Kevin Indig
JANUARY 31, 2023
One boring but important factor makes a big difference in the conversation about how AI might change Marketing: copyright. Copyright lawsuits have the power to decide whether content platforms like Quora, Yelp or IMDB will benefit from generative AI or be disrupted by it.
Salesforce Marketing Cloud
MARCH 20, 2024
Corpus data Corpus data includes written or spoken data from books, newspapers, articles, websites (including blogs), academic papers, and more. This can include everything from Reddit forums to social media posts, computer code, product pages, and even personal information. No, it’s all the ingredients.”
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ClearVoice
APRIL 27, 2022
Publishing a book of any format is a significant accomplishment. It’s one thing to have the idea or goal to write a book, but to actually execute that concept requires an entirely different level of discipline. Many people begin the marketing process after completing the book, but you should have your plan before you start.
Martech
FEBRUARY 21, 2024
That phrase was coined by Vijay Tella, founder and CEO of Workato, in a book I reviewed here. I’ve written before about some of the ways generative AI could itself be disrupted: By preventing it (legally) from scraping the data it needs to function through application of copyright law. Read more here.
Sprout Social
SEPTEMBER 26, 2023
These tools rely on large language models (LLMs) that are frequently trained on publicly available internet content, including books, dissertations and artwork. In fact, there is an active lawsuit filed by Sarah Silverman against ChatGPT for ingesting and providing summaries from her book even though it’s not free to the public.
Martech
JULY 13, 2023
The agency has opened a probe into OpenAI and ChatGPT with a 20-page letter seeking the answers to many questions concerning the training of its large language models and use of personal data. Throwing personal data into the mix is just icing on the cake. Dig deeper: Our generative AI coverage is here. Why we care.
Contently
DECEMBER 21, 2022
Families visiting the Montgomery Ward in-store Santas would get a copy for free, the boss explains; Marketing hopes the allure of the story and the free-book promotion would boost holiday sales more than the generic coloring books Montgomery Ward Santas usually passes out to kids. copyright Ann Handley, Everybody Writes.
Expert insights. Personalized for you.
52 
Let's personalize your content