Trending Sources

A Social Media Strategy for B2B Marketers

B2B Marketing Traction

Content marketing includes writing blog posts and posting article and other links relevant to what your business does and that helps your target audiences. In this blog post I will share what I recommend to my clients, including what social media platforms to use and what type of content to share on each. Marketing Strategy Social Media/Web 2.0 LinkedIn. SlideShare.

The 6 Most Common B2B Questions about Twitter

B2B Marketing Traction

In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. 1. Also remember that the best Tweets include a link to some valuable information or a full article, video or blog post, so you need to leave room for the link ( see below for how to shorten links ). Social Media/Web 2.0

Social CRM: Social Media and Communities in Customer Relationship Management and Marketing

Conversionation

The integration of data from different customer interactions and channels is a challenge for many marketers (think about the integration of email data, web analytics and CRM, for instance). In social CRM and relationship marketing, we need real-time data that come from various online and offline interactions, including social media conversations, “listening”, Web 2.0 If you let your customers participate, collaborate and co-create you are doing community marketing, but you will also get input and feedback in real-time in the most natural way possible. An exploration.

USA Today is Web 2.0. OK

Anything Goes Marketing

If you're looking for an example of a website that employs some of the latest and greatest of web 2.0. USA Today has reported a 380% surge in web traffic since it re-built its website last month with over 40,000 more user generated comments. Here are some of the web 2.0 They have The Weather Guys , American Idol chatter , and a sports blog. theme. Chad H.

10 Steps to Maximizing LinkedIn for Sales and Social Media Marketing

WindMill Networking

To be honest with you, some of you might remember my top social media books blog post several months ago where I said, “…be forewarned that my Twitter book is next in line.&#  It was in late March of this year, with the manuscripts of both that Twitter book as well as this new book more than half done, that I made the decision to finish this new book first. website traffic

LinkedIn Account Restricted? You May Have Been Too Active on LinkedIn!

WindMill Networking

We are aware that you may be using an automated or manual process to systematically view LinkedIn web pages. And there are apparently other reasons why your account may be suspended.  As I was writing this blog post, one of my blog readers sent me this message: Neal, I am not sure how you were able to reach customer service at Linkedin. world wide web Thank you.

10 Tips for Integrating Social Media and LinkedIn in to Your Job Search in 2011

WindMill Networking

Since I began blogging in July of 2008 to share with the world my advice on many things in social media, I wanted to devote this blog post to give all of you in transition the same advice that I gave my friend’s sibling as to how I would go about looking for a job in 2011.  world wide webHeard that one before, right?  Thanks! 1.) Decide on Your Keywords. Analyze.  about.me

Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 Romi was also a speaker on Agency 2.0 on how should agencies of the future be organized. They offer a launching pad for highly viral marketing campaigns that allow you to reach consumers where they live on the social web. What does this mean – as I understood it – they make various viral marketing campaigns or social applications that can then be shared with friends who can customize them to post it to their blog or website via an iFrame.

Is It Time to Upgrade to a Paid LinkedIn Account?

WindMill Networking

After recently publishing blog posts on two of LinkedIn’s newest features, LinkedIn Profile Stats Pro as well as LinkedIn Signal , I have received a few comments and questions from my readers like the one below: I have yet to make the leap to a paid account, and as new features like this come available it makes the thought more enticing but not enticing enough.

Social Media Strategy for Nonprofits: 10 Potential Objectives for Using Social Media

WindMill Networking

While nonprofits are beginning to understand the potential for social media engagement, my sense during the meeting was that efforts seemed to be centered around Facebook for the objective of merely gaining awareness for their organization in the community.  What about your subscribers that aren’t in these communities?  world wide web YouTube Where to reach out? 

10 Education Blogs You Should Follow According to Teach.com

Hubspot

Teach.com recently came out with Teach100 , which ranks and scores hundreds of education blogs across the web. Each blog is scored on four components: Social Reach : The combined social shares on Twitter, LinkedIn, and Facebook of the ten most recent posts, as well as the blog''s main domain. Activity : The frequency at which the blog posts articles. 10) Homeroom.

Best of 2007: Web 2.0 Sites

WebMarketCentral

A number of new social networking, social search, social bookmarking, and other Web 2.0-related websites and tools either got their start or got traction in 2007. Go2Web20.net Billed as "the complete Web 2.0 directory," this site has cataloged more than 2,000 Web 2.0 Ning Marketing 2.0 The Marketing 2.0 Web 2.0

How Web 2.0 Impacts B2B Marketing: An Interview with C. Edward Brice of Lumension

Savvy B2B Marketing

Here he shares his thoughts on the impact Web 2.0 How does Web 2.0 Prior to Web 2.0, Today with the Internet and Web 2.0, Most companies didn't grow up in the Web 2.0 One aspect of the Web 2.0 For example, I'm aware of a situation in which someone was posting negative comments on a company community site.

How Web 2.0 Impacts B2B Marketing: An Interview with C. Edward Brice of Lumension

Savvy B2B Marketing

Here he shares his thoughts on the impact Web 2.0 How does Web 2.0 Prior to Web 2.0, Today with the Internet and Web 2.0, Most companies didn't grow up in the Web 2.0 One aspect of the Web 2.0 For example, I'm aware of a situation in which someone was posting negative comments on a company community site.

BMJ blogs " Blog Archive " Richard Smith: Get with Web 2.0 or become yesterday's person

Buzz Marketing for Technology

BMJ Group blogs. Search BMJ blog: You dont need to be signed in to read BMJ Group Blogs, but you can register here to receive updates about other BMJ Group products and services via our Group site. Subscribe to the BMJ blog feed here. Richard Smith: Get with Web 2.0 or become yesterdayâ??s Web 2.0â??the tell you much about Web 2.0â??despite The essence of Web 2.0 is that itâ??s Most websites are firmly Web 1.0â??a Bmj.com has its Web 2.0 components (blogs and rapid responses), but mostly itâ??s

The Bamboo Project Blog

Buzz Marketing for Technology

The Bamboo Project Blog. The Power of Blogging ISNT Just in Reading Them. RANT ALERT! ) In a few weeks were going to be looking at blogs in the Work Literacy course. As we think about that module and the fact that for most people, their primary interaction with blogs is to read them, Im growing impatient with this idea from a learning perspective. Web 2.0

3 Alternative Ways to Find Great Content to Share on Twitter

WindMill Networking

Today’s blog post is from someone I met Windmill Networking on Twitter, Aaron Lee. When he commented on my previous blog post as to where to find great content to tweet, I thought that we could all learn a lot from him sharing his perspective with us. Besides these three there are some other web services that you can use to help you find great content. world wide web

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Personal Learning for Learning Professionals - Using Web 2.0 Tools to Make Reading & Research More Effective

Buzz Marketing for Technology

Tony Karrers eLearning Blog on eLearning Trends. eLearning 2.0. Web 2.0. Enterprise 2.0. Personal Learning for Learning Professionals - Using Web 2.0 This first post looks at how we can take advantage of some of the relatively recent Web 2.0 Using Web 2.0 Web 2.0 would really love it if the Web 2.0

Web 2.0 and the Evolution of Marketing

WebMarketCentral

Hot on the heels of my last post came several news announcements on the growing influence of Web 2.0 First, there was Use Web 2.0 Author Joe Lichtenberg contends that "Customer engagement drives loyalty, and effective (and judicious) use of Web 2.0 He recommends that marketers reward their best customers with valuable information (something I've said before ) and use Web 2.0 tools to drive customer community participation. Next, MarketingVOX reported that Web 2.0 Web Traffic. Web 2.0

Web 2.0 Social Tagging Sites, Part 7: The Best

WebMarketCentral

Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 social bookmarking sites produced the best results, in terms of driving direct traffic and having active, engaged discussion communities. Overall, Web 2.0 sites didn't drive a large amount of direct traffic (depending on the B2B site, Web 2.0 tags: web 2.0,

The Victorian School Libraries Learning with Web 2.0 Program. Re-imagine.

Buzz Marketing for Technology

The Victorian School Libraries Learning with Web 2.0 Register your blog. Congratulations to all of you who have chosen to participate in this program and who are on your way to developing an understanding of the Web 2.0 Week 1: About Learning 2.0 and Starting a blog. 1. Create your own blog and write something. 3. Send us the link to your blog. 4. Comment on each others’ blogs. Subscribe to some library related blogs. Week 8: Social bookmarking and Library 2.0. Read about the Library 2.0 Contact Us.

The Bamboo Project Blog

Buzz Marketing for Technology

The Bamboo Project Blog. June 25, 2008 in knowledge management , knowledge sharing , professional development , Web 2.0 | Permalink. |. Web 2.0 This weeks Web 2.0 Thanks especially to Ines who sent me several Web 2.0 One of the beauties of Web 2.0 is how it connects us to people from all over the world, in different cultures with different ways of life. So heres this weeks activity: Use a Web 2.0 You can: Take a picture (or several) and upload them to Flickr or to your blog. June 25, 2008 in Web 2.0

Wiki 26

How Great Automation Software Helps Make the Case for Social Media ROI

WindMill Networking

The marketing team’s new, streamlined process for social media publishing allows them to devote more time to blog content that supports their commitment to thought leadership in their industry. Benefits : 1) Viral growth of community-focused campaigns, such as quizzes or contests, using email. 2) Integration between email and social media campaigns ROI : Increase in the number of engaged prospects and customers Clothing retailer TM Lewin already had an entertaining, community-focused marketing program using their website and social media. CASE STUDY #3 – TM LEWIN.

Wikipedia and the wiki utopia, revisited

Biznology

Back in 2006, when the hype around the then-called Web 2.0 “thing” was reaching its peak of inflated expectations , much was said about an article published by Nature the year before, which boldly stated: “Jimmy Wales’ Wikipedia comes close to Britannica in terms of the accuracy of its science entries, a Nature investigation finds. wiki Wikipedia

Wiki 12

Web 2.0 Social Tagging Sites, Part 3: Special-Purpose Sites

WebMarketCentral

indiamarks I didn't evaluate this site as a general-purpose social tagging tool for two reasons. 1) The site states that " indiamarks is a social bookmarking service for the global Indian community," which is attractive to members of that community as well perhaps as businesses that market to it, but not relevant for more general use, and 2) the top links displayed on the day I checked it out contained tags like "topless," "voyeur," "steriods," "dating" and a few I can't print here; presumably not tags that many marketers would like their brands associated with.

RSS 0

Driving More Web Traffic: The Community Effect

Anything Goes Marketing

How does this relate to driving web traffic? Gaming - The Online Community of Youth Besides Facebook, MySpace and other web 2.0 online communities, my wedding table guests explained that they spend a tremendous amount of time playing online Xbox games. These questions are sent to the community daily via email. How can you Start Your Community?

The Web 2.0 Media Group Demystifies Using the Internet to Build Business Relationships

My Travels on the Net

Where web 1.0 was a monologue, web 2.0 is a conversation. Ultimately, web 2.0 is about building relationships online through blogs, social networking websites, online reviews and wikis. Web 2.0 is a good thing but it's also created overwhelm and confusion in non-techies trying to figure out how to apply it to their own business. I'm all for any effort to help demystify web 2.0 which is why I was thrilled to be invited to join the Web 2.0 The purpose of the Web 2.0 The Web 2.0

Job Seekers, Forget About LinkedIn: The Ultimate Guide for Your Twitter Job Search

WindMill Networking

I hope that the title to this blog post knocked you out of your comfort zone, because that was my intention in writing this guide.  schools of thought as to where this final destination might be. A) Started blogging ? That being said, if you are an artist or web designer, you may want to strut your stuff here and show off. 7. world wide webSetting Up Your Account.

10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity. You can find many other blog posts out there on that subject. would also recommend recognizing and thanking Tweeple that have contributed to your community. That's the stuff that builds social media loyalty and grows and nurtures your community. Experiment with an optional field on a few key web registration forms and see how this affects your conversion rate. Use Twitter content in your email newsletters. Most likely.

Social Media and Your Job Search Strategy: 5 Ways to Stop Broadcasting and Start Contributing

WindMill Networking

The most important concept behind social media is about sharing , and job seekers can also share their experiences with others and actually start contributing and providing value to the community. Here’s how to use social media as part of your job search strategy: Start Blogging. world wide web Unfortunately, I don’t see enough of this happening. Please share!

How Many LinkedIn Connections Should You Have? My Advice May Surprise You! [VIDEO]

WindMill Networking

Note that the number and partial concept I talk about at the end of the video comes from one of my favorite Seth Godin blog posts, First, Organize 1000. windmills world wide web Image by annapmagistra via Flickr. LinkedIn is a very interesting social networking site. So how many LinkedIn connections should you have? Looking forward to everyone’s input!

Twitter Content Strategy: 4 Reasons Why Everyone’s Content is King on Twitter

WindMill Networking

Once you’ve been active on Twitter for awhile, you will begin to realize that the micro-blogging platform is not just about you and your tweets: it’s about everyone.  Here’s 4 reasons why: 1) No matter how much of a thought leader you or your company is in any given industry, no one has a monopoly on ideas in this user-generated content era of the Web 2.0

5 Common LinkedIn Fallacies and Why You Shouldn’t Believe Them

WindMill Networking

Since many of you have never had a chance to hear me speak, check out my video discussing this blog post topic at a recent presentation I did at UCLA: Enough about what I think…what do you think?  why world wide web Social media is a tool, and you can only leverage the tool by thinking outside of the box and applying it to your situation.  Too Many Emails? Get Control.

LinkedIn Photo Advice : The Why, What and What Happened?

WindMill Networking

Everyone who commented on that blog post I link to above said there was absolutely no truth behind that argument, and I have even heard from some employment lawyers that many of their clients pass the task of sourcing talent to an impartial 3rd party, within or outside of their organization, so that there are no potential issues here. world wide web Read on for more details.

Tuula Lehtimäki & Jari Salo & Heidi Hiltula & Mikko Lankinen. Harnessing web 2.0 for business-to-business marketing - Literature review and an empirical perspective from Finland. ISBN:978-951-42-9120-3

delicious b2bmarketing

Web 2.0 By web 2.0 tools, we mean blogs and podcasts, social networks, communities, content aggregators and virtual worlds. Among the examined Finnish industrial firms the utilization of web 2.0 is still low, but blogs, wikis and video sharing raised some interest. Overall, web 2.0 socialmediamarketing b2bmarketing b2b

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 )  present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.  These men are indeed using Twitter to rewire and reorient the Web.  It takes a community to build a community.

I’m an influencer, pay me more!

Biznology

Today’s discussion topics: Is the PR community going about influencer marketing all wrong? pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries’ leading firms. He specializes in Web 2.0 Kindness opens many doors online.

Why Your Company Needs a Social Media Policy and 14 Corporate Social Media Policy Examples

WindMill Networking

Wells Fargo Blogs and SM Community Guidelines. Personal Blog Guidelines. why world wide web hadn't looked at it from that perspective but it does present some challenges.&#. The fear of how one’s employees will use sites such as LinkedIn and Facebook is a knee-jerk reaction by those who, once again, might not be new adopters to these tools. Best Buy SM Guidelines.

5 Reasons Your Business Should be Sponsoring Social Media Events

WindMill Networking

If you have been a blog reader of mine from the past, you’ll know that I am a co-founder of ConnectOC , a group of passionate professionals in Orange County, California who engage in social media for professional networking as well as their own businesses. This blog post began with the notion that your target audience is probably attending these new media events.

5 case studies — Social technology impacting management

grow - Practical Marketing Solutions

With this backdrop, you can imagine how interested I was to read a report from McKinsey on a competition they held to identify how Web 2.0 Employees of the Dutch government are using web-based tools to share offices, conference spaces, and other resources. Using internal communities to reduce time-to-market. How is your company using social technologies and Web 2.0