Blog your way into a book deal
MARCH 4, 2014
It is my great honor and privilege to introduce to you the next blogger-turned-children’s-author,” the publishing world will probably call him a first-time author rather than someone who has been laying the groundwork for over seven years now. Consider every piece you pen to be the equivalent of the writing sample you’d need to write or submit for the job of your dreams.
The 28 Best Influencer Marketing Tools
AUGUST 9, 2016
Influencer marketing tools can help marketers identify the most relevant and engaging bloggers, journalists, and media outlets in their specific industry segments; reach out to them more effectively; automate low-level, repetitive tasks; and track and monitor results. Sample review: “BuzzStream enables you turn a website or blog post into a contact record in their database.
The 24 Best Online Writing Tools and Apps
JUNE 14, 2016
Sample review: “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. Sample review: “After the Deadline checks spelling, style, and grammar wherever you go on the web.” — BuzzBlogger. Sample review: “Originally designed to help novelists manage their manuscripts, Scrivener is an excellent organizational tool, especially if you blog for multiple clients and outlets.
How to Become a Stellar Guest Blogger
JANUARY 4, 2011
This post is meant to outline the “ quality approach to guest blogging where: Linking (and keywords in the links) is not the most important thing What matters is networking with niche bloggers and influencers as well as building a positive brand image So read on if you are serious about guest blogging… 1. This is a guest post by Ann Smarty, a blogger and web entrepreneur.
This Week in Content Marketing: Content Marketing Predictions for 2015
JANUARY 3, 2015
In addition, we discuss why the decade-old medium of podcasting is finally taking off and the controversy surrounding Facebook’s automated “Year in Review” feature. Ten Years of Podcasting: Fighting Human Nature (4:05): Blogger Matt Haughey shares his musings on why it has taken a decade for podcasting to hit the mainstream. This week’s show. Sponsor (55:55).
No More Geek-Speak: SEO for Smart Bloggers
Writing on the Web
SEPTEMBER 6, 2010
Here is a sample analysis… As you can see, each post or page is graded on search engine standards. Blog this on Blogger. Share this on Facebook. How can you learn basic search marketing for blogging in 5 minutes or less? Scribe SEO Copywriting is a practical tool you install and use for each blog or web pages you want to publish. Trust me, I’m no geek. Digg this!
How to Plan a Seasonal Marketing Campaign: A 5-Step Guide
DECEMBER 14, 2016
consisted of a video piece that urged viewers to give the gift of a healthy heart to someone they love on Valentine's Day by applying for a free sample of MegaRed via its Facebook Page. To return the love, MegaRed would send the user a free sample, too. call-to-action or the desired next steps you want to encourage: Request a free sample. Let's walk through them below.
This Brand Ambassador Program Goes Against the Grain
NOVEMBER 20, 2013
The PR agency for a startup called Social Rebate has been asking bloggers to comment on the company’s somewhat novel approach to brand ambassadorship. The only compensation brand advocates receive is free samples and perhaps an advance look at a new product. have some strong feelings about this topic, so I’ll oblige. For most people, Dave says, that’s payment enough.
A Simple Formula for Writing Kick-Ass Titles
OCTOBER 11, 2013
For the sake of demonstration, let''s say our working title is "X B2B Companies Using Facebook in Cool Ways.". 2) Stay accurate. While I''m sure lots of people would love to click into a post that said "10 B2B Companies Killing Facebook So Freaking Hard They Don''t Need Any Other Marketing Channel". Unless, of course, you truly did find 10 B2B companies rocking Facebook that hard.
3 Tips for Future-proofing Your Digital Career
grow - Practical Marketing Solutions
NOVEMBER 4, 2015
As an illustrating blogger and sci-fi author, I both fantasize and worry about the future. On the one hand, I’m looking forward to 3D printers that recreate my limbs from DNA samples, nanomedicine where tiny robots travel through my bloodstream to repair cell damage and “Hyperloop” capsules that transport me at the speed of sound. My hipster party. Here they are: 1.
Funny Business: The Best Digital Marketing Humor, 2014 Edition
NOVEMBER 11, 2014
Sample: Did you hear about the Buddhist who refused Novocaine during a root canal? From “Catvertising” to “Are Chairs Like Facebook” to “I Have Timeline” to “”CIA’s ‘Facebook’ Program Dramatically Cuts Agency’s Costs,” here are 10 of the best spoofs and satires of digital marketing and media. Really.
Want to Generate More Leads? Try These 6 Tips
APRIL 20, 2016
Both Twitter and Facebook now have ad campaigns specifically designed to help you acquire leads. But how do you land a good guest blogger? Ideally, your guest bloggers’ followers will visit your site to hear from their favorite thought leaders and see how your company is connected to them. No—that’s the job of the business development team. Claim Your Local Business Listings.
The new guide to minimizing legal risks in Social Media Marketing
grow - Practical Marketing Solutions
JUNE 4, 2015
Facebook : Don’t use personal timelines or friend connections to administer promotions (e.g. “share Include an acknowledgement that the promotion is in no way endorsed by or associated with Facebook. Everything from a sample product to an all expenses paid European vacation should be mentioned. Don’t use other people’s work (without permission). Just don’t do it.
3 Ways Data’s Popularity Is Changing Business
It's All About Revenue
FEBRUARY 23, 2011
Publishers across industries – bloggers, advertisers, academics, journalists and marketers – who want to succeed will need to be taught the science of data analysis along with the art of writing. Nielsen ratings became a household name by sampling household television viewing. Despite better tracking, people can still practice selective sampling, reporting data that makes them look good but not necessarily the data that enables the company to make wiser decisions and drive revenue performance. Facebook. by Jesse Noyes | Tweet this. You’re not crazy. Comment below.
What is the role of content marketing in an ad-free world?
grow - Practical Marketing Solutions
NOVEMBER 21, 2016
probably see ads on Facebook but I’m “blind” to them. Traditionally, those provocations might be ads, coupons or product samples. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. Here’s the current state of my advertising consumption. subscribe to digital versions of The New York Times , The Wall Street Journal and my local paper. have not seen a newspaper ad in five years. Maybe longer. No more malware.
Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
JULY 21, 2015
You create a few sample infographics and share them on social media so people see what the tool is capable of doing, and between that and the traffic coming from organic search, you start to get a few hundred people using it every month. A few of them like it so much they provide their name and email address so they can continue using it. Blogger. mean, where do I start? Not bad.
6 Principles of Persuasion for an Amazing Copy
JULY 15, 2014
Inversely, highly effective research can go a long way to further the words of an up-and-coming blogger. 6. Consider creating an exclusive forum or secret Facebook group for your fans. For more conversion copywriting tips, check out 15 Call to Action Samples for Rocking Blog Posts that Convert. What’s the best marketing you’ve ever encountered? campaign. Reciprocity. 2.
6 Tips For Building a High Quality Blog Following
JANUARY 14, 2012
The beauty sample delivery service – and its blog – exploded in popularity. At last count, the company had 44,000 Facebook Likes, 14,000 Twitter followers, and 9,400 Youtube subscribers. Often this means targeting a niche in which you – the blogger – already belong. “We [are] really writing for ourselves,” Chen explains. Guest Post and Use Guest Bloggers. Be timely.).
Business Blog Writing: Come on, light my fire!
Writing on the Web
FEBRUARY 14, 2011
In the sample quote I used about a “128-bit secure site, wouldn’t it be more interesting if the business blogged about a client who had a bad experience using an unsecured website? Blog this on Blogger. Share this on Facebook. Why is content marketing and persuasion so difficult, and what can you do to set people on fire? Of course, who wouldn’t? Digg this!
The State of the Blogosphere 2010
DECEMBER 13, 2010
On Facebook this month, the average user created 90 pieces of content and contributed to the more than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) This year, the team dove deeper into the blogs with a focus on female bloggers and mobile blogging. To begin, let’s take a look at the residence of bloggers worldwide. startups.
Why SEO Is The Key To Successful Marketing
B2B Marketing Insider
OCTOBER 4, 2011
It also includes a foreward by freelance blogger and marketing consultant Kristi Hines ( @kikolani ) and some extra quick start guides, sample frameworks and more… Another Great Example of Content Marketing. would be honored if you follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Everyone uses a search engine!
Content Marketing: Connect the Dots and Drive Results
Writing on the Web
APRIL 18, 2011
Here’s a sample of what you’ll learn: For example, your content should accomplish these 4 goals: Connect with readers right away (ask them about their problems or challenges). Blog this on Blogger. Share this on Facebook. Ahhh, that’s what I’ve been trying to figure out for the last 12 years. In the World Wide Web, there often seems to be no rules.
“Send More Email” Top Recommendation for 2013
JANUARY 18, 2013
Read the whole post, or sample our take on these bits of wisdom: 1. and pushing it out for use by others, perhaps partners or bloggers, etc. 4. Make your Facebook page worth reading. EdgeRank is a Facebook algorithm that behaves like an editor; it decides which stories appear in each user’s newsfeed. Send more marketing emails. Two thumbs up. 2. Nuff said?
An Exhaustive Guide to Exceptional Guest Blogging
MAY 5, 2013
Network with other bloggers in your industry to discover websites with a similar commitment to quality, and an audience that can benefit from your message. Use blog comments, subscribers, and Facebook and Twitter engagement as a barometer. 4. Remember, the top bloggers in major industries likely receive hundreds of offers for guest content daily. Or can it? SEO leads have a 14.6%
Marketing with Videos: What’s Wrong with the Script?
Writing on the Web
MARCH 29, 2011
I was shocked to read some sample scripts for video commercials being filmed at the studios of iMotionVideo last week in Orlando. know, I know, I should film this blog post with my webcam, but I’m in my pajamas… Blog this on Blogger. Share this on Facebook. People are still confusing features and benefits in their marketing messages. They try to say too much.
The Ultimate Guide to Hiring Effective Marketers
OCTOBER 10, 2014
Mark is the Executive Director of Schaefer Marketing Solutions , and has been hailed by AdAge as one of their Power 150 Marketing Bloggers. Around the late 2000s, it was things like social media marketing , aiming to make use of sites such as Twitter and Facebook. In it, top bloggers like Pamela Slim and Reggie Solomon talk about taking one to two years to get a decent sized audience.
8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
JANUARY 14, 2013
What's better than a blogger for a dog supply-selling ecommerce site? blogger with four poodles at a dog supply-selling ecommerce site! Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc. Growing the company's social media reach. 2) Blogger/Blog Manager. Content samples that demonstrate writing skills.
4 Content Marketing Goals for a Coach Website
Writing on the Web
MAY 2, 2011
So the video gives a sampling of what it’s like to see and hear him. Blog this on Blogger. Share this on Facebook. How should content marketing be used on the home page of your website? What makes good website copy? No matter what business you’re in, your content must achieve 4 things. Answer questions and educate (by suggesting solutions). What were they?
A 50-Point Checklist For Creating The Ultimate Landing Page
DECEMBER 11, 2012
Are you providing a sample (preview of first chapter etc.) of your giveaway, if applicable? You should sell this-it’s just that valuable! I am in the process of testing–I’m a new blogger. Facebook. Build, Publish & A/B Test Landing Pages Without IT. Support | Log In or. About. Features. Templates. Landing Page Examples. Partners. Pricing. Landing Pages.
The Top 20 Twitter Clients being Used in 2012
JANUARY 31, 2012
CIBO (@cibostudios) January 15, 2012. I am assuming that Cibo pulled in this data directly from the Twitter API, so I believe these results are a good enough sampling to be pretty indicative as to the top 20 Twitter clients being used in 2012. HootSuite is a web-based social media dashboard designed to manage a whole slew of social media platforms above and beyond Twitter — Facebook, Linkedin, and have even begun limited support for Google+ — and multiple social profiles in one interface. asked my 2,500 group members: What Twitter client do you use for business ?
How to Avoid Becoming a Marketing Fossil
AUGUST 4, 2014
Now, consumers are talking about your brand on social media in real time, whether you’re participating or not, and every customer service interaction on Facebook or Twitter comes with an audience of potential buyers. Just 36% (!!) of CMOs have proven the short-term impact of marketing spend , while long-term spend dips to 29% in the latest 2014 CMO Survey. Start driving change.
11 Ways to Come Up with a Rocking Content Marketing Strategy
APRIL 10, 2014
The world’s best bloggers are expert curators. Just look at the 3,000+ shares the following Facebook post earned: . Check out 15 Call to Action Samples for Rocking Blog Posts that Convert. Skip an extra blog article or Facebook post before you skip your weekly measurement session – this is how you improve! Image source. No more mediocrity. Are you with me?
How to Write the Worst Guest Blogging Pitch of All Time [Template]
JUNE 5, 2013
And we''re always thrilled to feature bloggers when they contribute thoughtful, original content that our amazing readers (ahem -- that''s you) would love. Something like: "Guest Post: 20 Tips to Increase Your Facebook Page Reach." Feel free to use “blogger” “company name” or “INSERT NAME HERE” instead of the blog manager’s name. But that’s not always what we get. Ready?
Why Niche Social Networks Like Empire Avenue Matter to Social Media Marketers
AUGUST 16, 2011
Social media websites are filled with communities and large numbers of people, and most businesses decide to strategically market to the largest websites that exist: Facebook, Twitter, and LinkedIn. When you think of social media and integrated marketing, EAV opens the doors to direct engagement with some great people while providing interactive communities and off-shoot groups on Facebook.
Etch A Sketch Wins, Then Loses with Social Media
MARCH 23, 2012
couldn’t find any article or post from the company directly about the happenings, except for a small formal statement on their Facebook page. Possibly samples of the candidates as an Etch a Sketch in multiple posts. If you’ve been following the political scene over the past few days, it was a big win for Ohio Arts and their classic product, Etch A Sketch.
How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets
APRIL 17, 2013
Here’s a quick sample of some of that campaign''s content: This approach not only addressed a concern The Rodon Group’s potential customers were facing, but something the entire country was worried about. They''re active guest bloggers, reaching out to companies like Buffer (efficiency hack blog) to create content around simple ways to improve customer service. Rocky Balboa.
How to Tailor Content Distribution Throughout the Fashion Life Cycle
OCTOBER 29, 2015
Because the biggest fashion icons are highly sought-after for promotions, it’s not as easy as shipping off a free sample to Blake Lively and having her promote it. As a retailer, you live the fashion life cycle. Growth. Maturity. Decline. Your business processes likely revolve around this ever-turning cycle, but does your content distribution strategy align with the distinct phases?
Recent Writings: Negativity, Social Gaffes and Farewell to Case Studies
JULY 15, 2011
Here’s a sampling of what I’ve been talking about. PR practitioners who undertake influencer relations programs often discover an odd disconnect between them and traditional media relations: Bloggers don’t operate by the same rules as reporters. The incident was a huge black eye for the agency and a lesson in how not to pitch a blogger. Love Your Critics.
Confessions of a Google Spammer
MAY 27, 2015
Some examples of my “work”: Some Samples of My Automated Article Creation "Work" c. 30am: Check in with my partner and employees, Facebook, and chat with my two journalist friends in Beijing. We're working with a very well known SEO blogger in the U.K. Before I became an inbound marketer, I once made $50,000 a month spamming Google. worked a maximum of 10 hours a week.
Blog Marketing Tactics - 10 Tested, Proven Ideas
JANUARY 4, 2011
All you need to do is create an excel doc and add the email addresses of popular bloggers/journalists in your industry and brief description of what they cover (bonus points if you know these people well enough to do this without descriptions). Throughout 2008, I gathered quotes from some of my favorite bloggers and published it: 22 inspirational quotes. Exactly. 6. Well done.