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How to Maximize ROI with Email Marketing for B2B

Webbiquity

You can determine what appeals to your audience most effectively by A/B testing various subject lines—evaluating the effectiveness of your subject lines and tracking the open rates of your emails to observe the response from your audience. Personalization in subject lines increased open rates by 23.6%.

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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

Optimize Email Campaigns with A/B Testing Email A/B testing , also known as split testing, is a vital strategy in B2B marketing automation that can significantly enhance the efficiency of your email campaigns. For example, you might test two different subject lines to see which one leads to higher open rates.

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LinkedIn's Testing Its Own Stories Feature: What Marketers Need to Know

Hubspot

In February, LinkedIn announced that it was beginning to internally test a new Story feature on its platform. The biggest takeaway from LinkedIn's Stories test isn't necessarily that the platform is adding a new feature. Here's a quick screenshot of what this layout looked like for students on the platform.

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Blogger outreach is scary

Biznology

Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. Simply put, blogger outreach is scary.

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Formstack Makes AB Testing Idiot-Proof, Even for Me

Convince & Convert

AB testing has historically been a bit confusing and mystical, like Professor Snape combined with an Excel spreadsheet. But now, almost anyone can get involved in AB testing of landing pages , thanks to a new version of Formstack. Might as well test it for real, right? AB testing via Formstack - Layout selection.

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How Social Media Marketers Can Manage Multiple Projects Efficiently

Convince & Convert

Likewise, you can contact social media influencers , bloggers, or other online personalities to promote your content and reach a wider audience. Test and experiment with different social media content formats, platforms, and strategies. Find content creators on freelance platforms like Upwork and Fiverr.

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The Importance of an Email Marketing Database for a Business

SendX

It’s why you hear so many professional bloggers throw around the phrase, “the money is in the list!” One blogger, Bryan Harris, did just that to build his email list from scratch. In our example, notice that the blogger started his email by emphasizing that he planned to find and share “cool” places to “hang outdoors.”