Sprout Social

NOVEMBER 23, 2022

Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? And LinkedIn employee advocacy is how you reach them. In this article, let’s dive into why it’s time to start your strategy, and 10 tips to help you get started. Tip 1: Optimize your LinkedIn page.

Linkedin 115

Linkedin Paid Content Tips B2B Thought Leadership 115

Thinkers360

FEBRUARY 28, 2024

Analyst Relations (AR) and B2B Influencer Relations programs work hand-in-hand as strategic arms, elevating your brand within your target market. This comprehensive blog post, informed by insights from Thinkers360.com, This comprehensive blog post, informed by insights from Thinkers360.com, What are you hoping to achieve?

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. Today’s blog post is for you!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Rev

AUGUST 2, 2023

When it comes to sales prospecting, there is no magic formula. Yes, there are some key ingredients like patience, persistence, persuasion and hard work. That said, there are certain tactics and strategies that can help you become more successful at prospecting. But, at the end of the day, prospecting is a skill.

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

SocialPilot

DECEMBER 6, 2023

If you are a marketer or a brand looking to outrank competitors, you need to focus on content creation, publishing, brand voice, posting consistency, and performance monitoring, among other key elements. Where should you start? How can you execute each stage effectively and efficiently?

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

Parse.ly

SEPTEMBER 26, 2022

You want to know if your website is contributing to your business the best that it can. And if it’s not, you need to know where you can improve it. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Hubspot

DECEMBER 21, 2020

Additionally, copywriting varies depending on your audience, purpose, and format — copywriting for an Instagram post, for instance, is entirely different than copywriting for a press release. At HubSpot, we know the struggle. If you ever have any questions please feel free to contact us at [Contact information].

Copywriting 101

Copywriting Template Work Management Marketing Management 101

Vidyard

MARCH 23, 2021

Whether you’ve just stepped onto the scene, or you’ve been using videos for ages, you need a road map outlining what it’s all for, where you’re going, and how you’ll measure success. Your video marketing strategy is every bit as important as execution. If your business is already off and running with video, congrats!

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Optinmonster

JULY 20, 2021

Looking for a surefire way to persuade people to buy your products? In this post, we’ll share 10 different types of customer testimonials examples that you can use on your website. Blog testimonials/reviews. When searching for the answer to that question, shoppers almost always turn to other shoppers.

Ideal Customer Profiles 105

Ideal Customer Profiles Examples Peer-to-peer Case Studies 105

Hubspot

JUNE 6, 2022

Sales reps run into trouble when they try to go into a call totally cold. The modern buyer doesn't have the patience to address basic questions with answers that anyone can find through a cursory search — nor do they have the time to fill you in on their challenges. Either way, that deal is probably going nowhere.

Research 88

Research Marketing Automation Services Tips Best Practices 88

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Sprout Social

SEPTEMBER 2, 2022

And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. The more team members you onboard, the more important it becomes to keep up with the best training resources out there. And yet, social media’s impact reaches every corner of your business.

Social Media 118

Social Media Training Course Resources 118

SmartBug Media

OCTOBER 15, 2021

Over the next week or so, we'll be publishing a series of INBOUND 2021 Recap blogs will cover our top highlights from: SEO Marketing Sessions. Click here to watch the on-demand recording of the session; note that you must have an INBOUND 2021 Powerhouse Pass to view. Connect the golden behaviors to your products/services.

SEO 52

SEO Paid Search Agency Planning Lead Scoring 52

ConvertKit

OCTOBER 21, 2020

7 types of content you can include in your newsletter. Launch your email newsletter with ConvertKit. These days, the best news is found right inside your inbox. Finding the perfect idea for your email newsletter, though? How do I know what topics my subscribers want to hear about? Connect with your audience.

Newsletter 106

Newsletter Examples Curation Marketing Budget Creation 106

Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. 90% of customers say video helps them make buying decisions and 64% say that seeing a video makes them more likely to buy. So you’re convinced: Video is the future. How-To Videos.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Circle Studio

DECEMBER 19, 2018

Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2019, why not do the same for your firm’s marketing efforts? Doing what matters most, fixing what’s broken and adding what’s missing can make your marketing more effective than ever. Strategy should drive everything you do.

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

Hubspot

JUNE 9, 2023

If you’re looking to get into sales, not having a college degree can feel like a huge barrier to your career. But what if I told you that a degree isn't always required for a sales job? In this guide, we’ll explore how you can get into sales without a degree. Table of Contents What does it mean to work in sales?

Tips 70

Tips Peer-to-peer Work Management Ideal Customer Profiles 70

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. Today’s blog post is for you!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

KoMarketing Associates

DECEMBER 4, 2014

I know it’s hard to believe with how young I look (*cough), but it’s true. Often a new client will come to us looking for services, or a person within a client’s business will come to us with a question, and unfortunately, what they want is the SEO that we no longer offer. Oh, and remember when we told them “Authorship is important.

SEO 120

SEO Mobile Marketing Link Building Work Management 120

Hubspot

APRIL 21, 2020

Additionally, you'll notice simply from shifting through your app store that plenty of businesses use their own apps. So it makes sense if you're considering creating a mobile app for your own company. And then once you've launched, your work has only just begun. So — what does this mean for you? Do Market Research.

Paid Content 94

Paid Content Mobile Advertising Budget Programs Mobile Marketing 94

seo.co

NOVEMBER 17, 2020

10 SEO Techniques to Help Your Site Win Big. + Simplify Your Website Experience. + Speed Up Your Website. + Build Backlinks From High DA Websites. + to Grow Your Brand. You know you need to invest in search engine optimization (SEO). Get Technical SEO Squared Away. +

SEO 75

SEO Marketing Websites Best Practices Business 75

Scoop.it

DECEMBER 9, 2021

But unlike resumes, where you have to submit them to recruiters to gain attention, Linked profiles can be seen by almost anyone, including your future employers and clients. However, that can only happen if your profile is “optimized.” So here in this article, we’ll teach you how to dress up your profile.

Ideal Customer Profiles 76

Ideal Customer Profiles Profiling Linkedin Optimization 76

Optinmonster

NOVEMBER 9, 2021

Looking for ways to dramatically increase conversions on your site? Exit-intent popups are the not-so-secret weapon that will get you there. In this article, we’ll show you 40 exit popup hacks that will substantially grow your subscribers and revenue. When popups first appeared, many felt they were annoying.

Examples 132

Examples Top of Funnel Eye-Tracking Intent 132

Martech Advisor

DECEMBER 19, 2019

There is no reason yours shouldn’t. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales. Create Weekly Themed Content. 👍👍 #WinWin.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Envy

DECEMBER 20, 2017

Reading time: The most important 10 minutes of your week. Are you ready for GDPR? If the answer to this question is no, but you are marketing to EU citizens, you’ll want to keep on reading. If you are one of those, in a few months time you risk being fined up to €20 million. But luckily, you don’t have to.

Privacy Policies 115

Privacy Policies Opt-out Opt-in Privacy 115

Hinge Marketing

AUGUST 4, 2014

For many professional services firms today, it’s an increasingly pressing question, and the answers are shaped by recent findings about the professional services marketplace: High growth firms reported focusing more on blogging than any other marketing technique. Where do you find them? 63% of buyers search online.

Lead Scoring 48

Lead Scoring Lead Ranking Leads Lead 48

The Mx Group

AUGUST 16, 2017

SEO and Website Optimization. Your Top Ten Questions About B2B Buyer Personas. Our webinar was one of the most popular and well-attended in Demand Gen Report’s webinar series , and our participants had a lot of insightful questions! Here are the answers to ten of them, plus a bonus question we wanted to share.

Buyer Personas 84

Buyer Personas Account Based Marketing Demand Generation Agencies Work Management 84

Brandpoint

AUGUST 20, 2018

1, Google released a general algorithm update that did not include specific recommendations. But SEO pros analyzed site performance after the update and speculated that sites with low credibility and E-A-T were hit the hardest – especially YMYL industries like finance and healthcare. Recently, on Aug.

Guidelines 91

Guidelines Paid Search Agency Content High Quality Lead 91

Moz

JUNE 23, 2020

If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space (depending on your local quarantine phase), or even your sofa. 8:30am – Networking. Tuesday, July 14th.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development. We strongly recommend you go check it out! 2. Sales Hacker.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Valasys

MARCH 5, 2020

An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. You can’t evolve your content strategy without engaging with your niche-specific communities in the first place.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Huptech Web

JULY 14, 2023

Some Examples of Outstanding Product Descriptions Want to learn how to effectively address the pain points of your customers? So, if you’ve ever found yourself staring at a blank screen, unsure of how to showcase your amazing products in words that sell, fear not! We’ve got you covered.

Product 52

Product Tips eCommerce Cross-Selling 52

Mailmunch

JULY 9, 2021

Unlike most of the other marketing vehicles, marketing emails, including editorial newsletters, are not subject to algorithm updates that can mess with your marketing campaigns. But how do you create an editorial newsletter that captures the recipient’s attention and holds it long enough until they click your CTA ? .

Newsletter 52

Newsletter Click Rate Curation Open Rate 52

Content Marketing Institute

OCTOBER 11, 2018

Move over mobile marketing: A little voice is whispering that your time as “the next big thing” is almost up. 24% of respondents would rather use a voice assistant than visit a website, according to a study from Capgemini. 24% of people would rather use a voice assistant than visit a website, says @capgemini #research.

Activities 100

Activities Marketing AI Enterprise Management Paid Search Agency 100

Moz

JUNE 23, 2020

If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space (depending on your local quarantine phase), or even your sofa. 8:30am – Networking. Tuesday, July 14th.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Eric Mower + Associates

DECEMBER 19, 2018

Travel marketers know that content is essential to any integrated marketing strategy. But it’s not enough to create a blog or post an occasional YouTube video. To make sure your content delivers, follow these 12 steps to a successful travel content strategy: 1. What stories do we have to tell? Great packages?

Top of Funnel 84

Top of Funnel Marketing & Strategy Tips Budget Programs 84