Paul Gillin

JULY 8, 2010

All blogs, wikis, forums, and social networks hosted or sponsored by Oracle . Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Don’t use company resources to set-up your own blogging environment, even if you are blogging about matters related to Oracle.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

AUGUST 26, 2011

Gregg Weiss ( @greggweiss ) of New York Life says the company’s social media content strategy is driven by constantly asking, “What can we do that isn’t about life insurance?” State Farm got started in social media when it set up a blog to find New Orleans-area employees and agents who couldn’t be located after Hurricane Katrina.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

DECEMBER 19, 2011

Attractive section of content. I just stumbled upon your website and in accession capital to assert that I acquire in fact enjoyed account your blog posts. I probably spend only a couple of hours a week on the blog, but it’s well worth it for the excellent feedback like yours. Have you considered selling ads on your blog?

RSS 50

RSS Wiki Conference Consulting 50

Paul Gillin

JUNE 18, 2013

created a constellation of technical blogs written primarily by its engineers, with each blog title optimized for a desired keyword set. Indium uses the blogs to provide those solutions and also to capture contact information for sales purposes. Only about 10% of its content promotes Constant Contact services.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

MARCH 24, 2011

This is a great chance to take a snapshot of best practices in the field, and I was struck by this year’s entries in the corporate blog category. It’s clear to me that the best B2B companies are taking their blogging to the next level. Two of the four finalists had hired professional journalists to oversee content.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

JANUARY 16, 2012

“Do you ever wonder who are the most active members of your communities or what content is most popular? The demo also shows integration with back-end content management systems so that community managers can share content such as PDFs and Word docs from within the Enterprise Content Manger directly with the community.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

MARCH 10, 2011

If the technical gurus in your organization are intimidated by the prospect of blogging, urge them to instead answer five questions per week. LinkedIn recently gave group owners the option of making their content public so that all activity from that point on would be visible to search engines. Choose Open Groups. Promote in Groups.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. He blogs at PaulGillin.com and NewspaperDeathWatch.com. Learn more at AttackOfTheCustomers.com. About The Authors.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

MAY 10, 2010

After wasting many hours fiddling with wp-config files and backing up and restoring databases, I hit upon a simple solution this morning that appears to have restored my three blogs to their former glory. In the “Remote site:” window, navigate to the directory containing your blog. Maybe it will help you.

SIC 50

SIC Rules Tagging Service 50

Paul Gillin

FEBRUARY 10, 2016

I want to be a thought leader, but I don’t have time for blogging.”. Many executives create thought-leading content all the time in emails and posts on the company intranet. I already get more useless messages than I can handle anyway.”. Why would I want to be on Twitter? Sound familiar?

Social Media 50

Social Media Media Thought Leadership Advertising Mediums 50

Paul Gillin

JUNE 8, 2021

They are content. I meet them in their workplace, snap their photo, and invariably we chat for a while. Always, they are upbeat, enthusiastic about their new leisure, making plans, expressing no regrets about the past. Bill Curtis was to be the third retiree I would photograph on Thursday morning. Bill was due to retire the next day.

Course 65

Course Impressions Pricing Price 65

Paul Gillin

JULY 15, 2011

I haven’t had a chance to blog here lately because most of my writing is been on assignment for other publishers. Once the legal department gets involved in approvals, most meaningful content gets sucked out of the article. Here’s a sampling of what I’ve been talking about. Love Your Critics.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

JANUARY 13, 2012

My philosophy of building a Twitter following has always been to provide interesting content about the Internet, digital media and publishing, with occasional excursions into my beloved Red Sox and New England Patriots. to automatically post links to new entries on my blogs. When I publish something, others help me promote it.

Twitter 50

Twitter Ad Building Tips Tagging 50

Paul Gillin

FEBRUARY 7, 2011

The number of active participants – or those who regularly contribute content – is in the sub-1% range. As in most online communities, a very small percentage of members contribute most of the content, but those people can become heroes to their peers. One popular blog, My Journey out of Debt , is written entirely by customers.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

NOVEMBER 8, 2010

You can also take a snapshot (essentially a cached image) of a page, which is useful for content that goes behind firewalls after a few days. monitoring all of my blogs as well as several delicious and Diigo feeds. The site has recently added the capability to bookmark images, too, although that feature is limited in the free edition.

Skype 50

Skype Product RSS Copyright 50

Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. It uses apps for Twitter, YouTube, Flickr and Foursquare to pull its content from other social networks into Facebook.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

APRIL 18, 2012

Good content sells itself. It turns out you can say more in 140 characters than you may think, and Twitter’s forced brevity actually encourages people to share information they wouldn’t communicate through long-form media like blogs or even e-mail. The core feature of Twitter is the activity stream.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

OCTOBER 21, 2010

When I look back at my own output over the last four years – four books, 190 articles, nearly 1,000 blog entries, 300 podcasts, more than 50 webcasts and a busy speaking/training schedule – I marvel at the role that cheap and free technology has played in making me more productive.

Product 50

Product Co-Registration Webcast Work Management 50

Paul Gillin

JUNE 9, 2011

Marketers often ask how they can train engineers and technical people to blog, podcast and otherwise engage in deep online conversations with customers. So if you’re going to create your own blogs, white papers, e-books and such, you should probably use professional communicators to help you do it. My advice: don’t bother.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

DECEMBER 15, 2010

According to Eloqua content director Joe Chernov : Our vision is to make this graphic as interactive as possible. Eloqua has just released an infographic depicting the social media landscape as a tree with expertise clustered on topical branches. This one has a twist.

Eloqua 50

Eloqua Blogger Tagging Display 50

Paul Gillin

SEPTEMBER 17, 2014

I sat down to write this essay after reading Alexandra Samuel’s eloquent post on the HBR blog network. Content marketing, she writes, “has emphasized producing a high volume of content at the expense of producing content that people actually want to consume.” Marketing departments have no shortage of visionaries.

Broadcasting 50

Broadcasting Network Marketing Press Efficiency 50

Paul Gillin

JUNE 24, 2010

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. Her response: “When [our target audiences comes] to our site, they watch the videos and they are engaging with the content on the site. They include Indium Corp.,

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

APRIL 13, 2011

Create a couple of short messages for Twitter and, a longer one for a blog or Facebook. This enables you to assemble photo galleries by stitching together tagged content from a variety of sources. Create an event badge (right) that speakers can embed in their blog sidebars or on their websites. Create an event blog.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

AUGUST 9, 2012

Attackers are more likely to post their gripes on a blog or Facebook and use Twitter to extend their reach. Twitter, Facebook, e-mail and other social networks are all amplifiers to some extent, but Twitter is unique in that its content is public. This makes Twitter a rapid vehicle for spreading long-form content like videos and blogs.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

DECEMBER 16, 2010

We used cell phones primarily for voice calls and content management systems less functional than WordPress cost a half million dollars. In early 2004 Technorati counted about a million blogs on the Internet and Facebook was just getting off the ground.

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

AUGUST 6, 2012

Anyone who follows my blog knows that I’m not a big fan of Klout , or any service that oversimplifies the complex process of assessing online influence by boiling it down to a single number. Awareness Networks just announced a tool that takes an intelligent and customized approach to influence assessment.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

OCTOBER 31, 2011

Live blogging Dr. David Ferrucci’s address to the IBM Watson University Symposium at Harvard Business School and MIT Sloan School of Management. The series is underwritten by IBM Midsize Business , but the content is entirely my own. Example: In the category of Lincoln Blogs: “Treausre secy Chase just submitted this for the third time.

Ad Building 50

Ad Building Buzz Domain FAQ 50

Paul Gillin

FEBRUARY 16, 2012

I attended a nearby Social Media Breakfast on the subject of content marketing, featuring several respected speakers. Follow #SMB26 for “New Rules of Content Marketing” right now w @cc_chapman @jchernov @BrianBab21 @RachelJOConnell @RobertCollins. BrianBab21 “Content mktg is soft sell. ” #SMB26.

Marketing Proposals 50

Marketing Proposals Storytelling Advertising Mediums Tagging 50

Paul Gillin

JANUARY 12, 2011

By that metric, pages 157-168 of Content Rules are worth the cover price alone. I thought I was pretty savvy about creating content, but authors C.C. Content Rules doesn’t pretend to be a visionary treatise on the future of social media. Both can describe the same content, but which do you think is more likely to grab attention?

Rules 50

Rules Social Marketing Content Blogger 50

Paul Gillin

FEBRUARY 15, 2014

Three years ago I routinely advised clients to spread their content around liberally through multiple channels as a way to reach the largest possible audience. Sections like, “Stop Blogging About Everything” and “Stop Lifecasting” drive home this point.

Social Networks 50

Social Networks Ideal Customer Profiles Blogger Social Media 50

Paul Gillin

FEBRUARY 20, 2013

500 use at least one of the tools studied, which include blogs, Facebook, LinkedIn, YouTube, Pinterest and Foursquare. Interestingly, the use of blogs jumped among the Inc. are 500 blogging, compared to just 23% of the Fortune 500. 500 companies that were blogging in 2011. 500 CEOs contribute to blog content.

Social Media 50

Social Media Studies Media Linkedin 50

Paul Gillin

JANUARY 4, 2012

In fact, one of her favorite measurement tools – the Grunig Relationship Survey - was invented in the days before blogs and Twitter, but is every bit as useful today as it was a decade ago. When you scan the table of contents, however, you’ll see nary a mention of those social networks.

Social Media 50

Social Media Media Peer-to-peer PR 50

Paul Gillin

OCTOBER 31, 2011

Live-blogging from the IBM Watson University Symposium at Harvard Business School and MIT Sloan School of Management. . The series is underwritten by IBM Midsize Business , but the content is entirely my own. Closing Remarks By Martin Fleming, IBM Chief Economist. Age of Steam and Railways.

Correlation 50

Correlation Verticals ROI Demand 50

Paul Gillin

OCTOBER 31, 2011

Live-blogging from the IBM Watson University Symposium at Harvard Business School and MIT Sloan School of Management. . The series is underwritten by IBM Midsize Business , but the content is entirely my own. Panel discussion: How Will Technology Affect Productivity and Employment? Moderator: Erik Brynjolfsson – MIT Sloan, CDB.

Enterprise Management 50

Enterprise Management Training Work Management Education 50