Martech

NOVEMBER 9, 2022

Podcasts are now a top channel for B2B content , with 43% of decision makers saying they use them to get business related content, according to a new study. That puts them into a tie with email newsletters, webinars and social media as the most preferred channels for buyers. Podcast popularity among B2B execs mirrors that of the U.S.

Advertising Channels 132

Advertising Channels B2B Marketing Planning B2B 132

Marketing Insider Group

JULY 3, 2023

Don’t forget to check what’s popular in podcasts by using Podcast Notes. The newsletter and network also help readers discover sources for funding and product market fit. You can get the newsletter for free or sign up for paid resources that provide more insight and industry connections.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Scoop.it

JANUARY 10, 2023

Or maybe you’ve already invested months into your email newsletters , only to see your hard work go to waste because no one reads beyond the first paragraph. Some of the most successful newsletters are those that curate the best content from around the web and package it in a way that’s easy for their readers to consume.

Curation 78

Curation Newsletter Content Deliverability 78

DivvyHQ

APRIL 11, 2023

Starting a podcast? Do you have a podcast landing page ready to market your show? A podcast landing page is a must-have marketing tool to increase the online visibility of your podcast, promote it to a broader audience, and encourage more people to subscribe to it. But what should that page include?

Landing Pages 90

Landing Pages Promotion Tools Trust Marketing 90

Liveintent

NOVEMBER 2, 2021

Email newsletters were already enjoying a renaissance a few years ago — with D2C brands launching robust operations and email-forward publishers like Morning Brew emerging. ” As Cooper says, “Email newsletters — the way people are receiving news and information — has really replaced the newspaper and magazine.

Newsletter 126

Newsletter Paid Search Agency Ads Opt-out 126

Engagio

JANUARY 20, 2024

As we continue into the new year, we wanted to highlight some of the most engaging marketing discussions on the Sunny Side Up Podcast from 2023. Whether you’re a seasoned marketing leader or at the beginning of your career, there’s something for everyone in our roundup of the best marketing podcast episodes of 2023.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

ConvertKit

OCTOBER 28, 2020

Why your newsletter needs a name. How to name your newsletter. 5 places to include your newsletter name. Whether an email newsletter is step one or one hundred in your creator journey, it deserves a name. Whether an email newsletter is step one or one hundred in your creator journey, it deserves a name. Jump ahead.

Newsletter 116

Newsletter Landing Pages Best Practices Ad Frequency 116

ClickZ

JUNE 15, 2023

On the surface, blogs seem like a fine way to write about creative topics relevant to a company, so ecommerce sites often assume that the idea of a blog is great, but just not for them. Too many ecommerce brands start a blog for no reason by copying competitors. Ecommerce blogs often exist as islands.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Optinmonster

APRIL 9, 2020

Are you struggling to find newsletter ideas to keep subscribers engaged? But, it can be hard to keep coming up with fresh, interesting newsletter content each day, week, or month. In this article, we’ll share 27 newsletter ideas to keep subscribers engaged. Helpful Newsletter Content. Share Blog Posts.

Newsletter 115

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 115

ViewPoint

JULY 26, 2018

While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. This is due to the unique nature of podcasting which allows many uses for the final recorded and printed program transcript. A few podcasters use almost every tactic listed here.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

SmartBrief - Marketing

AUGUST 23, 2023

In a world where visual media is killing the radio, podcasts have emerged to save it. Radio and podcast PR are essential to cut through the noise and provide a direct line to engaged audiences. Craft a genuine conversation When you’re a guest on a radio show or podcast, the host inadvertently becomes your audience.

PR 52

PR Public Relations Broadcasting Case Study 52

Marketing Insider Group

DECEMBER 26, 2017

When you start a blog, you understandably look for advice from experts to help get you started. You look at countless blogs in your niche – ones that have probably been going for a while and enjoying various types of success. We received so many stories, some of which have been published on the ProBlogger podcast. in July 2017.

Blogger 254

Blogger Tips Comparison Top of Funnel 254

Hubspot

MAY 11, 2021

And, we've provided free education through our blogs, YouTube, Academy, and podcasts to help. It's why we're excited to announce the launch of HubSpot's Podcast Network , a new audio destination that is home to six great shows that represent a wide range of business topics and backgrounds. Why a Podcast Network?

Hubspot 90

Hubspot Paid Search Agency Ethics Network Marketing 90

Convince & Convert

DECEMBER 28, 2015

Here at Convince & Convert Media, we produce three podcasts. We also produce Social Pros , the podcast for real people doing real work in social media. Note: We will continue to expand Convince & Convert-produced podcasts. How to Produce a Podcast. Schedule Time Windows. Book Your Guests. Because… 4.

Skype 167

Skype Ad Exchange Guidelines Advertising Agencies 167

SendX

FEBRUARY 11, 2021

For example, a blog post about the basics of LinkedIn ads could feature a 20-page LinkedIn Ads Handbook PDF as a content upgrade. It works the same way with podcasts and writing guest post articles. One of the most obvious ways is including a newsletter sign-up in the footer of your website. Content upgrades can take many forms.

Lead Generation 395

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 395

Brandpoint

JULY 11, 2022

We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing. This newsletter is great for thinking ahead about ways to innovate and grow in the digital space. Check them out to add some new resources to your list!

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

MLT Creative

SEPTEMBER 29, 2015

Don't have the resources to crank out content on a blog, podcast and a complex workflow of lead nurturing emails? There are a lot of methods of packaging great b2b content: newsletters, blogs, podcasts, youtube channels, Periscope, Twitter and a million more. This article is for you.

Newsletter 40

Newsletter B2B Marketing B2B Lead Nurturing 40

Scoop.it

MAY 20, 2020

How to create an engaging newsletter: Easy steps to get started. You already want to build an engaging email newsletter, but you didn’t know where to start. In this guide, we’re sharing easy and practical tips to create a newsletter that brings joy to your audience’s inboxes, and brings you results you want. Product updates.

Newsletter 115

Newsletter Ad Frequency Curation Paid Search Agency 115

ClearVoice

JANUARY 25, 2020

#GrowthGoals: One content creator’s forage into the podcasting space. A blog series exploring the well-intentioned attempt of a content creative to learn about a new trade. I’ve heard that efficiency is key if you are working as a freelancer or independently as a podcaster. Email campaigns.

Newsletter 82

Newsletter Work Management Act-On Press 82

Convince & Convert

AUGUST 4, 2015

But it’s not just me saying it, as I am thrilled to announce right here at Convince & Convert that our Social Pros Podcast won the 2015 Content Marketing Award for best podcast! Convince & Convert (our best blog posts, in audio format). Listen to the show on iTunes or Stitcher ). A Humble Start. Consistency.

Social Media 167

Social Media Social Marketing Paid Search Agency Media 167

ConvertKit

FEBRUARY 10, 2020

The best way to keep your brand top-of-mind is to start an email newsletter. By starting an email newsletter, you’ll have an opportunity to connect with your subscribers on a consistent basis with personalized, educational content. The benefits of creating a newsletter landing page.

Landing Pages 80

Landing Pages Newsletter Work Management Marketing Management 80

Oktopost

MAY 8, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary There’s so much to be said about looking at content that performs very well, trying to reverse engineer why it works and trying to put your own unique spin on it. Or subscribe on Spotify , Apple Podcasts , or YouTube

Content Marketing 118

Content Marketing Work Management Content Lead Ranking 118

Outgrow

DECEMBER 15, 2021

6 Best Marketing Podcasts You Should Follow! It is a well-known fact that podcasts help us dive deeper and enhance our knowledge of different topics. And if you’re a marketing person, marketing podcasts should be your holy grail! So if you’re looking to discover some of the best marketing podcasts, this is the place to be! .

Best Practices 52

Best Practices Digital Marketing Funnels Outgrow Wikipedia 52

Oktopost

APRIL 18, 2022

Did you know that while podcasting seems new, it’s been around for nearly 40 years? Audio blogging”, the ancestor of podcasts, dates back to the 1980s. T oday, 28% of the US population regularly listen to podcasts—that’s 80 million people! B2B podcasts are a powerful form of outbound marketing. Behind the Post.

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

Oktopost

AUGUST 23, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Episode Summary You can’t cross your fingers and hope everyone will see your first post.” Or subscribe on Spotify , Apple Podcasts, or YouTube With human-focused social campaigns, she reveals how her strategy and content are more in line with B2C.

Social Marketing 62

Social Marketing B2B Marketing Content Marketing B2B 62

Oktopost

AUGUST 23, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Episode Summary You can’t cross your fingers and hope everyone will see your first post.” Or subscribe on Spotify , Apple Podcasts, or YouTube With human-focused social campaigns, she reveals how her strategy and content are more in line with B2C.

Social Marketing 62

Social Marketing B2B Marketing Content Marketing B2B 62

MKT1

JULY 19, 2022

If the main goal of your content strategy is “producing 10 blog posts” you’re doing it wrong. Good content marketing isn’t just writing blog post after blog post and creating boring formulaic case studies. We wrote a whole newsletter on this. You need to expand your definition of content.

Planning 52

Planning Content Marketing Work Management Top of Funnel 52

Marketing Insider Group

MAY 16, 2023

AI will automate mundane tasks, like generating social media copy from a blog post, not conquer the marketing industry. We are currently in the process of proving (shhh, it’s a secret test) that AI can’t even write blog quality posts that rank for search, let alone create an existential crisis and come after our jobs.

SEO 243

SEO Lead Ranking Content Thought Leadership 243

Martech Advisor

SEPTEMBER 26, 2019

Having a podcast can have many business benefits, but making money may not be a crucial focus for podcasters yet. In light of National Podcast Day Co-founder and CEO of Quill Fatima Zaidi shares the importance podcasting can have for your brand and how you can monetize your efforts. podcast ad revenue in 2017.

Merchandising 79

Merchandising Advertising Agencies Advertising Mediums Marketing Proposals 79

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Oktopost

JULY 6, 2022

Adam Clarke, Head of Marketing at Zest, on the Radically Transparent podcast. Listen to the podcast: Or catch us on Apple Podcasts , Spotify, or YouTube. He stopped by the Radically Transparent podcast to disclose how challenging it can be as a marketing leader to keep up with the advances of technology. Episode Summary.

Positioning 125

Positioning Organization Peer-to-peer Burn Rate 125

FMG Suite

AUGUST 12, 2020

The Complete Guide to Podcasting for Advisors. Podcasting has enjoyed a meteoric rise. Over the last three years, the total podcast audience has grown 34%. The new format took some time to make its way into the zeitgeist, but now a full 75% of Americans know what podcasts are and 55% have listened to at least one episode. .

Cable 52

Cable Planning FAQ Distribution 52

SocialPilot

JANUARY 26, 2024

” “Generate a list of blog post topics that would attract [Target Audience], establish our brand as a thought leader in [Industry], and encourage newsletter sign-ups.” ” AI Prompts for SEO Blogs AI models like ChatGPT (3.5 ” AI Prompts for SEO Blogs AI models like ChatGPT (3.5

Examples 78

Examples ROI Planning Work Management 78

ConvertKit

JANUARY 29, 2021

The advantages of building ebooks from blog content. Use your blog as a content testing platform. Tools and techniques for turning blog content into an eBook. If you’ve ever written a popular blog post that engaged readers , you have material. The advantages of building ebooks from blog content.

Lead Scoring 145

Lead Scoring Lead Ranking Course Press 145

Buffer

JANUARY 18, 2023

Writing tools If you create any form of written content, whether that’s a long-form newsletter or Instagram captions, then these tools might work great for you. If one of your chosen methods of content creation is through blog articles, then a CMS is a necessary addition to your toolkit. Transcription: Otter Price : Free plan.

Budget Programs 122

Budget Programs Process Tools Pricing 122

Martech

DECEMBER 5, 2022

In addition to being founder and fractional evangelist for the Idea Empire consultancy, she is co-host and co-creator of the popular Humans of Email podcast. Dan has gone from innovating the news to innovating newsletters and email. He went from there to director of newsletters for BuzzFeed and The New Yorker magazine.

Email Marketing 124

Email Marketing Advertising Agencies Paid Social Agency Paid Search Agency 124

Martech

JANUARY 26, 2023

LinkedIn : DarrelAlfonso (40K followers) Blog : DarrelAlfonso.com Twitter : @DemandDarrel (13K followers) Eddie Reynolds Eddie has been in business a long time, starting his first company when he was 14. “A He publishes The RevOps Weekly Newsletter and the podcast RevOps Corner. He is also co-host of Ops Cast, a weekly podcast.

Enterprise Management 114

Enterprise Management Work Management Marketing Management Conference 114