Webbiquity

DECEMBER 13, 2022

While growth is the primary objective of most B2B businesses — or any business, for that matter — there is such a thing as scaling too quickly. This post details the telltale signs your business might be scaling at an unsustainable pace, and provides five expert tips for avoiding this all-too-common situation.

Work Management 259

Work Management Marketing Management B2B Terms and Conditions 259

Webbiquity

OCTOBER 2, 2018

Automating business operations and processes provides several benefits, including lower costs and higher quality. And business automation is no longer just for large enterprises. Take the redundancy out of your business while improving consistency. Here are half a dozen noteworthy benefits of small business automation.

Small Business Marketing 183

Small Business Marketing Process Automation Enterprise Management 183

Webbiquity

SEPTEMBER 11, 2020

As a local business, creating a strong online presence can seem like a huge waste of time and money. After all, you’re a small store that serves a small area; how could you possibly make use of anything more than a basic website, and maybe a Facebook business page? Guest post by Jeremy Bowler. Here are three strategies to focus on.

Ad Building 162

Ad Building Business Mobile Advertising Copywriting 162

Webbiquity

MAY 16, 2023

117 reviews) This is a fantastic tool for B2B SaaS and ecommerce sites, but isn’t simply a UGA replacement. It also pulls in data from GA, GSC, and Google My Business (GMB) ads. It’s geared toward ecommerce and SaaS businesses, and popular in consumer financial services. MixPanel Capterra rating: 4.5 (117

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Webbiquity

JUNE 8, 2021

Developing a concise, productive, balanced marketing budget usually always involves allocating limited funding—especially if that budget is for a startup or small business. Many ecommerce professionals find that their budget planning processes quickly turn into power struggles between members of their team.

Small Business Marketing 136

Small Business Marketing Budget Programs Marketing Budget Marketing Budget Creation 136

Webbiquity

MAY 30, 2023

At least 40% of respondents said their budgets will increase this year in the financial services, business services, energy, engineering, healthcare, media & publishing, real estate, telecom, and transportation sectors. Given the critical importance of training to business performance , it’s clear companies need to invest more here.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Webbiquity

MAY 3, 2022

You can find the full report here , and a helpful summary from Practical Ecommerce here.) 84% of attendees and 67% of vendors want event organizers to help facilitate ecommerce transactions. ” nearly three-quarters of respondents want business events to be hybrid. Here are a few more. Image credit: Emerald Xcelerator.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Webbiquity

SEPTEMBER 28, 2022

At the most basic level, all business messages should be personalized with the user’s first name. They help businesses to grow by helping them with the customers’ data. For example, a business may use different email tools to promote its products and provide customer service. Pop-ups for newsletter subscription.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Webbiquity

OCTOBER 30, 2018

Running a small business often means having a busy web server. In today’s digital world, a website is one of the most important components of a small business marketing plan. For a growing number of companies from SaaS developers to ecommerce to content providers, their website is the small business.

Small Business Marketing 178

Small Business Marketing Marketing Websites Conversion Practices 178

Webbiquity

MARCH 17, 2020

Ever since factory automation became commonplace, other business functions have embraced it as well. Automation has become standard practice in B2C ecommerce. As noted, a B2B vendor can get along with fairly few customers, particularly when their business is based on high-value, long-term B2B supply contracts.

B2B Sales 278

B2B Sales Automation Top of Funnel B2B 278

Webbiquity

JUNE 30, 2022

To build a successful business, customer trust is crucial. You need to strategize how you will establish that trust up front through your content and messaging, then maintain it over time with sound, ethical business practices. These legitimize your business and show prospects your company is reputable. Contributed post.

Marketing Websites 294

Marketing Websites Ad Building Lock-In Case Study 294

Webbiquity

JUNE 15, 2021

Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. No wonder building an email list remains a priority for businesses of every type and industry. Guest post by Priyanka Desai. Worksheets.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Webbiquity

SEPTEMBER 24, 2019

WordPress has made its name as the go-to content management systems (CMS) for businesses to represent their brand, goods, and services online. It highlights the most significant advantages and disadvantages of each, so you can make an informed decision about which is right for your business. Best for eCommerce Stores: Shopify.

CMS Development 187

CMS Development Advertising Mediums Work Management eCommerce 187

Webbiquity

AUGUST 7, 2020

Businesses that haven’t yet adjusted their online presence to reflect this may be at serious risk. In normal times, businesses gradually increase their online footprint over time: producing videos, writing blog posts, being active on social media, and getting mentioned / linked / quoted in online industry publications.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

Webbiquity

DECEMBER 9, 2019

Plus, tools integrated with your warehouse management system (WMS) or ecommerce suite can help you view costs across a range of carriers and delivery speeds. Sticking with standard materials can lead to damaged packaging and products, which often means returns for your business. A 3PL is not right for every business.

Fulfillment 189

Fulfillment Order Work Management eCommerce 189

Webbiquity

APRIL 13, 2022

B2B buyers are busy, so your content should provide value, answering their questions or offering unique insight so they don’t feel you’ve wasted their time. Just as gift guides during the holiday season appeal to consumers’ immediate concerns, financial guides entice businesses during tax season or the start of a new quarter.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

Webbiquity

JULY 21, 2020

PaveAI allows agencies, ecommerce vendors, and businesses of all sizes to focus their content marketing efforts more effectively by using AI to identify correlations in Google Analytics data which would extremely hard to spot manually. Jimdo is a super-easy website building platform for small businesses.

Marketing AI 346

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 346

Webbiquity

FEBRUARY 10, 2022

Businesses spend significant sums on channels like SEO, paid advertising, and social media to drive traffic to their websites. Authorize your business accounts and make sure it works properly. Benefits of Live Chat Software for Business. Guest post by Yulia Lapynina. Image credit: Sigmund on Unsplash.

Conversion 268

Conversion Marketing Websites Work Management Marketing Management 268

Webbiquity

JANUARY 11, 2022

Effective user experience (UX) design is just as important for B2B websites as it is for consumer businesses. To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility.

Design 269

Design Paid Search Agency Companies B2B 269

Webbiquity

AUGUST 29, 2011

What’s the best web content management system (CMS) for your small business? Content management systems are valuable tools for small businesses that 1) don’t want to make a big investment in IT infrastructure, 2) don’t have web development (HTML, CSS etc.) Business Catalyst. Solution Toolbox.

CMS Development 100

CMS Development Small Business Marketing Work Management Marketing Automation Services 100

Webbiquity

MARCH 12, 2019

Ecommerce is great for everyday purchases. It’s ecommerce for complex sales. Instead of seeing product ratings, consumers and business buyers can see ratings of sales professionals, separating the knowledgeable and consultative from the pushy and incompetent. It comes well before product and even business/revenue model.

Burn Rate 198

Burn Rate eCommerce Salesforce.com Click Rate 198

Webbiquity

MARCH 7, 2023

But more importantly, they mean you can spend more time doing what you love—delivering great results for awesome clients—and less time on business development and proposal writing. But they can stay in business. ” It may be a famous saying, but it’s a terrible business philosophy.

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

Webbiquity

NOVEMBER 19, 2019

Whether you are a professional graphic designer or could use a little help, find high-quality WordPress themes, graphics, plugins, eCommerce templates, and more at TemplateMonster. Drive your business forward with the power of video. Small Business Accounting. Get the best small business invoicing and accounting solution.

Tools 238

Tools Amazon Paid Search Agency Small Business Marketing 238

Webbiquity

JANUARY 19, 2021

Yet because the term is used in so many different contexts—from artificial intelligence (AI) applications to business intelligence to ecommerce to the Internet of Things (IoT)—there’s still a lot of confusion around it. Transactional data : This is the everyday transactional data businesses collect. What can you do with it?

Marketing AI 284

Marketing AI Marketing Analytics Tools Terms and Conditions Work Management 284

Webbiquity

NOVEMBER 18, 2020

If you work in retail, particularly in a small business, one of the ways you should drive your business is through the use of daily and weekly sales reports. But what sales data should you be tracking, and how can it be used within your retail environment to make a real impact on your business? Sales By Date.

Merchandising 161

Merchandising POS eCommerce Comparison 161

Webbiquity

JANUARY 25, 2021

Support small businesses. AR’s capability to enhance businesses’ digital capacities will be used increasing in coming years. eCommerce businesses and companies that sell complex products that buyers need to physically examine before purchasing will greatly benefit from augmented reality. Trend #6: Geometric Grids.

Design 295

Design Trends Marketing Websites Gartner 295

Webbiquity

NOVEMBER 17, 2020

No business has escaped feeling the economic impact in some form. Business owners and marketers have had to quickly and repeatedly adapt their strategies , redefine how they do branding , and adjust their infrastructure in these unprecedented times. Social distancing is now the norm. Image credit: Carl Heyerdahl on Unsplash.

Top of Funnel 258

Top of Funnel ROI Marketing Automation Services Work Management 258

Webbiquity

NOVEMBER 17, 2022

For B2C and B2B businesses focused on high-volume / low-price product sales, the homepage of their website is often a landing page. No matter what type of landing page a business has or how visitors end up there, the purpose of a landing page is to convert a visitor into a customer or lead, which makes them a vital part of marketing strategy.

Landing Pages 204

Landing Pages Optimization Conversion Rate Lead Scoring 204

Webbiquity

AUGUST 18, 2020

Virtual business cards let hosts and attendees view LinkedIn profiles and book meetings during conversations. Features include HD audio and video, the ability to sell sponsorships, free or paid events, speed networking, interactive polls and Q&A, and group screen sharing, all with no software to download. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

MARCH 26, 2019

While every business enterprise exists to fill a need, organizations differ in their secondary mission. Tech Discounts operates an ecommerce site and a retail outlet in Golden Valley, Minnesota, that offer affordably priced refurbished electronic devices. Some focus on offering consumers bargain prices. The Product. The Lessons.

Barriers 240

Barriers Multi-Channel Training Fulfillment 240

Webbiquity

NOVEMBER 20, 2023

They’ve had to remain nimble and revise strategies and tactics as economic and business challenges evolve but don’t disappear. Black Friday and Cyber Monday 2023 promotions make this a fantastic time to take stock of your business software toolbox. Have the tools in your marketing technology matrix kept up?

Enterprise Management 200

Enterprise Management Marketing Management Budget Programs Software 200

Webbiquity

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. But small businesses also use this platform to interact with their target audience and spread the word about their products and services.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Webbiquity

AUGUST 1, 2019

They can help generate a bigger and better lead pipeline across any business and industry. If your business offers a specialized service or product, you can search for people asking questions about the problems your product or service solves on LinkedIn groups and Quora. Guest post by Robert Jordan.

Marketing Automation Services 203

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 203

Webbiquity

DECEMBER 9, 2020

a guest post for another site you later republish on your own domain), or have the same copy on two or more pages on your site (as can often happen with product descriptions on ecommerce sites), Google may penalize one or both pages with a lower rank. That means your page visibility will decrease, and fewer people will click on your link(s).

SEO 272

SEO Traffic Tips SERP 272

Webbiquity

SEPTEMBER 2, 2014

Theme parks really do hold lessons for B2B marketers; here are 10 B2B marketing and business lessons from Walt Disney World and Universal Studios. The Ultimate List of The Best WordPress eCommerce Plugins. Honorable mention: 10 B2B Marketing Lessons from Walt Disney World and Universal Studios. April 22, 2014. It Depends.

Stats 100

Stats eCommerce Statistics Social Networks 100

Webbiquity

OCTOBER 25, 2023

When businesses embark on a blogging journey, there are many roadblocks that can pop up, such as: writers’ block! We can achieve business goals with blogging!” Despite these obstacles, businesses from across industries are blogging. Lawyers have blogs, eCommerce sites have blogs, and even plumbers have blogs.

Business Blogging 307

Business Blogging Creativity Business Marketing & Strategy 307

Webbiquity

MAY 28, 2014

Building an email list is vital for online business success. If I’m a small eCommerce site concerned about the credit card information of my customers, I’ll need to be spoken to much differently that a massive software company who is more concerned about their own proprietary software being hacked. Guest post by Daniel Faggella.

Database Marketing 100

Database Marketing Email Marketing ROI Marketing Automation Services 100