Biznology

DECEMBER 2, 2020

These profiles go beyond the professional bio to provide a more personal glimpse, and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community. When not doing that, I enjoy reading books or tinkering with guitars. What is the last book you read? It was okay.

Ideal Customer Profiles 160

Ideal Customer Profiles Profiling Consulting Communities 160

Biznology

JANUARY 21, 2021

These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community. What is the last book read? Who is your favorite painter or composer? What is a hobby of yours? Why do you do what you do?

Ideal Customer Profiles 197

Ideal Customer Profiles Profiling Features Consulting 197

Biznology

APRIL 27, 2020

These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community. I enjoy reading: books, long-form magazine articles, or even tweets to keep up with current events.

Ideal Customer Profiles 118

Ideal Customer Profiles Consulting Profiling Work Management 118

Biznology

JANUARY 5, 2022

These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community. What’s the last book read? Who is your favorite fictional hero? Who are your favorite composers? Leiber and Stoller.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling BtoB 104

Biznology

JANUARY 21, 2022

T his edition’s collection reflects l ots of great changes on the horizon and some recommendations for a lot of great books to enjoy. The Art of Possibility : Transforming Professional and Personal Life , by Rosamund Stone Zander and Benjamin Zander. “Anna Hart is a missing persons detective in San Francisco.

Best Practices 104

Best Practices Television marketing Communities Fulfillment 104

Biznology

MARCH 4, 2021

These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community. Q: What is the last book read? Author Colson Whitehead’s Nickel Boys was the last book that I read.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Storytelling 104

Biznology

NOVEMBER 3, 2021

These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community. What is the last book you read? What would you say is your chief characteristic? Restless curiosity. .

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Thought Leadership 104

Biznology

SEPTEMBER 17, 2020

These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community. It also freed my thinking about behavior change and habit design in my personal life. What’s the latest book you read?

Consulting 129

Consulting Ideal Customer Profiles Profiling Features 129

Biznology

JUNE 19, 2018

Steal This Book. Steal This Book , written by Abbie Hoffman in the 70s, mainly focused on ways to fight the government. We strategically publish the new content to the Internet according to a personalized publication plan based on the amount, kind, and strength of unwanted content appearing online. Your own personal Fappening.

Process 175

Process Class Google Social Media 175

Biznology

OCTOBER 12, 2017

Mike invited me because of all the experience in B2B digital marketing I have accumulated at IBM , much of which we distilled into our book Outside-In Marketing: Using Big Data to Guide Your Content Marketi ng. So I asked the analytics person. At the end of that year, I asked the analytics person again. The answer: “25.”

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Biznology

OCTOBER 20, 2021

These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community. What is the last book read? It was great to be back live in person in front of a group! What is a hobby of yours?

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Thought Leadership 104

Biznology

AUGUST 17, 2017

I have more than 1700 bylines in my career, spread across dozens of magazines and their companion sites, blog sites, and books. While a few people do get lucky in this way, the vast majority of people who write what they want and hope for the best never get published, outside of personal blogs that rarely get read.

Tips 146

Tips Peer-to-peer Advertising Mediums Creativity 146

Biznology

MARCH 12, 2021

In honor of International Women’s Day, this week’s newsletter is a tribute to the great many women who inspire and enrich my personal and professional lives. I will also make a quick plug for Brit Bennett’s latest book, all of the TED Talks and both pieces in the Arts section (very humorous and timely!). ” Book.

Startups 193

Startups Communities Transparency Research 193

Biznology

MARCH 18, 2022

Conversations with clients and colleagues have increasingly focused on identifying the best next step(s) in their professional and/or personal journeys. Freakonomics Radio Book Club: Why Do Most Ideas Fail to Scale? ” Podcasts. The Ezra Klein Show: A Philosophy of Games That Is Really a Philosophy of Life. ” Reflections.

Peer-to-peer 104

Peer-to-peer Thought Leadership Opinions Training 104

Biznology

APRIL 29, 2021

These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community. What is the last book read? I’ve half-read a bunch of books recently, but the last one I finished was The Power.

Consulting 104

Consulting Ideal Customer Profiles Profiling Social Media 104

Biznology

DECEMBER 8, 2021

These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community. What’s the last book you read? Rachmaninoff! What is one of your hobbies? This is an unfair question.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Jigsaw 104

Biznology

NOVEMBER 17, 2021

These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community. What is the last book you read? What are bars you say? The Body Keeps the Score by Bessel van der Kolk.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Advertising Agencies 104

Biznology

NOVEMBER 9, 2017

The major hole in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing is the lack of information on marketing artificial intelligence (AI). That is the mission of the book. Since the book was published, AI has gone from cutting edge to table stakes for many CMOs. This is reflected in my job.

Marketing AI 138

Marketing AI Enterprise Management Tagging Work Management 138

Biznology

MARCH 30, 2022

These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for to get to know our consultants better as people as we strive to create connections and build community. What’s the last book you read? I love to even do that in neighborhoods in my own city.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Curation 104

Biznology

DECEMBER 1, 2021

These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community. What’s the last you book read? What is one of your hobbies? Cloud Cuckoo Land , by Anthony Doerr.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Thought Leadership 104

Biznology

NOVEMBER 23, 2021

These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community. What is the last book read? Who is your favorite fictional hero? Who is your favorite painter or composer?

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Enterprise Management 104

Biznology

JULY 21, 2020

What is the last book read? The book represents more than a recap of the climbing feat itself; it explores the interpersonal relationships climbers have with their adventures and how they are driven to explore the limits of human potential and seek balance with risk and ambition.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Creativity 104

Biznology

NOVEMBER 16, 2017

In a recent newsletter from a friend, Rich Czerniawski referred to the concept of “keystone habits,” which came from Charles Duhigg ’s book, The Power of Habit: Why We Do What We Do in Life and Business. Once a person establishes a core, consistent exercise pattern, and it produces positive results (e.g.

Ad Building 131

Ad Building Brand Identity Branding Customer Satisfaction 131

Biznology

JANUARY 22, 2020

It will also become a better stand-in for personal assistants. For example, if I want to book a trip, an app already knows what airlines I like, my frequent flier info, preferred seat, time of day, etc. Thanks to technology, they will start businesses on-line as well as in person, putting their business experience to good use.

Marketing AI 118

Marketing AI Storytelling Training Loyalty 118

Biznology

JANUARY 15, 2018

We must build a digital Earth with superior personal and global abilities beyond anything we have imagined. This book explains how tech can produce personal greatness, universal prosperity, and a successful planet that includes everyone. But a new disruption could flip today’s pyramid from corporate-first to people-first.

Digital Transformation 178

Digital Transformation Leads Lead Marketing Qualified Leads 178

Biznology

MARCH 18, 2020

Just not so close-up and personal. Instead, a vast majority of us have suddenly been given some space to decide what’s really important to us in our personal and professional lives. Yet, I am happy to report that I bought my first new novel in a long time at one of the only book stores left on Haight Street just the other day.

Work Management 197

Work Management Marketing Management Consulting Skype 197

Biznology

NOVEMBER 14, 2019

Mark discusses how going out and personally talking to customers and asking for feedback gave him insights to save his company he would never have discovered through a social dashboard. His latest book is Marketing Rebellion: The Most Human Company Wins. Lastly, we discuss what companies need to do to engage in consensual marketing.

Paid Search Agency 91

Paid Search Agency Companies Customer Satisfaction Privacy 91

Biznology

DECEMBER 4, 2020

I’ve also collected a cluster of personal philosophies and core values that guide my day-to-day work. ” Books. The Art of Possibility : Transforming Professional and Personal Life , by Rosamund Stone Zander and Benjamin Zander. .” This I Believe: A Manifesto for a Magnificent Career. ” Blog Posts.

Thought Leadership 118

Thought Leadership Work Management Ideal Customer Profiles Lead Scoring 118

Biznology

MARCH 15, 2017

This is where personalized customer journeys come into play. This could be e-Book, whitepapers, or in-depth how-tos. As email marketing platform Campaign Monitor explains , “Emails with personalized subject lines are 26% more likely to be opened and marketers have found a 760% increase in email revenue from segmented campaigns.”

Top of Funnel 123

Top of Funnel Ideal Customer Profiles Digital Marketing Funnels Brand Identity 123

Biznology

SEPTEMBER 24, 2021

If you are looking for a great collection of essays and meditations on what it means to be a part of a human-centered planet, I highly recommend John Greene’s latest book entitled “The Anthropocene Reviewed.” “Research suggests that initially meeting in person is helpful, especially for people who don’t work closely.”

Burn Rate 104

Burn Rate Training Education Organic Leads 104

Biznology

JUNE 3, 2020

This idea is described in my friend David Morey ’s new book Innovating Innovation. Will the sales person function disappear? If you’ve had a breakdown in delivery, how have you communicated that to your customers? Do your customer-facing employees practice good hygiene? About innovation. Where is the opportunity in a crisis like this?

B2B Marketing 166

B2B Marketing B2B Thought Leadership B2B Marketing Management 166

Biznology

SEPTEMBER 2, 2020

JinJa, a business owner that helps global brands with their branding and messaging around diversity, equity and inclusion, privately messaged me and explained that capitalizing the “W” in the word “White” is making a statement that could be construed as “White Power” to a Black person.

Work Management 173

Work Management Intent Course Outreach 173

Biznology

JANUARY 8, 2021

In his book, 18 Minutes: Find Your Focus, Master Distraction, and Get the Right Things Done , Peter Bregman writes about the need for a Focus List (the road ahead) and an Ignore List (the distractions). The best place to start is with your organization’s personality attributes. Rethink your lists. But what emotion is right?

Positioning 104

Positioning Tactics Course Examples 104

Biznology

APRIL 30, 2021

” Social media-predicted personality traits and values can help match people to their ideal jobs. ” How to Reduce Personal Bias When Hiring. It’s not only the organization that benefits, we personally have a lot to gain by working with people from all different backgrounds. ” Book.

Fulfillment 104

Fulfillment Lead Scoring Lead Ranking Thought Leadership 104

Biznology

JUNE 2, 2021

His co-authored book, The Elastic Enterprise , is considered a must-read for companies that want to succeed in the new era of business. I will greatly miss him personally and professionally. In addition to his great intellect, Haydn was kind, generous, thoughtful and a gentle soul.

Elasticity 104

Elasticity Thought Leadership Guidelines Digital Transformation 104

Biznology

NOVEMBER 29, 2017

Website knowledge : Websites provide information and insight not found in books and syllabi. Less socializing : With students socializing online, they have no time to socialize in person. Improved productivity leads to more work accomplished in less time. Internet and social media open doors to different career opportunities.

Social Media 128

Social Media Media Class Opinions 128

Biznology

MARCH 3, 2020

In my book, StopSettling, Settle Smart, I outline the method, mindset, and movement approach and real-world examples to help individuals become better leaders in their professional and personal journeys.

Work Management 129

Work Management Consulting Buzz Lead Ranking 129