Trade Press Services Newsletter

APRIL 4, 2024

Defining a clear objective shapes your strategy and ensures you get the most value out of the experience. If you have a robust email list, consider sending an email blast with a link to the episode. Use the content for social media posts, blogs, email newsletters, webinars, slide decks, and how-to guides.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Trade Press Services

SEPTEMBER 4, 2023

Webinars are a staple for businesses to educate, engage, and convert B2B audiences in a digital age. In fact, a whopping 91 percent of B2B professionals rank webinars as their favorite content format, and more than 54 percent take part in webinars at least once a week. Choose your topic carefully.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. It’s that time of the year when new objectives drive marketing teams to come up with strategies and initiatives to reinvigorate lead generation efforts.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Liveintent

MAY 3, 2021

LiveIntent CMO, Kerel Cooper, sat down with Reddit’s Chief Marketing Officer, Roxy Young, to talk about how marketers can use the power of community as part of their email strategy. As a brand, you can use this strategy to think about consumers in terms of unique communities, each with their own needs and expectations.

Newsletter 116

Newsletter Communities Brand Identity Branding 116

Litmus

JULY 16, 2021

In the second part of our Ultimate Email Summit online event, Jessica Raggio (VP of Product Marketing at Litmus), John Billington (Director of Product Management at Litmus), and I share practical tips to help you prepare for the future of email insights and analytics. Didn’t make the live webinar? See the poll on LinkedIn.

Webinar Metrics 103

Webinar Metrics Privacy Protection Analytics Privacy 103

Parse.ly

MAY 12, 2022

VP of Marketing Dave Cardiel recently joined The Content Advisory Founder and Chief Troublemaker Robert Rose for a webinar led by BRAND United President Chris Lyons to discuss those objectives. . Watch the full webinar. How do we get buy-in for this process of planning and prioritization in content strategy?

Webinar Metrics 72

Webinar Metrics Demand Generation Agencies Planning Trends 72

Brandpoint

APRIL 8, 2019

A well-crafted email newsletter is a perfect way to bridge the gap between generated leads and happy clients. The people who you’re speaking to are the ones who willingly gave you their email, who downloaded your eBook or subscribed to your blog , and are basically saying, “Alright, show me what you got.”

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Parse.ly

JANUARY 28, 2021

With more digital content being produced than ever before, working with a smart, data-driven content strategy is crucial in attracting, engaging, and converting those valuable new customers. joined up for a webinar to share their 2021 content strategies and how they set their teams up to hit their company goals.

Webinar Metrics 52

Webinar Metrics Top of Funnel Enterprise Management Work Management 52

Webbiquity

AUGUST 1, 2023

But how can you make the most of it, quickly driving traffic and building an audience? Here are nine helpful strategies. To that end, here are nine recommendations for strategies and tactics to get the attention of both search engines and your prospective customers or website visitors. Fresh Content Google loves fresh content.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Webbiquity

MARCH 13, 2019

These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. ” Leave a comment (or subscribe) to a blog about IT recruiting. Register for a webinar , a seminar, or a newsletter. Unfortunately, “Leads.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Marketing Insider Group

MAY 30, 2023

We’ve tried it all: Creating blog outlines Suggesting copy for LinkedIn posts Finding inspiration for blog article introductions Transcribing video content and webinars Writing keyword-focused meta-descriptions The Verdict There are definitely pros and cons to asking AI tools for marketing advice. The learning curve.

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

Liveintent

DECEMBER 8, 2020

It’s a singular event that is disorienting for everyone, including marketers and publishers who use email newsletters to strengthen relationships with audiences. Fortunately, customers send signals through their clicks and other actions that can help guide your decisions about email.

Webinar Metrics 126

Webinar Metrics Ad Frequency Marketing & Strategy Emarketing 126

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. In this blog post we’ll explore common pitfalls, industry standards, and effective strategies to overcome MQL challenge.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

MKT1

JULY 19, 2022

If the main goal of your content strategy is “producing 10 blog posts” you’re doing it wrong. Good content marketing isn’t just writing blog post after blog post and creating boring formulaic case studies. Much like your product solves a big problem for your audience, so should your content.

Planning 52

Planning Content Marketing Work Management Top of Funnel 52

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. Coach your speakers to connect with and inspire your audience.

Webinar Metrics 101

Webinar Metrics Tips Marketing Automation Services Thought Leadership 101

Anyword

OCTOBER 19, 2022

Marketing strategies have come and gone, but it seems that this particular method can evolve with the times. What makes affiliate marketing a tried-and-true strategy for boosting conversions and purchases? 8 Modern Affiliate Strategies to Incorporate Today. Email marketing. Invest in Strong Search Engine Optimization.

Webinar Metrics 105

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 105

BOP Design

MARCH 10, 2020

Your B2B email newsletter is a critical element in the digital marketing communication mix but is often deprioritized or overlooked. For our clients that regularly send newsletters, it’s not uncommon for them to get a new business opportunity every time they send it out. How to Provide Value in Your Newsletter.

Newsletter 80

Newsletter B2B Thought Leadership B2B Thought Leadership 80

Marketing Insider Group

MARCH 13, 2023

Sharing meaningful newsletters, blog posts, and social media updates, can make a serious impact on the success of your business. After realizing their content marketing strategy lacked regularity and data-based research, Oberer partnered with Marketing Insider Group to develop a plan that promised results. Not convinced?

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Heinz Marketing

JUNE 27, 2023

We’ve been on quite the journey together – investigating how who you send to , what you send , and how you send it all add up to determine how (or if) an email is received by your reader. Where it All Began What started me down this path in the first place was some really bad email metrics. Embarrassingly bad.

Deliverability 102

Deliverability Email Marketing Optimization Work Management 102

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. An ICP is essentially a blueprint of your ideal customer company.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Tiecas

MARCH 21, 2024

Find and secure guest blogging opportunities in industry portals with a captive audience of design and production engineers from the automotive and medical device industries. Let’s get specific—in the next section, we’ll dive into the strategies and tactics that translate this understanding into results.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Sprout Social

JULY 19, 2023

In this article, we’ll highlight tips and strategies for improving your video conversion rate so you can make a case for more resources and investment. For example, with email marketing campaigns, instead of reading about how to sign up for an event or new product updates, brands can share a video in their newsletter.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Oktopost

NOVEMBER 14, 2022

Influencer marketing is one of the most powerful strategies that could be done for your business. It helps you reach out to a wide range of people, generate new prospects, foster connection with your audience, increase brand loyalty, and of course, B2B’s ultimate metric — get sales. What is influencer marketing strategy?

Webinar Metrics 69

Webinar Metrics Marketing & Strategy B2B B2B Thought Leadership 69

Parse.ly

NOVEMBER 4, 2020

With this in mind, our Chief Product Officer and Co-Founder, Andrew Montalenti , and Editorial Director of Growth at Quartz, Phoebe Gavin , caught up on a webinar last week to share their expertise and discuss how to make content analytics easy and how to use content data to make an immediate impact for your business. Table of Contents.

Webinar Metrics 52

Webinar Metrics Paid Content Analytics Top of Funnel 52

Convince & Convert

MAY 7, 2013

Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. For instance, we did a webinar about Google analytics. Set up the webinar with your provider ( brightTALK , GoToWebinar , Adobe Connect , and WebEx are some of the favorites) and grab the registration link they provide.

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

Optinmonster

FEBRUARY 11, 2024

Are you using growth hacking strategies to boost your business? In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. After that, you can always try one of these email marketing services. But growing your email list can be slow going.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Scoop.it

FEBRUARY 22, 2024

This post will explore seven content marketing tips and examples for HR audiences and leaders. Whether you want to improve talent acquisition, boost retention, position your company as an employer of choice, or establish thought leadership – these practical strategies will help you make your mark in the digital world.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Outgrow

FEBRUARY 14, 2023

A Guide to SaaS Lead Generation- 11 Strategies + 4 Tools Generating leads is one of the foremost needs for any SaaS business. Hence, in this blog, we will look into a bunch of strategies, tips, and tools that will make the SaaS lead generation process a lot smoother for you. Set S.M.A.R.T Click here.

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

SalesGrape

NOVEMBER 19, 2023

Understanding this preference enables pharma marketers to focus on digital strategies when targeting physicians as part of their lead generation efforts. Sharing expert knowledge and insights through blog posts, whitepapers, or webinars positions pharmaceutical companies as industry leaders. Subscribe to our weekly newsletter.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Parse.ly

NOVEMBER 5, 2021

to discuss the keys to building a successful content strategy. In this webinar , Joe walked us through the seven steps on how any business with any budget can build a digital audience that leads to multiple forms of revenue. We have to take a step back and really look at the strategy. The sweet spot. That is the base.

Webinar Metrics 80

Webinar Metrics Media Advertising Agencies Lead Ranking 80

Contently

MAY 26, 2020

But they do come back and read something a few days later, then sign up for our newsletter or attend a webinar. We’ll talk about how to maximize audience growth in a bit, but some content marketers tend to stop here. To drive more action, you want a strong SEO strategy that’ll bring in the right type of readers.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

ActiveDEMAND

MARCH 20, 2020

Event promotion companies should be actively promoting webinar services to their clients because there’s a lot of relevant information about running a webinar that event companies can share. With that in mind, we thought we’d share our recipe on how we do webinars. Pre-Work prior to Webinar date being finalized.

Webinar Metrics 61

Webinar Metrics Auto Responder Work Management Marketing Management 61

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. Depending on your stage and business model, you will need different tools and strategies to grow your company without breaking the marketing bank.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

PureB2B

JULY 1, 2021

Luckily, we’ve spent the time and put together a handy webinar, explaining the values behind customer experience, how they can gather various customer data points, and easy ways your CX team can keep a sales-minded narrative with clients. Sign Up for the PureB2B Newsletter. Business Email *.

Webinar Metrics 68

Webinar Metrics B2B Sales Act-On Newsletter 68

Oktopost

MARCH 20, 2021

On the other hand, growth hackers know exactly what works and leverage their marketing strategies to make sure they only yield significant returns. . But on the other side of that risk is the possibility for substantial growth – so you’ll have to decide if it is the right strategy for your company. . What is Growth Hacking?

Webinar Metrics 144

Webinar Metrics Marketing & Strategy Acquisitions Paid Search Agency 144

Golden Spiral

JANUARY 31, 2019

If you feel like nearly everyone’s got an email newsletter, you’re not wrong. billion email accounts in the world, it makes sense that nearly 70% of businesses use email marketing and send regular newsletters or product updates. You’ve probably heard that B2B email marketing is tougher than consumer marketing.

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96