Marketing Insider Group

JANUARY 29, 2024

We’re about to unveil how to make AI work for you, turning it into a powerful ally in your content marketing strategy. Creating SEO-Optimized Product Descriptions Writing product descriptions that both captivate readers and satisfy search engines is an art. Get ready to dive in.

Copywriting 222

Copywriting Optimization Marketing AI FAQ 222

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. But coming up with good blog post ideas can be challenging. Here are 50 business blog ideas to help you fall back in love with blog writing. What insider tips and tricks can you share so your customers can get more out of your product(s)?

Business Blogging 100

Business Blogging Business Zoominfo B2B Sales 100

Webbiquity

MARCH 10, 2022

Building a strong brand creates awareness and credibility, making your company top of mind when your customers and prospects think about the types of products and services you offer. When working to establish a robust brand image for your B2B company, start with these questions: Why does your brand exist and why are you passionate about it?

Spending 325

Spending Branding Brand Identity Top of Funnel 325

Webbiquity

JANUARY 25, 2024

Image credit: Pixabay on Pexels Innovation is built into our way of life. Avoid Becoming Too Efficient Business “best practices” often lean toward leaner models of working. Use resources such as the blog BuildOps for a deeper insight into different areas of businesses. All of which is good.

First-Mover Advantage 148

First-Mover Advantage Dwell Paid Search Agency Bandwidth 148

Hubspot

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. The enduring importance placed on blogging isn't shocking. But, starting and running an effective, traffic-generating blog requires a lot of time and energy.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

ClickDimensions

FEBRUARY 13, 2024

In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. In this blog, we interview our new General Manager, Andrew Jones to find out more about his vision for ClickDimensions and to uncover exciting plans coming for 2024.

SMB 98

SMB Advertising Agencies Ideal Customer Profiles Creativity 98

Optinmonster

MARCH 9, 2020

Are your blog posts not converting as well as you’d like them to? Want to know the secrets of how to write a blog post that converts? In this article, we’ll share 7 tips that will help you write a blog post that converts. Here’s a killer article that will help get your blog started in 7 easy steps.

Tips 145

Tips Lead Scoring Lead Ranking SEO 145

Webbiquity

SEPTEMBER 28, 2022

These lists help the brands group recipients by important attributes (age, location, work role, preferences, etc.). Subject lines can be personalized based on a person’s lifestyle, hobbies, work role, or interests. For example, a business may use different email tools to promote its products and provide customer service.

Email Marketing 338

Email Marketing Personalization Psychographics Marketing & Strategy 338

Biznology

OCTOBER 11, 2017

Convert articles and blog posts to video. Your blog reflects your content marketing strategy—right down to the keywords. In the case of tech solution vendors, blogs are full of middle-of-the-funnel stuff that responds to customer concerns with a minimum of hype and marketing-speak. Easier than product videos.

Top of Funnel 112

Top of Funnel Work Management Video Marketing Marketing Management 112

Webbiquity

APRIL 5, 2022

Anyone who reads blogs or online publications has been exposed to the plague of bad writing across the Internet. Here’s a look at 14 more examples of distressingly common copywriting pitfalls and how to avoid having them end up on your website or blog. “Sky is blue” statements. Terrible opening sentences.

Copywriting 325

Copywriting Marketing Budget Budget Programs B2B Sales 325

Hubspot

JANUARY 30, 2020

Blogs are all about you — what you want to write about, create, and share with the world. You've probably come to this post because you know you want to start a blog, but have no idea what you want to write about, or how your blog can stand out against the millions of others published on the internet. Image Source. Image Source.

Amazon 99

Amazon B2B Thought Leadership Youtube Lead Ranking 99

Hubspot

MARCH 21, 2018

Whether you're running a personal blog as a hobby, or managing the official blog on your company's website, monetizing your work is entirely possible -- it just takes a good amount of time and effort. Below, we'll dive into each of these monetization ideas: How to Monetize a Blog: 5 Strategies.

Paid Content 97

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 97

Webbiquity

FEBRUARY 8, 2022

” The Product. We’re in business to improve people’s work lives,” says Stephen. “We We operationalize culture so that we can transform the work environments so that they’re conducive to people bringing their best selves to work each day.”. Tom: What inspired you to work on this particular problem?

Work Management 271

Work Management Marketing Management Startups CAN-SPAM 271

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Blog Pros and Cons.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. Blogs vs. Other Marketing Channels.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Webbiquity

MARCH 1, 2022

IT purchasing budgets weren’t cut (generally) but were shifted different priorities, accommodating remote work and accelerating digital transformation initiatives. B2B tech buyers most highly value product demos, factual product information, and free trials. Blog posts account for 12.8% Conclusion.

Research 349

Research B2B Marketing Marketing Automation Services Top of Funnel 349

Marketing Insider Group

JULY 8, 2020

We need to think of content marketing as our solution, more than our products. Your expertise, not your products and services, positions you as an authority in your field. Your products and services are mere props that help you tell your story. Your products and services are mere props that help you tell your story.

Work Management 337

Work Management Marketing Management Content Marketing Content 337

Hubspot

OCTOBER 21, 2020

No, that concept is also relevant to niche blog topics. Everyone has something that's meaningful and interesting to them in its own right, and in a lot of cases, those kinds of passions and pursuits can be channeled into a well-crafted, consistently maintained blog property. How to Choose Your Niche Blog Topic. Investment.

Ethics 101

Ethics Opinions Case Studies Tips 101

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. So, let’s dive into the specifics needed to take your blog from an essential component of your small business marketing plan to a reliable, go-to resource for others within your industry.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Anyword

SEPTEMBER 14, 2021

Copywriters are spending more time than ever on writing blogs – the average is now almost four hours to create an article from scratch. That’s probably because, when it comes to writing blogs, more is better. Wasn’t Blogging and Marketing Technology Supposed to Make Life Easier? Features and Perks of Blog Project.

Copywriting 52

Copywriting Planning Features Keywords 52

ClearVoice

DECEMBER 18, 2023

Your buyer personas will give you insight into who exactly is purchasing your product and how to make your message resonate with more of them. From there, create detailed persona profiles, including how your product or service can help them. What challenges/problems in the person’s life is your product hopefully solving?

Buyer Personas 97

Buyer Personas Psychographics Advertising Agencies Ideal Customer Profiles 97

Hubspot

NOVEMBER 11, 2020

But how do you get people to fall in love with your blog in the first place? Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. Beautiful Blog Examples to Inspire You. Check 'em out, below. Help Scout.

Design 101

Design Examples Best Practices Microsite 101

Hubspot

APRIL 12, 2019

As a baseball player turned blogger, my blogging platform is just as important to me as my bat was to me. Similarly, when blogging eventually replaced baseball in my life, I discovered using a blogging platform I was comfortable with and liked enabled me to produce better work and, in turn, results. Squarespace.

CMS Development 101

CMS Development Best Practices Lead Ranking Template 101

Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. We’ll discuss why it works and how brands can leverage it to its full potential. For example, a meet the team series on LinkedIn or Instagram could shine a light on a brand’s workplace culture.

Campaigns 91

Campaigns Work Management Content Transparency 91

Martech

FEBRUARY 19, 2024

That’s where marketing work management solutions step in. What are marketing work management solutions? Work management solutions cover the management of individual and team workflows and workloads, whether for a project or organizational operations. Dig deeper: What is marketing work management?

Work Management 118

Work Management Marketing Management Resource Management Allocation 118

Salesforce Marketing Cloud

DECEMBER 6, 2023

This is not just one of my Salesforce Admin tips‌ — ‌it’s a great work-life tip, too. When a new release comes out, I write a blog about it. If there’s a new topic or feature I want to learn more about, I head to Trailhead, Salesforce’s free online learning platform to complete a project or work on a module.

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

Scoop.it

FEBRUARY 22, 2024

But with so much competition and noise out there, it takes work to stand out. And you guessed it — content plays a huge role in crafting an unforgettable experience that makes employees feel valued and excited to work at your company. That’s where strategic content marketing comes in. A killer employee experience is critical.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Conversica

SEPTEMBER 21, 2021

As we get closer and closer to marking two years of COVID-19, the pandemic continues to affect how we all interact with each other, both in our personal lives and at work. A personalized approach goes a long way towards making your customers feel like you’re working to genuinely improve their experience. Email Engagements.

Conversion 52

Conversion Correlation CAN-SPAM Buyer's Journey 52

Conversica

SEPTEMBER 17, 2021

As we get closer and closer to marking two years of COVID-19, the pandemic continues to affect how we all interact with each other, both in our personal lives and at work. A personalized approach goes a long way towards making your customers feel like you’re working to genuinely improve their experience. Email Engagements.

Conversion 52

Conversion Correlation CAN-SPAM Buyer's Journey 52

Sana Commerce

APRIL 25, 2024

92% of B2B leaders have at least one frustration with their commerce tool: from requiring high levels of maintenance, to not accounting for the complexity that characterizes the businesses of so many product sellers. The ideal commerce tool should work with your business complexity, not around it. How does that work?

Allocation 52

Allocation Work Management B2B Marketing Management 52

Content Marketing Institute

MAY 7, 2018

Why do most blogs look like boring, identical, everyday eggs? In the heavily saturated world of food and cooking blogs, most content creators adopt a gentle, sophisticated brand voice with descriptive language and long, detail-heavy sentences. In a pretentious, gentle world of food blogs, @thugkitchen’s voice stands out.

Differentiation 106

Differentiation Top of Funnel Copywriting Advertising Mediums 106

seo.co

APRIL 6, 2021

Ads have the stigma of being seen as pushy or salesy, so instead, producing blogs, social media posts , and emails that engage with users on a real level are becoming more prevalent. Trying to fit a blog into an Instagram post won’t have much success. The downside to emails is that they have a specific window of life.

Ad Frequency 96

Ad Frequency Advertising Agencies Traffic User-Generated Content 96

Moz

JULY 20, 2020

Posted by DaisyQ I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating. Letting the internet tell you what to blog about leads to mediocrity. Meanwhile, you’re lucky to get a blog post out once a month. Forget the 50 handy tools and blog topic lists.

Keywords 68

Keywords Domain Lead Scoring Lead Ranking 68

Moz

JULY 20, 2020

Posted by DaisyQ I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating. Letting the internet tell you what to blog about leads to mediocrity. Meanwhile, you’re lucky to get a blog post out once a month. Forget the 50 handy tools and blog topic lists.

Keywords 68

Keywords Domain Lead Scoring Lead Ranking 68

BOP Design

JUNE 5, 2018

It’s not surprising that many B2B marketing professionals have a tough time coming up with interesting ideas for content pieces and blog posts. As a B2B web design agency working with firms in a variety of industries, we believe there are a ton of fascinating ideas just waiting to be covered. Your Inbox. Your Competitors. We get that.

Paid Search Agency 49

Paid Search Agency B2B Sales B2B Marketing Design 49

Conversica

DECEMBER 29, 2021

Returning to work after the holiday break is a bit of a mixed bag. Whether the post-COVID economy will come roaring back to life in 2022 or whether it will take a meandering recovery is anybody’s guess. Interested in boosting team productivity, delivering better customer experiences, and driving more revenue opportunities?

Account Based Marketing 52

Account Based Marketing Tips ABM Cross-Selling 52