Biznology

NOVEMBER 4, 2020

It makes sense to have a video budget as a resource for boosting your brand by enlivening everything else that you do online — from customer meetings, to social media, to text content like white papers and blog posts. The post New Video Content on a Budget appeared first on Biznology. Video cost components.

Budget Programs 151

Budget Programs Video Marketing Content B2B Sales 151

Biznology

JUNE 27, 2017

Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” ” Morning Runs. Spend Labor Day with your family! 1970 Dogwood Street.

Google 179

Google Blogspot Ideal Customer Profiles Content 179

Biznology

OCTOBER 7, 2015

Today, this blog will share some tips and tools about where to find current topics and fuel ideas for writing. You might even be able to come up with a new blog post just about your question and the answers you receive. To give you a better idea how it works to fuel your creative writing juices, I entered the word “blogging”.

Tools 80

Tools Generation Wikipedia Keywords 80

Biznology

AUGUST 8, 2017

If you’re writing, posting, journaling, reporting, marketing, or blogging on a WordPress install and you have either admin access to access to a site administrator, life is easy. The post Use reviews on your blog to gussy up your Google search results appeared first on Biznology. It’s very groovy! You’re lucky!

Google 138

Google SERP FAQ Paid Search Agency 138

Biznology

JANUARY 28, 2015

Are your business blogging efforts actually working against you? Bad strategies and poor planning means that many corporate blogs fizzle out before they sizzle. Here are the seven of the most common blogging blunders I see… Are your business blogging efforts actually working against you? That’s never good.

Copywriting 80

Copywriting SEO Blogger Case Study 80

Biznology

JUNE 7, 2017

When creating content for your blog, social media profiles, email subscribers, and other purposes, you don’t want to irritate your readers. Unfortunately, some types of content can send readers running in the other direction, especially if you haven’t yet earned their loyalty. Insensitive Content.

Content 144

Content Transparency Custom Publishing Statistics 144

Biznology

JUNE 21, 2018

What’s more, generating content with a unified style in mind is one of the best ways to establish to establish a strong brand identity in the digital world. To that end, today we’ll explore how companies across industries can create blogs, social media posts, and advertisements that share a common theme, message, and tone.

Online Marketing 187

Online Marketing Content Paid Search Agency Marketing & Strategy 187

Biznology

AUGUST 13, 2020

When you are thinking about your content strategy, what is one of the first thoughts that comes to mind? It might be how to get your product or service in front of a few key clients, so you write blogs to show up for those searching for your product or service. This is where content segmentation comes into play.

Segmentation 104

Segmentation Work Management Marketing & Strategy Paid Social Agency 104

Biznology

FEBRUARY 15, 2012

Yesterday, I gave a Biznology Webinar called, “Blogging 101,” that covered the basics of starting and maintaining a blog. Are you thinking about writing a blog for your company, but don’t know where to start? Do you have what it takes to stick with it and create good content? Thanks to all of our sponsors:

Wikipedia 80

Wikipedia Webinar Metrics Planning Optimization 80

Biznology

MAY 29, 2012

There’s no reason to ever let your blog go fallow. Unlike leaving farmland unsown for a period in order to restore its fertility as part of a crop rotation, there’s no benefit in ignoring your blog. First, I will address why keeping your blog updated is essential to search engines and how fickle Google is.

Adsense 80

Adsense Allocation Google Verticals 80

Biznology

SEPTEMBER 27, 2018

However, the most effective content marketers understand how to link their various efforts to form one, cohesive strategy. Indeed, the more focused your content is –– across channels –– the better chance you have of garnering leads and increasing your digital footprint. Strengthen Brand Identity. Improved SEO. Better Timing.

Marketing Strategy 126

Marketing Strategy Marketing & Strategy Content Marketing Paid Search Agency 126

Biznology

JANUARY 12, 2015

Blogs have been around for quite some time now. Business blogs just started to go mainstream about 10 years ago. Blogs have been around for so long because they can be a very useful communication tool for businesses. Here are 10 reasons why you should maintain a blog for your business: Blogging is easy.

Business Blogging 80

Business Blogging Activities Business Landing Pages 80

Biznology

APRIL 30, 2019

Better targeting, A/B testing, content changes–there is a long list. But I believe that the most overlooked weapon is content analytics. Blog posts have very high bounce rates, mostly because people search, find a post, read it, and leave. Are all bounces bad? That is likely a successful visit.

Analytics 112

Analytics Conversion Click Rate Content 112

Biznology

APRIL 14, 2017

So now that you are on board with the benefits of online B2B marketing videos, what does video content marketing really mean? Video content marketing means creating engaging video content that is thoughtful, planned and integrated into the different parts of your marketing process and sales process.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Biznology

MAY 29, 2017

I’m sure any of you who have spent time on this site appreciate the vital role content plays in building digital relationships. But what about content with the product brand directly? Does the content our brand shares actually foster familiarity with an individual beyond purchase based on common interest?

Top of Funnel 99

Top of Funnel Marketing Automation Services Marketing Management Content Marketing 99

Biznology

NOVEMBER 7, 2016

This is a figure that continues to grow as mobile usage skyrockets and customers are looking for faster, more entertaining content to consume. If, right now, your website only features written content, you might want to consider sprucing things up. Video + Blogging = Vlogging. Start a vlog. Link to other videos. Like this post?

Video Marketing 137

Video Marketing Marketing Websites Effectiveness Youtube 137

Biznology

DECEMBER 6, 2013

By now you know how important it is to regularly update your blog. Consistency is one of the biggest ways you can help maintain and generate business by putting your blog on the top of the search engines. However, creating unique, entertaining, informative, and relevant content takes time. (Photo credit: Wikipedia).

Work Management 80

Work Management Wikipedia Social Media Marketing Management 80

Biznology

AUGUST 12, 2013

Guest blogging has become a common practice among those in the SEO industry. This is because guest blogging, at its purest, provides an opportunity for a mutually beneficial relationship between webmaster and guest blogger. As mentioned above, webmasters have become wary of guest blogging due to the amount of spam they receive daily.

CAN-SPAM 80

CAN-SPAM Blogger Outreach SEO 80

Biznology

APRIL 22, 2014

If you’ve been blogging for a long time, your life has probably changed a number of times. Yes, it’s true that both my blogs s**t the bed in a catastrophic failure; but, before that happened, I did some pretty amazing things. After five years of blogging shamelessly on behalf of AH, what was I to do? But no more!

Long Tail Marketing 80

Long Tail Marketing Domain Keywords Outreach 80

Biznology

AUGUST 28, 2013

Sometimes the best blogging ideas come from creative places. The next time you get caught in a blogging rut, look to these eight places for some guidance. Blogging is a valuable marketing tool that requires consistency. When you are in a blogging jam, take a look at the calendar. Photo credit: Wikipedia. Seasonal trends.

Public Relations 80

Public Relations Wikipedia RSS Internet Marketing 80

Biznology

MAY 23, 2013

Excellent blogger outreach programs are about more than great content – you need to be great to work with too. Content marketing takes many forms and one of the more popular approaches is through blogging. The way you approach outside blogs will help determine your success but so will your actions after the initial agreement.

Blogger 80

Blogger Paid Search Agency Outreach Social Media 80

Biznology

SEPTEMBER 15, 2016

Structured content is the most important trend in digital marketing that you’ve probably never heard of. Of all the stories and advice in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing , the one that has attracted the most questions from my colleagues is the section on structured content.

Buying Cycle 80

Buying Cycle Merchandising Peer-to-peer Content 80

Biznology

OCTOBER 16, 2013

Here is a list of three aspects to consider when building links in order to create a useful link for your website or blog. First, you should consider what types of websites you are trying to obtain links from with your guest blogging. These are a few of the major aspects you should be considering when guest blogging for links.

Lead Scoring 80

Lead Scoring Lead Ranking Wikipedia Internet Marketing 80

Biznology

JANUARY 27, 2017

Remember blogging for business? Better still blogging by brands? A great deal of what we now call “content marketing” can be traced back to basic business blogging where a brand built audiences by attracting informed search to valuable, relevant content. Is it inbound ? I don’t think so. Like this post?

Advertorials 80

Advertorials Brand Identity Branding Paid Search Agency 80

Biznology

MAY 6, 2019

You get many likes, and people respond well to your content. Quality content – from views to sales. Let’s not forget – CONTENT IS KING. But, at the end of the day, if your content is rubbish – you won’t get anywhere. Meanwhile, with high-quality content, you can gain loyalty. Sure, they like you.

Social Media 99

Social Media Media Content High Quality Lead 99

Biznology

NOVEMBER 11, 2015

There’s a growing chorus against content marketing, and with good reason. For too many marketers, content marketing doesn’t work. Certainly, one blog post a year is not going to reap you the marketing rewards you seek, but the “we have to publish 3 blog posts a week, come hell or high water!” Make it Relevant.

Content 80

Content Marketing Automation Services Viral Marketing Custom Publishing 80

Biznology

JUNE 22, 2016

Because of the importance consumers and business decision makers are putting on content, many marketers and business owners are challenged with how to create the ongoing flow of quality business content that they need to drive their marketing objectives. Why a Video First content marketing strategy makes sense.

Top of Funnel 150

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 150

Biznology

MARCH 20, 2014

Writing a blog post doesn’t have to be an overwhelming or time-consuming task. If you’re just starting a business blog, you may feel creating even one post per week will take up too much of your precious time. If you really need to get your blogging time down to less than an hour, we can help. Image credit: HubSpot.

Copywriting 80

Copywriting Facebook Twitter Blogger 80

Biznology

FEBRUARY 14, 2014

That is one of the main reasons we do content marketing. Less commonly acknowledged is how this same concept applies to the content we create. “Post and pray” isn’t going to get your content noticed. In order for content marketing to be effective, you have to find an audience for your content.

Promotion 80

Promotion Content Marketing Ad Building Content 80

Biznology

OCTOBER 14, 2011

As the managing editor of Marketing Pilgrim part of what I have to do on a daily basis is watch the e-mail requests stream in about the wonderful opportunity I have to allow people be a guest author on the blog. You see the Internet is a place where content is king, but most that are producing it aren’t exactly writing royalty.

Blogger 80

Blogger Internet Marketing Opinions Intent 80

Biznology

JANUARY 26, 2016

The beginning of the year is often a best of time in the blogging world. This is doubly so when yours truly, your humble SEO , SEM , digital and content marketing blogger, is away in Cartagena de Indias , Colombia , for an entire exotic tropical Caribbean destination wedding week. New Year, new thinking in content marketing.

Content Marketing 80

Content Marketing SEM Content Paid Search Agency 80

Biznology

FEBRUARY 26, 2015

Want to do more with the content you already have? These seven tips will help you leverage your old contend, save time on content creation, and drive new traffic to old pages. Want to do more with the content you already have? I discussed content recycling (and shared five recycling tips) in a 2014 blog post.

FAQ 80

FAQ Content Traffic Tips 80

Biznology

JULY 26, 2011

on how to blog most effectively. name, they might choose AH instead of Abraham Harrison ; and, since that AH is on a corporate blog , they might forget to link it to the best page in the corporate Web site. on our blogs and via Twitter and Facebook , we're living in a Derridian world: "there's nothing outside the text."

RSS 80

RSS Blogger Paid Search Agency Aggregators 80

Biznology

MAY 13, 2016

There’s one thing we have seen over the last few years, and it is that compelling content will “go viral.” You want to start by learning how to write your website and blog posts to attract your target audience: keep the tone in a casual manner, and remember to focus on what your readers want to see. Take a look at past content.

Viral Marketing 80

Viral Marketing Content Social Media Blogger 80

Biznology

JULY 27, 2015

Mark Schaefer’s The Content Code is a must-read, even if you think you understand content marketing–and God knows I think that. (I Mark’s book explains why people share content, which helps you figure out how to reposition your content so they share more of yours. Hence, “content shock.”

Content Marketing 80

Content Marketing Content Differentiation Impressions 80

Biznology

MARCH 31, 2017

Do you want to crank up your content success to a Spinal Tap 11? A 2016 Curata study found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. Building a killer content team isn’t a “nice to have” skill set. Process – create a sustainable content flow.

SME 80

SME Ad Building Copywriting Content 80

Biznology

AUGUST 22, 2014

Feeling like you’re in content creation overload? Here’s how repurposing old blog posts can simplify your life. Ever feel like you’re in a content creation hamster wheel? Many companies face content creation overload. ” It’s not enough to write an occasional blog post. Create an ebook.

Autoresponders 80

Autoresponders Content Opt-out Sales Cycle 80