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Forecasting the Unforecastable: Less Data, More Knowledge

Adobe Experience Cloud Blog

How do you forecast anything after a year like 2020? Traditional forecasting and planning – using prior years’ data to predict the next 12 months –­ is well-established. This is the year when forecasting and planning need to look beyond the quantitative. But in 2020 it has been tough. Impossible, even. 2020’s data is useless.

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Forecasting the Unforecastable: Less Data, More Knowledge

Adobe Experience Cloud Blog

How do you forecast anything after a year like 2020? Traditional forecasting and planning – using prior years’ data to predict the next 12 months –­ is well-established. This is the year when forecasting and planning need to look beyond the quantitative. But in 2020 it has been tough. Impossible, even. 2020’s data is useless.

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The 10 Best Examples of Thought Leadership Content Marketing

Marketing Insider Group

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Nutanix The Forecast. Cloud computing firm Nutanix firmly establishes its position as an industry leader with its online magazine, The Forecast. Autodesk’s Redshift.

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Thought Leader and Influencer Interview with Maribel Lopez Founder and Principal Analyst, Lopez Research LLC

Thinkers360

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined!

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Top 50 Global Thought Leaders and Influencers on Supply Chain 2024

Thinkers360

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 28 Eric Wilson Institute of Business Forecasting and Planning Contact Eric Wilson Score: 34.81 Help us grow the Thinkers360 community by inviting them to participate by sharing their own content today! 8 DV Abhang,C.P.M.,CPSM

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Elevate B2B Marketing News Weekly Roundup: B2B Content Value Study, Google’s New Gemini AI, & LinkedIn Expands Newsletters

Top Rank Marketing

percent growth predicted for 2024, while keyword search was expected to remain as the most popular advertising format, according to newly-released forecast findings. MarketingCharts What Makes Vendor Content ‘High Value’ for B2B Buyers? percent from 2022, with 11.6

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3 ways B2B marketers can use generative AI

Martech

Marketers frequently invest considerable effort into writing long-form content like blogs, white papers, ebooks and reports. Producing high volumes of content allows marketers to think more strategically instead of writing a blog post. For example, time series forecasting uses historical data to predict future trends and events.