Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. Understanding your audience, staying up-to-date on trends, and analyzing competitors are crucial steps in creating content that resonates and drives results. BuzzSumo highlights trending topics in your niche. Stay updated.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

Heinz Marketing

JUNE 27, 2023

We’ve been on quite the journey together – investigating how who you send to , what you send , and how you send it all add up to determine how (or if) an email is received by your reader. Historically, it had been quite good for a long time with above industry average open and click rates. Embarrassingly bad.

Deliverability 101

Deliverability Email Marketing Optimization Work Management 101

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Litmus

SEPTEMBER 24, 2022

To create a truly memorable subscriber experience, you have to make your email stand out in the inbox. One way to do that is by adding interactivity to your email campaigns. Here’s how to create an interactive email, with seven interactive elements to help email developers get started. Higher click-through rates.

Click Rate 102

Click Rate Class Paid Search Agency Newsletter 102

Optinmonster

AUGUST 21, 2020

Are you using Blogger to write your blog, and you’d like to add a popup to your site? Popups are an excellent way of keeping your audience informed about sitewide news, redirecting users to popular posts, and more. But one of the best ways to use a popup is to grow your blog’s newsletter subscribers.

Blogger 72

Blogger Work Management Marketing Management Template 72

Salesforce Marketing Cloud

JANUARY 29, 2024

A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts. Let’s break down the basics of email list building: why you should be doing it and how to get started. What are some common email list mistakes?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Modern B2B

APRIL 18, 2024

In this blog, we outline what the new SGE developments are expected to look like, and how you can ensure your search engine optimisation (SEO) and pay per click (PPC) strategies are prepared for these changes. Google’s Search Generative Experience (SGE): What is it? What will this mean for my SEO and PPC strategy ?

PPC 52

PPC SEO Marketing & Strategy SERP 52

seo.co

APRIL 6, 2021

Now before you start thinking that social timing means knowing when it’s time to show off your fresh dance moves at a party. While ads still make up a large portion of what is considered marketing, people are increasingly steering away from traditional advertisements and moving toward digital content.

Ad Frequency 96

Ad Frequency Advertising Agencies Traffic User-Generated Content 96

Optinmonster

MARCH 13, 2023

Are you looking for ideas for your email newsletter signup forms? A well-designed signup form can make a big difference in your conversion rates. The more newsletter subscribers you get, the greater your potential revenue. Let’s get started! Let’s get started!

Newsletter 83

Newsletter Examples Template Display 83

RebelMouse

JANUARY 5, 2024

We will also go over how A/B testing works, ways to implement it in your SEO practices, and common roadblocks that may come up when evaluating test results. Now, let's see how A/B testing can improve your website’s performance. You can then measure each version's performance based on user clicks and conversions.

Marketing Websites 109

Marketing Websites Sample CTR Click Rate 109

Optinmonster

FEBRUARY 22, 2023

Writing a perfect welcome email series for new subscribers is important for creating a positive first impression and setting the tone for a long-lasting relationship with your audience. A well-crafted welcome email series can help you establish trust, introduce your brand, and provide value to your subscribers.

Examples 116

Examples CAN-SPAM Newsletter Email Marketing 116

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Anticipate your customers’ needs — and tailor your messaging to fit those needs. But how you collect customer data will need to change, too. The good news is, there’s a blueprint for how to tackle these changes and build a digital engagement strategy that puts your customer’s needs at the center of every interaction.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Convert

OCTOBER 18, 2022

Now here’s one more way to make that happen with diverse newsletters in the A/B testing space. You can get micro-hits of CRO and A/B testing theory, practical knowledge, implementation pitfalls, and rules of thumb to develop an experimentation mindset right in your inbox. Let’s get into it.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Optinmonster

APRIL 6, 2023

Are you looking for the best email call-to-action examples and practices to grow your email list ? An email call-to-action can make or break your email campaign’s effectiveness. No matter what kind of email it’s, whether it is: a newsletter, a thank-you message, or a reminder, it must include a powerful CTA.

Conversion Rate 72

Conversion Rate Conversion Examples Click Rate 72

Optinmonster

OCTOBER 31, 2023

They are the first impression, the hook that captures attention, and the deciding factor for many readers on whether to click or scroll past. How can you craft headlines that resonate with your audience and drive engagement? A strong headline can make a lasting impression, enticing your target audience to delve deeper into the content.

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Liveintent

NOVEMBER 13, 2020

Here are some impressive numbers for you: 25 million unique users per month 21 years in business 15% of revenue driven from email advertising 11 different subscriber and newsletter offerings 4 million subscribers reached each day. If you haven’t built your email operation yet, it isn’t too late – but you do have to start now.

Marketing & Strategy 127

Marketing & Strategy Newsletter Stats Paid Search Agency 127

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Both email and social media marketing are promising channels to grow your business. By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand. Which Drives More Sales: Email or Social Media? More than 4.37

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Contently

MAY 7, 2021

When I went to post my LinkedIn newsletter this week, I was treated to a surprise: LinkedIn asked if I wanted to publish the article as myself or as Contently. Immediately, I knew I had to change course and write about this new feature. ” And listen, I get it. you’re done. Not bad for five minutes of work.

Linkedin 140

Linkedin B2B Thought Leadership First-Mover Advantage Paid Search Agency 140

DAGMAR Marketing

DECEMBER 31, 2019

We hope you’ve all had a great 2019 and we’re grateful for your interest in our blog and newsletters. We’ll wrap up this year with a quick look at our five most popular posts, plus a few notable posts from the world of digital marketing. 2019 SEO Predictions to Help You Spend Your Marketing Money Wisely.

Lead Scoring 64

Lead Scoring Lead Ranking Peer-to-peer PPC 64

SocialPilot

JANUARY 26, 2024

Imagine you’re giving directions to someone; the clearer and more specific your instructions are, the more likely they are to reach the exact destination they wanted. Let’s get started! With some minor changes in the prompts, you can use them to get your desired output.

Examples 78

Examples ROI Planning Work Management 78

Scoop.it

AUGUST 16, 2022

It helps in increasing brand recall and staying ahead of your competitors. These facts do not imply that it works as a magic wand for your business. An email newsletter is the perfect scaffold that allows you to send educational content and keep the subscribers hooked. Salient Features of an Effective Newsletter.

Curation 85

Curation Newsletter Business User-Generated Content 85

Contently

APRIL 23, 2020

My friend Andy and I went up to Albany to watch the New York Giants training camp. At every practice, I’d write 1,500 words on the best and worst performers, and send my post to a Giants fan blog. Each one was a shot of dopamine, and I knew I wanted more. Did I spark enough curiosity to make someone want to learn more?

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

ConvertKit

JULY 14, 2021

Imagine you walk to your mailbox on a random Tuesday and pull out an envelope. You open it up to reveal a birthday card addressed to you from an old friend. It’s a lovely sentiment, but there’s just one problem—it isn’t your birthday. Now imagine the birthday card did arrive on your birthday. Let’s get started.

Personalization 139

Personalization Landing Pages Top of Funnel Business 139

ClearVoice

AUGUST 25, 2023

Understanding Technical Content Marketing Technical content marketing is a subset of content marketing that has a narrower focus on how your product works. But instead of more generally educating the reader about a particular issue, it drills down into the nitty gritty technical aspect. You’ll get more eyeballs on your website.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

SalesIntel

APRIL 17, 2024

To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation. Automation presents a solution to streamline your email processes and achieve scalable results. Automation presents a solution to streamline your email processes and achieve scalable results.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

ClearVoice

MAY 12, 2022

You want to learn how to create interesting newsletter content, don’t you? You’re sick and tired of seeing zero clicks, no engagements, or worse, no one’s opening your newsletters at all! If you’ve just about had it and you’re looking for reliable tips to create interesting email newsletters, then I’m glad you’re here.

Newsletter 90

Newsletter Burn Rate Content Open Rate 90

Liveintent

OCTOBER 19, 2021

To help you make the most of your customer acquisition efforts, this blog post will dig into: The importance of diversifying customer acquisition channels Considerations for building a customer acquisition strategy How to use email newsletters to expand your customer base. What is customer acquisition? Here’s why.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

Liveintent

APRIL 21, 2023

Users have their own lives: Habits, needs, and interests change and change back. For example, you are interested in travel newsletters while traveling but otherwise remain dormant with that newsletter. Many brands have lists of inactive emails built by software that relies on automated decisions.

Activities 62

Activities Advertising Agencies Deliverability Custom Publishing 62

Liveintent

MAY 3, 2021

Whether for literal survival or for comforts slightly higher up on Maslow’s Hierarchy, we self-select into communities that fill our emotional and intellectual needs. Changing Consumer Expectations. Not only do younger shoppers expect a more personalized experience, but they also want to feel connected to the brands they support.

Newsletter 116

Newsletter Communities Brand Identity Branding 116

BOP Design

JUNE 7, 2022

It’s about getting your brand in front of the right audience, getting them to your B2B website, communicating effectively with them, and getting website visitors to convert. B2B marketing , when done strategically, can be a significant contributor to driving revenue for your business.

Paid Content 117

Paid Content Paid Search Agency B2B Marketing Advertising Agencies 117

Optinmonster

OCTOBER 25, 2022

After building and selling a few companies (including Museum Hack), he started a personal blog where he shares life hacks, business tips, and reviews. Nick’s personal blog was getting hundreds of visitors daily, but almost no one subscribed to his newsletter. And not because his newsletter wasn’t fabulous.

Opt-in 69

Opt-in Conversion Opt-out Top of Funnel 69

Launch Marketing

AUGUST 16, 2023

For B2B startups, email marketing is the perfect tactic to reach a broad audience and distribute important content and information directly into the inboxes of your audience. The competition is high for the attention of customers, so it is essential to keep up with what is trending to meet new expectations.

Startups 117

Startups Marketing AI Email Marketing Practices 117

Go Beyond SEO

JULY 5, 2021

Marketing done incorrectly and done simply for the sake of marketing uses up precious time and money, which business owners lack enough of as it is. You can be generous with your clients, but it will always serve a business well to be stingy with their resources. The benefit to you is that you can get free insights from a professional.

Planning 125

Planning Advertising Agencies Paid Search Agency Ad brokers 125

Contently

MARCH 30, 2020

Given how the coronavirus has changed our jobs as marketers , there’s a good chance you should too. You’ll get 25 clicks, but tomorrow, you’ll have to spend that money all over again to see any additional value. I’ve never felt more urgency to create helpful content for our audience.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

The Lead Agency

APRIL 14, 2024

You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Scoop.it

SEPTEMBER 21, 2023

Do you want to know if your content curation strategy is successful? High-quality content will help turn first-time visitors into life-long customers, while a poor content marketing strategy can turn people away from your business. Then, we will review key content metrics you should track through your website, email, and social media.

Curation 81

Curation Click Rate Content Open Rate 81