School and MIT Sloan School of Management. . A third thing is to make sure that information is available always from every corpus, whether it’s your personal information, information in books or information that’s on the Web. Alfred Spector, Google.

Barriers 50

Barriers Google Differentiation Research 50

Paul Gillin

APRIL 4, 2012

I’ve attended many a business dinner over the years and few have been as adroitly handled as this one. Personalize introductions. He then asked each person to share one little-known fact about himself or herself. Consider his lessons next time you arrange a networking event for a few of your colleagues. Get a round table.

PR 50

PR Opinions Linkedin Spending 50

Paul Gillin

JUNE 9, 2010

Following is an excerpt from Social Marketing to the Business Customer , which is due to be published in January, 2011 by John B. Friends and Fame The great innovation in online communities came in 1998, when Classmates.com introduced the concept of personal profiles and friends. Profiles are a member’s personal homepage.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

NOVEMBER 8, 2011

Social media is vital to our business today,” said Micarl Hill, the Mansion’s managing director. personally contacts every single customer who posts a complaint about his hotel on an online review site. 1 rating on TripAdvisor drives so much business that Snider slashed his marketing budget this year. Winnetu’s No.

Work Management 50

Work Management BtoB Marketing Management Vendors 50

Paul Gillin

SEPTEMBER 17, 2014

People are taught from their earliest school days to equate length with gravity, so overwriting in the business world is epidemic. No one will know or care that I cut 350 words from a marketer’s overwritten article this morning, but I’ll know that my time investment saved each person who read it a couple of minutes.

Broadcasting 50

Broadcasting Network Marketing Press Efficiency 50

Paul Gillin

JANUARY 24, 2013

This new book comes from Mike Lewis, who is head of marketing at Awareness Networks, a personal friend and one of the nicest guys I know. Stand Out also has several excellent case studies from both B2C and B2B businesses that dramatize the advantages of engaging in conversation rather than spewing messages.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. On the one hand, we believe that businesses should make decisions based on sound reasoning rather than vague promises or impulse. The reality is that businesses make decisions without applying hard ROI criteria all the time.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

OCTOBER 31, 2011

Live blogging Dr. David Ferrucci’s address to the IBM Watson University Symposium at Harvard Business School and MIT Sloan School of Management. The series is underwritten by IBM Midsize Business , but the content is entirely my own. Ferrucci was director of the IBM Watson project. Because that was her frame of reference.

Ad Building 50

Ad Building Buzz Domain FAQ 50

Paul Gillin

SEPTEMBER 6, 2011

Klout’s weaknesses have not stopped it from amassing an impressive list of more than 3,000 business customers and from being incorporated into popular applications like HootSuite as a standard metric. Lately, I’ve been looking at Klout , the popular new tool that bills itself as “The Standard&# for influence measurement.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

AUGUST 9, 2012

The #fail tag, which denotes poor performance by a person or company, is monitored by millions and is not one you want to see next to your name. The critic may use an account name that’s substantially similar to a visible person or brand to post satirical or embarrassing messages. Order From Chaos. Brandjacked!

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

FEBRUARY 16, 2012

A list of tips for building a quality business Twitter following that I recently contributed to The CMO Site mentioned the value of being the eyes and ears of your followers. Using the #SMB26 hash tag ensured that my tweets would appear in the busy stream of comments from the session. This required almost no work on my part.

Marketing Proposals 50

Marketing Proposals Storytelling Advertising Mediums Tagging 50