Trending Sources

The Six Signs of an Authoritative Blog

grow - Practical Marketing Solutions

By Obaidul Haque, {grow} community member. For many reasons, blogging remains one of the most important components in a search and social media marketing strategy. And to be successful, you not only have to strive to establish your own distinctive blogging voice, but also create guest posts for powerful blogs, especially as you’re starting out. A delicate balance.

Culture Byte: Social Media Silk Purse or Public Relations Sow’s Ear?

WindMill Networking

Digital “public relations” for an enterprise is much harder and less likely to achieve success if the culture is porcine or controlled (i.e., That’s because I’m interested in knowing more about the organization, based on the communications and public relations expertise demonstrated. Public RelationsThree reasons why… 1. panel session.

Am I connecting with my customers enough? 10 tips for customer outreach


Share your latest blog post on LinkedIn, or post your Instagram photos to your website’s photo gallery. When a customer hears about a great experience from someone they can relate to, they make a connection. Give back to your community. If you want to connect with your customers, be sure you’re supporting the community around you. How’s your customer outreach?

Influencer outreach is more PR than marketing or advertising


Out your terrible, insulting, pitch onto my sites and the Bad Pitch Blog. Make sharing, posting, and blogging your pitch is as easy as possible (premasticate!). Remember, if your campaign doesn’t check all the boxes of being a publicity, PR, or buzz campaign, it won’t work as an earned media campaign. It’s about relating, it’s about engaging.

7 Tools to Get Free Publicity for Your Business

Vertical Response

As a business owner, you want to publicize your business without breaking the bank. In fact, few small business owners have much of an advertising budget, or a public relations manager. Of course, who has time to sift through websites looking for publicity options? With EzineArticles you can write a high quality blog post and share it on

Tools 45

10 Strategies to Battle Content Shock

grow - Practical Marketing Solutions

If your competitor has overwhelmed the market with blog content, try videos. In a recent Marketing Companion podcast , my co-host Tom Webster commented that the top search results for a new shoe he was looking to buy were all blog posts. Blog posts. And I believe that loyalty trumps everything else I have written about in this blog post. Think about that for a moment.

The slippery slope of influence marketing

grow - Practical Marketing Solutions

A digital agency recently approached me about a host of new opportunities to make money from blogger outreach programs, I had to put on the brakes and give them some advice and I think this is important enough to share with the blog community, too. I don’t think I would like my own blog if it starts to look like a NASCAR racing jacket. How did I get on their list? Agree?

Access Byte: Resolve to Make Evident Your Business Connectedness Through Social PR

WindMill Networking

As 2012 draws to a close, one would think being “social PR” accessible would be a no-brainer for the majority of B2C and B2B businesses, public utilities, charities, non-profits, governments and other formal organizations. In many ways it is easier for a media relations specialist to get in touch with journalists than ever before; they are so much more accessible.

Vulnerability is essential to your social media marketing success


In order to succeed in social media, be it as a tool to build your own personal brand or as part of a marketing strategy for your own interest or for your employer, you will need to get over yourself and deal with some very primal fears you may have that feel a lot like your fear of public speaking. Related articles. Until then, I am stiff and awkward. So, don’t worry. As P.T.

I’m an influencer, pay me more!


Be sure to read the two influencer-related articles that we read in preparation for the discussion: The Rising Cost of Influencer Marketing: How Much Is too Much? Today’s discussion topics: Is the PR community going about influencer marketing all wrong? technologies , including content syndication, online collaboration, blogging, and consumer generated media. Like this post?

Social media strategy leaders: Robert Bochnak


I am the Director of Social Media for the Harvard Business School Office of Alumni Relations. Next I launched a blog. Starting from scratch, I coaxed subject matter experts to respond to sets of questions over email and turned their responses into blog posts. In this role I solely focus on social media for alumni relations. Our alumni community is worldwide.

Outsourcing your social media isn’t all or nothing


Even if you, yourself, and your team are super-excited to keep up-to-date with posting, tweeting, blogging, and all of that, what harm would a little more do? Related articles. Real lawyers don’t have to blog, but increasingly their clients do… ( While I was boning up on what her agency did, I fell in love! Get over yourself!

Why you shouldn’t bring your social media (completely) in-house


Someone who has completely rebuilt itself to over-serve its communities. Blog posts, tweets, and page posts will descend to periodically and then to Ghost Town. Blogger Outreach Blogging Community Manager Crisis Management Crisis Response Public Relations Social Media Marketing Business expert Facebook Marketing and Advertising social media twitter United States zappo

One person can change the world. Thank you, Internet


While there may well be 3,015,231,472 Internet users worldwide and over 150,000,000 blogs, almost 300,000,000 active Twitter users, and 1,230,000,000 active Facebook users, most of them are lurkers. Back in 2006, everyone was blogging. Right now, your blog is more important than your website. Get yourself a blog — Nothing fancy here, either. Right now. Don’t hide.

The state of earned media blogger outreach


It’s not because I’m a snob but because some things work with earned media — bloggers blogging about things that are relevant enough to the blogger that she is willing to not only engage with me but also to carry my client’s message through to their social circles on Twitter, Pinterest, Facebook, Google+, Instagram, and even on their blogs and Tumblrs. unless.”

The Marketer's Guide to Developing a Strong Corporate and Brand Identity


Customers, employees, blog readers (sound familiar?), It includes the logo, color scheme, packaging, and the online spaces and communities. Coca-Cola symbolizes an equal and friendly relationship among people in a community. Weaknesses: Characteristics that place the team at a disadvantage relative to others. Read this blog post on cultural archetypes. Why's that?


Blogger outreach is scary


It is true that bloggers are unpredictable and we all know, thanks to posts by the Consumerist and the Bad Pitch Blog , that one false move and you’re public mincemeat. Publicly shamed, drawn, quartered and, finally, drummed out of the corps. Internet Marketing Organic Search Public Relations Abraham Harrison Blog Outreach public relations social media

Can Google find you in your online store?


Maybe you’d become part of a powerful private blog network. No longer will the spoils go to the sites with the best links and optimization, it’ll go to the sites that are most engaged with their communities, and it’ll go to the sites that keep up with the march of technology and trends. ” A Commitment to Web Demands a Commitment to Community. lives.

Blogger outreach is more PR than social media


My expertise, however, is online community outreach and engagement. ” After collecting between 2,000-4,000 blogs that are topically-, geographically-, or demographically-appropriate, preparing a content-laden microsite and penning a very short-and-sweet email message pitch, then I send out those 2K-4K emails, each and every one a speed-date, and wait, real-time, at the Inbox.

Get Recognized: 10 Small Business Awards You Should Enter

Vertical Response

The Small Business Influencer Awards are produced by Ramon Ray (founder of ) and Anita Campbell (founder of Small Business Trends ), two big names in the small business community. There is a public-voting component. Costs listed are accurate at time of publication. © 2014, VerticalResponse Blog. Awards programs run the gamut. 5, 2015. 7, 2015.

5 Tips For B2B Public Relations Professionals

Modern B2B Marketing

Traditional B2B public relations is no longer the highest-demand avenue to develop an effective voice for your brand. Other respondents reported some of the most important factors in PR and marketing hiring include knowledge of emerging channels such as micro-blogging (72%), social networks (80%) and blogging, podcasting and RSS (87%). Blog Posts. Monitor.

PR 2

What is a Community Manager and Does Your B2B Company Need One?


In the marketing field, the term “community manager” has become increasingly popular. A community manager is the online face (and voice!) of your company and the individual who interacts with your online audiences through various means including blogs, social networks, message boards and even online events. Does your B2B firm have an online community manager?

Are you a content marketer or a content carnie?

grow - Practical Marketing Solutions

One sign that your blog is becoming successful is that it begins to attract attention from all sorts of spammers who want to buy back-links on your site, place promotional content through guest posts, or even pay you for favorable reviews. I’m not against featuring new ideas and perspectives, and run at least one guest post per week on my blog. Content marketing? Really? Tweet.

How to Write a Press Release [Free Template]


Unfortunately, old-school isn’t so trendy when it describes your company’s public relations strategy. Public relations should always be evolving, innovating, and improving to mirror how technology is shifting human behavior. Blog posts, SlideShares, and social media assets are creative ways to get the word out. content creation public relations

Press 60

7 Ways to Get More Value From Your PR Campaigns


You’ve created blog posts, been included in news articles, and even made an appearance in a few features. Following on from that, we can see a smattering of other mentions, which could be from publications a bit late on the up take. 3) Share a PR success story through your company blog. A big publication running a story about your campaign is a major boost to your credentials.

PR 39

Are you a social media forager?


While this is an excellent first step, it’s very passive and generates relatively little meat for your family, while also easily being depleted as you evolve from being a lone wolf to joining a tribe, evolving into a village, a town, and a city. And you surely won’t starve foraging. You’ll always be fed. Do you want to scale? Do you need to?

E-Quip Blog: Connecting with the Community: First Build Trust


Connecting with the Community: First Build Trust. Engineering, architectural, and environmental projects often require community acceptance to be ultimately successful. But sometimes our projects live or die depending on our ability to gain community support—or at least diffuse outright opposition. Community dissatisfaction is often stirred up by a vocal minority.

Build some social media marketing backbone you big wuss


All you do is make it as easy as possible but sharing your content not only on your own site and blog but also across Facebook, Twitter, Tumblr, Google+, LinkedIn, Pinterest, and even reddit, digg, Newsvine, YouTube and anywhere else. Related articles. In a social world, trapped customers scream loudly enough for everyone to hear. Social media is people and not a pit full of vipers.

The Long Tail of Blogger Outreach


When we reach out and pitch to thousands of bloggers, however small or niche, if they’re within maybe one but generally a handful of loosely-defined topics, we always reach well outside of the echo chamber of a conversation that tends to get contained within the walls of a tech blog or mommy blog. Image via Wikipedia. The Internet is such a gift. Nothing. They take time.

How Do You Start Over After Building a Successful Blog?

grow - Practical Marketing Solutions

By Jason Falls, {grow} Community Member. In October of 2010 it spent a couple of weeks ranked number 1 on the Ad Age rating of top marketing blogs – a feat that, though just the product of a favorable algorithm, still baffles me. In early December, I re-launched, my long-time marketing keynote speaker website , with a blog. The blog stays. The blog stays.

SME 85

3 More Critical Roles that Need SEO Skills


You also need to build a network of links into your content, which tell Google about the relative importance of the content in the context of other related content. This means coordinating your publishing efforts with other internal content strategists, with paid search leads , media relations managers , and especially community managers. Media Relations Managers.


Are you prepared to deal with social media backlash?

grow - Practical Marketing Solutions

Blogger Kivi Leroux Miller summarized the problem: “This is what happens when a leading nonprofit jumps into a highly controversial area of public debate without a communications strategy , stays silent, and therefore lets others take over the public dialogue, perhaps permanently redefining the organization and its brand. Public relations prediction is part of the job.

Being Pretty Isn’t Enough for Social Media Marketing


No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest. Image via Wikipedia. Online, you’re never the lone beauty in the hotel lounge.

20 Ways to Generate ROI from a Corporate Blog


It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. The core of social media marketing efforts should be the corporate blog. Essentially, marketers need to (carefully and tactfully) advertise on their own blogs.

ROI 77

Be a persistent social media parent


I don’t want to compare parenting to social media community development and management but I guess I just did. I know it’s not ideal, but I have been really busy and distracted over the last few weeks so what I have decided to do on my blog, while I am not in my ideal blogging mode, is to temporarily convert my blog into a photo blog — a makeshift Tumblr.

The Commoner’s Guide to Using Social Influence

grow - Practical Marketing Solutions

Conversationalist —Interacts with large numbers of people in one-on-one or small-group conversations, perhaps through a blog or a social network. Social networker —Participates regularly and very actively in online communities. Blog (audience: 5,000/month). The Art and Science of Blogger Relations – Updated eBook by Brian Solis. What about you and me? The little guys?

Learn to lower your social media inhibitions


All of these people have publicists, marketing agencies, PR firms, TMZ , blogs, mainstream media, morning television, newspapers, and everyplace else. Related articles. Content Marketing Social Media Marketing Automobile salesperson Business E-book Facebook Internet marketing Jester marketing Marketing and Advertising public relations Search engine optimization social media twitter