Hubspot

APRIL 13, 2021

How can you make your blog more profitable? If you often read the news online, you've likely come across a paywall. Perhaps you can create WordPress plugins or blog templates, or maybe you can offer social media graphic templates or unique budgeting spreadsheets. This is a question most of us are searching for an answer to.

Template 99

Template Rules User-Generated Content Communities 99

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. 60% also said that this type of content had directly convinced them to buy a product or service they hadn’t previously considered. But what exactly is thought leadership content marketing ?

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Webbiquity

MARCH 8, 2022

News about studies like this one spread like wildfire on social media and news aggregators, so people just discover it organically and promote it. This helps it promote the most relevant products and maximize sales. Content upgrades are lead magnets you create for specific blog posts. Here’s another one from AppSumo.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Marketing Insider Group

NOVEMBER 29, 2022

Your menu should be easy to understand and highly visible on each web page. Consider using breadcrumb navigation to help web visitors understand their current location in relation to other pages and navigate back to previous pages as needed. Include a link to the page in your menu and throughout your blog posts.

Marketing Websites 283

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 283

Webbiquity

APRIL 13, 2022

B2B buyers have relied heavily on search for years, but recent research shows that Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online. You’re targeting a product champion or decision maker acting on behalf of a larger group rather than an individual buyer.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

Launch Marketing

APRIL 10, 2024

Reaches Your Key Decision-Makers Social media can be an effective marketing platform and a go-to for receiving news. Inform your audience on company news, new content, employees and more. Share valuable third-party content pieces to balance internal and external news. User-Generated Content.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

ConvertKit

JANUARY 29, 2021

The advantages of building ebooks from blog content. Use your blog as a content testing platform. Tools and techniques for turning blog content into an eBook. If you’ve ever written a popular blog post that engaged readers , you have material. The advantages of building ebooks from blog content. Speed to market.

Lead Scoring 145

Lead Scoring Lead Ranking Course Press 145

Marketing Insider Group

MAY 30, 2023

We’ve tried it all: Creating blog outlines Suggesting copy for LinkedIn posts Finding inspiration for blog article introductions Transcribing video content and webinars Writing keyword-focused meta-descriptions The Verdict There are definitely pros and cons to asking AI tools for marketing advice. But that’s not all. Increase ROI.

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

Marketing Insider Group

MARCH 11, 2024

Want to show off a new product? Whether it’s visiting your website or buying a product, CTR moves your audience from viewers to doers. A video that convinces viewers to take the plunge and buy your product or sign up for your newsletter is a video that’s doing its job. Make a video. Video to the rescue.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. So, let’s dive into the specifics needed to take your blog from an essential component of your small business marketing plan to a reliable, go-to resource for others within your industry.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Top Rank Marketing

SEPTEMBER 22, 2023

percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. Have you uncovered your own top B2B marketing news item we haven’t yet covered?

B2B Marketing 120

B2B Marketing B2B Planning Brand Identity 120

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Blog Pros and Cons.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Webbiquity

MARCH 25, 2021

It all starts with getting actual testimonials for your products or services. For high-end products, the sales rep or primary point of contact for customers will need to reach out directly to their clients. The good news is that there is no shortage of options here. Different Testimonials for Different Pages.

Promotion 246

Promotion Marketing Websites Tips Paid Search Agency 246

Top Rank Marketing

NOVEMBER 17, 2023

MarketingCharts Google Search Adds Follow Feature Google has begun rolling out the ability to actively follow certain chosen search topics, triggering additional related content within a user’s Discover feed and within future searches, along with related news about followed topics, Google recently announced.

B2B Marketing 105

B2B Marketing Search Marketing B2B Google 105

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Hubspot

NOVEMBER 11, 2020

But how do you get people to fall in love with your blog in the first place? Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. Beautiful Blog Examples to Inspire You. Check 'em out, below. Help Scout.

Design 101

Design Examples Best Practices Microsite 101

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Play at least 50% of a product video. Complete a tutorial. That makes it almost 2.5 presidential election.”

Merchandising 104

Merchandising Marketing Analytics Tools Conversion Lead Ranking 104

Contently

FEBRUARY 8, 2022

I imagine {INSERT WELL KNOWN COMPANY NAME HERE} a marketing team meeting where everyone is coming up with their best ideas to sell their product. Oh, we should talk about all of these totally awesome product features!” ” “Or, maybe we just write a blog post and increase our ad spend to get more traffic to the post!”

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

The Lead Agency

FEBRUARY 12, 2023

Social media platforms are flooded with new content each day. If you think about the social media pages you follow, they probably all have this in common: they post content you’re genuinely interested in. But consistently posting new content relevant to your audience and full of variety can take time and effort.

Social Media 126

Social Media Social Marketing B2B Marketing Media 126

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. Promote your products or services. Share news and deals. But how exactly do you write a great (or even good) B2C blog post? Build trust and authority.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

SocialPilot

MARCH 5, 2024

But sometimes, for new businesses and startups, it is hard to get their head wrapped around the plethora of Facebook metrics available and pick out the key indicators needed to better evaluate their performance. Thereby, it is important that you make a proper analysis of all your key productive Facebook metrics to avoid the listed setbacks.

Facebook 83

Facebook Cost Per Thousand Cost Per Click Ad Frequency 83

Contently

APRIL 4, 2023

For example, just because a page or a video collects a lot of views doesn’t mean the traffic will convert. Review and track content marketing metrics like: Conversions per page view (i.e., web forms, additional pages viewed, on-page engagements, shares of your content, etc.)

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

ClearVoice

FEBRUARY 4, 2020

If you haven’t, I’m here to bring you up to speed before passing on Andy’s sage blog content wisdom. Orbit Media’s 2019 Annual Blogging Survey has been my security blanket these past few months, so I decided to see if Andy would be willing to expand upon this research and help us all level-up our blogging content strategy.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? Are you nervous you might not find enough buyers for your new launch? Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Yes, Apple positions its launch events as product releases.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Brandpoint

APRIL 16, 2019

Writing a perfect blog post is not always the easiest task. However, publishing unique content on an external site — aka guest blogging — is a key component to any content marketing strategy that can generate high-value results while gaining traffic and, ultimately, generating leads. The Benefits of Guest Blogging.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Scoring 117

Circle Studio

FEBRUARY 21, 2018

Blogging is a cornerstone of B2B content marketing and can be highly effective at driving website traffic, while nurturing relationships with both prospects and clients. Many B2B companies have a blog but are not seeing the results they had hoped for or expected. Setting specific goals and objectives for your blog.

Business Blogging 88

Business Blogging Business B2B Thought Leadership Ad Frequency 88

Optinmonster

AUGUST 21, 2020

Are you using Blogger to write your blog, and you’d like to add a popup to your site? Popups are an excellent way of keeping your audience informed about sitewide news, redirecting users to popular posts, and more. But one of the best ways to use a popup is to grow your blog’s newsletter subscribers.

Blogger 72

Blogger Work Management Marketing Management Template 72

Sprout Social

JULY 21, 2022

Community blogging sites. Form communities and discuss relevant news within them. How brands can use video sharing sites: Use video to demonstrate how your product or service works. Stream everything from concerts to eSports, product launches and beyond. Should you focus on photos? What about forums? Social networking.

Social Media 145

Social Media Social Marketing Media Curation 145

Kevin Indig

AUGUST 7, 2023

We think advertising and a great product are the only ways. Brand style lives in any design component, from logo, web aesthetics , and product experience to marketing collateral. Messaging is how you talk about your product in relationship to your market (audience + competitors). Yes, it sounds boring.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast. Take transcript snippets and write blogs around the topic. If they loved an episode about a particular topic, this is the episode that could be turned into a blog post.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Scoop.it

NOVEMBER 17, 2022

They provide a way to learn about some of the latest digital and traditional marketing news, new services, and tips to improve conversion rates and results. The blog written by one of the more re-tweeted people in the digital marketing world is a top option. HubSpot’s Marketing Blog. 15 Marketing Newsletters to Follow.

Newsletter 90

Newsletter Planning Work Management Marketing Management 90

Atomic Reach

OCTOBER 26, 2018

The good news is that creating your own images isn’t as difficult as it used to be. As a blog owner, this is something you need to take advantage of when creating your images. For the main image on my landing page, I’m hardly likely to go with a stressed business person who’s tearing their hair out. 4: Does this image add value?

Conversion 102

Conversion Landing Pages Transparency Opinions 102

Salesforce Marketing Cloud

DECEMBER 6, 2023

While I would love to deliver only good news to my stakeholders, there are times I cannot. When a new release comes out, I write a blog about it. Not because I want to read 500+ pages of release notes, but because I want to understand the new features and use them in a pre-release sandbox.

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

Navigate the Channel

NOVEMBER 6, 2023

Dead-End Pages Simply having an informative website presence is no longer enough. Broken Links and 404 Errors There are few things more frustrating to a consumer who is looking for something specific than “ Page Not Found ” …especially when that link comes from somewhere on your site. Consider these options instead: Update the page.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

Moz

NOVEMBER 26, 2018

Posted by -LaurelTaylor- Around 2005 or so, corporate blogs became the thing to do. Big players in the business world touted that such platforms could “drive swarms of traffic to your main website, generate more product sales” and even “create an additional stream of advertising income” ( Entrepreneur Magazine circa 2006).

Marketing Analytics Tools 63

Marketing Analytics Tools CMS Development Lead Scoring Lead Ranking 63

Conductor

OCTOBER 11, 2022

Ten years ago, Google would return simple search results based on how well a page is optimized with search engine optimization (SEO). Now, for almost any Google search, users will see a results page filled with different features like video carousels, images, and even related questions that other users ask.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Outbrain

MARCH 15, 2021

The good news is, you don’t have to go viral to get your content shared – nor do you need to write the perfect blog post every time. Blog posts can no longer be static, filled with large blocks of text, minimal images, and stuffy writing. Invest in Video. Don’t forget to repurpose your video. Don’t Ignore the Details.

Sales Qualified Leads 40

Sales Qualified Leads Content Case Study Case Studies 40