No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as  Facebook , Twitter , Google +, YouTube , and Pinterest. ” Most of them skyrocketed as the direct result of some form of publicity campaign, be it grass roots or from an agency. This can include a long-tail blogger outreach campaign, it should include an A-list influencer outreach, be they on blogs, Twitter, Facebook, or wherever. MORE >>

This most often happens with tech blogs and parenting blogs (mommy bloggers , daddy bloggers, etc). Could you reward your donors in a more public way? Commerce Internet Marketing Organic Search Public Relations Social Media Marketing Business marketing Online Communities social media social media marketingImage via Wikipedia. When it comes to your direct mail campaigns, you’ve probably over-farmed your land. You’ve been emailing and snail mailing the same donors you have done for a decade. Letting lists rest is not optional, it is essential. MORE >>

My expertise, however, is online community outreach and engagement. ” After collecting between 2,000-4,000 blogs that are topically-, geographically-, or demographically-appropriate, preparing a content-laden microsite and penning a very short-and-sweet email message pitch, then I send out those 2K-4K emails, each and every one a speed-date, and wait, real-time, at the Inbox. Real bloggers and real blogs always trump Robot Armies. Real Americans don’t care much about A-list blogs. Related articles. Before long, hundreds of email replies stream in. MORE >>

What’s even better is that forum application developers such as vBulletin have hungrily adopted all the best parts of all the blogging platforms, publishing frameworks, social networking services, microblogging platforms, photo sharing sites, and social graphic services. There has been a real renaissance in both blogs and message boards because of social media and the ability to share, cross pollinate, and make easy reference to not only boards but to threads and replies. The problem with most social media marketing agencies is that we’re fickle. How do I know this? MORE >>

When we reach out and pitch to thousands of bloggers, however small or niche, if they’re within maybe one but generally a handful of loosely-defined topics, we always reach well outside of the echo chamber of a conversation that tends to get contained within the walls of a tech blog or mommy blog. By reaching out ever farther, we don’t assume that anyone outside of the five major urban centers are obsessed with the top five major papers or the top five major blogs. Image via Wikipedia. had breakfast with John Bell of Ogilvy a number of years ago. Nothing.  MORE >>