Trending Sources

Culture Byte: Social Media Silk Purse or Public Relations Sow’s Ear?

WindMill Networking

Digital “public relations” for an enterprise is much harder and less likely to achieve success if the culture is porcine or controlled (i.e., That’s because I’m interested in knowing more about the organization, based on the communications and public relations expertise demonstrated. Public RelationsThree reasons why… 1. panel session.

Influencer outreach is more PR than marketing or advertising

Biznology

Out your terrible, insulting, pitch onto my sites and the Bad Pitch Blog. Make sharing, posting, and blogging your pitch is as easy as possible (premasticate!). Remember, if your campaign doesn’t check all the boxes of being a publicity, PR, or buzz campaign, it won’t work as an earned media campaign. It’s about relating, it’s about engaging.

The Six Signs of an Authoritative Blog

grow - Practical Marketing Solutions

By Obaidul Haque, {grow} community member. For many reasons, blogging remains one of the most important components in a search and social media marketing strategy. And to be successful, you not only have to strive to establish your own distinctive blogging voice, but also create guest posts for powerful blogs, especially as you’re starting out. delicate balance.

Hey PR: make way for content and creativity

Biznology

Now, a new study from USC Annenberg Center for Public Relations and the Holmes Report   is out, and it includes data that bolsters my point. The report surveyed public relations executives at agencies and corporate in-house communicators on the state of the PR industry. Businesses with their own media “outlet” (website, blog, etc.), Like this post?

I’m an influencer, pay me more!

Biznology

Be sure to read the two influencer-related articles that we read in preparation for the discussion: The Rising Cost of Influencer Marketing: How Much Is too Much? Today’s discussion topics: Is the PR community going about influencer marketing all wrong? technologies , including content syndication, online collaboration, blogging, and consumer generated media. Like this post?

Why you shouldn’t bring your social media (completely) in-house

Biznology

Someone who has completely rebuilt itself to over-serve its communities. Blogger Outreach Blogging Community Manager Crisis Management Crisis Response Public Relations Social Media Marketing Business expert Facebook Marketing and Advertising social media twitter United States zappoPhoto credit: edrabbit. Kudos, but seriously a truly exceptional example.

The state of earned media blogger outreach

Biznology

It’s not because I’m a snob but because some things work with earned media — bloggers blogging about things that are relevant enough to the blogger that she is willing to not only engage with me but also to carry my client’s message through to their social circles on Twitter, Pinterest, Facebook, Google+, Instagram, and even on their blogs and Tumblrs. unless.”

One person can change the world. Thank you, Internet

Biznology

While there may well be 3,015,231,472 Internet users worldwide and over 150,000,000 blogs, almost 300,000,000 active Twitter users, and 1,230,000,000 active Facebook users, most of them are lurkers. Back in 2006, everyone was blogging. Right now, your blog is more important than your website. Get yourself a blog —  Nothing fancy here, either. Right now. Don’t hide.

Vulnerability is essential to your social media marketing success

Biznology

In order to succeed in social media, be it as a tool to build your own personal brand or as part of a marketing strategy for your own interest or for your employer, you will need to get over yourself and deal with some very primal fears you may have that feel a lot like your fear of public speaking. Related articles. Social Media Helps SQLXL.COM Grow Online User Community (prweb.com).

Blogger outreach is scary

Biznology

It is true that bloggers are unpredictable and we all know, thanks to posts by the Consumerist and the  Bad Pitch Blog , that one false move and you’re public mincemeat.  Publicly shamed, drawn, quartered and, finally, drummed out of the corps. Internet Marketing Organic Search Public Relations Abraham Harrison Blog Outreach public relations social media

Can Google find you in your online store?

Biznology

Maybe you’d become part of a powerful private blog network. No longer will the spoils go to the sites with the best links and optimization, it’ll go to the sites that are most engaged with their communities, and it’ll go to the sites that keep up with the march of technology and trends. ” A Commitment to Web Demands a Commitment to Community. lives.

7 Tools to Get Free Publicity for Your Business

Vertical Response

As a business owner, you want to publicize your business without breaking the bank. In fact, few small business owners have much of an advertising budget, or a public relations manager. Of course, who has time to sift through websites looking for publicity options? With EzineArticles you can write a high quality blog post and share it on EzineArticles.com.

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Ten reasons to blog – even if nobody reads it

grow - Practical Marketing Solutions

 . Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community&# or comments at all. Every corporate marketing activity must somehow be tied to creating shareholder value and blogging is no different.

Blogger outreach is more PR than social media

Biznology

My expertise, however, is online community outreach and engagement. ” After collecting between 2,000-4,000 blogs that are topically-, geographically-, or demographically-appropriate, preparing a content-laden microsite and penning a very short-and-sweet email message pitch, then I send out those 2K-4K emails, each and every one a speed-date, and wait, real-time, at the Inbox.

Are you a social media forager?

Biznology

While this is an excellent first step, it’s very passive and generates relatively little meat for your family, while also easily being depleted as you evolve from being a lone wolf to joining a tribe, evolving into a village, a town, and a city. And you surely won’t starve foraging. You’ll always be fed. Do you want to scale? Do you need to?

Build some social media marketing backbone you big wuss

Biznology

All you do is make it as easy as possible but sharing your content not only on your own site and blog but also across Facebook, Twitter, Tumblr, Google+, LinkedIn, Pinterest, and even reddit, digg, Newsvine, YouTube and anywhere else. Related articles. In a social world, trapped customers scream loudly enough for everyone to hear. Social media is people and not a pit full of vipers.

The Marketer's Guide to Developing a Strong Corporate and Brand Identity

Hubspot

Customers, employees, blog readers (sound familiar?), and anyone who interacts with a business has a role in shaping the brand, which is why we've created a very short survey to see what HubSpot means to you. It includes the logo, color scheme, packaging, and the online spaces and communities. Weaknesses: Characteristics that place the team at a disadvantage relative to others.

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10 Strategies to Battle Content Shock

grow - Practical Marketing Solutions

If your competitor has overwhelmed the market with blog content, try videos. In a recent Marketing Companion podcast , my co-host Tom Webster commented that the top search results for a new shoe he was looking to buy were all blog posts. Blog posts. And I believe that loyalty trumps everything else I have written about in this blog post. Think about that for a moment.

5 Tips For B2B Public Relations Professionals

Modern B2B Marketing

Traditional B2B public relations is no longer the highest-demand avenue to develop an effective voice for your brand. Other respondents reported some of the most important factors in PR and marketing hiring include knowledge of emerging channels such as micro-blogging (72%), social networks (80%) and blogging, podcasting and RSS (87%). Blog Posts. Monitor.

The Long Tail of Blogger Outreach

Biznology

When we reach out and pitch to thousands of bloggers, however small or niche, if they’re within maybe one but generally a handful of loosely-defined topics, we always reach well outside of the echo chamber of a conversation that tends to get contained within the walls of a tech blog or mommy blog. The value comes from penetration, permanence, perseverance, and persistence. 

The slippery slope of influence marketing

grow - Practical Marketing Solutions

digital agency recently approached me about a host of new opportunities to make money from blogger outreach programs, I had to put on the brakes and give them some advice and I think this is important enough to share with the blog community, too. And you should. I don’t think I would like my own blog if it starts to look like a NASCAR racing jacket. have no idea. Agree?

Get Recognized: 10 Small Business Awards You Should Enter

Vertical Response

The Small Business Influencer Awards are produced by Ramon Ray (founder of smallbiztechnology.com ) and Anita Campbell (founder of Small Business Trends ), two big names in the small business community. There is a public-voting component. Costs listed are accurate at time of publication. Awards programs run the gamut. National Small Business Week Awards. Cost* : Free. 2.

7 Ways to Get More Value From Your PR Campaigns

Hubspot

You’ve created blog posts, been included in news articles, and even made an appearance in a few features. Following on from that, we can see a smattering of other mentions, which could be from publications a bit late on the up take. If you have a blog where you typically share company news, write up a quick article to highlight the accomplishment. Now it’s back to business.

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3 More Critical Roles that Need SEO Skills

Biznology

You also need to build a network of links into your content, which tell Google about the relative importance of the content in the context of other related content. This means coordinating your publishing efforts with other internal content strategists, with paid search leads , media relations managers , and especially community managers. Media Relations Managers.

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What is a Community Manager and Does Your B2B Company Need One?

Marketri

In the marketing field, the term “community manager” has become increasingly popular. community manager is the online face (and voice!) of your company and the individual who interacts with your online audiences through various means including blogs, social networks, message boards and even online events. Does your B2B firm have an online community manager?

Being Pretty Isn’t Enough for Social Media Marketing

Biznology

No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as  Facebook , Twitter , Google +, YouTube , and Pinterest. Image via Wikipedia. Online, you’re never the lone beauty in the hotel lounge.

How to Write a Press Release [Free Template]

Hubspot

Unfortunately, old-school isn’t so trendy when it describes your company’s public relations strategy. Public relations should always be evolving, innovating, and improving to mirror how technology is shifting human behavior. Blog posts, SlideShares, and social media assets are creative ways to get the word out. content creation public relations

Press 61

Be a persistent social media parent

Biznology

That it’s not even about quality time, it’s about persistent time, time spent. I don’t want to compare parenting to social media community development and management but I guess I just did. Folks Internet Marketing Public Relations Social Media Marketing best practice Blog Business Facebook Internet marketing Marketing and Advertising social media twitter YouTube

E-Quip Blog: Connecting with the Community: First Build Trust

E-Quip

Connecting with the Community: First Build Trust. Engineering, architectural, and environmental projects often require community acceptance to be ultimately successful. But sometimes our projects live or die depending on our ability to gain community support—or at least diffuse outright opposition. Community dissatisfaction is often stirred up by a vocal minority.

Learn to lower your social media inhibitions

Biznology

All of these people have publicists, marketing agencies, PR firms, TMZ , blogs, mainstream media, morning television, newspapers, and everyplace else. Related articles. Content Marketing Social Media Marketing Automobile salesperson Business E-book Facebook Internet marketing Jester marketing Marketing and Advertising public relations Search engine optimization social media twitter

Blogger outreach is earned media PR, isn’t it?

Biznology

My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” And that’s really the reason why people prefer the blogs and bloggers that offer predictable and controllable paid-content. And if it is, maybe we need to rename blogger outreach to blogger relations instead.

Guest Posting for Backlinks is Dead, Do This Instead with Social Media

WindMill Networking

Related Stories Native Advertising: How to Promote Your Brand While Wearing a Disguise Realtors: Instantly Improve Social Media Results How Social Media Has Changed Super Bowl Ads in 2014. Public Relations blogger blogs branding Community content follow Google leadership media News Photo potential Promotion Publishing SEO Social network start time tips updates In late January, Google’s Head of the Webspam, Matt Cutts made a big announcement about guest posting that had a lot of PR pros holding their breath.

If you perform only to an empty house your show will close

Biznology

Most of them skyrocketed as the direct result of some form of publicity campaign, be it grass roots or from an agency. This can include a long-tail blogger outreach campaign, it should include an A-list influencer outreach, be they on blogs, Twitter, Facebook, or wherever. Membership in your community is a later stage of the hearts-and-minds campaign in which you need to engage.

Get Over Social Media Writer’s Block

Biznology

There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. When I wrote for the AdAge Digital Next blog , they used to publish my articles first and then do any detailed editing after it was already live. Image via Wikipedia. We’ve all had it. Writer’s block.

Are you a content marketer or a content carnie?

grow - Practical Marketing Solutions

One sign that your blog is becoming successful is that it begins to attract attention from all sorts of spammers who want to buy back-links on your site, place promotional content through guest posts, or even pay you for favorable reviews. In fact, I LOVE to help people who are part of this community by giving them the exposure they deserve. You could at least give me a tweet, maybe?

Maximize your SEO benefit on Google+ in 8 simple steps

Biznology

hacked this awful-looking graphic as an example: Here’s a list of things that you need to consider before you invest your time and energy in Google+: Make sure all your posts are Public. Check this every time because sometimes Public isn’t always selected, depending on the situation. Here’s my Google+ public profile. Image by entertailion via Flickr.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. The core of social media marketing efforts should be the corporate blog. Essentially, marketers need to (carefully and tactfully) advertise on their own blogs.

ROI 77

Ads Are for Losers! How B2B Professional Services Firms Can Earn an Audience by Being Interesting

Marketri

The title of this blog may be a bit extreme, and I realize that some planned, strategic advertising can be part of an effective marketing plan for certain types of businesses. How is your firm engaging with the local community? These could range from a blog post or video interview, to a webinar. B2B Marketing Professional Services Marketing public relations Marketing (General

Inbound Marketing the Way God Intended

Biznology

Sara Wilson, my COO, told me yes, that our digital PR strategy of identifying thousands of topical blogs and then pitching them on behalf of our clients with the goal of securing hundreds of earned media mentions is surely the definition of inbound marketing–and maybe even the way that God intended. Image via Wikipedia. Earned media is hard.  It must be just short of impossible.

How Do You Start Over After Building a Successful Blog?

grow - Practical Marketing Solutions

By Jason Falls, {grow} Community Member. In October of 2010 it spent a couple of weeks ranked number 1 on the Ad Age rating of top marketing blogs – a feat that, though just the product of a favorable algorithm, still baffles me. In early December, I re-launched JasonFalls.com, my long-time marketing keynote speaker website , with a blog. The blog stays. The blog stays.

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